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VOGUE EYEWEAR UNVEILS ‘KEEP PLAYING’, AN EFFERVESCENT CAMPAIGN WITH BRAND AMBASSADOR

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vogue Eyewear

TAAPSEE PANNU

Fun, vibrant & upbeat, the new campaign encourages the audience to tap into their playful side.

Vogue Eyewear, known for its versatile and fashionable eyewear, is thrilled to announce its latest campaign featuring talented actress and Brand Ambassador, Taapsee Pannu.

This campaign encourages everyone to embrace every moment in life with a playful spirit. In a world that constantly presents us with dynamic situations, Vogue Eyewear believes that it is our approach to life which truly matters and makes all the difference. The campaign, titled “Keep Playing” ; invites consumers to tap into their light, bright, and joyful side while engaging with life in all its colorful facets.

Commenting on the new campaign, Taapsee Pannu said, “I am thrilled about my partnership with Vogue Eyewear and to be a part of another campaign. The key message of “Keep Playing” resonates

deeply with me, as it encourages everyone to express themselves freely and live life to the fullest while infusing each moment with fun and playfulness. Colorful, inclusive, and creative, Vogue Eyewear campaigns have always celebrated real people who don’t just make trends for fashion but own it as an attitude.  In the 50 years of its grand existence, Vogue Eyewear has celebrated leading fashionable muses and inspiring women giving them a chance to frame their own take on fashion.

“Vogue Eyewear continues to underline and celebrate self-expression. Our campaign, with the dynamic Taapsee Pannu, known for her uninhibited free spirit and who perfectly encapsulates the essence of self-expression, encourages individuals to live life fashionably and unencumbered.” said Gunjan Saigal, Brand Group Head – Luxury, Premium & Fast Fashion.

A person wearing sunglasses and a white dress

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Brandmovers India is the creative agency behind the campaign which directed by Bosco Bhandarkar and Photographed by Anushka Menon. The integrated marketing campaign will be launched across channels such as social, digital, OOH and print, for audiences across the country.

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Commenting on the campaign Adrijaa Sanyal Creative Director at Brandmovers India said, “Our brand shines in the light of our consumers’ self-revelation. We wish to convey them how it delights us to watch them embrace their individuality, in intense and playful moments, their reveries and even their smallest acts of defiance. With the very charismatic Taapsee Pannu as our ambassador, we hope this campaign will elevate the spirits and style alike wherever it reaches”.

Availability:

The latest collection of Vogue Eyewear styles is available at all leading stores and online platforms of Titan Eyeplus,  Amazon India, AJIO, Nykaa, TataCliq and Sunglass Hut.

Pricing: Starting at INR 3000/- onwards

About Vogue Eyewear

https://www.vogue-eyewear.com

Instagram.com/Vogueeyewear 

Facebook.com/Vogue.eyewear

About EssilorLuxottica

EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. With over 190,000 employees across 150 countries, 650

operations facilities and 18,000 stores, its mission is to help people around the world to see more and be more by addressing their evolving vision needs and personal style aspirations. EssilorLuxottica is home to the most advanced lens technologies including Varilux, Stellest and Transitions, the most iconic eyewear brands including Ray-Ban and Oakley, the most desired luxury licensed brands and world-class retailers including LensCrafters and Sunglass Hut. The company’s OneSight EssilorLuxottica Foundation has given access to sustainable vision care to more than 760 million people in underserved communities.

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Malaika Arora Dazzles in Archana Kochhar’s “Midnight Ebony” Collection at Delhi Fashion Show

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Malaika Arora Dazzles in Archana Kochhar's "Midnight Ebony" Collection at Delhi Fashion Show

Actress Malaika Arora dazzled on the runway in Delhi, illuminating designer Archana Kochhar’s showcase with her radiant presence. The event, headlined by Estetica Hair Magazine India, unveiled Kochhar’s latest collection, “Midnight Ebony.” The jewellery for the show was provided by Pyare Lal Jaggannath Saraf.

Inspired by the opulent glamour of handcrafted embroidery and the rich hue of black, the collection encapsulates the allure of Indian fashion with a contemporary twist. Each ensemble, dominated by the resplendent color of black, is adorned with intricate hand-embroidered sequins and exquisite stonework, creating a mesmerizing shimmer that captivated the audience.

Kochhar’s designs seamlessly blend traditional Indian craftsmanship with modern silhouettes, offering a luxurious yet wearable range of garments. From stylistic saris that exude elegance to contemporary lehengas that radiate sophistication, the collection caters to every woman’s desire for glamour and grandeur.

The spotlight of the show was undoubtedly Malaika Arora, whose ethereal grace and charisma brought each ensemble to life. Her effortless charm and poise perfectly complemented the exuberance of the collection, earning her accolades from fashion enthusiasts and critics alike.

Speaking about the collection, Archana Kochhar expressed her delight at showcasing her designs at the Shangri-La New Delhi. “Midnight Ebony is a celebration of nighttime shimmers and the relevant allure of Indo-Western silhouettes. I wanted to create a collection that embodies the spirit of today’s women, perfect for the nighttime shimmers and sangeet festivities,” said Kochhar.

With its blend of traditional craftsmanship, contemporary designs, and a touch of dark magic, Midnight Ebony by Archana Kochhar promises to be the go-to choice for fashion-forward women looking to make a statement. From red carpet events to wedding celebrations, each ensemble from this collection is designed to make every woman feel like a star

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Sony AATH is premiering the 4th Gopal Bhar movie titled ‘Gopaler Buddhi

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Sony AATH is premiering the 4th Gopal Bhar movie titled 'Gopaler Buddhi
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Suniel Shetty looks for his “Sbooch” in the latest teaser 

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Suniel Shetty looks for his “Sbooch” in the latest teaser

10th July 2024 | New Delhi: Megastar and fitness icon Suniel Shetty has left fans in a state of anticipation and wonder as he released a teaser showcasing the search for his missing “Sbooch.” No less than a mystery movie, this video has everyone at the edge of their seats. 

The one-minute teaser, released by the veteran actor on his social media channel, shows him requesting his assistant to vigilantly guard his “Sbooch” as he leaves for his shot. But Alas and behold! He returns to find his “Sbooch” missing, with his crew remaining silent as he questions them incessantly. The intriguing video has led to speculations about what is causing this upheaval on Suniel Shetty’s set and who has stolen his “Sbooch”. Stay tuned as the search continues!

Video Links Here: 

Suniel Shetty’s Instgagram –
https://www.instagram.com/reel/C9OyP5iSds-/?igsh=Y2FjNGR6YWgwamEw

Instagram –
https://www.instagram.com/reel/C9OyP5iSds-/?igsh=ZDA3ZW5tNmR6eHFx

FB –
https://www.facebook.com/share/r/FvNaGFzbbMUfkuex/

LinkedIn –
https://www.linkedin.com/posts/sbooch_missing-sunielshetty-find-activity-7216683032244604928-Ilwe?utm_source=share&utm_medium=member_desktop

X –
https://x.com/SboochLife/status/1810916763405537757

Threads –
https://www.threads.net/@sboochlife/post/C9OxwBttJqt?xmt=AQGzeLui_SQoPJKAoqLH0OH-7bQxZDnVQGL6bevBxvTSvg  

Youtube Video –
https://youtu.be/fM6kdd6Dges

Suniel Shetty looks for his “Sbooch” in the latest teaser
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