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Smoke Lab Partners with The Lalit Suri Hospitality School to Launch India’s First LGBTQIA++ Bartending Training Program

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Smoke Lab Vodka x Lalit Bar Training Program

Smoke Lab, India’s pioneering premium spirits brand, has partnered with The Lalit Suri Hospitality School and Keshav Suri Foundation to launch the country’s first bartending training program for members of the LGBTQIA+ community. This initiative aims to provide them with professional training and career opportunities in the hospitality industry. As part of its ongoing CSR efforts, Smoke Lab is committed to fostering inclusivity and professional growth through this groundbreaking program.

Scheduled from April 1st to April 5th, 2024, the training will take place at The Lalit Suri Hospitality School in Faridabad and will be led by internationally renowned bartender and LGBTQIA++ advocate, Fay Barretto from Mr. Bartender & The Crew. The program offers hands-on training in bartending techniques, cocktail crafting, and hospitality essentials while celebrating the vibrant history and contributions of the LGBTQIA+ community within the industry. Participants will undergo a learning experience covering the fundamentals of bartending, cocktail mastery with a focus on the rainbow spectrum for the upcoming Pride Month (June). 

This initiative is a partnership, spearheaded by Varun Jain, Founder and CEO of Smoke Lab, and Keshav Suri, Executive Director of The Lalit Suri Hospitality Group and Founder, Keshav Suri Foundation. Both leaders share a vision of creating diverse, inclusive spaces and providing equal opportunities in the hospitality sector. “As a brand committed to sustainability and inclusivity, Smoke Lab believes in giving back to the community in meaningful ways. This collaboration with The Lalit is a step towards fostering professional opportunities for the LGBTQAI++ community, enabling them to thrive in the hospitality industry,” said Varun Jain.

Keshav Suri added, “We are committed to creating inclusive opportunities for all. This partnership is a step towards fostering skill development and financial independence for LGBTQIA+ bartenders. Through this initiative, we are empowering them with skills, confidence, and opportunities to build a successful future. Together we raise the bar for a more diverse and inclusive hospitality industry”

Fay Barretto said. “I started Mr. Bartender & The Crew with a vision to make bars more inclusive. We used to train women and members of the community and inducted them in different bars we consulted for. I’ve waited for this day for a long time and The Keshav Suri Foundation along with Smoke Lab and The Lalit Group is making this vision turn to reality with The BootCamp experience! Can’t Wait.

More than just a training program, this initiative represents a movement towards an inclusive future, where talent is nurtured regardless of gender identity or economic background. The participants will showcase their newly acquired skills in a grand finale event led by Fay Barret and her team, highlighting the art of mixology in an inclusive and celebratory environment.

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Dining

A Taste of Tradition, Made Simple: Afreen Qureshi’s Journey

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Afreen quereshi

For Afreen Qureshi, food is more than nourishment — it’s emotion, culture, and heritage. Growing up with rich Awadhi traditions, she always valued authentic flavors but noticed how time-consuming they felt in today’s fast-paced life.

Afreen quereshi

With a background in Food Technology and an MBA in Entrepreneurship, Afreen combined her knowledge with a deeper purpose — to make traditional cooking easier without losing its essence. Her turning point came when she saw people carrying Awadhi food abroad, realizing they were carrying memories of home.

Alkauser Spices

This inspired her to create Alkauser Spices — thoughtfully crafted blends that simplify complex Awadhi recipes while preserving their authenticity.

Today, her brand connects people across the world to the taste of home, proving that tradition can evolve without losing its soul.

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Dining

Comfort, Convenience, and Care – The Hotel Prarambh by Siara Experience

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In an increasingly competitive hospitality industry, delivering consistent quality is key to success. Hotel Prarambh by Siara achieves this by focusing on what truly matters—comfort, convenience, and care.

A Welcoming Environment

From the moment guests step into Hotel Prarambh by Siara, they are greeted with a warm and inviting atmosphere. The property is designed to make guests feel at ease, creating a sense of familiarity and comfort.

Practical and Comfortable Living Spaces

The rooms are thoughtfully designed to provide a comfortable stay experience. With clean layouts, modern furnishings, and essential amenities, guests can enjoy a relaxing environment that meets their needs.

Efficient Service Delivery

Efficiency is a defining feature of Hotel Prarambh by Siara. The staff ensures that all services are delivered promptly and professionally, minimizing delays and enhancing guest satisfaction.

Accessibility and Convenience

The hotel’s location and accessibility make it a convenient choice for travelers. Whether it’s for work or leisure, guests can easily navigate their plans while enjoying a comfortable stay.

Building Trust Through Consistency

Hotel Prarambh by Siara focuses on building long-term relationships with its guests by maintaining consistent quality and service standards. This approach has helped establish trust and credibility.

Hotel Prarambh by Siara is more than just a place to stay—it is a hospitality experience built on reliability and care. For travelers seeking comfort and efficiency, it offers the perfect solution.

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Dining

Smart Stays Redefined – Inside Hotel Prarambh by Siara

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As travel becomes more frequent and dynamic, the need for smart, efficient accommodation has grown significantly. Hotel Prarambh by Siara addresses this demand by offering a modern stay experience tailored to contemporary travelers.

Designed for Today’s Needs

Hotel Prarambh by Siara is built around the idea of convenience. Every aspect of the property—from room layout to service delivery—is designed to enhance efficiency and comfort.

The rooms are equipped with essential amenities that support both relaxation and productivity, making them suitable for diverse travel purposes.

A Focus on Functionality

Unlike traditional luxury hotels that emphasize opulence, Hotel Prarambh by Siara prioritizes functionality. The design ensures that guests have everything they need within easy reach, creating a hassle-free experience.

This practical approach resonates strongly with modern travelers who value simplicity and efficiency.

Consistent Quality Standards

Being part of the Siara brand, Hotel Prarambh by Siara maintains high standards of quality and service. Consistency is a key focus, ensuring that guests receive the same level of comfort and professionalism every time they visit.

Catering to Diverse Travelers

Whether it’s a business trip, a short transit stay, or a quick getaway, Hotel Prarambh by Siara caters to a wide range of guests. Its versatility makes it a reliable choice for different travel needs.

Guest-Centric Approach

The hotel’s service philosophy revolves around understanding and meeting guest expectations. From prompt assistance to personalized attention, every effort is made to enhance the overall experience.

Hotel Prarambh by Siara represents the future of smart hospitality—where efficiency, comfort, and affordability come together seamlessly. It is a destination designed for the modern traveler.

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