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THE JOURNEY FROM ‘POKER STRAIGHT HAIR’ TO THE EMERGENCE OF A MULTI-MILLION DOLLAR ‘WILDLY CURLY HAIR’ INDUSTRY

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By the Urban Love Team

60% of the world’s population has curly and / or wavy hair, however, the ideal standards of Indian beauty have always been silky straight hair and that has manifested itself into our societal beliefs and perceptions. The Bollywood industry, that plays a huge part in influencing young minds, portrayed curly-haired women as rebellious, wild, quirky and undisciplined. This irrational obsession was fueled by the advancement of technological availability of salon-quality hair tools.

A majority of people around the world believe that Indian women are born with naturally silky, smooth and straight hair. These people cannot be blamed as the Bollywood industry has already set the standards, with straight hair that blows across the screen in slow motion. Watching these women on the screen might have persuaded you into buying a few hair extensions, straightening tools, or even those newly famous Sugarbear hair gummies trending on Instagram and other social platforms. Let’s break it to you; South Asian women are known to have naturally wavy and curly hair.

It is an enthralling time within the world of entertainment. Inclusivity has become more apparent in the fashion and beauty industries, however, Bollywood – well let us give it some credit for at least trying. From an ‘Oh haseena zulfein wali jaane jaha’ to Badshah rapping ‘Zulfein hain zalim’, to Diya Mirza’s ‘khuli latein’ in Zara Zara, Bollywood has always glorified long luscious silky-smooth hair to the point where it is has been romanticized and even sexualized.

The Bollywood industry has now started representing real women on big screens. Actresses are demanding to showcase their actual selves, instead of the surface-level divas their roles claim them to be. Inclusivity in terms of body types, skin color, and facial structures have become ever so prominent in today’s world.

Taapsee Pannu was given absolute freedom to keep her hair natural in Badla. Katrina transformed her hair into soft curls for Bharat. Mithila Palmar has been seen in one of the famous Netflix shows, Chopsticks, where she has left her voluminous bouncy curls as natural as possible. The real women of India have imperfectly perfect curly and wavy hair, and it is time we see that on the big screens as well.

The Indian hair care market has forecasted to reach USD 4.89 billion by 2025 growing at a CAGR of 6.58%. With 60% of the global population having curls, coils and waves, amongst which two-thirds of women with textured hair use four or more hair care products each month. 90% of Indian hair is curly, wavy or textured, and now with the onset of acceptance of curly hair, 1.2 lakh monthly online searches by Indian users on managing curly hair have been noticed on various e-commerce websites.

Gone are the days when women would put hours and hours of effort into straightening their hair and making it look sleek and poker straight. Now, an increasing number of women are embracing naturally curly hair with the ever so popular ‘curly girl method’ (CGM).

Whether your hair is bouncy, big, tousled, or tight, textured hair, it is paving its way in style. Whether you have been tightly combing it down with oil or lathering it up with gel to tame it down, it is finally time to pull out that mane and strut the street as naturally as you can.

If you are thinking about embracing your textured hair, but do not know where to begin, do not worry yourself, because The Urban Love is here to your rescue with its unique blend of all-natural herbal hair care products.

You must use clean products without any harsh chemicals, sulfates, parabens, and silicone that are typically found in shampoos, and a lot of curly hair products. These products eventually lead to damaged hair and will strip the natural oils from your curls, leading to dry frizzy and dull hair. Aside from stripping away the natural texture of your hair these chemicals are also linked to more severe conditions, such as breast cancer.

As you start discovering the beauty in your curls you will find yourself appreciating a lot more things that you might have resented over time. Just like the natural curves of your body, it is important to embrace the natural curls of your hair as well. Let it bounce and come to life, let the Diva in you Shine through with The Urban Love hair products.

It’s time we liberate ourselves from the predefined notions of beauty set by our society and embrace the glory of our uniquely diverse hair that has been passed down from generations while exploring the potential within us to the fullest.

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Entertainment

Actress Sezal Sharma Sets Temperatures Soaring with Her Latest Sizzling Photoshoot

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Actress Sezal Sharma Sets Temperatures Soaring with Her Latest Sizzling Photoshoot

Actress and fashion diva Sezal Sharma is turning up the heat and redefining glam in her latest jaw-dropping photoshoot that’s taking social media by storm. With a series of bold and breathtaking looks, Sezal stuns her fans with her fierce confidence, radiant beauty, and unapologetic hotness.

Sezal sharma actress

In the newly released images, Sezal exudes diva energy — from smoldering stares to killer poses, every frame captures her in complete command of the lens. Whether she’s rocking sultry silhouettes, statement makeup, or high-fashion vibes, one thing’s certain — Sezal is on fire.

Actress Sezal Sharma Sets Temperatures Soaring with Her Latest Sizzling Photoshoot

Known for her dynamic presence in films and her effortless charm on and off screen, Sezal’s fans and followers have flooded social media with praise, calling this her “hottest look yet.” The shoot not only amplifies her style evolution but also cements her status as a trendsetter and fashion icon in the making.

Actress Sezal Sharma Sets Temperatures Soaring with Her Latest Sizzling Photoshoot

Fashion insiders, photographers, and brands are already buzzing — and with this powerful visual statement, Sezal Sharma proves she’s more than just a starlet — she’s a sensation.

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Fashion

Step into Eid with LANGUAGE®

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Step into Eid with LANGUAGE

Celebrations are all about joy, tradition, and making lasting memories with your loved ones. As the festive season of Eid approaches, every detail matters – from the warmth of gatherings to the elegance of your attire. The right pair of footwear, not only stylish but also ones that offer comfort, can elevate your look effortlessly, adding a touch of refinement and sophistication. Whether you’re dressing for the occasion, or searching for the perfect gift, these impeccably crafted footwears make a statement, ensuring you embrace the celebrations with confidence and style.

Discover the Eid Collection from LANGUAGE®:

Richard Sandal: Designed for all-day comfort, this sandal features a high-cushioned footbed and foam-padded lining. Available in brown and black, it effortlessly blends style and support.

Step into Eid with LANGUAGE®

Jake Sandal: With a plush footbed that adapts to your stride and a premium leather upper, this sandal exudes refinement, perfect for both casual and festive occasions. Available in 3 different colors: navy, white and brown.

Diego Sandal: Available in three versatile colors tan, black, and brown, this sandal is the perfect blend of flexibility and underfoot support, ensuring comfort while maintaining a polished look.

Step into Eid with LANGUAGE®

Eric Loafer: Designed for Eid celebrations, the Eric Loafer will make you experience the epitome of comfort and style which brings a touch of luxury with its breathable upper and soft leather lining, ensuring all-day comfort. The intricate braided design adds a unique touch, while the cushioned leather footbed cradles your feet for effortless ease. Whether for family gatherings, or festive evenings, this loafer ensures you step out with elegance and confidence.

Each piece in the collection is thoughtfully designed to complement your look while offering unmatched comfort. Whether attending an Eid feast or selecting a thoughtful gift for a loved one, find the perfect pair from the latest collection at LANGUAGE®

Where to Shop:

LANGUAGE® Eid Collection is available at exclusive brand outlets in Chennai, Hyderabad, Kochi, Ludhiana, Patiala, Bathinda, Sangrur, and over 300 multi-brand stores across India. For international shoppers, visit their store in Dubai or Shop online at languageshoes.com, Tatacliq.com, and Amazon.in  to find the perfect pair this Eid.

For fresh drops, styling inspo, and more, follow us on Instagram and Facebook. It’s time to step up your fashion game with LANGUAGE®.

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Fashion

 Miraggio launches Bag Charms Pioneering a New Era of Personalized Accessories in India, available on Zepto

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Miraggio's bag charm collection

With the expansion into bag charms category, Miraggio aims to elevate everyday accessories making accessorizing more accessible than ever 

New Delhi, March 2025: Miraggio, the renowned handbag brand known for its innovation, sophistication, and versatility, announces its foray into the handbag accessories with the launch of Bag Charms collection. As bag personalization emerges as a major fashion trend, this collection offers a stylish and effortless way for consumers to elevate their everyday accessories.


With statement bag charms becoming a must-have, Miraggio’s latest category expansion empowers fashion enthusiasts to express their individuality and refresh their handbags with a touch of playful elegance. This launch marks a new chapter in personalized accessorizing, blending modern trends with Miraggio’s signature aesthetic.


In a first for the industry, Miraggio’s charms will also be available on Zepto, making it the pioneering brand to introduce bag charms on a quick commerce platform, ensuring unparalleled convenience and accessibility for fashion enthusiasts seeking unique, expressive accents for their handbag and offering a seamless, on-the-go styling solution.


Miraggio first introduced bag charms as part of its most awaited Denice 2.0 launch, offering a limited-edition charm box to amplify the collection. The response was overwhelming—fashion enthusiasts went crazy over it, with many willing to purchase it at full price despite it being a complimentary offering for a limited time. This enthusiastic demand provided key market insights, reinforcing the growing trend of handbag personalization and inspiring Miraggio to officially launch its Bag Charms collection.

Designed as tools for self-expression, these charms empower customers to curate a look that is uniquely theirs. Crafted with a keen focus on contemporary aesthetics and premium materials, Miraggio ensures that each piece strikes the perfect balance between style and durability.  Packaged in beautifully designed boxes, these bag charms also make for the perfect last-minute gift—stylish, thoughtful, and effortlessly elegant. Whether as a personal indulgence or a charming present, they add a touch of personality to any handbag, making them a must-have accessory for fashion lovers.

In a short span, Miraggio has already sold 1,500 bag charms, demonstrating strong initial market traction.The Indian fashion accessories market is experiencing robust growth, with the bag charm segment poised for significant expansion, fueled by increasing demand for personalized embellishments. Current market estimates place the segment between ₹50-100 crores (approximately $6-12 million USD), with projections indicating a 15-20% annual growth rate.

Speaking on the occasion, Mohit Jain, Founder & CEO, Miraggio, said “At Miraggio, we believe accessories are more than just adornments—they are extensions of personal identity, a canvas for self-expression. The overwhelmingly positive response to our bag charms reaffirms our vision of making fashion more personal, stylish, and accessible. As the first brand to offer bag charms on Zepto, we are redefining convenience, bringing statement accessories to consumers faster than ever before.”

Miraggio’s bag charm collection embraces the latest trends, featuring bows, hearts, flowers, and cords—design elements that resonate with evolving fashion preferences. Best-selling designs, including the Cupid Charm Set, Daisy Charm, Puffy Pup, and Blushin’ Bow Charm, have already garnered consumer interest and popularity.

Committed to continuous innovation, Miraggio plans quarterly collection releases while also introducing limited-edition drops throughout the year, ensuring a constant stream of fresh, on-trend designs. With a pulse on global fashion trends and a focus on personalization, Miraggio continues to push the boundaries of self-expression through accessories.

The bag charm collection is available for purchase on Zepto and at Miraggio’s website: https://miraggiolife.com/

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