Fashion
THE JOURNEY FROM ‘POKER STRAIGHT HAIR’ TO THE EMERGENCE OF A MULTI-MILLION DOLLAR ‘WILDLY CURLY HAIR’ INDUSTRY
By the Urban Love Team
60% of the world’s population has curly and / or wavy hair, however, the ideal standards of Indian beauty have always been silky straight hair and that has manifested itself into our societal beliefs and perceptions. The Bollywood industry, that plays a huge part in influencing young minds, portrayed curly-haired women as rebellious, wild, quirky and undisciplined. This irrational obsession was fueled by the advancement of technological availability of salon-quality hair tools.
A majority of people around the world believe that Indian women are born with naturally silky, smooth and straight hair. These people cannot be blamed as the Bollywood industry has already set the standards, with straight hair that blows across the screen in slow motion. Watching these women on the screen might have persuaded you into buying a few hair extensions, straightening tools, or even those newly famous Sugarbear hair gummies trending on Instagram and other social platforms. Let’s break it to you; South Asian women are known to have naturally wavy and curly hair.
It is an enthralling time within the world of entertainment. Inclusivity has become more apparent in the fashion and beauty industries, however, Bollywood – well let us give it some credit for at least trying. From an ‘Oh haseena zulfein wali jaane jaha’ to Badshah rapping ‘Zulfein hain zalim’, to Diya Mirza’s ‘khuli latein’ in Zara Zara, Bollywood has always glorified long luscious silky-smooth hair to the point where it is has been romanticized and even sexualized.
The Bollywood industry has now started representing real women on big screens. Actresses are demanding to showcase their actual selves, instead of the surface-level divas their roles claim them to be. Inclusivity in terms of body types, skin color, and facial structures have become ever so prominent in today’s world.
Taapsee Pannu was given absolute freedom to keep her hair natural in Badla. Katrina transformed her hair into soft curls for Bharat. Mithila Palmar has been seen in one of the famous Netflix shows, Chopsticks, where she has left her voluminous bouncy curls as natural as possible. The real women of India have imperfectly perfect curly and wavy hair, and it is time we see that on the big screens as well.
The Indian hair care market has forecasted to reach USD 4.89 billion by 2025 growing at a CAGR of 6.58%. With 60% of the global population having curls, coils and waves, amongst which two-thirds of women with textured hair use four or more hair care products each month. 90% of Indian hair is curly, wavy or textured, and now with the onset of acceptance of curly hair, 1.2 lakh monthly online searches by Indian users on managing curly hair have been noticed on various e-commerce websites.
Gone are the days when women would put hours and hours of effort into straightening their hair and making it look sleek and poker straight. Now, an increasing number of women are embracing naturally curly hair with the ever so popular ‘curly girl method’ (CGM).
Whether your hair is bouncy, big, tousled, or tight, textured hair, it is paving its way in style. Whether you have been tightly combing it down with oil or lathering it up with gel to tame it down, it is finally time to pull out that mane and strut the street as naturally as you can.
If you are thinking about embracing your textured hair, but do not know where to begin, do not worry yourself, because The Urban Love is here to your rescue with its unique blend of all-natural herbal hair care products.
You must use clean products without any harsh chemicals, sulfates, parabens, and silicone that are typically found in shampoos, and a lot of curly hair products. These products eventually lead to damaged hair and will strip the natural oils from your curls, leading to dry frizzy and dull hair. Aside from stripping away the natural texture of your hair these chemicals are also linked to more severe conditions, such as breast cancer.
As you start discovering the beauty in your curls you will find yourself appreciating a lot more things that you might have resented over time. Just like the natural curves of your body, it is important to embrace the natural curls of your hair as well. Let it bounce and come to life, let the Diva in you Shine through with The Urban Love hair products.
It’s time we liberate ourselves from the predefined notions of beauty set by our society and embrace the glory of our uniquely diverse hair that has been passed down from generations while exploring the potential within us to the fullest.
Fashion
SVJ Bags Brings the Perfect Statement Pieces for This Holiday Season
With the Wedding and Holiday season upon us, SVJ Bags by Sanya V Jain emerges as the ultimate style statement accessory, blending luxury, style, and functionality. Designed by Sanya V Jain, a force to reckon with in the fashion world, these bags are crafted to elevate any occasion with elegance and flair.
What makes SVJ Bags a must-have this season is the meticulous attention to craftsmanship and premium materials. Luxe leather, faux fur accents, and timeless designs come together to create pieces that are as versatile as they are beautiful.
The collections celebrate bold textures, such as snake skin and animal-inspired prints like anaconda, ostrich, zebra, and leopard. There are striking motifs, available in tomato red, vibrant orange hues, embossed black, and metallic shades, that ensure you’ll stand out at any event. The range includes everything from wristlets and satchels to structured box clutches and oversized rectangular designs, catering to every accessory needed for the season.
Sanya’s philosophy, “More is more, less is a bore,” is brought to life through her vibrant use of prints, colours, and innovative designs. Through finely crafted leather bucket bags with faux fur clasps and sleek, minimalist backpacks SVJ Bags encapsulate a perfect balance of tradition and modernity, making them the ideal companions for this festive season. The leather duffel bags from the collection ensure one travels to their destinations in style.
Recognised in Vogue’s Forces of Fashion and celebrated on influential fashion lists, Sanya V Jain’s creations are a testament to her ability to redefine contemporary accessories.
For more information, visit: SVJ Bags Website
Fashion
“Unleash Your Fashion Potential with LANGUAGE®’s Latest Footwear Collection”
Step into the vibrant world of fashion with LANGUAGE®, ensuring you radiate confidence and elegance at any event. A diverse array of footwear, perfect for every gathering is available – whether you’re hosting a cozy family dinner or attending a grand celebration.
LANGUAGE® invites you to explore its latest stunning footwear collection, thoughtfully designed to blend comfort and elegance. The Edwin Loafer shines with its lightweight design and plush feel. It offers seamless transitions from formal events to relaxed outings, featuring a premium leather upper and a leather-lined removable footbed for ultimate ease. The Lane Lace-ups provide a refined look with a sleek silhouette and reliable support, crafted with meticulous attention to detail for extended wear. Meanwhile, the standout Davin Monk Shoes make a bold statement with intricate detailing and a unique perforation design, made from high-quality leather and enhanced by a strong sole for both style and resilience. Together, these styles elevate your wardrobe while ensuring stability, allowing you to celebrate every moment in style.
The LANGUAGE® collection features luxurious moccasins, tailored especially for women who prioritize both ease and flair during the festivities. Made from the finest leather, these shoes provide lasting support throughout every celebration. Now you can celebrate in style without compromising on comfort as LANGUAGE® offers a perfect blend of refinement and convenience.
This season, elevate your wardrobe with meticulously designed footwear from LANGUAGE® that merges functionality with style. Whether you’re embracing tradition or making a modern statement, LANGUAGE® ensures that your footwear speaks volumes, letting you shine with unmatched grace and confidence.
Discover the perfect pair that matches your personal style in the latest collection from LANGUAGE® – a celebration of craftsmanship, versatility, and modern elegance. Explore the collection at exclusive outlets in Nungambakkam & Express Avenue Mall in Chennai, Sarath City Capital Mall in Hyderabad, Lulu Mall in Kochi, Pavilion Mall in Ludhiana, Bhupendra Road in Patiala, and Mall Road in Bathinda. The shoes are also available in over 250 multi-brand outlets nationwide, including Metro Shoes, Mochi, Inc.5, Centro, Rocia, and Regal Shoes.
Shop online at languagesho1es.com and Amazon.in to find your ideal pair.
Fashion
MEC Primo Unveils Vantara Collection: A Fusion of Fashion, Nature, and Compassion, Inspired by Anant Ambani
Vantara, meaning the “Star of the Forest,” is a new fashion collection that blends sustainability, style, and a deep respect for wildlife. Inspired by Anant Ambani’s dedication to wildlife conservation and efforts to protect elephants, the Vantara collection reflects a harmonious connection between humanity and nature.
This thoughtfully curated collection features a variety of pieces including elegant shirts, nature-inspired kurtas, and stylish dhotis. Each item embodies the essence of Indian aesthetics with a contemporary twist, all while promoting eco-friendly fashion. Designed with premium linen and intricate, nature-driven motifs, the collection offers timeless attire that is both sophisticated and versatile.
More than just a clothing line, Vantara is a movement aimed at supporting environmental and animal welfare initiatives. A portion of proceeds from the collection will directly contribute to the largest animal sanctuary in Ahmedabad, helping to care for elephants and other wildlife in need.
Vantara is committed to sustainable practices, ensuring that every piece is made using ethically sourced materials and processes that minimize the environmental impact. By choosing Vantara, fashion enthusiasts not only elevate their wardrobe but also support a cause that values the protection of our planet and its majestic creatures.
Explore the Vantara Collection today and join a movement that merges style with purpose.
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