Health & Beauty
Colors Queen Celebrates a Decade of Affordable Luxury, Expands into Retail

Expanding retail footprint with 5 strategic kiosks launched in locations across the country
● Aiming for a revenue of INR 300 crore in FY 2025
National, 15.01.25: Colors Queen, a homegrown Indian beauty brand established in 2014, proudly celebrates a decade of redefining affordable luxury. The brand has become a household name with a diverse range of makeup, skincare, hair, and nail products. With a strong e-commerce presence on leading platforms, Colors Queen has successfully catered to a wide audience, blending accessibility with convenience. To commemorate this milestone, the brand has now expanded into the retail sector, launching five exclusive kiosks in strategic locations across India.

The newly unveiled kiosks, located in Z-Square Mall (Kanpur), Celebration Mall (Udaipur), Lulu Mall (Lucknow), Pacific Mall (Ghaziabad), and Pacific Mall (Delhi NSP), aim to offer customers a more interactive and personalized shopping experience. These kiosks serve as a significant step forward in the brand’s mission to make premium beauty products accessible to all, enhancing both visibility and engagement with its audience.
Commenting on this retail expansion, Mr. Dilip Motwani, co-founder of Colors Queen, said, “Our retail entry represents a crucial step in our evolution as a brand. These kiosks reflect our vision of bringing premium-quality beauty products within easy reach of customers while delivering a curated and immersive shopping experience. This is just the beginning of our journey into retail, and we look forward to deepening our connection with our customers through such initiatives.”
Since its inception, Colors Queen has operated with a hybrid business model that boasts an extensive presence across 63,000 counter outlets in 300 cities, helping the brand reach millions of customers nationwide. Over the last two years, the company has witnessed exponential growth, with revenues increasing nearly sixfold—from INR 9.2 crore in 2014 to an impressive INR 200 crore in 2023. With an aim to close INR 300 crore by FY 2025, the brand’s expansion into retail is a strategic move to fuel its growth trajectory.
Highlighting this milestone, Mr. Nitin Panjwani, co-founder of Colors Queen, shared, “Our journey over the past decade has been one of passion, resilience, and unwavering commitment to making quality beauty accessible for everyone. From a modest beginning with a single product line to becoming a trusted name in beauty, this milestone is a testament to the trust and love of our customers. With the launch of these kiosks, we are reinforcing our promise to provide affordable luxury while bringing the Colors Queen experience closer to our audience.”
Colors Queen takes pride in its robust presence across both offline and online channels. In the e-commerce space, the brand is available on leading platforms such as Amazon, Nykaa, Flipkart, Myntra, and Purplle, along with its own consumer-friendly D2C website. This dual-channel approach has enabled Colors Queen to cater to a wide spectrum of customers, ensuring accessibility and convenience.
Reflecting on the brand’s e-commerce success, Chetna Kochar, AGM E-commerce, Colors Queen, said, “We have been witnessing consistent growth through our strong e-commerce presence and have seen 37% of our customers returning for repeat purchases. Now, to continue with the momentum, we are thrilled to expand into the retail space, bringing the Colors Queen experience closer to our customers. This reflects the trust and appeal our brand has been able to build over the years.”
As Colors Queen celebrates its 10th anniversary, it remains committed to making beauty accessible, innovating to meet diverse needs with quality products. Built on inclusivity, affordability, and trust, the brand is set to strengthen its leadership in India’s beauty industry.
Health & Beauty
Future of Fragrance: How AI, Genetics & Smart Technology Are Changing Perfume

The history of fragrance is a journey from the divine to the designer. It began in the ancient world as a sacred bridge to the gods, where resins like frankincense were burned per fumum (through smoke) in Egyptian temples to appease deities. This mystical ritual evolved into a scientific craft during the Middle Ages, as Islamic polymaths like Avicenna perfected steam distillation, transmuting heavy oils into the ethereal floral waters we recognise today.

By the 19th century, perfumery had transcended mere imitation, embracing laboratory-created molecules to evoke abstract emotions rather than simply replicate single blooms—a paradigm shift crystallised by creations such as Jicky. The 20th century then elevated fragrance into the realm of fashion, where icons like Chanel No. 5 became synonymous with identity and allure.

Fragrance invariably projects differently on each individual, compelling one to discover a scent that harmonises with one’s unique chemistry. We have all savoured that fleeting, exquisite trail as someone passes by—yet pondered why the same allure eludes us, even when donning that very fragrance. Emerging technologies now bridge this disparity with refined precision.
The Genetic Blueprint: Your Olfactory DNA
This bridge commences deep within your double helix. We all bear a unique genetic map of roughly 400 olfactory receptors, ensuring no two people inhabit precisely the same “scented” world. What wafts as a fresh citrus grove to one might provoke a “metallic” or “soapy” response in another.
By sequencing polymorphisms in your genetic code, these services delineate the architecture of your olfactory inheritance. They reveal heightened sensitivity akin to a “supertaster” for rare musks, or a predisposition to deem certain avant-garde synthetics irredeemably “soapy” or “foul.”

The Goal: To eradicate the “hit or miss” vagaries of perfume purchasing by aligning ingredients with your singular biological receptors.
Pulse-Point Intelligence
A micro-thin, haptic patch equips you for high-stakes environments. It monitors your body’s “chemical weather”—sensing microscopic rises in skin conductance and subtle shortenings of breath. Before stress’s physical weight descends, the device orchestrates a “Scent-Intervention.”

Pulse points—wrists, neck, behind the ears—emit amplified heat from proximate blood flow, accelerating fragrance diffusion for superior projection and evolution. The patch tracks skin temperature, heart rate, and stress levels, modulating scent release in real time—intensifying or softening the composition dynamically.
The Goal: To render fragrance adaptive rather than static: not merely something applied, but an emanation that evolves with one’s physiological and emotional state. In essence, less “this is my perfume” and more “this is how I am right now.”
Artificial intelligence, unsurprisingly, stands central to this metamorphosis. By dissecting behavioural data, purchase patterns, and emotional responses, these systems forge deeply personalised scent recommendations. In some instances, they venture further—generating bespoke compositions calibrated to an individual’s psychological profile. The outcome is hyper-personalisation that feels indulgent yet quietly disquieting, effacing the boundary between self-expression and subtle behavioural influence.
| Trend | Technology | Impact |
| Personalization | AI & Machine Learning | Shift from “Brand ID” to “Genetic ID.” |
| Functionalism | Neuroscience/EEG | Scent used as a mental health & performance tool. |
| Sustainability | Precision Fermentation | Lab-grown alternatives to rare/illegal naturals. |
| Digitalization | Biosensors & E-noses | Scent becomes a programmable feature of your home/body. |
As epochs have unfurled, so too has the alchemy of scent—from communal rituals to bespoke elixirs—ushering us towards an era where artificial intelligence curates fragrances as intimately as a fingerprint. Yet this relentless march risks severing us from perfumery’s storied tapestry; scents, after all, are vessels of memory, evoking raw human emotions through visceral, unreplicable recollections that no algorithm can forge. In chasing the singular “perfect” accord, we may forfeit the serendipitous discoveries and collective memories that once bound us in aromatic communion. One must ponder: amidst such ingenuity, will the thrill of the unexpected—history’s capricious gift—survive?
Health & Beauty
Baby Forest Introduces Khilta Mukhra Baby Face Cream for Soft, Nourished & Healthy-Looking Skin

Baby Forest, India’s leading luxury Ayurvedic baby care brand, expands its skincare portfolio with the launch of Khilta Mukhra Baby Face Cream — a gentle, nourishing formulation thoughtfully created for a baby’s delicate facial skin.

Inspired by the wisdom of Ayurveda and enriched with nature’s finest ingredients, the cream is designed to deeply moisturize while helping maintain soft, supple, and healthy-looking skin. Formulated with the goodness of shea butter, saffron, and almond oil, Khilta Mukhra provides intense hydration and comfort to delicate skin prone to dryness.

Its rich yet lightweight texture glides on smoothly and absorbs quickly, leaving the skin feeling soft, pampered, and nourished without any greasy residue. Crafted especially for babies, the formulation is free from harsh chemicals and irritants, making it gentle and safe for everyday use.
With its blend of Ayurvedic ingredients and luxurious texture, Khilta Mukhra Baby Face Cream reflects Baby Forest’s commitment to creating toxin-free, nature-powered solutions for modern parenting.
Price: INR 895/-
Availability: Available online at Baby Forest website
Health & Beauty
Best Foods for Easy Digestion: A Complete Guide for a Healthy Gut

Why Digestion Matters
Top Foods for Easy Digestion

1. Yogurt (Curd)
2. Bananas
3. Rice (Especially White Rice)
4. Ginger
5. Papaya
6. Oats
7. Boiled Vegetables
8. Buttermilk (Chaas)
Foods to Avoid for Better Digestion
- Deep-fried and oily foods
- Processed and packaged snacks
- Excess sugar and artificial sweeteners
- Carbonated drinks
- Spicy and overly rich foods
Simple Tips to Improve Digestion
- Eat slowly and chew food properly.
- Stay hydrated throughout the day.
- Avoid overeating
- Maintain regular meal timings.
- Include physical activity like walking or yoga.
Final Thoughts
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