Tech

apna.co and Rubicon partner to enable 50,000+ job opportunities in FY25

Published

2 years ago

May 24, 2024

Partnership to enable job opportunities across BFSI, IT, Sales & Marketing, Retail, HR and various sectors

· Job applications received from 5,000+ users in the last 30 days; the partnership aims to enable more than 2 million job opportunities by 2030

National, 22nd May 2024: In the dynamic job landscape where 90% of organisations are predicted to face skills gaps by 2026, contributing to significant unemployment and economic loss, apna – India’s leading jobs and professional networking platform – has partnered with Rubicon to empower 50,000 job seekers by providing them with essential skills and job opportunities. This initiative aims to bridge the gap between talent and industry demands via customised training and development programs, enabling jobs across BFSI, IT & ITES, Retail, HR and the various sectors.

The platform has already facilitated job applications for more than 5,000 job seekers and plans to add another 100,000 users by the end of FY2025. Recording active participation from women in the workforce, the initiative has drawn 60% of job applications from women.

The collaboration between Apna and Rubicon is set to make a significant impact across India, targeting a wide range of cities to maximise reach and effectiveness. In Tier 1 cities such as Delhi, Mumbai, Pune, Bangalore, and Hyderabad, the partnership aims to create 20,000 job opportunities. Meanwhile, in Tier 2 and 3 cities like Jaipur, Surat, Lucknow, and Bhubaneswar, the focus is even greater, with 30,000 job posts planned. This strategic distribution ensures that job seekers from various regions and cities have access to the opportunities they need to advance their careers, reflecting a deep commitment to tapping into the potential of India’s diverse workforce.

Nirmit Parikh, Founder & CEO, apna.co, commented, “In today’s dynamic job landscape, we remain dedicated to shaping India’s future by equipping its youth to thrive both nationally and globally. Our partnership with Rubicon aims to address the significant challenges young individuals face in securing employment through skill development initiatives. This move aligns perfectly with our mission of bridging the employment gap and revolutionising the hiring process while connecting candidates with the right job opportunities.”

Dhanya Narayanan, COO, Rubicon commented, “We are thrilled to join forces with apna.co, an innovative job opportunities platform, in our shared mission to empower individuals with the skills and resources needed to thrive in today’s competitive job market. By combining our experience and expertise in skilling and training with apna’s cutting-edge recruitment solutions, we are confident to make a meaningful impact in bridging the gap between education and employment of the 2 million job seekers we plan to support by 2030″

Through this collaboration, apna.co’s mission is to leverage Rubicon’s expertise in skill development and complement its extensive job placement network. This synergy enhances apna.co’s capacity to empower individuals via comprehensive training, augmenting employability, streamlining recruitment processes and creating meaningful job opportunities. Leveraging Rubicon’s skill development expertise, apna.co plans to streamline recruitment processes, diminish hiring timelines and achieve a 70% increase in job placements within the inaugural year.

About apna.co

Founded in 2019, apna.co is India’s largest jobs and professional networking platform dedicated to helping India’s rising workforce unlock unique professional networking and skilling opportunities. apna is on a mission to enable livelihoods for billions in India. With more than 50 million users in 825+ cities and counting and more than 600,000 employers that trust the platform, India has a new destination to discover relevant opportunities, enabling jobs in 200+ categories across sectors.

About Rubicon

Established in 2017, Rubicon is a prominent Indian organisation specialising in high-quality skills programmes. With a focus on industry-aligned expertise and practical training. Rubicon empowers learners to achieve their career aspirations and bridge the skills gap in the workforce. Notably, over 237,000 beneficiaries have been trained, with more than 180,000 placed in sought-after jobs, resulting in a 46% rise in family income. Graduates are now employed by over 14,000 companies, underlining the programme’s efficacy.

Tech

Beyond Silence: A Smarter Way to Meditate

Published

3 weeks ago

June 6, 2026

Anushka Thapliyal

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THE SCIENCE OF NEUROFEEDBACK AND HOW BRAIN-SENSING HEADBANDS ARE REDEFINING CALM

Close your eyes and imagine rain — not the kind tied to traffic and wet shoes, but the slow, steady kind that arrives when everything is quiet. Now imagine that rain responding to you, growing louder when your mind drifts and softening when you settle. That’s the experience brain-sensing headbands are designed to create. The headband rests lightly across your forehead, where small EEG sensors read your brain’s electrical activity in real time. Fast beta waves reflect a busy mind, while slower alpha and theta waves are linked to relaxation and meditation. Devices like Muse, Emotiv, and NeuroSky don’t read your thoughts — they simply follow your brain’s rhythm. “When the rain grows heavier, you know your mind has wandered. When it softens, you’ve returned.”

Person wearing a brain-sensing neurofeedback headband while meditating in a calm indoor setting.

This is neurofeedback — giving the brain a mirror so it can learn to regulate itself. Most people think they’re calm during meditation, but their brain activity often says otherwise. These headbands close that gap using sound, often in the form of weather.

READING THE RHYTHM OF THE BRAIN

Weather sounds are chosen carefully. Rain, wind, and waves don’t repeat in predictable patterns, which makes them hard for the analytical mind to track. With nothing to control, the mind gradually let go.

There’s also a deeper reason. These are sounds humans have lived with long before cities existed. Neuroscientists suggest water-based sounds carry no threat signal, allowing the body to relax — breathing slows, muscles soften, and tension releases.

That said, sound isn’t universal. For some, rain is comforting; for others, it may carry difficult memories. That’s why apps paired with headbands allow users to personalise their soundscapes.

When neurofeedback is layered onto these sounds, the experience becomes interactive. In systems like Muse, available in India through platforms like Amazon, the audio shifts instantly based on your brain activity. The result feels simple, but for someone struggling to meditate, it can be transformative.

WHY IT WORKS SO FAST

What surprises most people is how quickly it works. Instead of guessing what calm feels like, the brain gets immediate feedback. When the sound softens, it signals success. Over time, the brain learns that pattern and begins to recreate it on its own.

“The brain doesn’t need years to learn calm. It needs clear, honest feedback.”

Sound plays a powerful role here. It doesn’t just reach the ears — it activates memory, emotion, and the body’s stress system at once. Repeated over time, certain sounds can become triggers for calm.

THE SCIENCE IS NUANCED

These devices aren’t perfect. Brainwaves don’t map neatly to emotions, and most headbands only read activity from the forehead. Still, research shows increases in alpha and theta waves during meditation, making the feedback useful, even if incomplete.

A TOOL, NOT A SHORTCUT

It’s easy to see these headbands as a crutch. But for people who struggle with meditation, they offer something simple and powerful: proof that calm is possible. And once you’ve felt it, returning becomes easier — with or without the rain.

Tech

The AI tools serious creators are quietly building empires with — and nobody is talking about

Published

3 weeks ago

June 2, 2026

Anushka Thapliyal

The New Creative Intelligence · Tools Issue · 2026

There is a version of the future that has already arrived — it just hasn’t been distributed equally. While the internet argues over the same five tools, a quieter revolution is unfolding inside the workflows of the creators who are actually winning: the podcaster who batches a month of episodes in an afternoon, the fashion filmmaker who renders twenty b-roll cuts before breakfast, the solo creator who looks like she has a full post-production team. They are not working harder. They are working with the right instruments.

“The tools that stay in your stack are never the ones that promise everything. They are the ones that solve the one thing you cannot stop losing time to.”

What follows is not a ranking. It is a wardrobe. Each piece chosen for a specific occasion, a specific problem — and each one worthy of a permanent spot in how you create.

01 · ElevenLabs Voice Design
Voice & Audio

“Your voice, available at every hour you are not.”

best AI tools for content creators in 2026

Think of it as the understudy who has studied you so closely she can walk on stage without a rehearsal. ElevenLabs Voice Design does not produce the flat, robotic narration we have been trained to scroll past — it produces something uncanny in the best possible sense. The emotional range is generous enough that audiences, real ones, do not notice the seam.

Clone your own voice for batch content. Build entirely fictional ones for characters, brands, or projects that demand something no human voice currently offers. Podcasters, course creators, and long-form YouTubers use it to decouple production volume from recording sessions entirely. The free tier is a real introduction; the paid tiers are where serious work lives.

02 · Kling AI
Video Generation

“The quiet contender who didn’t need the waitlist.”

While the industry held its breath for tools still locked behind invitation lists, Kling AI was being used. The difference that matters: motion coherence. Characters remain themselves across frames. Objects hold their shape. The physics feel, if not real, then at least convincing — which is exactly what b-roll and product visualisation demand.

Fashion, food, and lifestyle creators have adopted it almost as a category unto themselves. The faceless-channel ecosystem runs on it. The question was never whether AI video would arrive — it was which tool would be stable enough to build a production rhythm around. This is that tool.

03 · Higgsfield
Social Video

“It speaks the language of the scroll.”

Most video AI thinks in widescreen. Higgsfield thinks vertically. It was built with Reels, TikToks, and Shorts as the native format — not an afterthought. It understands pacing the way a seasoned editor understands an audience’s attention span: precariously, and with great respect.

Upload a concept; receive a draft that does not look like it was generated by something that has never seen a social feed. The creator community has not fully caught on yet, which means there is still a first-mover advantage to be had. That window, as with all windows in this space, will not stay open long.

04 · Captions App
Mobile Editing

“The invisible production team in your pocket.”

There is a quiet indignity in watching yourself speak on camera — the slight downward drift of the eyes toward the script, the filler words that seemed inaudible in the room. This framing made your kitchen look like a hostage situation. Captions remove all of it.

Eye contact correction moves your pupils to face the camera. Filler words vanish. Auto-reframing and b-roll suggestions round out what is, genuinely, an entire post-production workflow living inside a mobile app. For the solo creator who wants to look like she has a team — this is the cheat code.

05 · Wisper + Notion AI
Ideation Workflow

“From the voice memo that goes nowhere to the piece that publishes itself.”

Every creator has a graveyard of voice memos — the ideas caught while driving, the observations recorded between meetings, the three-minute ramble that contained, somewhere inside it, a genuinely good essay. Wisper transcribes them with fidelity across accents and rapid speech. Notion AI structures the result into scripts, outlines, newsletters, whatever shape the idea needs.

The gap between raw thought and publishable content is not a talent gap. It is a friction gap. This combination collapses it from hours of staring at a blank document to under fifteen minutes of light editing. That is not productivity optimisation. It is the return of creative momentum.

06 · Pika Labs
Video Effects

“Not a replacement. An enhancement. The distinction matters enormously.”

The fantasy of AI video is the blank-page generator. The reality of a working creator’s life is the footage that already exists — and needs something added, changed, elevated. Pika Labs understood this before the competition did. It specialises in modification: add effects to existing footage, change the weather in a scene, swap a background, and animate a still image.

It slots into an editing workflow rather than demanding you abandon one. That is the reason working creators choose it over all-or-nothing tools. Integration, not replacement, is the intelligence at play here.

The pattern that runs through every tool on this list is the same: specificity. Not the sweeping promise of doing everything, but the quiet confidence of doing one thing so well that you cannot imagine working without it. Fashion has always understood this. The dress that works for every occasion works for none of them. The tools that stay — the ones that survive a year in your workflow and still feel essential — are the ones that solved the right problem, elegantly, and got out of the way. That is not a feature. That is a philosophy.

Tech

Where Cinema Meets Innovation

Published

5 months ago

January 23, 2026

Neha Tyagi

The Motorola Signature Film Festival marked the re-premiere of original short films crafted by emerging directors(Mr. Ruben Castano, VP- Design, Brand & CX Motorola, aspiring film directors Shikha Jain & Riya Kulkarni, Filmmaker Imtiaz Ali, aspiring film directors, Peekansh S Gosain & Amar Vaswani and Shivam Ranjan, Head of Marketing – APAC Motorola ), each shot entirely on the Motorola Signature smartphone. The showcase highlighted the device’s gold-standard cinematic camera capabilities, demonstrating how cutting-edge mobile technology is redefining visual storytelling. Through powerful narratives and striking visuals, the films underscored Motorola’s commitment to empowering the next generation of filmmakers by placing professional-grade filmmaking tools directly in their hands.