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It’s the time and age for #TheMostComfortableMan?

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DaMENSCH reveals intheir latest International Men’s Day Campaign

There have been endless dialogue around ‘strong men, macho men’ – the one who can win a fight, the ultimate savior, a practical leader, the classic lover. What misses the eye is “Are men comfortable in their own skin?”

This International Men’s Day, premium menswear brand – DaMENSCH has launched its new campaign to own the idea of – #TheMostComfotableMan. With this campaign, DaMENSCH aims to showcase the “unfiltered comfortable self” of a man, “a strong yet comfortably vulnerable man”, “a man that doesn’t let uncomfortable circumstances deter him from achieving his goals”. This campaign is an ode to every COMFORTABLE MAN.

https://www.youtube.com/shorts/Zlzcnu0AbZ4

https://www.instagram.com/reel/ClI9pA7uFQ7/?utm_source=ig_web_copy_link

DaMENSCH kickstarts the campaign with a captivating poster series and videos featuring men who have fought their inhibitions, fears, and societal cliches by embracing themselves for who they are and confidently dreaming big. DaMENSCH spotlights Shantanu Gosavia vitiligo model; Suresh RamdasMr. Gay India 2019; Thasveer Muhammeda handicapped travel influencer, Kavan Kuttappa– a courageous entrepreneur who made passion his profession, and the well-known actor Vikrant Massey – who moves away from the industry’s cliched idea of a hero. These men are a select representation of “TheMostComfortableMen” and an inspiration for each of us. 

DaMENSCH is deep diving into redefining the idea of being comfortable, moving away from the age-old preconceived notion that staying within your comfort zone does not equal growth. By turning their product experience of unparalleled comfort into an emotional one of being comfortable in who you are, the brand is seeking to represent different situations where men find discomfort. From open, real conversations on relationships – married, live in, open, same-sex to simply flaunting your body and no matter what society thinks of it, to bridging the ‘macho’ divide between stoic father-son relationships – DaMENSCH is on a journey to make man-kind comfortable. 

Along with this, DaMENSCH is also opening up a whole new platform called ‘WeDaMEN’ – a space the brand claims has been launched with the mission of making mankind more comfortable to do more in life. A space where men can inspire each other and support one another without judgments or constant pressure of success. Staying in your comfort zone is the new way to thrive in life. The community will have a dedicated page on DaMENSCH website and will continue to feature truly inspiring stories of men, who ALWAYS STAY REAL.

https://www.damensch.com/wedamen

Commenting on the concept behind putting this campaign together, Deepti Karthik, Senior Vice President, Marketing, DaMENSCH, said, “When we did a brand dipstick on the one word associated with DaMENSCH we heard “comfort” over and over again..Now this was a product experience but do we own this as a brand? To turn our product experience into brand experience we decided we should own “comfortable”. And thus began our research – What makes a man uncomfortable? The insights that came off were amusing, intriguing, and more. Men said they are uncomfortable when. So we set out to take each one of these occasions and turn men comfortable in them.

We launched a video on Valentine’s day to talk about all kinds of relationships – married, live-in, open, and same-sex. We launched a video on Holi to talk about the many colours and skin of a man – dark, light, with acne, and vitiligo. We launched a video on Dance day to just say men of all sizes can dance, dance doesn’t have a gender or size, and dancing doesn’t make you effeminate. We launched a video on fathers day saying give father a chance , he is the guy who made you most comfortable once. And this Men’s Day we take it one step further. We are trying to define the most comfortable man”

About DaMENSCH

https://www.damensch.com/

DaMENSCH is constantly in pursuit of innovating men’s essential wear. In the pursuit of a world, where everyone’s potential is unlocked to do more, every single day. Started in 2018, DaMENSCH is a D2C brand that caters to the men’s premium essential wear fashion segment in India. DaMENSCH envisions to become a lifestyle brand that will become an integral part of every global Indian’s wardrobe. Every product designed by DaMENSCH Product lab, from innerwear to loungewear is infused with innovation never seen before.

The brand is driven by a purpose to make the world a better place, by doing more every day, for the customers and nature. DaMENSCH is committed to earth-friendly and slow fashion, as reflected in its packaging made of corn and paper that’s 100% biodegradable.

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Lifestyle

 Spykar Launched ‘It’s in Our Jeans/Genes’ Podcast Featuring Suta Sisters’ Journey of Heritage and Innovation 

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Spykar Launched

The series brings powerful conversations with Indians who are redefining identity and ambition; the debut fashion entrepreneur episode features Sujata and Taniya of Suta.

Mumbai, September 6th, 2025 – Spykar, India’s homegrown denim brand, has launched its latest marketing initiativeIt’s in Our Jeans/Genes, on th September, at xxPM. This podcast series celebrates stories of ambition, identity, and pride through engaging conversations with changemakers shaping India’s narrative on the global stage.

The series, which aligns with Spykar’s vision of youth culture and self-expression, brings together trailblazers from diverse industries to share their journeys of staying rooted in heritage while adapting to a modern, ever-changing world. Each episode highlights themes of resilience, authenticity, and ambition, showcasing individuals who are weaving Indian identity into a fabric of global relevance.

In its first episode, the spotlight shines on Sujata and Taniya, the sisters behind Suta, a brand that has reimagined the saree for today’s generation while empowering over 17,000 artisans across India. Their story is one of blending creativity and strategy, tradition and innovation, personal passion and social impact.

Sharing his view on the launch of this episode, Sanjay Vakharia, Co-founder and CEO of Spykar Lifestyles Pvt. Ltd., said, “At Spykar, fashion is about more than denim—it’s about identity and the stories that connect us. Through this podcast, we’re proud to feature the journey of Sujata and Taniya. They have beautifully represented the balance of heritage and modernity, and reflect the ambition of a new India that thinks global while staying true to its roots.”

Speaking about their appearance in the episode, Sujata and Taniya, Co-founders of Suta, said, “Suta has always been more than a clothing label to us—it’s about making sarees effortless, joyful, and relevant, while supporting the artisans who bring them to life. Being part of Spykar’s podcast feels special because it celebrates the same values we believe in: authenticity, storytelling, and the pride of taking Indian traditions to the world.”

As part of the episode, the Suta sisters also engaged in a playful DIY styling experiment—pairing denim with sarees—symbolizing the essence of the podcast’s theme. The unique blend of traditional drape and contemporary denim reflected both Suta and Spykar’s shared ethos of celebrating heritage while embracing modern expression.

With this initiative, Spykar cements its role not only as India’s finest denim brand but also as a storyteller for the new India—authentic, ambitious, and globally relevant. The upcoming episodes will feature voices from diverse industries – technology, food, music, and start-ups, offering fresh perspectives and sparking meaningful conversations. Aimed at young entrepreneurs, students, creatives, and denim enthusiasts, the podcast is designed to inspire those who are defining their own paths in today’s world.

Link to the podcast:

YouTube : https://youtu.be/lsJ12Nvr–g?si=liSF1V6lXjb46I01

IG : https://www.instagram.com/reel/DOQtFDCiNVd/?igsh=azR4YXJmZWI4dTR0

Stay tuned with Spykar’s Instagram and Youtube for upcoming guest reveals behind-the-scenes snippets, bonus content etc. The podcast has been designed for long-term engagement and is available across popular platforms including Spotify, YouTube, and Apple Podcasts, enabling audiences to tune in anytime and draw inspiration from India’s leading changemakers.

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Lifestyle

Essentia Home Brings Rimadesio’s Dress Bold Collection to India : A New Benchmark in Contemporary Luxury Living

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Essentia Home Brings Rimadesio’s Dress Bold Collection to India : A New Benchmark

New Delhi, India Essentia Home, the one-stop destination for world-class design and lifestyle has officially unveiled the Rimadesio Dress Bold Collection, an architectural wardrobe system designed by Italian designer Giuseppe Bavuso. More than a walk-in closet, this striking new collection is an immersive design solution, one that redefines the way living spaces are experienced and personalized.

Essentia Home Brings Rimadesio’s Dress Bold Collection to India : A New Benchmark in Contemporary Luxury Living

The Dress Bold Collection has been conceived as a highly versatile system, adaptable to linear, corner, and C-shaped configurations, allowing it to integrate seamlessly into a wide range of residential layouts. Each composition is meticulously crafted, offering a choice between visible uprights or sleek back panels available in lacquered glass, wood, fabric, or mirror. The result is an elevated aesthetic that fuses architectural presence with contemporary elegance.

Essentia Home Brings Rimadesio’s Dress Bold Collection to India : A New Benchmark in Contemporary Luxury Living

“With Rimadesio’s Dress Bold Collection, we are introducing a new paradigm of contemporary living to India,” said Hridik Chawla, Co-founder of Essentia Home. “It is a perfect balance of design, technology, and sophistication, ideal for those seeking a transformative home redo that embodies both elegance and functionality.”

Essentia Home Brings Rimadesio’s Dress Bold Collection to India : A New Benchmark in Contemporary Luxury Living

Every detail speaks to the brand’s philosophy of innovation and precision craftsmanship. A patented expansion fixing system allows shelves, drawers, hangers, and accessories to be placed anywhere along the structure, without the need for drilling, an innovation that ensures flexibility while preserving the purity of design. Integrated LED lighting systems enhance the experience, offering customizable brightness and tone that bring a sense of warmth, refinement, and theatricality to the interiors.

Essentia Home Brings Rimadesio’s Dress Bold Collection to India : A New Benchmark in Contemporary Luxury Living

From sloping shoe shelves with invisible fittings to tailor-made drawers and modular storage solutions, the collection harmonizes beauty with functionality. It is not merely storage, but an architectural expression of modern luxury, crafted to adapt, evolve, and endure.

About Essentia Home

Co-founded by Hridik Chawla, Essentia Home is created by designers for designers and design enthusiasts, Essentia Home offers a comprehensive range of high-quality products, including wardrobes, vanities, doors, paneling, and soft furnishings like bed, bath, and table linen, curtains, and carpets. The store also features exclusive art, sculptures, and curated fragrances, such as candles with captivating scents. For items not produced in-house, Essentia Home imports and curates globally renowned products, including decorative lights from Melogranoblu, glassware from Ichendorf Milano, and fabrics from around the world.

Essentia Home is the culmination of a 25-year journey by designers Hardesh and Monica Chawla, spanning 15,000 square feet, Essentia Home’s experience center is the largest in the region, showcasing over 1,000 meticulously curated items. It embodies a contemporary aesthetic with refined sensibilities and a commitment to elegance, positioning itself as a one-stop destination for comprehensive home décor solutions crafted in India. Thoughtfully designed, the store serves as a source of inspiration, offering an unparalleled experience in home design and décor.

Availability:

Essentia Home

Building 6, Hero Honda chowk, Block B, Sector 34, Gurugram, Haryana 122001.

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Fashion

Miniklub Unveils its Autumn-Winter ’25 Collection

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Miniklub Unveils its Autumn-Winter '25 Collection

Miniklub, India’s leading baby wear brand loved by more than 9lac + parents, introduces its Autumn-Winter 2025 Collection, a playful blend of imagination, comfort, and warmth designed for little explorers aged 0 – 8 years.

Inspired by nature and children’s boundless sense of wonder, this collection by Miniklub is designed to capture everything that makes childhood special with hand-drawn florals, cheerful bugs, twinkling stars, and cosmic adventures. With 3D appliqués, playful prints, and thoughtful detailing, each piece becomes perfect for babies and kids to stay snug and stylish during colder months.

Miniklub’s Autumn-Winter ’25 collection offers a range of full open vests, tops, shirts, bottoms, denims, jackets, sweaters, and loungewear to rompers, bodysuits, sleepsuits, dresses, dungarees, and pinny sets. Miniklub covers every moment be it celebrations, playtime, or cozy cuddles at home. Designed for babies and kids, the collection starts at just ₹599/- and makes every day dressing both stylish and practical.

This season, let your little one explore the world, the Miniklub way – full of style and safety. The new collection is available across all Miniklub exclusive stores, and online at www.miniklub.in.

Instagram:https://www.instagram.com/miniklub.in/?hl=en
LinkedIn:https://in.linkedin.com/company/fs-mini-klub

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