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It’s the time and age for #TheMostComfortableMan?

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DaMENSCH reveals intheir latest International Men’s Day Campaign

There have been endless dialogue around ‘strong men, macho men’ – the one who can win a fight, the ultimate savior, a practical leader, the classic lover. What misses the eye is “Are men comfortable in their own skin?”

This International Men’s Day, premium menswear brand – DaMENSCH has launched its new campaign to own the idea of – #TheMostComfotableMan. With this campaign, DaMENSCH aims to showcase the “unfiltered comfortable self” of a man, “a strong yet comfortably vulnerable man”, “a man that doesn’t let uncomfortable circumstances deter him from achieving his goals”. This campaign is an ode to every COMFORTABLE MAN.

https://www.youtube.com/shorts/Zlzcnu0AbZ4

https://www.instagram.com/reel/ClI9pA7uFQ7/?utm_source=ig_web_copy_link

DaMENSCH kickstarts the campaign with a captivating poster series and videos featuring men who have fought their inhibitions, fears, and societal cliches by embracing themselves for who they are and confidently dreaming big. DaMENSCH spotlights Shantanu Gosavia vitiligo model; Suresh RamdasMr. Gay India 2019; Thasveer Muhammeda handicapped travel influencer, Kavan Kuttappa– a courageous entrepreneur who made passion his profession, and the well-known actor Vikrant Massey – who moves away from the industry’s cliched idea of a hero. These men are a select representation of “TheMostComfortableMen” and an inspiration for each of us. 

DaMENSCH is deep diving into redefining the idea of being comfortable, moving away from the age-old preconceived notion that staying within your comfort zone does not equal growth. By turning their product experience of unparalleled comfort into an emotional one of being comfortable in who you are, the brand is seeking to represent different situations where men find discomfort. From open, real conversations on relationships – married, live in, open, same-sex to simply flaunting your body and no matter what society thinks of it, to bridging the ‘macho’ divide between stoic father-son relationships – DaMENSCH is on a journey to make man-kind comfortable. 

Along with this, DaMENSCH is also opening up a whole new platform called ‘WeDaMEN’ – a space the brand claims has been launched with the mission of making mankind more comfortable to do more in life. A space where men can inspire each other and support one another without judgments or constant pressure of success. Staying in your comfort zone is the new way to thrive in life. The community will have a dedicated page on DaMENSCH website and will continue to feature truly inspiring stories of men, who ALWAYS STAY REAL.

https://www.damensch.com/wedamen

Commenting on the concept behind putting this campaign together, Deepti Karthik, Senior Vice President, Marketing, DaMENSCH, said, “When we did a brand dipstick on the one word associated with DaMENSCH we heard “comfort” over and over again..Now this was a product experience but do we own this as a brand? To turn our product experience into brand experience we decided we should own “comfortable”. And thus began our research – What makes a man uncomfortable? The insights that came off were amusing, intriguing, and more. Men said they are uncomfortable when. So we set out to take each one of these occasions and turn men comfortable in them.

We launched a video on Valentine’s day to talk about all kinds of relationships – married, live-in, open, and same-sex. We launched a video on Holi to talk about the many colours and skin of a man – dark, light, with acne, and vitiligo. We launched a video on Dance day to just say men of all sizes can dance, dance doesn’t have a gender or size, and dancing doesn’t make you effeminate. We launched a video on fathers day saying give father a chance , he is the guy who made you most comfortable once. And this Men’s Day we take it one step further. We are trying to define the most comfortable man”

About DaMENSCH

https://www.damensch.com/

DaMENSCH is constantly in pursuit of innovating men’s essential wear. In the pursuit of a world, where everyone’s potential is unlocked to do more, every single day. Started in 2018, DaMENSCH is a D2C brand that caters to the men’s premium essential wear fashion segment in India. DaMENSCH envisions to become a lifestyle brand that will become an integral part of every global Indian’s wardrobe. Every product designed by DaMENSCH Product lab, from innerwear to loungewear is infused with innovation never seen before.

The brand is driven by a purpose to make the world a better place, by doing more every day, for the customers and nature. DaMENSCH is committed to earth-friendly and slow fashion, as reflected in its packaging made of corn and paper that’s 100% biodegradable.

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Lifestyle

Stone Art Presents Timeless Bronze Sculptures – Capturing Stories in Metal

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Stone Art Presents Timeless Bronze Sculptures

New Delhi, November 2025, Stone Art, renowned for its exquisite craftsmanship and refined artistry, brings to life an enchanting collection of bronze sculptures that celebrate emotion, storytelling, and form. Each sculpture, intricately detailed and cast with precision, captures the essence of human connection and nature’s grace—transforming outdoor spaces into poetic expressions of art.

Stone Art Presents Timeless Bronze Sculptures – Capturing Stories in Metal
OLYMPUS DIGITAL CAMERA

This latest collection features finely sculpted figures that beautifully depict everyday moments—two girls engrossed in a book, a young girl offering water to birds, and another tenderly playing with her cat. Each piece is handcrafted using the lost wax casting method, a traditional technique that allows for exceptional detail and realism. Imported from Europe, these sculptures bear a rich bronze patina that glows warmly under natural light, aging gracefully over time. The smooth texture, delicate facial features, and flowing drapery of the figures evoke a sense of softness and serenity, despite their robust metal form. The combination of bronze and patinated highlights adds depth and timeless elegance, making them as durable as they are beautiful.

Stone Art Presents Timeless Bronze Sculptures – Capturing Stories in Metal
Bronze Sculptures

Designed as garden décor, these bronze sculptures harmonize effortlessly with outdoor landscapes—whether nestled amid lush greenery, placed by a pathway, or showcased in courtyards and patios. Their weather-resistant nature ensures they endure the elements while continuing to exude warmth and character through the seasons. Perfect for hospitality settings such as resorts, boutique hotels, and cultural retreats, they bring an atmosphere of calm sophistication and narrative charm. Each sculpture invites viewers to pause, reflect, and connect—creating moments that transcend time and culture.

With this bronze series, Stone Art redefines outdoor artistry by blending durability with storytelling. Every sculpture holds a silent tale—of friendship, innocence, and the beauty of everyday life—crafted to enrich spaces with emotion and elegance.

About the brand

Shri Pyare Lal Basheshswar Nath founded Stone Art in Delhi 150 years ago to trade in slate stone, a popular building material. The brand was so well-known that it contributed largely to building Lutyens Delhi! In 1987, when Brijesh Bansal (kin of JP Bansal) took over the business, the brand scaled to heights as it diversified and reached out to consumers overseas. The Bansal Group answered the market’s pulse and formed STONE ART; BB Exports to take Stone Art to the world by introducing handicrafts.

When young Ashutosh Bansal joined his father’s company in 2013, Stone Art’s portfolio saw another refreshing change — introducing a fine selection of products for landscaping. Stone Art today offers outdoor furniture, various planters in materials like stone, marble, ceramic, wood, concrete, metal, fibreglass, stone powder, cement, terracotta, and sculptures and statues in natural and semi-precious stones.

Some of Stone Art’s prominent projects include luxury hotels in the ITC Group, Taj Group, Hyatt, Hilton, and The Grand are a few examples. The brand’s finest creations can be seen in many realty projects by eminent builders and developers like DLF, GMR, Ace, Omaxe, Tata, and Sobha. Stone Art’s collaboration with prominent construction companies like L&T, L&W, and Cushman has allowed the brand to showcase its fabulous oeuvre.

Availability:

Stone Art – 348, Sultanpur Mg Road, New Delhi-110030, India

Contact: 011-26802705 / +91-9811280010

Website: www.stoneart.asia

Email: info@stoneart.asia

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Lifestyle

Stax Living Unveils the Parallax – Where Storage Turns into a Hypnotic Sculpture 

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Stax Living Unveils the Parallax

New Delhi, Oct 2025: Mumbai-based luxury furniture brand Stax Living, renowned for its timeless craftsmanship and globally inspired aesthetic, has unveiled the Parallax – a sideboard that blurs the line between utility and illusion, transforming everyday storage into a mesmerizing work of art. 

Stax Living Unveils the Parallax

The Parallax sideboard is a design marvel and a visual symphony that plays with depth and perception. The bold, graphic grid on its surface appears to recede infinitely into space, turning a functional piece into a hypnotic sculpture. Its sleek black lacquer surface has been traced with fine ivory lines to form a grid, creating a captivating optical illusion, a clever interplay of geometry and light that draws the eye and holds it in wonder.

Behind this striking visual narrative lies quiet utility. The Parallax offers ample storage, concealed behind clean, hand-free doors that preserve its minimalist purity. Every line and every detail is meticulously considered, balancing bold artistry with everyday practicality.

The Parallax is a definite conversation starter, and a statement of design innovation, where craftsmanship meets imagination, and function transforms into art.

About Stax Living

Stax Living is where craftsmanship meets timeless design. Founded by Ashok and Manasvi Pillai, the brand marries technical precision with a unique artistic vision to create furniture that transcends function and becomes a legacy. Each piece is crafted with intention – brass that ages into a rich patina, marble and hardwoods combined in flawless harmony, forms sculpted with restraint, yet full of presence. Their flagship store in Worli, Mumbai, embodies this philosophy, offering an immersive experience of enduring beauty and proportion. Rooted in India, yet resonating globally, Stax Living creates heirlooms for modern living, objects designed not for seasons, but for generations. 

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Lifestyle

Stax Living Unveils the Bold & Sculptural Sienna Chair 

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Stax Living Unveils the Bold & Sculptural Sienna Chair

New Delhi, Oct 2025: Mumbai-based luxury furniture brand Stax Living, renowned for its timeless craftsmanship and globally inspired aesthetic, has unveiled the Sienna Chair – a sculptural accent piece that embodies both high style and cocoon-like comfort.

The Sienna is a statement in design and proportion. Dressed in rich terracotta velvet, its fluid contours lend a sense of warmth and sophistication to any interior. The chair’s sculptural silhouette flows effortlessly from a grounded pedestal base into a gently enveloping backrest, achieving a seamless harmony between form, feeling and function.

The subtle inward curve of the seat creates a natural cocoon, an inviting embrace that provides comfort without compromise. Designed to be both visually striking and deeply relaxing, the Sienna brings an artful softness to modern spaces.

Perfect for living rooms, reading nooks, bedrooms, or any corner that calls for calm indulgence, the Sienna Chair transforms its surroundings with quiet confidence. It is practical, as well as poetic, and stands as a bold expression of contemporary luxury. 

About Stax Living

Stax Living is where craftsmanship meets timeless design. Founded by Ashok and Manasvi Pillai, the brand marries technical precision with a unique artistic vision to create furniture that transcends function and becomes a legacy. Each piece is crafted with intention – brass that ages into a rich patina, marble and hardwoods combined in flawless harmony, forms sculpted with restraint, yet full of presence. Their flagship store in Worli, Mumbai, embodies this philosophy, offering an immersive experience of enduring beauty and proportion. Rooted in India, yet resonating globally, Stax Living creates heirlooms for modern living, objects designed not for seasons, but for generations.

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