Fashion
“Sonata Unveils Its Vibrant Spring & Summer 2024 Collection with Poze”
~ Celebrating Fresh Trends and Timeless Elegance~
National, 19th April 2024: Poze by Sonata, the sub-brand known for blending contemporary fashion with timeless watchmaking, proudly announces its latest collection for Spring & Summer 2024. This season, Poze by Sonata unveils a captivating array of colors and styles, drawing inspiration from the vibrant palette of spring and the golden glow of summer sunsets. Featuring a contemporary blend of colors, plating, and forms, the collection encompasses the latest fashion trends, including serious blacks, chocolate browns, Millennial Pinks, and Bold Metallics.
Crafted with precision and care, the new collection caters to trendsetters and fashion enthusiasts of all genders, offering a variety of watches that speak to their unique style narratives. Each piece in the collection not only reflects Poze’s commitment to quality and craftsmanship but also resonates with the desires of the modern consumer to stand out in their social circles. Catering to the dynamic lifestyle of today’s generation, Poze by Sonata ensures that fashion-forward individuals can effortlessly capture their moments on the go. The collection embodies the belief that the moment transcends the individual, making each moment a fashion statement with these exquisite timepieces.
“With a focus on quality, accessibility, and trendsetting designs, we continue to deliver timepieces that are not just accessories but essential parts of our customers’ daily lives and expressions of their personal style. Keeping in mind the same, our Spring & Summer 2024 collection is designed to complement the dynamic lifestyles of our customers,” says Prateek Gupta, Head of Brand – Sonata.
Embodying the essence of the Gen Z and Zillennial mindset, this campaign captures the essence of global fashion trends at accessible price points for today’s youth and redefines traditional views of photographic perfection. It celebrates the idea that every moment, no matter how imperfect, is inherently worthy of being captured. In a digital era dominated by short-form content platforms like reels and shorts, the campaign inspires individuals to embrace their spontaneity and authenticity and encourages them to #DontPauseToPoze, urging them to capture life as it happens, unfiltered and unapologetically real.
Priced between INR 695 and INR 1695, the Spring and Summer collection from Poze by Sonata is now available on Sonata’s official website and at retail outlets across India.
Explore the collection today and find your perfect style companion for the season at www.sonatawatches.in
About Sonata:
Sonata, the largest-selling watch brand in India from Titan Company Ltd., a TATA group company, has built its reputation on delivering great quality and outstanding value for its customers. The brand enjoys a robust annual sales volume of over 5 million watches, supported by a strong retail network of over 8,000 dealers nationwide. Every Sonata watch is a purchase backed by the TATA promise of excellence.
Fashion
MEC Primo Unveils Vantara Collection: A Fusion of Fashion, Nature, and Compassion, Inspired by Anant Ambani
Vantara, meaning the “Star of the Forest,” is a new fashion collection that blends sustainability, style, and a deep respect for wildlife. Inspired by Anant Ambani’s dedication to wildlife conservation and efforts to protect elephants, the Vantara collection reflects a harmonious connection between humanity and nature.
This thoughtfully curated collection features a variety of pieces including elegant shirts, nature-inspired kurtas, and stylish dhotis. Each item embodies the essence of Indian aesthetics with a contemporary twist, all while promoting eco-friendly fashion. Designed with premium linen and intricate, nature-driven motifs, the collection offers timeless attire that is both sophisticated and versatile.
More than just a clothing line, Vantara is a movement aimed at supporting environmental and animal welfare initiatives. A portion of proceeds from the collection will directly contribute to the largest animal sanctuary in Ahmedabad, helping to care for elephants and other wildlife in need.
Vantara is committed to sustainable practices, ensuring that every piece is made using ethically sourced materials and processes that minimize the environmental impact. By choosing Vantara, fashion enthusiasts not only elevate their wardrobe but also support a cause that values the protection of our planet and its majestic creatures.
Explore the Vantara Collection today and join a movement that merges style with purpose.
Fashion
A Legacy of Excellence: Legacy Campaign 2024-25 by Hazoorilal Legacy is a Celebration of Heritage, Elegance, and Fine Jewelry Craftsmanship
Hazoorilal Legacy is delighted to unveil its flagship campaign of the year ‘Legacy Collection 2024-25’. The collection epitomizes the brand’s deeply ingrained values, exceptional craftsmanship, and rich family heritage, pushing the boundaries of fine jewellery.
Crafting statement pieces with handpicked, fine-quality gemstones from around the world is at the true heart of the brand; The Legacy Collection 2024-25 stands as a tribute to this enduring pursuit of perfection, highlighting the pinnacle of the brand’s craftsmanship and expertise. As a family-owned business, each piece in the collection is crafted with meticulous attention to detail and precision in every step of the jewellery-making process, ensuring that each design celebrates elegance and refinement, passed down through generations.
“The Legacy Collection is a collaborative celebration of fine jewellery artistry personified by The House of Hazoorilal Legacy. Each family member plays an integral role in the creation of this flagship collection, from the initial concept of sketching and designing to the careful selection of gemstones and the final creation of the jewellery piece. It is an annual showcase that highlights the most exquisite pieces, celebrating the pinnacle of jewellery artistry and meticulous craftsmanship where every piece reflects an unwavering dedication to quality and precision”, said by Rohan Narang, Director, Hazoorilal Legacy.
The Legacy Collection embodies the timeless ethos of Hazoorilal Legacy, blending exquisite craftsmanship with modern aesthetics. With a stunning array of natural diamond solitaires, rare gemstones, ornate gold statement pieces, and bridal polki sets, this collection is a testament to the brand’s commitment to luxury at its finest.
Available on – Hazoorilal Legacy South Ex -2
Fashion
Thakurbai Introduces New Collection Celebrating the Fusion of Tradition and Modernity
Luxury and Heritage with a Modern Twist
October 22, 2024—Thakurbai, the esteemed fashion brand co-founded by Neerja Manju and Meenakshi Dular, has just unveiled its latest collection of exquisite clothing. Inspired by India’s rich cultural heritage and designed for the modern woman, this new collection is a testament to the brand’s vision of blending traditional craftsmanship with contemporary elegance.
Neerja Manju, Co-Founder of Thakurbai, shares the inspiration behind the collection: “Our designs draw from the vibrant culture of Rajasthan and centuries-old Indian craftsmanship. We wanted to create something that honors tradition while feeling fresh and modern for today’s women.” The collection incorporates luxurious fabrics such as silks and cotton, paired with a color palette inspired by Indian festivals—vibrant yellows, deep reds, and soft pastels. The pieces are further elevated with handcrafted embroidery and block prints made by local artisans, showcasing the finest Indian artistry.
Co-founder Meenakshi Dular adds, “When we started Thakurbai, our goal was clear: to celebrate India’s cultural legacy while making it appealing to a global, modern audience. My MBA in International Business has helped us grow the brand internationally, ensuring we share our heritage with customers across the world. Today, we have successfully built a strong and loyal customer base overseas, especially in regions where people appreciate the fusion of tradition with modernity. At the same time, Neerja’s creative expertise has allowed us to craft something truly unique.”
The collection is designed for women who appreciate both tradition and modernity in their wardrobe, making it perfect for festive occasions and cultural celebrations. The brand’s unique selling point is its ability to fuse heritage designs with modern trends, ensuring that it stands out in today’s competitive fashion market.
Meenakshi Dular and Neerja have worked closely with artisans to ensure that each piece reflects traditional techniques like hand-weaving and intricate embroidery while staying true to their modern vision. “Sustainability and ethical practices are at the core of Thakurbai,” says Meenakshi. “We are committed to uplifting the communities we work with, ensuring our artisans are respected and supported.”
Through this collection, Thakurbai hopes to not only connect customers to India’s cultural heritage but also provide them with a luxurious, modern aesthetic. As Meenakshi puts it, “Thakurbai is about more than fashion—it’s about preserving the artistry of the past while creating something exciting for the future.”
About ThakurbaiThakurbai was co-founded by Neerja Manju and Meenakshi Dular with the vision of blending traditional Indian craftsmanship with contemporary designs. The brand has become renowned for its commitment to sustainability, ethical practices, and celebrating India’s cultural heritage. Thakurbai continues to expand its global presence, offering unique, handcrafted pieces to customers worldwide.
Availability:https://thakurbai.com/
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