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Sashay into summer elegance with Taneira’s Cottons of India and Summer Blooms collection

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Taneira invites connoisseurs to experience the ethereal essence of Indian textiles this summer

18th April 2024, Delhi: Celebrating the TATA trust and a commitment to authenticity, Taniera unveiled its latest offerings, the Cottons of India and Summer Blooms collections, tailored for discerning connoisseurs this summer. Building upon the brand’s remarkable achievements in 2024, marked by a focus on category expansion and customer-centricity, Taneira continues its legacy of preserving India’s textile traditions.  Promising to enchant and inspire, these handcrafted collections epitomize the brand’s ethos in every weave and motif.

As the summer sun casts its golden embrace, Taneira invites you to immerse yourself in the cool caress of the Cottons of India. Bringing the best of Indian weaves under one roof, the Cottons of India by Taneira breathes life into the tales of the land and its people. From the bustling streets of Kolkata to the serene looms of Telangana, Taneira traverses the length and breadth of the country, stitching together the diverse narratives of India’s weaving clusters. The Cottons of India collection is a celebration of India’s cultural mosaic, a harmonious blend of the old, the new, and the rare crafts that define the essence of the country’s textile heritage. From the intricate artistry of Ajrakh to the timeless elegance of Narayanpet, and the vibrant hues of Odisha Ikat, each saree is a masterpiece, handcrafted with meticulous attention to detail and infused with the soul of its origin. With prices starting at Rs. 1299/-indulge in the simplicity of form that defies conventions.

But the journey doesn’t end there. Dive deeper into the blooming beauty of summer with Taneira’s Summer Blooms collection, where every saree is a wearable art with nature’s vibrant hues. Crafted from luxurious silk cotton and lustrous tussars, each weave embodies the essence of summer flowers in all their splendor. From delicate petals to bold blossoms, these sarees exude a carefree spirit, inviting you to dance through the season with grace and elegance. Adding to the allure of summer fashion, Taneira is also introducing a range of ready-to-wear kurtas, tops, dresses, ethnic skirts, and pre-draped sarees, perfect for creating a breezy and chic summer ensemble, ensuring every moment is adorned with effortless style and comfort.

Taniera has unveiled its latest offerings, the Cottons of India and Summer Blooms collections, tailored for discerning connoisseurs this summer.

Mr. Ambuj Narayan, CEO, Taneira, said, “Rooted in the ethos of authenticity and trust, at Taneira, our commitment extends far beyond mere ethnic fashion; it’s about crafting experiences that resonate with the discerning tastes of our patrons. Design differentiation and innovation are the cornerstones of our philosophy, we believe in pushing the boundaries of creativity, constantly seeking new inspirations and techniques to ensure that each Taneira saree is a masterpiece in its own right. As we look forward to this year, our commitment to excellence remains unwavering. Whether it’s through the intricate craftsmanship of the summer blooms collection or the affordable starting price point of the Cottons of India, we seek to exceed the expectations of our customers and cater to their discerning tastes.”

From the timeless elegance of Cottons of India to the splendor of Summer Blooms, let your wardrobe bloom with style, confidence, and individuality. Whether you’re striding into the boardroom like a boss woman, meeting your girls for a brunch, or running errands in the city, Taneira’s collection is your passport to effortless fashion. Indulge in a whimsical floral extravaganza or unleash the diva within with breathable drapes and cinched waists. Whatever your style, Taneira has the perfect ensemble to elevate your summer soirée to new heights.

Step into the realm of timeless elegance with the Cottons of India and Summer Blooms available at all Taneira stores across the country and online on Taneira.com

About the brand:

Taneira, the women’s ethnic wear brand from Titan, the TATA group company, offers differentiated design sarees, blouses, and ready-to-wear kurta sets made from pure and natural fabrics from over 100+ weaving clusters of India and brings the best of India under one roof. Instilled with TATA trust, Taneira aims to provide the rooted yet progressive Indian women with diverse craftsmanship and exclusive crafts and designs. The products cater to everyday fashion and all occasions a woman would want to adorn herself for – festivals, weddings, and special occasions.

In its endeavour to provide authentic weaves that are handcrafted with love, Taneira works with weaver communities all over India. It has also launched the ‘Weavershala’ initiative to modernize the weaving techniques and, at the same time, preserve traditional procedures of hand weaving for future generations. In addition, the brand has introduced frame looms and all essential workspace facilities for the weavers in collaboration with localized weaver-led organizations. Currently, there are 18 Weavershalas operational across the country.

Launched in 2017, Taneira offers a unique and relaxed browsing experience with knowledgeable staff to provide quality service through a strong network of 73 stores across 37 cities. The brand is present across all prominent metro hubs and is building to strengthen its presence across key Tier I and Tier II cities. Taneira is also available online with global delivery at www.taneira.com.

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Celebrities

Malaika Arora Dazzles in Archana Kochhar’s “Midnight Ebony” Collection at Delhi Fashion Show

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Malaika Arora Dazzles in Archana Kochhar's "Midnight Ebony" Collection at Delhi Fashion Show

Actress Malaika Arora dazzled on the runway in Delhi, illuminating designer Archana Kochhar’s showcase with her radiant presence. The event, headlined by Estetica Hair Magazine India, unveiled Kochhar’s latest collection, “Midnight Ebony.” The jewellery for the show was provided by Pyare Lal Jaggannath Saraf.

Inspired by the opulent glamour of handcrafted embroidery and the rich hue of black, the collection encapsulates the allure of Indian fashion with a contemporary twist. Each ensemble, dominated by the resplendent color of black, is adorned with intricate hand-embroidered sequins and exquisite stonework, creating a mesmerizing shimmer that captivated the audience.

Kochhar’s designs seamlessly blend traditional Indian craftsmanship with modern silhouettes, offering a luxurious yet wearable range of garments. From stylistic saris that exude elegance to contemporary lehengas that radiate sophistication, the collection caters to every woman’s desire for glamour and grandeur.

The spotlight of the show was undoubtedly Malaika Arora, whose ethereal grace and charisma brought each ensemble to life. Her effortless charm and poise perfectly complemented the exuberance of the collection, earning her accolades from fashion enthusiasts and critics alike.

Speaking about the collection, Archana Kochhar expressed her delight at showcasing her designs at the Shangri-La New Delhi. “Midnight Ebony is a celebration of nighttime shimmers and the relevant allure of Indo-Western silhouettes. I wanted to create a collection that embodies the spirit of today’s women, perfect for the nighttime shimmers and sangeet festivities,” said Kochhar.

With its blend of traditional craftsmanship, contemporary designs, and a touch of dark magic, Midnight Ebony by Archana Kochhar promises to be the go-to choice for fashion-forward women looking to make a statement. From red carpet events to wedding celebrations, each ensemble from this collection is designed to make every woman feel like a star

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Entertainment

Isha Ambani Shines in Ivory Sabyasachi Lehenga at Brother Anant’s Wedding Reception

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Isha Ambani at the wedding of Anant Ambani

Isha Ambani made a stunning appearance at her brother Anant Ambani’s wedding reception, captivating everyone in an exquisite ivory Sabyasachi lehenga. Known for her impeccable style, Isha once again proved her fashion prowess by choosing this elegant outfit, making it a highlight of the grand event.

 Isha Ambani Shines in Ivory Sabyasachi Lehenga at Brother Anant’s Wedding Reception

The ivory lehenga, designed by the renowned Sabyasachi Mukherjee, featured intricate embroidery and delicate embellishments, showcasing the designer’s signature craftsmanship. The ensemble was complemented by a matching blouse and a sheer dupatta, adding to the ethereal charm of the attire. Isha accessorized her look with statement jewelry, including a choker necklace and earrings, perfectly balancing traditional aesthetics with contemporary elegance.

Isha’s choice of the ivory lehenga not only underscored her sophisticated taste but also highlighted the ongoing trend of neutral and pastel shades in wedding fashion. Her appearance at the reception was a testament to her status as a fashion icon, inspiring many with her graceful and stylish presence.

The wedding reception itself was a star-studded affair, attended by numerous celebrities, business magnates, and notable figures from various industries. Despite the glittering guest list, Isha’s outfit stood out, drawing admiration and praise from all quarters.

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Celebrities

VOGUE EYEWEAR UNVEILS ‘KEEP PLAYING’, AN EFFERVESCENT CAMPAIGN WITH BRAND AMBASSADOR

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vogue Eyewear

TAAPSEE PANNU

Fun, vibrant & upbeat, the new campaign encourages the audience to tap into their playful side.

Vogue Eyewear, known for its versatile and fashionable eyewear, is thrilled to announce its latest campaign featuring talented actress and Brand Ambassador, Taapsee Pannu.

This campaign encourages everyone to embrace every moment in life with a playful spirit. In a world that constantly presents us with dynamic situations, Vogue Eyewear believes that it is our approach to life which truly matters and makes all the difference. The campaign, titled “Keep Playing” ; invites consumers to tap into their light, bright, and joyful side while engaging with life in all its colorful facets.

Commenting on the new campaign, Taapsee Pannu said, “I am thrilled about my partnership with Vogue Eyewear and to be a part of another campaign. The key message of “Keep Playing” resonates

deeply with me, as it encourages everyone to express themselves freely and live life to the fullest while infusing each moment with fun and playfulness. Colorful, inclusive, and creative, Vogue Eyewear campaigns have always celebrated real people who don’t just make trends for fashion but own it as an attitude.  In the 50 years of its grand existence, Vogue Eyewear has celebrated leading fashionable muses and inspiring women giving them a chance to frame their own take on fashion.

“Vogue Eyewear continues to underline and celebrate self-expression. Our campaign, with the dynamic Taapsee Pannu, known for her uninhibited free spirit and who perfectly encapsulates the essence of self-expression, encourages individuals to live life fashionably and unencumbered.” said Gunjan Saigal, Brand Group Head – Luxury, Premium & Fast Fashion.

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Brandmovers India is the creative agency behind the campaign which directed by Bosco Bhandarkar and Photographed by Anushka Menon. The integrated marketing campaign will be launched across channels such as social, digital, OOH and print, for audiences across the country.

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Commenting on the campaign Adrijaa Sanyal Creative Director at Brandmovers India said, “Our brand shines in the light of our consumers’ self-revelation. We wish to convey them how it delights us to watch them embrace their individuality, in intense and playful moments, their reveries and even their smallest acts of defiance. With the very charismatic Taapsee Pannu as our ambassador, we hope this campaign will elevate the spirits and style alike wherever it reaches”.

Availability:

The latest collection of Vogue Eyewear styles is available at all leading stores and online platforms of Titan Eyeplus,  Amazon India, AJIO, Nykaa, TataCliq and Sunglass Hut.

Pricing: Starting at INR 3000/- onwards

About Vogue Eyewear

https://www.vogue-eyewear.com

Instagram.com/Vogueeyewear 

Facebook.com/Vogue.eyewear

About EssilorLuxottica

EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. With over 190,000 employees across 150 countries, 650

operations facilities and 18,000 stores, its mission is to help people around the world to see more and be more by addressing their evolving vision needs and personal style aspirations. EssilorLuxottica is home to the most advanced lens technologies including Varilux, Stellest and Transitions, the most iconic eyewear brands including Ray-Ban and Oakley, the most desired luxury licensed brands and world-class retailers including LensCrafters and Sunglass Hut. The company’s OneSight EssilorLuxottica Foundation has given access to sustainable vision care to more than 760 million people in underserved communities.

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