Connect with us

Lifestyle

Aza Fashions Launches Flagship Store in Dhan Mill, New Delhi

Published

on

Aza Fashions Launches a 12,000 sq. ft. Flagship Store in Dhan Mill, New Delhi

New Delhi, February 21st,2025 – Aza Fashions, India’s premier luxury fashion retailer, has launched its latest flagship store in the exclusive Dhan Mill area of Chattarpur, New Delhi. Spanning an expansive 12,000 sq. ft. across two beautifully designed floors, this new store is set to redefine the luxury shopping experience in the capital. With this launch, Aza now proudly operates eleven stores across the country, underscoring its commitment to expanding its footprint in India’s luxury fashion landscape.

Actress Neha Dhupia with husband Angad Bedi at the launch Aza Fashions store in Delhi

The store brings together a meticulously curated selection of over 100 iconic and emerging designer labels, including  Amit Aggarwal, Anamika Khanna, Anand Kabra, Anushree Reddy, Aseem Kapoor, Jayanti Reddy, Mayyur Girotra, Mishru, Nupur Kanoi, Rimple & Harpreet Narula, Tarun Tahiliani, TIL, 431-88, and many more. From wedding wear to contemporary prêt, the store offers a comprehensive selection of designer apparel, accessories, and statement pieces, ensuring every client finds their perfect style.

LtoR Angad Bedi Dr. Alka Nishar FounderDevangi Nishar Parekh MD of Aza Fashions and Actress Neha Dhupia at the launch of Aza Fashions store in New Delhi

Dhan Mill has evolved into a thriving cultural and luxury retail hub in New Delhi, attracting artists, designers, and high-end clientele. Known for its unique mix of creativity and exclusivity, this prime location perfectly aligns with Aza’s ethos of delivering premium experiences. The store’s strategic placement allows Aza to cater to New Delhi’s affluent shoppers while contributing to the cultural vibrancy of the area.

To mark the launch in style, a glamorous celebration set the stage as Neha Dhupia and Angad Singh inaugurated the store with a traditional lamp lighting ceremony. The evening came alive with an engaging and interactive session featuring Devangi Parekh (Managing Director of Aza Fashions), where the couple shared their passion for all things fashion. The event was attended by Delhi’s elite, including prominent socialites, making it an unforgettable affair.

Aza Fashions Launches a 12,000 sq. ft. Flagship Store in Dhan Mill, New Delhi

Dr. Alka Nishar, Founder & Chairperson of Aza Fashions, expressed her excitement about the new opening “Since our inception, Aza has been committed to elevating Indian fashion and offering clients the best shopping experience. This new store at Dhan Mill is not just a retail space but a celebration of craftsmanship and innovation. We are thrilled to bring the finest in Indian couture to this exquisite location.”

Devangi Parekh, Managing Director of Aza Fashions, highlighted the importance of this new milestone “Delhi has always been a key market for us, and the Dhan Mill store is a testament to our commitment to expanding Aza’s footprint in India’s fashion landscape. With its thoughtfully curated collection and immersive design, this store promises to deliver an unmatched luxury shopping experience for our clients.”

The two floors of Aza’s new store offer a seamless blend of contemporary elegance and traditional elements, creating a luxurious yet welcoming atmosphere. From expansive display areas and private consultation zones to dedicated sections for bridal trousseau shopping, the store is designed to cater to every need of its elite clientele. Personalized service by trained fashion consultants further elevates the customer experience, ensuring each visit is memorable.

Address: Aza Fashions, Regency One, Next to Dhan Mill, Chattarpur Road, New Delhi

About Aza Fashions:

Founded in 2005 by Dr. Alka Nishar, Aza Fashions is a name synonymous with luxury fashion in India. With stores across Mumbai, Delhi, Hyderabad, Kolkata, Ahmedabad, and Surat, Aza curates the best of Indian couture and prêt collections for its loyal clientele.

The brand’s e-commerce platform, www.azafashions.com, launched in 2015 under the leadership of Devangi Parekh, provides a seamless online shopping experience. With over 1,000 designer labels, the platform allows clients from across the globe to access the best of Indian fashion.

For more information, visit www.azafashions.com.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Decor in Style

MiRooh Introduces Cosmic Candy Collection That Turns Bedrooms into Storybooks

Published

on

MiRooh Cosmic Candy Collection with pastel unicorn-themed bedding and embroidered cushions for children's bedrooms.

Long before children learn to read stories, they learn to live inside them. MiRooh’s latest Cosmic Candy Collection brings that idea to life through playful bedding and soft furnishings designed to turn bedrooms into miniature dreamscapes.

MiRooh Cosmic Candy Collection with pastel unicorn-themed bedding and embroidered cushions for children's bedrooms.

Crafted in soothing pastel tones of blush pink, soft peach, ivory and muted aqua, the collection combines visual warmth with thoughtful detailing. Quilted bedding, embroidered cushions, ruffled borders and coordinated bolsters come together to create an environment that feels comforting, playful and inviting.

MiRooh Cosmic Candy Collection with pastel unicorn-themed bedding and embroidered cushions for children's bedrooms.

At the heart of the collection is a whimsical narrative designed to encourage imagination. Delicate illustrations of unicorns beneath rainbow arches, scattered stars, tiny crowns and dreamlike motifs appear across quilts, cushions and bed linen. The designs are playful without being overwhelming, allowing the room to feel calm while still capturing a child’s sense of wonder.

MiRooh Cosmic Candy Collection with pastel unicorn-themed bedding and embroidered cushions for children's bedrooms.

Made from soft, skin-friendly fabrics, each piece has been designed with comfort as carefully considered as aesthetics. Gentle textures, quilted surfaces and plush detailing create a cocoon-like setting that supports rest, play and quiet moments alike.

MiRooh Cosmic Candy Collection with pastel unicorn-themed bedding and embroidered cushions for children's bedrooms.

The Cosmic Candy collection reflects a growing shift towards thoughtfully designed children’s interiors, where furniture and furnishings contribute to a nurturing environment while maintaining a refined visual language that parents appreciate.

With this launch, MiRooh extends its design philosophy into the world of children’s spaces, creating pieces that are as memorable as they are functional. The result is a collection that celebrates childhood through craftsmanship, storytelling and comfort.

About us

MiRooh, loosely translated as “my soul,” was created out of a deep love for and resurrection of craft and attempts to popularize traditional methods. MiRooh was developed as a tribute to India’s rich cultural legacy by designers and textile specialists, with more than 40 years of combined experience. Masterful items that sit opulently in the homes of those with sophisticated tastes are the result of the fusion of influences from all around the nation. 

Every series emphasizes high quality and distinctive craftsmanship. Each piece is made of gorgeous natural handwoven fabrics that are acquired from all around India; even the yarn is hand-selected and meticulously coloured. Mirooh has supplied reputable brands with flawless items all around the world.

Tradition and technique take center stage with experienced hands that turn the creative into technical with elegant embroideries and delicate patterns. To the brand, commitment to quality is of paramount importance. Perfection with every piece is their motto and with every piece the caliber of our commitment is solidified. From concept to creation, each collection is carefully researched with references to period, resources, mood boarding and ideating.

 

AVAILABILITY

Website: https://mirooh.in/

Instagram: @mirooh.in

Email: Info@mirooh.in

Phone: +91 9871833333

Continue Reading

Decor in Style

The Great Eastern Home Presents The Stallion

Published

on

The Stallion handcrafted ceramic horse sculpture with oceanic blue glaze by The Great Eastern Home.

A Distinctive Ceramic Sculpture from its New Collection

The Great Eastern Home continues to celebrate timeless artistry and exceptional craftsmanship with The Stallion, one of the most distinctive pieces from its newly launched ceramic collection. Handmade by skilled artisans at The Great Eastern Home’s workshop and glazed in-house, this sculptural creation reflects the brand’s commitment to preserving artisanal heritage while continuously redefining contemporary design possibilities.

The Stallion handcrafted ceramic horse sculpture with oceanic blue glaze by The Great Eastern Home.

Inspired by the grace and power of the horse, The Stallion captures the animal in its most regal and dignified stance. The sculpture beautifully highlights the fluid transition from the curve of the neck into the sculpted head, before sharpening into a strong, commanding jawline. Every contour is carefully shaped to convey movement, strength, and elegance, resulting in a piece that feels both artistic and deeply expressive.

The Stallion handcrafted ceramic horse sculpture with oceanic blue glaze by The Great Eastern Home.

Its rich, oceanic glaze further elevates the sculpture’s character. Flowing between tones of indigo, verdigris, and midnight black, the finish catches light differently from every angle, creating remarkable depth and visual intrigue. The constantly shifting tones lend the piece an almost living presence, making it a striking focal point within any interior setting.

Entirely handcrafted, no two pieces of The Stallion are ever identical, making each sculpture truly one of a kind. More than a decorative object, it stands as a collectible work of art that embodies craftsmanship, individuality, and timeless sophistication.

Price: On Request

Website: http://www.thegreateasternhome.com/

Instagram: The Great Eastern Home

Continue Reading

Fashion

Sound to Silhouette: A History of Mutual Influence

Published

on

MAIN PIC
Fashion and music have never existed as isolated cultural forms; they are parallel languages of identity. One clothes the body while the other clothes the atmosphere, emotion, and ideology. A musical movement without a recognisable visual code rarely survives beyond sound. Their interrelation rests in a shared capacity to signal rebellion, status, class mobility, seduction, politics, spirituality, and generational dissent without explicit explanation. This confluence explains why every significant cultural movement inevitably develops a distinct silhouette, colour palette, grooming code, and behavioural aesthetic.
Fashion and music influencing culture and style
The earliest traceable entanglement between fashion and music reaches back to ancient civilisations.
·        In Egypt, court musicians wore garments that signified sacred or elite status, while dancers and performers used adornment to amplify theatrical presence.
·        In Greece, musical performances during religious festivals unfolded alongside carefully structured drapery and ornamentation that reflected philosophical ideals of harmony and proportion.
·        In early India, classical musical traditions and courtly attire evolved in tandem: ragas, dance, jewellery, textiles, and performance aesthetics formed an integrated cultural expression rather than discrete disciplines.
 Fashion and music influencing culture and style
In medieval and Renaissance Europe, music and fashion functioned as instruments of aristocratic distinction. Court musicians did not merely perform; they embodied prestige through embroidered fabrics, powdered wigs, structured tailoring, and elaborate ornament. Opera later refined this fusion, transforming costume into emotional architecture and using fabric, silhouette, and visual symbolism to externalize psychological and social tensions long before cinema emerged. The jazz age carried fluid tailoring and liberated femininity; punk arrived ripped, confrontational, and anti-establishment; hip-hop transformed streetwear into global luxury language; grunge made deliberate dishevelment an aesthetic weapon against polished consumerism.
Fashion and music influencing culture and style
The postwar decades accelerated this fusion into a cultural machine. Rock and roll in the 1950s weaponized youth style against the conservative social order: leather jackets, slicked hair, and slim silhouettes became emblems of defiance. The 1960s fractured into competing aesthetic ideologies: psychedelic maximalism, mod minimalism, and bohemian romanticism, each carrying its own musical identity. By the 1970s, glam rock turned gender presentation into a theatrical experiment, while punk repudiated luxury with torn fabrics, safety pins, and anti-fashion rhetoric; ironically, the industry eventually commodified even that rebellion.
Hip-hop’s emergence in the late twentieth century fundamentally altered the power dynamic between fashion and music. Where earlier eras often saw fashion houses shaping performers, hip-hop reversed the vector: street culture began dictating luxury. Sneakers, oversized tailoring, gold jewellery, and sportswear migrated from expressions of survival and neighbourhood identity to symbols of global aspiration.
Fashion and music influencing culture and style Fashion and music influencing culture and style
This phenomenon was strikingly visible with the rise of The Beatles. Before them, mainstream male fashion remained restrained, conservative, and tethered to postwar uniformity. The Beatles introduced something deceptively simple yet revolutionary: youth styling as mass identity. Their slim-cut suits, Chelsea boots, and mop-top haircuts, then later, psychedelic experimentation reoriented a generation’s look. Early Beatles fashion projected polished accessibility; their later phase embraced flamboyant military jackets, Indian-inspired garments, tinted glasses, and bohemian layering.
Fashion and music influencing culture and style
Soon after, David Bowie dissolved the notion of a fixed identity through glam rock. His Ziggy Stardust persona fused theatrical makeup, metallic fabrics, platform boots, asymmetrical silhouettes, and androgynous styling into a cultural detonation. He unsettled rigid constructs of masculinity long before mainstream discourse possessed the vocabulary to discuss gender fluidity. Elvis Presley’s influence is equally central: in the 1950s, he translated rebellious sensuality into a visual lexicon: high collars, slicked hair, dramatic tailoring, jewellery, and overt physical charisma laid the blueprint for the modern pop star. Kiss Band converted face paint and exaggerated stage costumes into a commercial spectacle, anticipating branding strategies that would later be amplified by influencers. Meanwhile, Black Sabbath helped anchor darker visual codes that matured into gothic and metal aesthetics.
Fashion and music influencing culture and style
The 1980s produced perhaps the most complete fusion of fashion and musical mythology in Michael Jackson. He wielded visual symbolism with near-military precision: the single white glove, military-inspired jackets, loafers with cropped trousers, aviators, sequined stagewear, and sharply structured performance garments became instantly recognizable emblems.
Madonna treated fashion as a machinery of reinvention. Lace gloves, corsetry, crucifixes, lingerie-as-outerwear, platinum hair, and mutable personae repeatedly destabilized expectations around femininity and sexuality. Artists such as Tupac Shakur, The Notorious B.I.G., Jay-Z, and later Kanye West translated streetwear into a language of luxury oversized silhouettes, sneakers, sports jerseys, chains, varsity aesthetics, and designer collaborations rose from urban identity and economic aspiration. More recently, Harry Styles has mainstreamed softer, gender-fluid menswear for younger audiences, signalling another shift in how pop figures mediate sartorial norms.
Fashion and music influencing culture and style
These two have been connected to each other since the creation of both, as they work as Yin-Yang of art form, and they will keep evolving together and shaping our society, as Art is a place where humans find resonance.
Continue Reading

  •  

Facebook

LATEST

Trending