Events
SMFG India Credit Sets Guinness World Record for Largest Cattle Welfare Lesson Across Multiple Venues during Pashu Vikas Day
SMFG India Credit has made history by achieving a Guinness World Record for the ‘Largest Cattle Welfare Lesson (Multiple Venues)’ with 517 participants across 6 venues in India. This milestone was accomplished as part of the company’s 7th edition of Pashu Vikas Day (PVD), the largest one-day cattle care camps across the country. These camps were simultaneouslyheld in 500 locations across 16 states, benefiting around 1,90,000 beneficiaries (1,50,000 cattle and 40,000 cattle owners).
In India, approximately 65-70% of the rural population relies on agriculture or agriculture-related activities for their livelihood. Hence, cattle and livestock play a crucial role in their livelihood generation activities and financial wellbeing. Recognizing this unbreakable bond, SMFG India Credit celebrated the 7th edition of Pashu Vikas Day under the theme ‘Mera Pashu Mera Parivar,’ reinforcing the importance of livestock in the lives of these rural families.
The annual PVD event also saw active participation of more than 6,000 employees, reinforcing the company’s commitment to rural welfare.
Mr. Shantanu Mitra, Chief Executive Officer and Managing Director of SMFG India Credit, said, “At SMFG India Credit, we remain steadfast in our commitment to championing social initiatives that create a meaningful impact. With a strong Pan-India presence of 1000+ branches, our primary focus is on Tier-2+ locations, with nearly 90% of our branches strategically positioned in these regions. In fact, over the last two years, we have added around 300 branches, all located in Tier-2+ geographies. Our goal is to drive financial inclusion by providing the right products and financial solutions, enabling us to serve communities at every stage of their life cycle.
I would also like to extend my heartfelt congratulations to each of our dedicated employees for their outstanding commitment and hard work in achieving the Guinness World Record for the Largest Cattle Welfare Lesson across multiple venues. It is truly heartening to see that this year’s Pashu Vikas Day not only surpassed expectations in cattle care, but also introduced specialized knowledge sessions across multiple venues in India, which earned us the Guinness World Record.”
Mr. Swaminathan Subramanian, Chief Operating Officer of SMFG India Credit, said, “The recognition received from Guinness World Records for holding largest cattle welfare lesson across multiple venues is a proud and defining moment for each and every one at SMFG India Credit. As a company, we have etched our name in the history books on an international level, and it gives us the belief to continue working towards uplifting the communities we serve at large through innovative and sustainable socio-economic initiatives. Setting a world record on Guinness World Records also reaffirms our dedication to rural welfare and motivates us to continue empowering communities by providing financial access through our financial solutions across their life-cycle.”
Building on its rich legacy of achieving world records, Pashu Vikas Day has previously been recognized by the World Records Union, Limca Book of Records, Best of India Records and World Book of Records for hosting the largest cattle care camps organised in a single day.
About SMFG India Credit Co. Ltd. (Formerly Fullerton India Credit Co. Ltd.)
SMFG India Credit Co. Ltd. (Formerly Fullerton India Credit Co. Ltd.), a leading NBFC – Investment and Credit Company (NBFC-ICC) registered with the Reserve Bank of India and a wholly owned subsidiary of SMFG, has been operating in India since 2007. Together with its subsidiary, SMFG India Home Finance Co. Ltd. (Formerly Fullerton India Home Finance Co. Ltd.) also known as SMFG Grihashakti, the company has established a pan-India presence, across 670+ towns and 70,000+ villages through 1000 branches and 25,000+ employees offering lending products to underserved & unserved retail and small business borrowers. By doing so, it has introduced people to formal credit. SMFG India Credit along with SMFG Grihashakti offers a comprehensive range of lending solutions, including SME financing, commercial vehicle and two-wheeler loans, home loans, home improvement loans, loans against property and shares, personal loans, and rural livelihood advancement loans etc.
About Sumitomo Mitsui Financial Group (SMFG)
SMFG is one of the largest global banking and financial service groups, offering a diverse range of financial services including commercial banking, leasing, securities and consumer finance and is headquartered in Japan. SMFG is listed on the Tokyo and New York (via ADR) Stock Exchanges and has a market capitalization of approximately US$93.5 billion (as of 31th December 2024). SMFG is one of the global systemically important banks (G-SIBs) and has high credit ratings of A1 by Moody’s Investors Service and A- by Standard & Poor’s.
Written and directed by Manoj Tapadia and presented by PEN Studios in association with Manikarnika Films, Bharat Bhagya Vidhata is scheduled for theatrical release on June 12, 2026. Inspired by true events during the horrific 2008 Mumbai terror attacks, the film shifts attention away from conventional depictions of tragedy and instead illuminates the extraordinary actions of ordinary individuals working within Mumbai’s Cama Hospital. At its heart lies a powerful tribute to nurses, ward boys, security personnel, and hospital staff whose bravery ensured the safety of hundreds of patients during one of India’s darkest nights.
Kangana Ranaut leads the film as a senior nurse inspired by the real-life heroism of Anjali Kulthe, delivering a performance rooted in determination and quiet strength. Supporting her is an accomplished ensemble featuring Girija Oak, Smita Tambe, Amrutha Namdev, Esha Dey, Suhita Thatte, and several others, each contributing meaningfully to a narrative that intentionally avoids portraying heroism as the achievement of a single individual. Instead, the film emphasises collective courage, illustrating how every member of the hospital staff became an indispensable part of a larger effort to protect vulnerable lives.
Without venturing into spoiler territory, Bharat Bhagya Vidhata succeeds in immersing viewers in the tension and uncertainty of the situation. The screenplay maintains a commendable pace, ensuring that the emotional weight never overwhelms the narrative momentum. More importantly, the film serves as a timely reminder of the often-unrecognised contributions of nursing staff and hospital attendants. In moments of catastrophe, while doctors shoulder immense responsibility in critical care and decision-making, nurses and support workers are the constant presence, managing countless essential tasks that keep an institution functioning.
Beyond the screening itself, the premiere offered valuable insights into the filmmaking process. The evening was marked by a lively atmosphere, with extensive media interactions, cast interviews, and behind-the-scenes discussions. Members of the cast and crew shared their experiences portraying real-life events, the challenges of balancing historical sensitivity with cinematic storytelling, and the responsibility of representing individuals whose bravery largely went unrecognized by the public. These conversations provided a fascinating glimpse into the creative and emotional investment that shaped the production.
Perhaps the film’s greatest achievement lies in its ability to honour heroism without romanticising tragedy. In doing so, Bharat Bhagya Vidhata transforms a familiar chapter of history into a moving tribute to those whose actions saved lives but whose stories rarely occupied the spotlight. Combining emotional depth, strong performances, and a deeply respectful approach to its subject matter, the film stands as both an engaging drama and a deserving tribute to everyday heroes who became extraordinary when circumstances demanded it.
CROISETTE CHRONICLES — PART II
“Sun, Silk & Studied Chaos”
If the first week of Cannes 2026 whispered, the second week grabbed you by the collar.
A blush-pink strapless column gown arrived on the Croisette with the kind of quiet ferocity only a seasoned red carpet can absorb. Pearl-scattered at the bust, its satin surface caught every camera flash. It was paired with a voluminous silver-grey cocoon coat draped off both shoulders — not worn, deployed. Chandelier diamonds framed the ears, stacked rings adorned both hands, and sleekly pulled-back hair revealed a razor-sharp jawline. This was old Hollywood reconstructed by someone who found the original too polite.
Then came the moment that stopped the Croisette mid-scroll: a chartreuse pleated one-shoulder gown, its fabric engineered into deep diagonal ridges sweeping from a sculpted shoulder down to a dramatic thigh-high slit. Photographed against palm trees and Mediterranean light, it looked less like an outfit and more like a natural phenomenon — moss-coloured, elemental, inevitable. A single emerald pendant rested at the throat. Loose waves, barely tamed, completed the look. The overall effect? A woman who dressed for the landscape, not the photographers — and somehow captivated both.
Beside the sea, another story unfolded. A dark sequinned gown — midnight black fading into deep magenta — was worn against the backdrop of open water. Hair loosened by the wind, a glance thrown back over one bare shoulder. Delicate crystal chains descended the open back like jewellery transformed into architecture. No carpet, no crowd. Just Riviera light and the confidence to command it entirely.
Then came the cultural statement that deserved its own paragraph: a halter-neck anarkali of extraordinary intricacy. Silver and blush floral embroidery spread across ivory silk, while a heavily diamond-encrusted halter neckline functioned as both collar and jewel. A maang tikka and oversized jhumkas completed a look worthy of museum display. A blush dupatta trailed behind with quiet drama. This was Indian couture presented not as a translation for a Western audience, but entirely on its own terms — unapologetic, uncompromising, and self-assured.
Finally, there was the fashion commentator who became the story. A multicoloured embroidered bandhgala blazer — alive with iridescent threadwork in mauve, teal, and gold — was paired with plum trousers and a galaxy of statement rings. Frameless glasses added restraint to the visual richness, while the smile carried a different message altogether: I dressed for myself first. At Cannes, where everyone performs for someone, that may be the most radical statement of all.
“The Riviera didn’t dress them. They dressed the Riviera.”
Events
Fashion Designer Amit GT and Le Marquise Jewellery by Jasmine Gulati Jain and Sambhav Jain Showcase Excellence Under the Golden Lumière Awards at the 79th Festival de Cannes 2026 Show Directed by Liza Varma
As part of India’s multi-platform presence at the 79th Festival de Cannes 2026, internationally renowned Show Director Liza Varma from India led a delegation of Indian designers and jewellery labels at the Fashion TV Presentation held on 18th May 2026 at the Majestic Hotel, Cannes, at 9:30 PM (CEST).
The showcase featured celebrated Indian designer Amit GT along with Le Marquise Jewellery by Jasmine Gulati Jain and Sambhav Jain, presenting a curated display of fashion and jewellery that reflected contemporary Indian design sensibilities on an international platform. Amit GT’s showcase was presented under the prestigious Golden Lumière Awards Cannes 2026, hosted at the Majestic Hotel Beach, Cannes.
The Golden Lumière Awards show is hosted at the Majestic Hotel Beach, Cannes2026, where cinema meets luxury, celebrating outstanding personalities from international cinema along with visionary business leaders supporting art, culture, cinema, and the future generation of creators. The grand evening was attended by international personality Farhana Bodi and actress Urvashi Rautela, while actress Pooja Batra. The event was produced by Anna Neneman from ENW Showroom.
Speaking about the showcase, Liza Varma said, “My focus is to create opportunities for Indian designers and talent to present their work in international environments. Cannes provides an important global platform to showcase the strength of Indian fashion, craftsmanship, and creative talent before an international audience.”
Held alongside the 79th edition of the Cannes Film Festival 2026, the presentation formed part of a larger initiative led by Liza Varma to create global visibility for Indian designers, jewellery labels, and creative talent through curated showcases and international collaborations at Cannes.
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