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Sashay into summer elegance with Taneira’s Cottons of India and Summer Blooms collection

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Taneira invites connoisseurs to experience the ethereal essence of Indian textiles this summer

18th April 2024, Delhi: Celebrating the TATA trust and a commitment to authenticity, Taniera unveiled its latest offerings, the Cottons of India and Summer Blooms collections, tailored for discerning connoisseurs this summer. Building upon the brand’s remarkable achievements in 2024, marked by a focus on category expansion and customer-centricity, Taneira continues its legacy of preserving India’s textile traditions.  Promising to enchant and inspire, these handcrafted collections epitomize the brand’s ethos in every weave and motif.

As the summer sun casts its golden embrace, Taneira invites you to immerse yourself in the cool caress of the Cottons of India. Bringing the best of Indian weaves under one roof, the Cottons of India by Taneira breathes life into the tales of the land and its people. From the bustling streets of Kolkata to the serene looms of Telangana, Taneira traverses the length and breadth of the country, stitching together the diverse narratives of India’s weaving clusters. The Cottons of India collection is a celebration of India’s cultural mosaic, a harmonious blend of the old, the new, and the rare crafts that define the essence of the country’s textile heritage. From the intricate artistry of Ajrakh to the timeless elegance of Narayanpet, and the vibrant hues of Odisha Ikat, each saree is a masterpiece, handcrafted with meticulous attention to detail and infused with the soul of its origin. With prices starting at Rs. 1299/-indulge in the simplicity of form that defies conventions.

But the journey doesn’t end there. Dive deeper into the blooming beauty of summer with Taneira’s Summer Blooms collection, where every saree is a wearable art with nature’s vibrant hues. Crafted from luxurious silk cotton and lustrous tussars, each weave embodies the essence of summer flowers in all their splendor. From delicate petals to bold blossoms, these sarees exude a carefree spirit, inviting you to dance through the season with grace and elegance. Adding to the allure of summer fashion, Taneira is also introducing a range of ready-to-wear kurtas, tops, dresses, ethnic skirts, and pre-draped sarees, perfect for creating a breezy and chic summer ensemble, ensuring every moment is adorned with effortless style and comfort.

Taniera has unveiled its latest offerings, the Cottons of India and Summer Blooms collections, tailored for discerning connoisseurs this summer.

Mr. Ambuj Narayan, CEO, Taneira, said, “Rooted in the ethos of authenticity and trust, at Taneira, our commitment extends far beyond mere ethnic fashion; it’s about crafting experiences that resonate with the discerning tastes of our patrons. Design differentiation and innovation are the cornerstones of our philosophy, we believe in pushing the boundaries of creativity, constantly seeking new inspirations and techniques to ensure that each Taneira saree is a masterpiece in its own right. As we look forward to this year, our commitment to excellence remains unwavering. Whether it’s through the intricate craftsmanship of the summer blooms collection or the affordable starting price point of the Cottons of India, we seek to exceed the expectations of our customers and cater to their discerning tastes.”

From the timeless elegance of Cottons of India to the splendor of Summer Blooms, let your wardrobe bloom with style, confidence, and individuality. Whether you’re striding into the boardroom like a boss woman, meeting your girls for a brunch, or running errands in the city, Taneira’s collection is your passport to effortless fashion. Indulge in a whimsical floral extravaganza or unleash the diva within with breathable drapes and cinched waists. Whatever your style, Taneira has the perfect ensemble to elevate your summer soirée to new heights.

Step into the realm of timeless elegance with the Cottons of India and Summer Blooms available at all Taneira stores across the country and online on Taneira.com

About the brand:

Taneira, the women’s ethnic wear brand from Titan, the TATA group company, offers differentiated design sarees, blouses, and ready-to-wear kurta sets made from pure and natural fabrics from over 100+ weaving clusters of India and brings the best of India under one roof. Instilled with TATA trust, Taneira aims to provide the rooted yet progressive Indian women with diverse craftsmanship and exclusive crafts and designs. The products cater to everyday fashion and all occasions a woman would want to adorn herself for – festivals, weddings, and special occasions.

In its endeavour to provide authentic weaves that are handcrafted with love, Taneira works with weaver communities all over India. It has also launched the ‘Weavershala’ initiative to modernize the weaving techniques and, at the same time, preserve traditional procedures of hand weaving for future generations. In addition, the brand has introduced frame looms and all essential workspace facilities for the weavers in collaboration with localized weaver-led organizations. Currently, there are 18 Weavershalas operational across the country.

Launched in 2017, Taneira offers a unique and relaxed browsing experience with knowledgeable staff to provide quality service through a strong network of 73 stores across 37 cities. The brand is present across all prominent metro hubs and is building to strengthen its presence across key Tier I and Tier II cities. Taneira is also available online with global delivery at www.taneira.com.

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Fashion

Sound to Silhouette: A History of Mutual Influence

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Fashion and music have never existed as isolated cultural forms; they are parallel languages of identity. One clothes the body while the other clothes the atmosphere, emotion, and ideology. A musical movement without a recognisable visual code rarely survives beyond sound. Their interrelation rests in a shared capacity to signal rebellion, status, class mobility, seduction, politics, spirituality, and generational dissent without explicit explanation. This confluence explains why every significant cultural movement inevitably develops a distinct silhouette, colour palette, grooming code, and behavioural aesthetic.
Fashion and music influencing culture and style
The earliest traceable entanglement between fashion and music reaches back to ancient civilisations.
·        In Egypt, court musicians wore garments that signified sacred or elite status, while dancers and performers used adornment to amplify theatrical presence.
·        In Greece, musical performances during religious festivals unfolded alongside carefully structured drapery and ornamentation that reflected philosophical ideals of harmony and proportion.
·        In early India, classical musical traditions and courtly attire evolved in tandem: ragas, dance, jewellery, textiles, and performance aesthetics formed an integrated cultural expression rather than discrete disciplines.
 Fashion and music influencing culture and style
In medieval and Renaissance Europe, music and fashion functioned as instruments of aristocratic distinction. Court musicians did not merely perform; they embodied prestige through embroidered fabrics, powdered wigs, structured tailoring, and elaborate ornament. Opera later refined this fusion, transforming costume into emotional architecture and using fabric, silhouette, and visual symbolism to externalize psychological and social tensions long before cinema emerged. The jazz age carried fluid tailoring and liberated femininity; punk arrived ripped, confrontational, and anti-establishment; hip-hop transformed streetwear into global luxury language; grunge made deliberate dishevelment an aesthetic weapon against polished consumerism.
Fashion and music influencing culture and style
The postwar decades accelerated this fusion into a cultural machine. Rock and roll in the 1950s weaponized youth style against the conservative social order: leather jackets, slicked hair, and slim silhouettes became emblems of defiance. The 1960s fractured into competing aesthetic ideologies: psychedelic maximalism, mod minimalism, and bohemian romanticism, each carrying its own musical identity. By the 1970s, glam rock turned gender presentation into a theatrical experiment, while punk repudiated luxury with torn fabrics, safety pins, and anti-fashion rhetoric; ironically, the industry eventually commodified even that rebellion.
Hip-hop’s emergence in the late twentieth century fundamentally altered the power dynamic between fashion and music. Where earlier eras often saw fashion houses shaping performers, hip-hop reversed the vector: street culture began dictating luxury. Sneakers, oversized tailoring, gold jewellery, and sportswear migrated from expressions of survival and neighbourhood identity to symbols of global aspiration.
Fashion and music influencing culture and style Fashion and music influencing culture and style
This phenomenon was strikingly visible with the rise of The Beatles. Before them, mainstream male fashion remained restrained, conservative, and tethered to postwar uniformity. The Beatles introduced something deceptively simple yet revolutionary: youth styling as mass identity. Their slim-cut suits, Chelsea boots, and mop-top haircuts, then later, psychedelic experimentation reoriented a generation’s look. Early Beatles fashion projected polished accessibility; their later phase embraced flamboyant military jackets, Indian-inspired garments, tinted glasses, and bohemian layering.
Fashion and music influencing culture and style
Soon after, David Bowie dissolved the notion of a fixed identity through glam rock. His Ziggy Stardust persona fused theatrical makeup, metallic fabrics, platform boots, asymmetrical silhouettes, and androgynous styling into a cultural detonation. He unsettled rigid constructs of masculinity long before mainstream discourse possessed the vocabulary to discuss gender fluidity. Elvis Presley’s influence is equally central: in the 1950s, he translated rebellious sensuality into a visual lexicon: high collars, slicked hair, dramatic tailoring, jewellery, and overt physical charisma laid the blueprint for the modern pop star. Kiss Band converted face paint and exaggerated stage costumes into a commercial spectacle, anticipating branding strategies that would later be amplified by influencers. Meanwhile, Black Sabbath helped anchor darker visual codes that matured into gothic and metal aesthetics.
Fashion and music influencing culture and style
The 1980s produced perhaps the most complete fusion of fashion and musical mythology in Michael Jackson. He wielded visual symbolism with near-military precision: the single white glove, military-inspired jackets, loafers with cropped trousers, aviators, sequined stagewear, and sharply structured performance garments became instantly recognizable emblems.
Madonna treated fashion as a machinery of reinvention. Lace gloves, corsetry, crucifixes, lingerie-as-outerwear, platinum hair, and mutable personae repeatedly destabilized expectations around femininity and sexuality. Artists such as Tupac Shakur, The Notorious B.I.G., Jay-Z, and later Kanye West translated streetwear into a language of luxury oversized silhouettes, sneakers, sports jerseys, chains, varsity aesthetics, and designer collaborations rose from urban identity and economic aspiration. More recently, Harry Styles has mainstreamed softer, gender-fluid menswear for younger audiences, signalling another shift in how pop figures mediate sartorial norms.
Fashion and music influencing culture and style
These two have been connected to each other since the creation of both, as they work as Yin-Yang of art form, and they will keep evolving together and shaping our society, as Art is a place where humans find resonance.
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Events

The Riviera Rewritten: Cannes 2026’s Most Arresting Fashion Moments

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Cannes Part 2

CROISETTE CHRONICLES — PART II

“Sun, Silk & Studied Chaos”

If the first week of Cannes 2026 whispered, the second week grabbed you by the collar.

Cannes Part 2

A blush-pink strapless column gown arrived on the Croisette with the kind of quiet ferocity only a seasoned red carpet can absorb. Pearl-scattered at the bust, its satin surface caught every camera flash. It was paired with a voluminous silver-grey cocoon coat draped off both shoulders — not worn, deployed. Chandelier diamonds framed the ears, stacked rings adorned both hands, and sleekly pulled-back hair revealed a razor-sharp jawline. This was old Hollywood reconstructed by someone who found the original too polite.

Cannes Part 2

Then came the moment that stopped the Croisette mid-scroll: a chartreuse pleated one-shoulder gown, its fabric engineered into deep diagonal ridges sweeping from a sculpted shoulder down to a dramatic thigh-high slit. Photographed against palm trees and Mediterranean light, it looked less like an outfit and more like a natural phenomenon — moss-coloured, elemental, inevitable. A single emerald pendant rested at the throat. Loose waves, barely tamed, completed the look. The overall effect? A woman who dressed for the landscape, not the photographers — and somehow captivated both.

Cannes Part 2

Beside the sea, another story unfolded. A dark sequinned gown — midnight black fading into deep magenta — was worn against the backdrop of open water. Hair loosened by the wind, a glance thrown back over one bare shoulder. Delicate crystal chains descended the open back like jewellery transformed into architecture. No carpet, no crowd. Just Riviera light and the confidence to command it entirely.

Cannes Part 2

Then came the cultural statement that deserved its own paragraph: a halter-neck anarkali of extraordinary intricacy. Silver and blush floral embroidery spread across ivory silk, while a heavily diamond-encrusted halter neckline functioned as both collar and jewel. A maang tikka and oversized jhumkas completed a look worthy of museum display. A blush dupatta trailed behind with quiet drama. This was Indian couture presented not as a translation for a Western audience, but entirely on its own terms — unapologetic, uncompromising, and self-assured.

Finally, there was the fashion commentator who became the story. A multicoloured embroidered bandhgala blazer — alive with iridescent threadwork in mauve, teal, and gold — was paired with plum trousers and a galaxy of statement rings. Frameless glasses added restraint to the visual richness, while the smile carried a different message altogether: I dressed for myself first. At Cannes, where everyone performs for someone, that may be the most radical statement of all.

“The Riviera didn’t dress them. They dressed the Riviera.”

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Fashion Designer Amit GT and Le Marquise Jewellery by Jasmine Gulati Jain and Sambhav Jain Showcase Excellence Under the Golden Lumière Awards at the 79th Festival de Cannes 2026  Show Directed by Liza Varma

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Liza Verma along with Models

As part of India’s multi-platform presence at the 79th Festival de Cannes 2026, internationally renowned Show Director Liza Varma from India led a delegation of Indian designers and jewellery labels at the Fashion TV Presentation held on 18th May 2026 at the Majestic Hotel, Cannes, at 9:30 PM (CEST).

The showcase featured celebrated Indian designer Amit GT along with Le Marquise Jewellery by Jasmine Gulati Jain and Sambhav Jain, presenting a curated display of fashion and jewellery that reflected contemporary Indian design sensibilities on an international platform. Amit GT’s showcase was presented under the prestigious Golden Lumière Awards Cannes 2026, hosted at the Majestic Hotel Beach, Cannes.

Liza Verma along with Models

The Golden Lumière Awards show is hosted at the Majestic Hotel Beach, Cannes2026, where cinema meets luxury, celebrating outstanding personalities from international cinema along with visionary business leaders supporting art, culture, cinema, and the future generation of creators. The grand evening was attended by international personality Farhana Bodi and actress Urvashi Rautela, while actress Pooja Batra. The event was produced by Anna Neneman from ENW Showroom.

Model-wore-collection-by-Amit-GT-and-Le-Marquise-by-Jasmine-Gulati-and-Sambhav-Jain-at-Cannes-2026

Speaking about the showcase, Liza Varma said, “My focus is to create opportunities for Indian designers and talent to present their work in international environments. Cannes provides an important global platform to showcase the strength of Indian fashion, craftsmanship, and creative talent before an international audience.”

Held alongside the 79th edition of the Cannes Film Festival 2026, the presentation formed part of a larger initiative led by Liza Varma to create global visibility for Indian designers, jewellery labels, and creative talent through curated showcases and international collaborations at Cannes.

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