Lifestyle
It’s the time and age for #TheMostComfortableMan?

DaMENSCH reveals intheir latest International Men’s Day Campaign
There have been endless dialogue around ‘strong men, macho men’ – the one who can win a fight, the ultimate savior, a practical leader, the classic lover. What misses the eye is “Are men comfortable in their own skin?”
This International Men’s Day, premium menswear brand – DaMENSCH has launched its new campaign to own the idea of – #TheMostComfotableMan. With this campaign, DaMENSCH aims to showcase the “unfiltered comfortable self” of a man, “a strong yet comfortably vulnerable man”, “a man that doesn’t let uncomfortable circumstances deter him from achieving his goals”. This campaign is an ode to every COMFORTABLE MAN.
https://www.youtube.com/shorts/Zlzcnu0AbZ4
DaMENSCH kickstarts the campaign with a captivating poster series and videos featuring men who have fought their inhibitions, fears, and societal cliches by embracing themselves for who they are and confidently dreaming big. DaMENSCH spotlights Shantanu Gosavi, a vitiligo model; Suresh Ramdas, Mr. Gay India 2019; Thasveer Muhammed, a handicapped travel influencer, Kavan Kuttappa– a courageous entrepreneur who made passion his profession, and the well-known actor Vikrant Massey – who moves away from the industry’s cliched idea of a hero. These men are a select representation of “TheMostComfortableMen” and an inspiration for each of us.

DaMENSCH is deep diving into redefining the idea of being comfortable, moving away from the age-old preconceived notion that staying within your comfort zone does not equal growth. By turning their product experience of unparalleled comfort into an emotional one of being comfortable in who you are, the brand is seeking to represent different situations where men find discomfort. From open, real conversations on relationships – married, live in, open, same-sex to simply flaunting your body and no matter what society thinks of it, to bridging the ‘macho’ divide between stoic father-son relationships – DaMENSCH is on a journey to make man-kind comfortable.
Along with this, DaMENSCH is also opening up a whole new platform called ‘WeDaMEN’ – a space the brand claims has been launched with the mission of making mankind more comfortable to do more in life. A space where men can inspire each other and support one another without judgments or constant pressure of success. Staying in your comfort zone is the new way to thrive in life. The community will have a dedicated page on DaMENSCH website and will continue to feature truly inspiring stories of men, who ALWAYS STAY REAL.
Commenting on the concept behind putting this campaign together, Deepti Karthik, Senior Vice President, Marketing, DaMENSCH, said, “When we did a brand dipstick on the one word associated with DaMENSCH we heard “comfort” over and over again..Now this was a product experience but do we own this as a brand? To turn our product experience into brand experience we decided we should own “comfortable”. And thus began our research – What makes a man uncomfortable? The insights that came off were amusing, intriguing, and more. Men said they are uncomfortable when. So we set out to take each one of these occasions and turn men comfortable in them.
We launched a video on Valentine’s day to talk about all kinds of relationships – married, live-in, open, and same-sex. We launched a video on Holi to talk about the many colours and skin of a man – dark, light, with acne, and vitiligo. We launched a video on Dance day to just say men of all sizes can dance, dance doesn’t have a gender or size, and dancing doesn’t make you effeminate. We launched a video on fathers day saying give father a chance , he is the guy who made you most comfortable once. And this Men’s Day we take it one step further. We are trying to define the most comfortable man”
About DaMENSCH
DaMENSCH is constantly in pursuit of innovating men’s essential wear. In the pursuit of a world, where everyone’s potential is unlocked to do more, every single day. Started in 2018, DaMENSCH is a D2C brand that caters to the men’s premium essential wear fashion segment in India. DaMENSCH envisions to become a lifestyle brand that will become an integral part of every global Indian’s wardrobe. Every product designed by DaMENSCH Product lab, from innerwear to loungewear is infused with innovation never seen before.
The brand is driven by a purpose to make the world a better place, by doing more every day, for the customers and nature. DaMENSCH is committed to earth-friendly and slow fashion, as reflected in its packaging made of corn and paper that’s 100% biodegradable.
Fashion
Step into Eid with LANGUAGE®

Celebrations are all about joy, tradition, and making lasting memories with your loved ones. As the festive season of Eid approaches, every detail matters – from the warmth of gatherings to the elegance of your attire. The right pair of footwear, not only stylish but also ones that offer comfort, can elevate your look effortlessly, adding a touch of refinement and sophistication. Whether you’re dressing for the occasion, or searching for the perfect gift, these impeccably crafted footwears make a statement, ensuring you embrace the celebrations with confidence and style.



Discover the Eid Collection from LANGUAGE®:
Richard Sandal: Designed for all-day comfort, this sandal features a high-cushioned footbed and foam-padded lining. Available in brown and black, it effortlessly blends style and support.

Jake Sandal: With a plush footbed that adapts to your stride and a premium leather upper, this sandal exudes refinement, perfect for both casual and festive occasions. Available in 3 different colors: navy, white and brown.
Diego Sandal: Available in three versatile colors tan, black, and brown, this sandal is the perfect blend of flexibility and underfoot support, ensuring comfort while maintaining a polished look.

Eric Loafer: Designed for Eid celebrations, the Eric Loafer will make you experience the epitome of comfort and style which brings a touch of luxury with its breathable upper and soft leather lining, ensuring all-day comfort. The intricate braided design adds a unique touch, while the cushioned leather footbed cradles your feet for effortless ease. Whether for family gatherings, or festive evenings, this loafer ensures you step out with elegance and confidence.
Each piece in the collection is thoughtfully designed to complement your look while offering unmatched comfort. Whether attending an Eid feast or selecting a thoughtful gift for a loved one, find the perfect pair from the latest collection at LANGUAGE®
Where to Shop:
LANGUAGE® Eid Collection is available at exclusive brand outlets in Chennai, Hyderabad, Kochi, Ludhiana, Patiala, Bathinda, Sangrur, and over 300 multi-brand stores across India. For international shoppers, visit their store in Dubai or Shop online at languageshoes.com, Tatacliq.com, and Amazon.in to find the perfect pair this Eid.
For fresh drops, styling inspo, and more, follow us on Instagram and Facebook. It’s time to step up your fashion game with LANGUAGE®.
Lifestyle
2025 Numerology Predictions by Tarot Reader Sangeeta Walia

Discover What the Year Holds for You!
The year 2025 is bringing new opportunities, transformations, and challenges based on your Numerology Number (calculated by adding the digits of your birth date until you get a single digit). Let’s uncover what awaits you in relationships, health, wealth, and profession in the coming year.
Number 1 (Born on 1, 10, 19, 28)
Relationship: A year of self-discovery! If single, focus on personal growth before stepping into love. Couples should work on communication to avoid misunderstandings.
Health: Prioritize mental well-being. Yoga and meditation will be beneficial.
Wealth: Financial stability improves, but be mindful of impulsive spending. Smart investments will pay off.
Profession: A great year for career advancement. Leadership roles and new projects will bring success.
Number 2 (Born on 2, 11, 20, 29)
Relationship: A year of emotional balance. Strengthen bonds by expressing your feelings. A surprise romantic development is on the horizon.
Health: Avoid stress-related issues. A healthy diet and regular exercise will keep you fit.
Wealth: Financial growth is slow but steady. Avoid risky investments.
Profession: Hard work will lead to recognition. Expect new opportunities in teamwork-based roles.
Number 3 (Born on 3, 12, 21, 30)
Relationship: A joyful year! Your charm attracts love and deeper connections. Marriage prospects look bright.
Health: Minor digestive issues may trouble you. Stay hydrated and eat clean.
Wealth: Good fortune in financial matters. Avoid unnecessary extravagance.
Profession: Creativity will flourish. Artists, writers, and entrepreneurs will find new inspiration.
Number 4 (Born on 4, 13, 22, 31)
Relationship: A year to build trust and commitment. Unexpected hurdles may arise, but patience will help.
Health: Take care of your bones and joints. Avoid over-exertion.
Wealth: Stability is key. Plan your finances wisely and avoid hasty decisions.
Profession: Hard work will pay off, but it’s a slow process. Focus on long-term goals.
Number 5 (Born on 5, 14, 23)
Relationship: Exciting changes in love life! Singles may find a special someone, while couples should be open to new experiences.
Health: Be cautious with diet and lifestyle habits. Avoid stress and get enough sleep.
Wealth: Financial fluctuations may occur. Smart planning is required to maintain balance.
Profession: A dynamic year with opportunities to switch careers or start a new business.
Number 6 (Born on 6, 15, 24)
Relationship: Love and harmony dominate. Stronger family ties and deeper romantic bonds will form.
Health: Take extra care of your skin and immunity. Regular check-ups are advised.
Wealth: Steady financial growth. A great year for property investments.
Profession: Promotions and recognition are on the way. Your efforts will finally be appreciated.
Number 7 (Born on 7, 16, 25)
Relationship: Emotional clarity is needed. Focus on self-love and healing before making big relationship decisions.
Health: Mental health requires attention. Meditation and spiritual practices will help.
Wealth: A stable year, but avoid unnecessary risks in investments.
Profession: A great time for learning and upskilling. Success comes through patience and persistence.
Number 8 (Born on 8, 17, 26)
Relationship: Challenges in love life may arise. Patience and understanding will help overcome them.
Health: Take care of your heart and blood pressure. A balanced lifestyle is essential.
Wealth: Financial gains are indicated, but avoid trusting people blindly in money matters.
Profession: A powerful year for career growth! Businesspersons and professionals will see significant progress.
Number 9 (Born on 9, 18, 27)
Relationship: Passion and romance are highlighted. However, avoid unnecessary conflicts.
Health: Energy levels will be high, but be cautious of injuries.
Wealth: A financially rewarding year. Wise decisions will lead to prosperity.
Profession: A period of success, especially for those in leadership and creative fields.
Final Advice:
2025 is a year of growth, transformation, and new opportunities. Stay positive, work hard, and align with your personal numerology number to make the most of the year!
Fashion
Miraggio launches Bag Charms Pioneering a New Era of Personalized Accessories in India, available on Zepto

With the expansion into bag charms category, Miraggio aims to elevate everyday accessories making accessorizing more accessible than ever
New Delhi, March 2025: Miraggio, the renowned handbag brand known for its innovation, sophistication, and versatility, announces its foray into the handbag accessories with the launch of Bag Charms collection. As bag personalization emerges as a major fashion trend, this collection offers a stylish and effortless way for consumers to elevate their everyday accessories.


With statement bag charms becoming a must-have, Miraggio’s latest category expansion empowers fashion enthusiasts to express their individuality and refresh their handbags with a touch of playful elegance. This launch marks a new chapter in personalized accessorizing, blending modern trends with Miraggio’s signature aesthetic.


In a first for the industry, Miraggio’s charms will also be available on Zepto, making it the pioneering brand to introduce bag charms on a quick commerce platform, ensuring unparalleled convenience and accessibility for fashion enthusiasts seeking unique, expressive accents for their handbag and offering a seamless, on-the-go styling solution.


Miraggio first introduced bag charms as part of its most awaited Denice 2.0 launch, offering a limited-edition charm box to amplify the collection. The response was overwhelming—fashion enthusiasts went crazy over it, with many willing to purchase it at full price despite it being a complimentary offering for a limited time. This enthusiastic demand provided key market insights, reinforcing the growing trend of handbag personalization and inspiring Miraggio to officially launch its Bag Charms collection.
Designed as tools for self-expression, these charms empower customers to curate a look that is uniquely theirs. Crafted with a keen focus on contemporary aesthetics and premium materials, Miraggio ensures that each piece strikes the perfect balance between style and durability. Packaged in beautifully designed boxes, these bag charms also make for the perfect last-minute gift—stylish, thoughtful, and effortlessly elegant. Whether as a personal indulgence or a charming present, they add a touch of personality to any handbag, making them a must-have accessory for fashion lovers.
In a short span, Miraggio has already sold 1,500 bag charms, demonstrating strong initial market traction.The Indian fashion accessories market is experiencing robust growth, with the bag charm segment poised for significant expansion, fueled by increasing demand for personalized embellishments. Current market estimates place the segment between ₹50-100 crores (approximately $6-12 million USD), with projections indicating a 15-20% annual growth rate.
Speaking on the occasion, Mohit Jain, Founder & CEO, Miraggio, said “At Miraggio, we believe accessories are more than just adornments—they are extensions of personal identity, a canvas for self-expression. The overwhelmingly positive response to our bag charms reaffirms our vision of making fashion more personal, stylish, and accessible. As the first brand to offer bag charms on Zepto, we are redefining convenience, bringing statement accessories to consumers faster than ever before.”
Miraggio’s bag charm collection embraces the latest trends, featuring bows, hearts, flowers, and cords—design elements that resonate with evolving fashion preferences. Best-selling designs, including the Cupid Charm Set, Daisy Charm, Puffy Pup, and Blushin’ Bow Charm, have already garnered consumer interest and popularity.
Committed to continuous innovation, Miraggio plans quarterly collection releases while also introducing limited-edition drops throughout the year, ensuring a constant stream of fresh, on-trend designs. With a pulse on global fashion trends and a focus on personalization, Miraggio continues to push the boundaries of self-expression through accessories.
The bag charm collection is available for purchase on Zepto and at Miraggio’s website: https://miraggiolife.com/
-
Celebrities10 months ago
VOGUE EYEWEAR UNVEILS ‘KEEP PLAYING’, AN EFFERVESCENT CAMPAIGN WITH BRAND AMBASSADOR
-
Business8 years ago
Uber and Lyft are finally available in all of New York State
-
Events6 years ago
Vandy Mehra & Dr. Sanjana Jon hosted a fashionable evening
-
Health & Beauty8 months ago
The Face Shop Unveils the Vitamin Lip Sleeping Mask: A Revolution in Lip Care
-
Health & Beauty10 months ago
Smooth skin forever? Laser Hair Removal truth
-
Events8 months ago
Radhika Ambani donned four bespoke gowns for her $600M wedding
-
Celebrities11 months ago
Appu gives meaningful message in country’s first 4K animated
-
Business8 months ago
Grand Opening of Kinwani House: A Timeless Heritage Retreat in Rishikesh