In the world of fashion, where lights shine bright and applause fades fast, one name stands out not just for her runway presence but for her rooted purpose—Jitika Devi, a proud Gorkhali girl from Dayang Mukh, Assam.

Starting her journey in 2015 with a dream and determination, Jitika made her mark purely through self-effort, without any external support or backing. Over the past decade, she has walked in more than 40 runway shows, becoming a familiar and celebrated face in major fashion weeks across India.

Runway Achievements:

Her portfolio includes appearances in top fashion events such as:

• North East India Fashion Week (Assam)
• Fashion Week Lucknow
• Couture Runway Week (Delhi) – 3 consecutive years
• Assam Couture Week, Delhi
• Mr and Miss North India (Delhi)
• Patna Fashion Week
• Pride of India (Delhi)
• Asian Designer Week (Delhi)

…and many more across the country.

Jitika’s elegance, confidence, and cultural grace make her a showstopper not just on stage, but in the hearts of her audience. Her efforts were recognized when she received an award from actress Himanshi Khurana, further boosting her presence in the Indian fashion community.

The Brand – JITIKD: More Than Fashion

What sets Jitika apart is her vision beyond modeling. She founded her own fashion label, JITIKD, not just as a brand but as a platform to:

• Promote traditional and cultural heritage
• Provide opportunities to aspiring models
• Uplift communities through social work

Jitika donates 40% of her modeling and brand earnings towards social causes. Whether it’s supporting underprivileged children, or organizing fashion-based cultural events, she remains deeply committed to giving back.

Empowering the Future

JITIKD is also a stepping stone for new and upcoming models, especially those from the Northeast, who often struggle to find a platform in mainstream fashion. Her aim is to create a nurturing space for talent, rooted in pride of tradition and modern professionalism.

Final Word

From a small town in Assam to major runways in Delhi, Patna, and beyond, Jitika Devi has redefined success through grit, grace, and generosity. Her story is a testament that with focus and heart, one can not only shine—but help others shine too.

For Jitika, the journey has just begun:
“Without anyone’s support, I reached this position through hard work—and for me, that is success. I will do much more.”

Official XYZ Music proudly unveiled the official music video of their much-awaited fusion track “Me & You”, now streaming on YouTube. This visually rich and musically vibrant song stars the stunning Krishna Gautam alongside the dynamic Toofan Singh Gill, delivering a powerful fusion of sound and style.

“Me & You” is a musical cocktail that dares to be different — blending the raw energy of Punjabi hip-hop, the earthy charm of Rajasthani folk, and the emotional depth of Hindi melodies. This isn’t just another song release; it’s a cultural crossover crafted to ignite the senses and move the soul.

At the heart of the video is Krishna Gautam, who commands attention with her radiant screen presence and compelling performance. She effortlessly brings a perfect balance of strength and elegance to the screen, captivating audiences with every frame. Her wardrobe — a striking fusion of ethnic flair and urban chic — reflects the song’s bold identity. Whether she’s dancing with fire or conveying raw emotion through her eyes, Krishna exudes authenticity and star power.

Speaking about the experience, Krishna Gautam shared,”‘Me & You’ is very special to me — not just because of the music, but because it allowed me to explore a fusion of cultures and emotions through performance. It’s bold, it’s different, and I’m so proud to be part of something that celebrates diversity in such a vibrant way.”

Opposite her, Toofan Singh Gill brings a rugged charm and lyrical intensity that complements the track’s edgy, modern vibe. Together, their chemistry is electric, their energy contagious, and their performance unforgettable.

produced by the visionary team at XYZ Productions, “Me & You” is more than a music video — it’s an artistic statement. The visuals, choreography, and musical arrangement combine to create a rich audio-visual experience that resonates across languages and regions. Song sung by Toofan Singh Gill, Swarjit Singh, Shaheen Khan, Shehnaaz Khan,Music Composer by Star Dx, Choreographed & Directed by Ankan Sen & Sahil Khan.

Step into a world where tradition meets rebellion, and feel the pulse of “Me & You” — a track that promises to stay with you long after the beat fades.

Watch Now: https://youtu.be/FE2IE5QrTuk 

Sony MAX, India’s premier Hindi movie channel, is set to thrill audiences with the high-octane action thriller, The Diplomat, on 29 June at 1 PM only on Sony MAX. The film, which is one of the most thrilling extraction missions, is based on a true story, starring John Abraham as J.P. Singh, an Indian diplomat in Pakistan. J.P. Singh is involved in the case of Uzma Ahmed, an Indian woman who claims she was forced into marriage and seeks refuge at the Indian embassy.

The film starts off in the stunning yet hauntingly conflicted valleys of Khyber Pakhtunkhwa. Among the countless women who are kidnapped and tortured is India’s Uzma, who is lured into a false marriage, only to find herself imprisoned, assaulted, and desperate to escape. the film follows Singh’s efforts to navigate complex international diplomacy and secure Uzma’s safe return to India, facing ethical dilemmas and suspicion from Pakistani authorities. The movie is directed by Shivam Nair.

Ahead of the film’s premiere on Sony MAX, actor John Abraham shares his experience of portraying the character of J.P. Singh. “Playing the role of a diplomat was an amazing experience. I connected with the real life of a diplomat because I enjoy this space. I have done this in Madras Cafe, Batla House & Parmanu. The Diplomat really put me back in that space, and I was enjoying every moment of it.”

He further added, “I am politically aware, so I understand what is happening in the world. I think the film will educate the audience who are not politically aware about what is happening around.”

The film puts the spotlight on / unveils a world that operates behind closed doors, away from roaring headlines, the silent world of diplomacy. The film rightfully explains how sometimes the biggest diplomatic battles are fought not with weapons, but with words, strategy, and silence. The film portrays J.P. Singh’s efforts to navigate complex diplomatic challenges, geopolitical tensions, and legal battles to ensure Uzma’s safe return to India, emphasizing strategy and human resolve over typical action.

Brace yourself for an unforgettable movie experience Jo Sabko Deewana Bana De. Sunday Mega Premiere “The Diplomat” on 29 June at 1 PM only on Sony MAX.