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THE JOURNEY FROM ‘POKER STRAIGHT HAIR’ TO THE EMERGENCE OF A MULTI-MILLION DOLLAR ‘WILDLY CURLY HAIR’ INDUSTRY

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By the Urban Love Team

60% of the world’s population has curly and / or wavy hair, however, the ideal standards of Indian beauty have always been silky straight hair and that has manifested itself into our societal beliefs and perceptions. The Bollywood industry, that plays a huge part in influencing young minds, portrayed curly-haired women as rebellious, wild, quirky and undisciplined. This irrational obsession was fueled by the advancement of technological availability of salon-quality hair tools.

A majority of people around the world believe that Indian women are born with naturally silky, smooth and straight hair. These people cannot be blamed as the Bollywood industry has already set the standards, with straight hair that blows across the screen in slow motion. Watching these women on the screen might have persuaded you into buying a few hair extensions, straightening tools, or even those newly famous Sugarbear hair gummies trending on Instagram and other social platforms. Let’s break it to you; South Asian women are known to have naturally wavy and curly hair.

It is an enthralling time within the world of entertainment. Inclusivity has become more apparent in the fashion and beauty industries, however, Bollywood – well let us give it some credit for at least trying. From an ‘Oh haseena zulfein wali jaane jaha’ to Badshah rapping ‘Zulfein hain zalim’, to Diya Mirza’s ‘khuli latein’ in Zara Zara, Bollywood has always glorified long luscious silky-smooth hair to the point where it is has been romanticized and even sexualized.

The Bollywood industry has now started representing real women on big screens. Actresses are demanding to showcase their actual selves, instead of the surface-level divas their roles claim them to be. Inclusivity in terms of body types, skin color, and facial structures have become ever so prominent in today’s world.

Taapsee Pannu was given absolute freedom to keep her hair natural in Badla. Katrina transformed her hair into soft curls for Bharat. Mithila Palmar has been seen in one of the famous Netflix shows, Chopsticks, where she has left her voluminous bouncy curls as natural as possible. The real women of India have imperfectly perfect curly and wavy hair, and it is time we see that on the big screens as well.

The Indian hair care market has forecasted to reach USD 4.89 billion by 2025 growing at a CAGR of 6.58%. With 60% of the global population having curls, coils and waves, amongst which two-thirds of women with textured hair use four or more hair care products each month. 90% of Indian hair is curly, wavy or textured, and now with the onset of acceptance of curly hair, 1.2 lakh monthly online searches by Indian users on managing curly hair have been noticed on various e-commerce websites.

Gone are the days when women would put hours and hours of effort into straightening their hair and making it look sleek and poker straight. Now, an increasing number of women are embracing naturally curly hair with the ever so popular ‘curly girl method’ (CGM).

Whether your hair is bouncy, big, tousled, or tight, textured hair, it is paving its way in style. Whether you have been tightly combing it down with oil or lathering it up with gel to tame it down, it is finally time to pull out that mane and strut the street as naturally as you can.

If you are thinking about embracing your textured hair, but do not know where to begin, do not worry yourself, because The Urban Love is here to your rescue with its unique blend of all-natural herbal hair care products.

You must use clean products without any harsh chemicals, sulfates, parabens, and silicone that are typically found in shampoos, and a lot of curly hair products. These products eventually lead to damaged hair and will strip the natural oils from your curls, leading to dry frizzy and dull hair. Aside from stripping away the natural texture of your hair these chemicals are also linked to more severe conditions, such as breast cancer.

As you start discovering the beauty in your curls you will find yourself appreciating a lot more things that you might have resented over time. Just like the natural curves of your body, it is important to embrace the natural curls of your hair as well. Let it bounce and come to life, let the Diva in you Shine through with The Urban Love hair products.

It’s time we liberate ourselves from the predefined notions of beauty set by our society and embrace the glory of our uniquely diverse hair that has been passed down from generations while exploring the potential within us to the fullest.

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Fashion

“Experience Luxury Comfort: Language Unveils Its Men’s Sneaker Collection”

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"Experience Luxury Comfort: Language Unveils Its Men's Sneaker Collection"

LANGUAGE, the premier footwear brand, delightedly announces the release of its latest styles in the men’s footwear line, the stylish Lex Sneaker and the contemporary Rafe Sneaker. These sneakers are designed to seamlessly blend cutting-edge fashion with ultimate comfort, redefining casual footwear for the modern man.

"Experience Luxury Comfort: Language Unveils Its Men's Sneaker Collection"


Step into a new level of style with the Rafe and Lex sneakers, both offering a perfect blend of contemporary design and unmatched comfort. The Rafe sneaker features a lightweight build and fabric upper, ensuring both style and ease. Its removable footbed and cushioned collar provide a personalized fit, making it an excellent choice for those seeking modern flair with all-day comfort. Similarly, the Lex sneaker combines fashion-forward design with exceptional comfort. These trendy trainers, with their fabric upper and leather accents, offer a stylish edge that’s easy to wear. Perfect for casual outings, both the Rafe and Lex sneakers pair effortlessly with chinos or denim and a casual shirt, providing standout appearances that merge trendiness with comfort.

Designed for the modern, fashion-forward man, the Rafe and Lex sneakers combine contemporary design with impeccable style, enhancing your everyday look. Step into confidence with these shoes that perfectly balance fashion and functionality. Make a lasting impression and enhance your lifestyle with the latest footwear collection from LANGUAGE.


LANGUAGE – Exclusive brand outlets at Nungambakkam Chennai, Express Avenue Mall Chennai, Sarath City Capital Mall Hyderabad, Lulu Mall Kochi, Pavilion Mall Ludhiana, Bhupendra Road Patiala and Mall Road Bathinda . Language is also present in more than 250 multi-brand outlets across the country, at Viz., Metro Shoes, Mochi, Inc.5, Centro, Rocia, and Regal Shoes.


You can also shop the collection online at www.languageshoes.com and on www.amazon.in
Follow on Instagram at @language.shoes and Facebook https://www.facebook.com/language.shoes?mibextid=LQQJ4d for the latest updates!

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Celebrities

Malaika Arora Dazzles in Archana Kochhar’s “Midnight Ebony” Collection at Delhi Fashion Show

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Malaika Arora Dazzles in Archana Kochhar's "Midnight Ebony" Collection at Delhi Fashion Show

Actress Malaika Arora dazzled on the runway in Delhi, illuminating designer Archana Kochhar’s showcase with her radiant presence. The event, headlined by Estetica Hair Magazine India, unveiled Kochhar’s latest collection, “Midnight Ebony.” The jewellery for the show was provided by Pyare Lal Jaggannath Saraf.

Inspired by the opulent glamour of handcrafted embroidery and the rich hue of black, the collection encapsulates the allure of Indian fashion with a contemporary twist. Each ensemble, dominated by the resplendent color of black, is adorned with intricate hand-embroidered sequins and exquisite stonework, creating a mesmerizing shimmer that captivated the audience.

Kochhar’s designs seamlessly blend traditional Indian craftsmanship with modern silhouettes, offering a luxurious yet wearable range of garments. From stylistic saris that exude elegance to contemporary lehengas that radiate sophistication, the collection caters to every woman’s desire for glamour and grandeur.

The spotlight of the show was undoubtedly Malaika Arora, whose ethereal grace and charisma brought each ensemble to life. Her effortless charm and poise perfectly complemented the exuberance of the collection, earning her accolades from fashion enthusiasts and critics alike.

Speaking about the collection, Archana Kochhar expressed her delight at showcasing her designs at the Shangri-La New Delhi. “Midnight Ebony is a celebration of nighttime shimmers and the relevant allure of Indo-Western silhouettes. I wanted to create a collection that embodies the spirit of today’s women, perfect for the nighttime shimmers and sangeet festivities,” said Kochhar.

With its blend of traditional craftsmanship, contemporary designs, and a touch of dark magic, Midnight Ebony by Archana Kochhar promises to be the go-to choice for fashion-forward women looking to make a statement. From red carpet events to wedding celebrations, each ensemble from this collection is designed to make every woman feel like a star

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Entertainment

Isha Ambani Shines in Ivory Sabyasachi Lehenga at Brother Anant’s Wedding Reception

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Isha Ambani at the wedding of Anant Ambani

Isha Ambani made a stunning appearance at her brother Anant Ambani’s wedding reception, captivating everyone in an exquisite ivory Sabyasachi lehenga. Known for her impeccable style, Isha once again proved her fashion prowess by choosing this elegant outfit, making it a highlight of the grand event.

 Isha Ambani Shines in Ivory Sabyasachi Lehenga at Brother Anant’s Wedding Reception

The ivory lehenga, designed by the renowned Sabyasachi Mukherjee, featured intricate embroidery and delicate embellishments, showcasing the designer’s signature craftsmanship. The ensemble was complemented by a matching blouse and a sheer dupatta, adding to the ethereal charm of the attire. Isha accessorized her look with statement jewelry, including a choker necklace and earrings, perfectly balancing traditional aesthetics with contemporary elegance.

Isha’s choice of the ivory lehenga not only underscored her sophisticated taste but also highlighted the ongoing trend of neutral and pastel shades in wedding fashion. Her appearance at the reception was a testament to her status as a fashion icon, inspiring many with her graceful and stylish presence.

The wedding reception itself was a star-studded affair, attended by numerous celebrities, business magnates, and notable figures from various industries. Despite the glittering guest list, Isha’s outfit stood out, drawing admiration and praise from all quarters.

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