Fashion
SuperBottoms enters offline retail;
SuperBottoms enters offline retail; Targets Annual Revenue of 250 cr by FY26
SuperBottoms, India’s leading D2C brand for eco-friendly baby-care products that recently raised USD 3 million, today announces their foray into offline retail business. Founded in 2016 by Pallavi Utagi, SuperBottomshas grown 2X YOY in the last 4 years.
The brand has opened its first kiosk in Mumbai at Rcity Mall Ghatkopar with the objective of building brand distribution as well as visibility. The kiosks display and sell products across its major categories – UNO cloth diapers, Dry Feel Langot, and Potty Training Pants. Along with this, SuperBottoms plans to open 6 kiosks targeting west and north zones by the end of this financial year, while parallelly building a team for General Trade outlets for their other products such as Langots, Underwear, and reusable menstrual hygiene products
Commenting on the expansion into offline retail, Pallavi Utagi, Founder & CEO, SuperBottoms said, “SuperBottoms is on a mission to build cloth diapers in India, which will need parents to learn a completely new cloth diapering concept. And, when it comes to their children, parents have a lot of concerns and questions. Having an offline presence allows parents to feel and touch the product and experience it for themselves before purchasing it. On the business front, India is still a highly offline-oriented market, and if we want to truly develop the category and get it to all the parents in India, going offline is a major lever. Our first kiosk that began in October 2022 has seen phenomenal love and it gives us a lot of motivation to build this network stronger and faster.”
Speaking about the offline expansion, Vinod Khedekar, Chief Operating Officer, SuperBottoms said, “We’re thrilled to foray into offline retail with the launch of our first kiosk, creating a holistic phygital experience for SuperBottoms consumers. For a purpose-led brand like SuperBottoms, venturing to the offline channel will boost awareness and help attain scale via reaching a larger audience on-ground beyond digital. With this we see SuperBottoms reach its next growth phase. With well-trained staff who will assist customers in facilitating convenient shopping, offline stores will ensure that our offerings align with our consumers’ needs and wants”.
Revolutionizing the personal and baby care market with innovative products has been possible by keeping research close but customers closer. Being a consumer-first brand, In 2016 SuperBottoms came up with a community- The Parent Tribe, as a platform to resolve cloth diapering queries for its customers. Now over 75,000 parents strong, Tribe has grown and transformed into an authentic platform of organic reviews, honest feedback, and an interactive community. It has not only been a fundamental source of research and development but their positive word of mouth spreads awareness about cloth diapering thus contributing towards the sales as well. Over and above the products, to create value for our ever-growing community, Tribe is studded with a panel of experts who assist parents with all queries ranging from cloth diapering to breastfeeding to nutrition. SuperBottoms is aiming to grow the community to 1 Lakh parents by the end of this year.
About SuperBottoms
Founded in 2016 by Pallavi Utagi, SuperBottoms is an online-first sustainable brand of reusable cloth diapers and baby products focused on awareness and increased adoption of reusable cloth diapers in India besides the daily needs of babies & toddlers. Run by a core team of parents, 90% of whom are mothers, it’s trusted by 20 lakh+ parents. SuperBottoms UNO, its flagship product is an organic reusable diaper with the capability to stay dry all night. Made with pure cotton, it is very gentle and safe on the baby’s delicate skin. With one-size-fits-all functionality, it has a patent pending for its innovative buttoning system that enables the same diaper to be used for babies up to 3 years. A leader in the cloth diaper category in India, it’s also a bestseller on marketplaces like Amazon India.
Fashion
SVJ Bags Brings the Perfect Statement Pieces for This Holiday Season
With the Wedding and Holiday season upon us, SVJ Bags by Sanya V Jain emerges as the ultimate style statement accessory, blending luxury, style, and functionality. Designed by Sanya V Jain, a force to reckon with in the fashion world, these bags are crafted to elevate any occasion with elegance and flair.
What makes SVJ Bags a must-have this season is the meticulous attention to craftsmanship and premium materials. Luxe leather, faux fur accents, and timeless designs come together to create pieces that are as versatile as they are beautiful.
The collections celebrate bold textures, such as snake skin and animal-inspired prints like anaconda, ostrich, zebra, and leopard. There are striking motifs, available in tomato red, vibrant orange hues, embossed black, and metallic shades, that ensure you’ll stand out at any event. The range includes everything from wristlets and satchels to structured box clutches and oversized rectangular designs, catering to every accessory needed for the season.
Sanya’s philosophy, “More is more, less is a bore,” is brought to life through her vibrant use of prints, colours, and innovative designs. Through finely crafted leather bucket bags with faux fur clasps and sleek, minimalist backpacks SVJ Bags encapsulate a perfect balance of tradition and modernity, making them the ideal companions for this festive season. The leather duffel bags from the collection ensure one travels to their destinations in style.
Recognised in Vogue’s Forces of Fashion and celebrated on influential fashion lists, Sanya V Jain’s creations are a testament to her ability to redefine contemporary accessories.
For more information, visit: SVJ Bags Website
Fashion
“Unleash Your Fashion Potential with LANGUAGE®’s Latest Footwear Collection”
Step into the vibrant world of fashion with LANGUAGE®, ensuring you radiate confidence and elegance at any event. A diverse array of footwear, perfect for every gathering is available – whether you’re hosting a cozy family dinner or attending a grand celebration.
LANGUAGE® invites you to explore its latest stunning footwear collection, thoughtfully designed to blend comfort and elegance. The Edwin Loafer shines with its lightweight design and plush feel. It offers seamless transitions from formal events to relaxed outings, featuring a premium leather upper and a leather-lined removable footbed for ultimate ease. The Lane Lace-ups provide a refined look with a sleek silhouette and reliable support, crafted with meticulous attention to detail for extended wear. Meanwhile, the standout Davin Monk Shoes make a bold statement with intricate detailing and a unique perforation design, made from high-quality leather and enhanced by a strong sole for both style and resilience. Together, these styles elevate your wardrobe while ensuring stability, allowing you to celebrate every moment in style.
The LANGUAGE® collection features luxurious moccasins, tailored especially for women who prioritize both ease and flair during the festivities. Made from the finest leather, these shoes provide lasting support throughout every celebration. Now you can celebrate in style without compromising on comfort as LANGUAGE® offers a perfect blend of refinement and convenience.
This season, elevate your wardrobe with meticulously designed footwear from LANGUAGE® that merges functionality with style. Whether you’re embracing tradition or making a modern statement, LANGUAGE® ensures that your footwear speaks volumes, letting you shine with unmatched grace and confidence.
Discover the perfect pair that matches your personal style in the latest collection from LANGUAGE® – a celebration of craftsmanship, versatility, and modern elegance. Explore the collection at exclusive outlets in Nungambakkam & Express Avenue Mall in Chennai, Sarath City Capital Mall in Hyderabad, Lulu Mall in Kochi, Pavilion Mall in Ludhiana, Bhupendra Road in Patiala, and Mall Road in Bathinda. The shoes are also available in over 250 multi-brand outlets nationwide, including Metro Shoes, Mochi, Inc.5, Centro, Rocia, and Regal Shoes.
Shop online at languagesho1es.com and Amazon.in to find your ideal pair.
Fashion
MEC Primo Unveils Vantara Collection: A Fusion of Fashion, Nature, and Compassion, Inspired by Anant Ambani
Vantara, meaning the “Star of the Forest,” is a new fashion collection that blends sustainability, style, and a deep respect for wildlife. Inspired by Anant Ambani’s dedication to wildlife conservation and efforts to protect elephants, the Vantara collection reflects a harmonious connection between humanity and nature.
This thoughtfully curated collection features a variety of pieces including elegant shirts, nature-inspired kurtas, and stylish dhotis. Each item embodies the essence of Indian aesthetics with a contemporary twist, all while promoting eco-friendly fashion. Designed with premium linen and intricate, nature-driven motifs, the collection offers timeless attire that is both sophisticated and versatile.
More than just a clothing line, Vantara is a movement aimed at supporting environmental and animal welfare initiatives. A portion of proceeds from the collection will directly contribute to the largest animal sanctuary in Ahmedabad, helping to care for elephants and other wildlife in need.
Vantara is committed to sustainable practices, ensuring that every piece is made using ethically sourced materials and processes that minimize the environmental impact. By choosing Vantara, fashion enthusiasts not only elevate their wardrobe but also support a cause that values the protection of our planet and its majestic creatures.
Explore the Vantara Collection today and join a movement that merges style with purpose.
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