Celebrities
VOGUE EYEWEAR UNVEILS ‘KEEP PLAYING’, AN EFFERVESCENT CAMPAIGN WITH BRAND AMBASSADOR
TAAPSEE PANNU
Fun, vibrant & upbeat, the new campaign encourages the audience to tap into their playful side.
Vogue Eyewear, known for its versatile and fashionable eyewear, is thrilled to announce its latest campaign featuring talented actress and Brand Ambassador, Taapsee Pannu.
This campaign encourages everyone to embrace every moment in life with a playful spirit. In a world that constantly presents us with dynamic situations, Vogue Eyewear believes that it is our approach to life which truly matters and makes all the difference. The campaign, titled “Keep Playing” ; invites consumers to tap into their light, bright, and joyful side while engaging with life in all its colorful facets.
Commenting on the new campaign, Taapsee Pannu said, “I am thrilled about my partnership with Vogue Eyewear and to be a part of another campaign. The key message of “Keep Playing” resonates
deeply with me, as it encourages everyone to express themselves freely and live life to the fullest while infusing each moment with fun and playfulness. Colorful, inclusive, and creative, Vogue Eyewear campaigns have always celebrated real people who don’t just make trends for fashion but own it as an attitude. In the 50 years of its grand existence, Vogue Eyewear has celebrated leading fashionable muses and inspiring women giving them a chance to frame their own take on fashion.
“Vogue Eyewear continues to underline and celebrate self-expression. Our campaign, with the dynamic Taapsee Pannu, known for her uninhibited free spirit and who perfectly encapsulates the essence of self-expression, encourages individuals to live life fashionably and unencumbered.” said Gunjan Saigal, Brand Group Head – Luxury, Premium & Fast Fashion.
Brandmovers India is the creative agency behind the campaign which directed by Bosco Bhandarkar and Photographed by Anushka Menon. The integrated marketing campaign will be launched across channels such as social, digital, OOH and print, for audiences across the country.
Commenting on the campaign Adrijaa Sanyal Creative Director at Brandmovers India said, “Our brand shines in the light of our consumers’ self-revelation. We wish to convey them how it delights us to watch them embrace their individuality, in intense and playful moments, their reveries and even their smallest acts of defiance. With the very charismatic Taapsee Pannu as our ambassador, we hope this campaign will elevate the spirits and style alike wherever it reaches”.
Availability:
The latest collection of Vogue Eyewear styles is available at all leading stores and online platforms of Titan Eyeplus, Amazon India, AJIO, Nykaa, TataCliq and Sunglass Hut.
Pricing: Starting at INR 3000/- onwards
About Vogue Eyewear
Instagram.com/Vogueeyewear
Facebook.com/Vogue.eyewear
About EssilorLuxottica
EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. With over 190,000 employees across 150 countries, 650
operations facilities and 18,000 stores, its mission is to help people around the world to see more and be more by addressing their evolving vision needs and personal style aspirations. EssilorLuxottica is home to the most advanced lens technologies including Varilux, Stellest and Transitions, the most iconic eyewear brands including Ray-Ban and Oakley, the most desired luxury licensed brands and world-class retailers including LensCrafters and Sunglass Hut. The company’s OneSight EssilorLuxottica Foundation has given access to sustainable vision care to more than 760 million people in underserved communities.
Celebrities
Raima Sen’s Powerful Message Against Social Demons at Durga Pooja
Actress Raima Sen made a bold statement against the societal demons that plague our world. During the recent Durga Puja festivities, Sen was captured in a powerful photograph at a Durga pandal, surrounded by symbolic representations of these demons.
Dressed in a vibrant red sari, Sen embodied the spirit of Maa Durga, the fearless goddess who is often depicted as vanquishing evil forces. The image serves as a poignant reminder of the courage and strength required to stand up against injustice and oppression.
Sen’s presence at the Durga pandal was not merely a ceremonial appearance. It was a deliberate act of solidarity with those who face discrimination, abuse, and other forms of societal evil. The actress has always been vocal about social issues and has used her platform to raise awareness about important causes.
The photograph has quickly garnered attention on social media, with many praising Sen for her powerful message. Her choice to pose amidst the symbolic demons sends a clear message that we must confront and overcome these negative forces in our society.
As Durga Puja celebrates the triumph of good over evil, Sen’s image serves as a powerful reminder of the importance of standing up for what is right. Her message resonates with people of all ages and backgrounds, inspiring them to become agents of change in their own communities.
Raima Sen is currently gearing up for her highly anticipated upcoming film, “Maa Kaali.” The film is expected to be a powerful and thought-provoking exploration of themes related to motherhood, spirituality, and social justice.
Celebrities
Riya Sen Makes Stunning Hollywood Debut with “Highway 905”
Bollywood’s acclaimed actress Riya Sen has taken a significant leap in her illustrious career with her debut American film, “Highway 905,” now streaming exclusively on Amazon Prime USA. Released in early 2024, this gripping murder mystery is set against the picturesque backdrop of Long Island, New York, and showcases Sen in a captivating new role.
“Highway 905” unravels a compelling narrative centered around an Indian taxi driver who finds himself entangled in a harrowing crime he did not commit. As the story unfolds, Sen stars as the leading lady, bringing depth and intensity to her character in this pivotal role. Her performance has been met with high praise, marking a significant milestone in her acting journey.
Joining Sen in this thrilling cinematic venture is a diverse and talented ensemble cast, including David Otunga, Jose Édouardo Ramos, Idan Raz, and Pawan Kumar. Their combined efforts have brought a unique blend of suspense and drama to the screen, making “Highway 905” a must-watch for fans of the genre.
The film was shot in the scenic locales of Long Island, which serve as a stunning backdrop to the unfolding mystery and drama. The choice of location not only enhances the film’s aesthetic appeal but also adds an authentic layer to the storyline.
“Highway 905” marks a landmark moment for Riya Sen as she ventures into Hollywood, showcasing her versatility and talent on an international platform. With its gripping plot, exceptional performances, and picturesque settings, the film promises to engage audiences and establish Sen as a formidable presence in the global film industry.
Celebrities
Malaika Arora Dazzles in Archana Kochhar’s “Midnight Ebony” Collection at Delhi Fashion Show
Actress Malaika Arora dazzled on the runway in Delhi, illuminating designer Archana Kochhar’s showcase with her radiant presence. The event, headlined by Estetica Hair Magazine India, unveiled Kochhar’s latest collection, “Midnight Ebony.” The jewellery for the show was provided by Pyare Lal Jaggannath Saraf.
Inspired by the opulent glamour of handcrafted embroidery and the rich hue of black, the collection encapsulates the allure of Indian fashion with a contemporary twist. Each ensemble, dominated by the resplendent color of black, is adorned with intricate hand-embroidered sequins and exquisite stonework, creating a mesmerizing shimmer that captivated the audience.
Kochhar’s designs seamlessly blend traditional Indian craftsmanship with modern silhouettes, offering a luxurious yet wearable range of garments. From stylistic saris that exude elegance to contemporary lehengas that radiate sophistication, the collection caters to every woman’s desire for glamour and grandeur.
The spotlight of the show was undoubtedly Malaika Arora, whose ethereal grace and charisma brought each ensemble to life. Her effortless charm and poise perfectly complemented the exuberance of the collection, earning her accolades from fashion enthusiasts and critics alike.
Speaking about the collection, Archana Kochhar expressed her delight at showcasing her designs at the Shangri-La New Delhi. “Midnight Ebony is a celebration of nighttime shimmers and the relevant allure of Indo-Western silhouettes. I wanted to create a collection that embodies the spirit of today’s women, perfect for the nighttime shimmers and sangeet festivities,” said Kochhar.
With its blend of traditional craftsmanship, contemporary designs, and a touch of dark magic, Midnight Ebony by Archana Kochhar promises to be the go-to choice for fashion-forward women looking to make a statement. From red carpet events to wedding celebrations, each ensemble from this collection is designed to make every woman feel like a star
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