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SuperBottoms enters offline retail;

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SuperBottoms enters offline retail; Targets Annual Revenue of 250 cr by FY26

SuperBottoms, India’s leading D2C brand for eco-friendly baby-care products that recently raised USD 3 million, today announces their foray into offline retail business. Founded in 2016 by Pallavi Utagi, SuperBottomshas grown 2X YOY in the last 4 years.

The brand has opened its first kiosk in Mumbai at Rcity Mall Ghatkopar with the objective of building brand distribution as well as visibility. The kiosks display and sell products across its major categories – UNO cloth diapers, Dry Feel Langot, and Potty Training Pants. Along with this, SuperBottoms plans to open 6 kiosks targeting west and north zones by the end of this financial year, while parallelly building a team for General Trade outlets for their other products such as Langots, Underwear, and reusable menstrual hygiene products

Commenting on the expansion into offline retail, Pallavi Utagi, Founder & CEO, SuperBottoms said, “SuperBottoms is on a mission to build cloth diapers in India, which will need parents to learn a completely new cloth diapering concept. And, when it comes to their children, parents have a lot of concerns and questions. Having an offline presence allows parents to feel and touch the product and experience it for themselves before purchasing it. On the business front, India is still a highly offline-oriented market, and if we want to truly develop the category and get it to all the parents in India, going offline is a major lever. Our first kiosk that began in October 2022 has seen phenomenal love and it gives us a lot of motivation to build this network stronger and faster.”

Speaking about the offline expansion, Vinod Khedekar, Chief Operating Officer, SuperBottoms said, “We’re thrilled to foray into offline retail with the launch of our first kiosk, creating a holistic phygital experience for SuperBottoms consumers. For a purpose-led brand like SuperBottoms, venturing to the offline channel will boost awareness and help attain scale via reaching a larger audience on-ground beyond digital. With this we see SuperBottoms reach its next growth phase. With well-trained staff who will assist customers in facilitating convenient shopping, offline stores will ensure that our offerings align with our consumers’ needs and wants”.

Revolutionizing the personal and baby care market with innovative products has been possible by keeping research close but customers closer. Being a consumer-first brand, In 2016 SuperBottoms came up with a community- The Parent Tribe, as a platform to resolve cloth diapering queries for its customers. Now over 75,000 parents strong, Tribe has grown and transformed into an authentic platform of organic reviews, honest feedback, and an interactive community. It has not only been a fundamental source of research and development but their positive word of mouth spreads awareness about cloth diapering thus contributing towards the sales as well. Over and above the products, to create value for our ever-growing community, Tribe is studded with a panel of experts who assist parents with all queries ranging from cloth diapering to breastfeeding to nutrition. SuperBottoms is aiming to grow the community to 1 Lakh parents by the end of this year.  

About SuperBottoms

https://superbottoms.com/

Founded in 2016 by Pallavi Utagi, SuperBottoms is an online-first sustainable brand of reusable cloth diapers and baby products focused on awareness and increased adoption of reusable cloth diapers in India besides the daily needs of babies & toddlers. Run by a core team of parents, 90% of whom are mothers, it’s trusted by 20 lakh+ parents. SuperBottoms UNO, its flagship product is an organic reusable diaper with the capability to stay dry all night. Made with pure cotton, it is very gentle and safe on the baby’s delicate skin. With one-size-fits-all functionality, it has a patent pending for its innovative buttoning system that enables the same diaper to be used for babies up to 3 years. A leader in the cloth diaper category in India, it’s also a bestseller on marketplaces like Amazon India.

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Fashion

Step into Eid with LANGUAGE®

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Step into Eid with LANGUAGE

Celebrations are all about joy, tradition, and making lasting memories with your loved ones. As the festive season of Eid approaches, every detail matters – from the warmth of gatherings to the elegance of your attire. The right pair of footwear, not only stylish but also ones that offer comfort, can elevate your look effortlessly, adding a touch of refinement and sophistication. Whether you’re dressing for the occasion, or searching for the perfect gift, these impeccably crafted footwears make a statement, ensuring you embrace the celebrations with confidence and style.

Discover the Eid Collection from LANGUAGE®:

Richard Sandal: Designed for all-day comfort, this sandal features a high-cushioned footbed and foam-padded lining. Available in brown and black, it effortlessly blends style and support.

Step into Eid with LANGUAGE®

Jake Sandal: With a plush footbed that adapts to your stride and a premium leather upper, this sandal exudes refinement, perfect for both casual and festive occasions. Available in 3 different colors: navy, white and brown.

Diego Sandal: Available in three versatile colors tan, black, and brown, this sandal is the perfect blend of flexibility and underfoot support, ensuring comfort while maintaining a polished look.

Step into Eid with LANGUAGE®

Eric Loafer: Designed for Eid celebrations, the Eric Loafer will make you experience the epitome of comfort and style which brings a touch of luxury with its breathable upper and soft leather lining, ensuring all-day comfort. The intricate braided design adds a unique touch, while the cushioned leather footbed cradles your feet for effortless ease. Whether for family gatherings, or festive evenings, this loafer ensures you step out with elegance and confidence.

Each piece in the collection is thoughtfully designed to complement your look while offering unmatched comfort. Whether attending an Eid feast or selecting a thoughtful gift for a loved one, find the perfect pair from the latest collection at LANGUAGE®

Where to Shop:

LANGUAGE® Eid Collection is available at exclusive brand outlets in Chennai, Hyderabad, Kochi, Ludhiana, Patiala, Bathinda, Sangrur, and over 300 multi-brand stores across India. For international shoppers, visit their store in Dubai or Shop online at languageshoes.com, Tatacliq.com, and Amazon.in  to find the perfect pair this Eid.

For fresh drops, styling inspo, and more, follow us on Instagram and Facebook. It’s time to step up your fashion game with LANGUAGE®.

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Fashion

 Miraggio launches Bag Charms Pioneering a New Era of Personalized Accessories in India, available on Zepto

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Miraggio's bag charm collection

With the expansion into bag charms category, Miraggio aims to elevate everyday accessories making accessorizing more accessible than ever 

New Delhi, March 2025: Miraggio, the renowned handbag brand known for its innovation, sophistication, and versatility, announces its foray into the handbag accessories with the launch of Bag Charms collection. As bag personalization emerges as a major fashion trend, this collection offers a stylish and effortless way for consumers to elevate their everyday accessories.


With statement bag charms becoming a must-have, Miraggio’s latest category expansion empowers fashion enthusiasts to express their individuality and refresh their handbags with a touch of playful elegance. This launch marks a new chapter in personalized accessorizing, blending modern trends with Miraggio’s signature aesthetic.


In a first for the industry, Miraggio’s charms will also be available on Zepto, making it the pioneering brand to introduce bag charms on a quick commerce platform, ensuring unparalleled convenience and accessibility for fashion enthusiasts seeking unique, expressive accents for their handbag and offering a seamless, on-the-go styling solution.


Miraggio first introduced bag charms as part of its most awaited Denice 2.0 launch, offering a limited-edition charm box to amplify the collection. The response was overwhelming—fashion enthusiasts went crazy over it, with many willing to purchase it at full price despite it being a complimentary offering for a limited time. This enthusiastic demand provided key market insights, reinforcing the growing trend of handbag personalization and inspiring Miraggio to officially launch its Bag Charms collection.

Designed as tools for self-expression, these charms empower customers to curate a look that is uniquely theirs. Crafted with a keen focus on contemporary aesthetics and premium materials, Miraggio ensures that each piece strikes the perfect balance between style and durability.  Packaged in beautifully designed boxes, these bag charms also make for the perfect last-minute gift—stylish, thoughtful, and effortlessly elegant. Whether as a personal indulgence or a charming present, they add a touch of personality to any handbag, making them a must-have accessory for fashion lovers.

In a short span, Miraggio has already sold 1,500 bag charms, demonstrating strong initial market traction.The Indian fashion accessories market is experiencing robust growth, with the bag charm segment poised for significant expansion, fueled by increasing demand for personalized embellishments. Current market estimates place the segment between ₹50-100 crores (approximately $6-12 million USD), with projections indicating a 15-20% annual growth rate.

Speaking on the occasion, Mohit Jain, Founder & CEO, Miraggio, said “At Miraggio, we believe accessories are more than just adornments—they are extensions of personal identity, a canvas for self-expression. The overwhelmingly positive response to our bag charms reaffirms our vision of making fashion more personal, stylish, and accessible. As the first brand to offer bag charms on Zepto, we are redefining convenience, bringing statement accessories to consumers faster than ever before.”

Miraggio’s bag charm collection embraces the latest trends, featuring bows, hearts, flowers, and cords—design elements that resonate with evolving fashion preferences. Best-selling designs, including the Cupid Charm Set, Daisy Charm, Puffy Pup, and Blushin’ Bow Charm, have already garnered consumer interest and popularity.

Committed to continuous innovation, Miraggio plans quarterly collection releases while also introducing limited-edition drops throughout the year, ensuring a constant stream of fresh, on-trend designs. With a pulse on global fashion trends and a focus on personalization, Miraggio continues to push the boundaries of self-expression through accessories.

The bag charm collection is available for purchase on Zepto and at Miraggio’s website: https://miraggiolife.com/

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Fashion

Savana Honors Women’s Day by Celebrating the Backbone of Its Operations

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Savana Honors Women’s Day by Celebrating the Backbone of Its Operations

This International Women’s Day, Savana proudly celebrated the women who form the core of its warehouse operations, making up 70% of its workforce. The event was a heartfelt tribute to their dedication, resilience, and expertise, reaffirming Savana’s commitment to transparency, empowerment, and workplace excellence.

The celebration featured the Savana Community actively engaging with the women workforce at the warehouse, fostering a sense of camaraderie and appreciation. The community members such as Rida Tharana, Rhea Kapahi, Gia Gupta, Singini Chowdury and Aarushi Chib, who participated in interactive sessions, where they had the opportunity to learn firsthand about the intricacies of warehouse operations, including the meticulous process of packaging a box to meet Savana’s high standards. These activities not only created a fun and inclusive atmosphere but also deepened the understanding of the critical role these women play in ensuring seamless order fulfillment. 

By immersing themselves in the daily workflow, participants gained a new appreciation for the expertise and precision required in warehouse management. These initiatives aimed to highlight the invaluable contributions of Savana’s women workforce while reinforcing the brand’s commitment to creating a structured, efficient, and empowering work environment.

Savana’s warehouse is a testament to high standards in efficiency, organization, and innovation. By providing a workspace that is clean, high-tech, and optimized for seamless operations, Savana is challenging outdated narratives surrounding warehouse jobs. The company’s Women’s Day initiative showcased the crucial role of these women in delivering a top-tier shopping experience, ensuring that every order meets the highest quality benchmarks.

The event also served as an opportunity to recognize and reward the hard work of these employees, further strengthening the brand’s inclusive and supportive workplace culture. By championing initiatives that spotlight its workforce, Savana continues to redefine industry standards and foster an environment where every employee feels valued and empowered.

ABOUT SAVANA 

Savana is one of the fastest-growing fashion platforms headquartered in London, committed to delivering high-quality, trend-forward apparel and accessories to the modern consumer. Leveraging innovative design, responsible practices, and a deep understanding of contemporary fashion, Savana ensures that the latest styles are accessible to all. With a strategic approach to market expansion and consumer engagement, the brand continues to solidify its position as a prominent player in the fashion industry.

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