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“Sonata Unveils Its Vibrant Spring & Summer 2024 Collection with Poze” 

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~ Celebrating Fresh Trends and Timeless Elegance~

National, 19th April 2024: Poze by Sonata, the sub-brand known for blending contemporary fashion with timeless watchmaking, proudly announces its latest collection for Spring & Summer 2024. This season, Poze by Sonata unveils a captivating array of colors and styles, drawing inspiration from the vibrant palette of spring and the golden glow of summer sunsets. Featuring a contemporary blend of colors, plating, and forms, the collection encompasses the latest fashion trends, including serious blacks, chocolate browns, Millennial Pinks, and Bold Metallics.

Crafted with precision and care, the new collection caters to trendsetters and fashion enthusiasts of all genders, offering a variety of watches that speak to their unique style narratives. Each piece in the collection not only reflects Poze’s commitment to quality and craftsmanship but also resonates with the desires of the modern consumer to stand out in their social circles. Catering to the dynamic lifestyle of today’s generation, Poze by Sonata ensures that fashion-forward individuals can effortlessly capture their moments on the go. The collection embodies the belief that the moment transcends the individual, making each moment a fashion statement with these exquisite timepieces.

“With a focus on quality, accessibility, and trendsetting designs, we continue to deliver timepieces that are not just accessories but essential parts of our customers’ daily lives and expressions of their personal style. Keeping in mind the same, our Spring & Summer 2024 collection is designed to complement the dynamic lifestyles of our customers,” says Prateek Gupta, Head of Brand – Sonata.

Embodying the essence of the Gen Z and Zillennial mindset, this campaign captures the essence of global fashion trends at accessible price points for today’s youth and redefines traditional views of photographic perfection. It celebrates the idea that every moment, no matter how imperfect, is inherently worthy of being captured. In a digital era dominated by short-form content platforms like reels and shorts, the campaign inspires individuals to embrace their spontaneity and authenticity and encourages them to #DontPauseToPoze, urging them to capture life as it happens, unfiltered and unapologetically real.

Priced between INR 695 and INR 1695, the Spring and Summer collection from Poze by Sonata is now available on Sonata’s official website and at retail outlets across India.

Explore the collection today and find your perfect style companion for the season at www.sonatawatches.in

About Sonata:

Sonata, the largest-selling watch brand in India from Titan Company Ltd., a TATA group company, has built its reputation on delivering great quality and outstanding value for its customers. The brand enjoys a robust annual sales volume of over 5 million watches, supported by a strong retail network of over 8,000 dealers nationwide. Every Sonata watch is a purchase backed by the TATA promise of excellence.

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Celebrities

Malaika Arora Dazzles in Archana Kochhar’s “Midnight Ebony” Collection at Delhi Fashion Show

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Malaika Arora Dazzles in Archana Kochhar's "Midnight Ebony" Collection at Delhi Fashion Show

Actress Malaika Arora dazzled on the runway in Delhi, illuminating designer Archana Kochhar’s showcase with her radiant presence. The event, headlined by Estetica Hair Magazine India, unveiled Kochhar’s latest collection, “Midnight Ebony.” The jewellery for the show was provided by Pyare Lal Jaggannath Saraf.

Inspired by the opulent glamour of handcrafted embroidery and the rich hue of black, the collection encapsulates the allure of Indian fashion with a contemporary twist. Each ensemble, dominated by the resplendent color of black, is adorned with intricate hand-embroidered sequins and exquisite stonework, creating a mesmerizing shimmer that captivated the audience.

Kochhar’s designs seamlessly blend traditional Indian craftsmanship with modern silhouettes, offering a luxurious yet wearable range of garments. From stylistic saris that exude elegance to contemporary lehengas that radiate sophistication, the collection caters to every woman’s desire for glamour and grandeur.

The spotlight of the show was undoubtedly Malaika Arora, whose ethereal grace and charisma brought each ensemble to life. Her effortless charm and poise perfectly complemented the exuberance of the collection, earning her accolades from fashion enthusiasts and critics alike.

Speaking about the collection, Archana Kochhar expressed her delight at showcasing her designs at the Shangri-La New Delhi. “Midnight Ebony is a celebration of nighttime shimmers and the relevant allure of Indo-Western silhouettes. I wanted to create a collection that embodies the spirit of today’s women, perfect for the nighttime shimmers and sangeet festivities,” said Kochhar.

With its blend of traditional craftsmanship, contemporary designs, and a touch of dark magic, Midnight Ebony by Archana Kochhar promises to be the go-to choice for fashion-forward women looking to make a statement. From red carpet events to wedding celebrations, each ensemble from this collection is designed to make every woman feel like a star

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Entertainment

Isha Ambani Shines in Ivory Sabyasachi Lehenga at Brother Anant’s Wedding Reception

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Isha Ambani at the wedding of Anant Ambani

Isha Ambani made a stunning appearance at her brother Anant Ambani’s wedding reception, captivating everyone in an exquisite ivory Sabyasachi lehenga. Known for her impeccable style, Isha once again proved her fashion prowess by choosing this elegant outfit, making it a highlight of the grand event.

 Isha Ambani Shines in Ivory Sabyasachi Lehenga at Brother Anant’s Wedding Reception

The ivory lehenga, designed by the renowned Sabyasachi Mukherjee, featured intricate embroidery and delicate embellishments, showcasing the designer’s signature craftsmanship. The ensemble was complemented by a matching blouse and a sheer dupatta, adding to the ethereal charm of the attire. Isha accessorized her look with statement jewelry, including a choker necklace and earrings, perfectly balancing traditional aesthetics with contemporary elegance.

Isha’s choice of the ivory lehenga not only underscored her sophisticated taste but also highlighted the ongoing trend of neutral and pastel shades in wedding fashion. Her appearance at the reception was a testament to her status as a fashion icon, inspiring many with her graceful and stylish presence.

The wedding reception itself was a star-studded affair, attended by numerous celebrities, business magnates, and notable figures from various industries. Despite the glittering guest list, Isha’s outfit stood out, drawing admiration and praise from all quarters.

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Celebrities

VOGUE EYEWEAR UNVEILS ‘KEEP PLAYING’, AN EFFERVESCENT CAMPAIGN WITH BRAND AMBASSADOR

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vogue Eyewear

TAAPSEE PANNU

Fun, vibrant & upbeat, the new campaign encourages the audience to tap into their playful side.

Vogue Eyewear, known for its versatile and fashionable eyewear, is thrilled to announce its latest campaign featuring talented actress and Brand Ambassador, Taapsee Pannu.

This campaign encourages everyone to embrace every moment in life with a playful spirit. In a world that constantly presents us with dynamic situations, Vogue Eyewear believes that it is our approach to life which truly matters and makes all the difference. The campaign, titled “Keep Playing” ; invites consumers to tap into their light, bright, and joyful side while engaging with life in all its colorful facets.

Commenting on the new campaign, Taapsee Pannu said, “I am thrilled about my partnership with Vogue Eyewear and to be a part of another campaign. The key message of “Keep Playing” resonates

deeply with me, as it encourages everyone to express themselves freely and live life to the fullest while infusing each moment with fun and playfulness. Colorful, inclusive, and creative, Vogue Eyewear campaigns have always celebrated real people who don’t just make trends for fashion but own it as an attitude.  In the 50 years of its grand existence, Vogue Eyewear has celebrated leading fashionable muses and inspiring women giving them a chance to frame their own take on fashion.

“Vogue Eyewear continues to underline and celebrate self-expression. Our campaign, with the dynamic Taapsee Pannu, known for her uninhibited free spirit and who perfectly encapsulates the essence of self-expression, encourages individuals to live life fashionably and unencumbered.” said Gunjan Saigal, Brand Group Head – Luxury, Premium & Fast Fashion.

A person wearing sunglasses and a white dress

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Brandmovers India is the creative agency behind the campaign which directed by Bosco Bhandarkar and Photographed by Anushka Menon. The integrated marketing campaign will be launched across channels such as social, digital, OOH and print, for audiences across the country.

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Commenting on the campaign Adrijaa Sanyal Creative Director at Brandmovers India said, “Our brand shines in the light of our consumers’ self-revelation. We wish to convey them how it delights us to watch them embrace their individuality, in intense and playful moments, their reveries and even their smallest acts of defiance. With the very charismatic Taapsee Pannu as our ambassador, we hope this campaign will elevate the spirits and style alike wherever it reaches”.

Availability:

The latest collection of Vogue Eyewear styles is available at all leading stores and online platforms of Titan Eyeplus,  Amazon India, AJIO, Nykaa, TataCliq and Sunglass Hut.

Pricing: Starting at INR 3000/- onwards

About Vogue Eyewear

https://www.vogue-eyewear.com

Instagram.com/Vogueeyewear 

Facebook.com/Vogue.eyewear

About EssilorLuxottica

EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. With over 190,000 employees across 150 countries, 650

operations facilities and 18,000 stores, its mission is to help people around the world to see more and be more by addressing their evolving vision needs and personal style aspirations. EssilorLuxottica is home to the most advanced lens technologies including Varilux, Stellest and Transitions, the most iconic eyewear brands including Ray-Ban and Oakley, the most desired luxury licensed brands and world-class retailers including LensCrafters and Sunglass Hut. The company’s OneSight EssilorLuxottica Foundation has given access to sustainable vision care to more than 760 million people in underserved communities.

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