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It’s the time and age for #TheMostComfortableMan?

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DaMENSCH reveals intheir latest International Men’s Day Campaign

There have been endless dialogue around ‘strong men, macho men’ – the one who can win a fight, the ultimate savior, a practical leader, the classic lover. What misses the eye is “Are men comfortable in their own skin?”

This International Men’s Day, premium menswear brand – DaMENSCH has launched its new campaign to own the idea of – #TheMostComfotableMan. With this campaign, DaMENSCH aims to showcase the “unfiltered comfortable self” of a man, “a strong yet comfortably vulnerable man”, “a man that doesn’t let uncomfortable circumstances deter him from achieving his goals”. This campaign is an ode to every COMFORTABLE MAN.

https://www.youtube.com/shorts/Zlzcnu0AbZ4

https://www.instagram.com/reel/ClI9pA7uFQ7/?utm_source=ig_web_copy_link

DaMENSCH kickstarts the campaign with a captivating poster series and videos featuring men who have fought their inhibitions, fears, and societal cliches by embracing themselves for who they are and confidently dreaming big. DaMENSCH spotlights Shantanu Gosavia vitiligo model; Suresh RamdasMr. Gay India 2019; Thasveer Muhammeda handicapped travel influencer, Kavan Kuttappa– a courageous entrepreneur who made passion his profession, and the well-known actor Vikrant Massey – who moves away from the industry’s cliched idea of a hero. These men are a select representation of “TheMostComfortableMen” and an inspiration for each of us. 

DaMENSCH is deep diving into redefining the idea of being comfortable, moving away from the age-old preconceived notion that staying within your comfort zone does not equal growth. By turning their product experience of unparalleled comfort into an emotional one of being comfortable in who you are, the brand is seeking to represent different situations where men find discomfort. From open, real conversations on relationships – married, live in, open, same-sex to simply flaunting your body and no matter what society thinks of it, to bridging the ‘macho’ divide between stoic father-son relationships – DaMENSCH is on a journey to make man-kind comfortable. 

Along with this, DaMENSCH is also opening up a whole new platform called ‘WeDaMEN’ – a space the brand claims has been launched with the mission of making mankind more comfortable to do more in life. A space where men can inspire each other and support one another without judgments or constant pressure of success. Staying in your comfort zone is the new way to thrive in life. The community will have a dedicated page on DaMENSCH website and will continue to feature truly inspiring stories of men, who ALWAYS STAY REAL.

https://www.damensch.com/wedamen

Commenting on the concept behind putting this campaign together, Deepti Karthik, Senior Vice President, Marketing, DaMENSCH, said, “When we did a brand dipstick on the one word associated with DaMENSCH we heard “comfort” over and over again..Now this was a product experience but do we own this as a brand? To turn our product experience into brand experience we decided we should own “comfortable”. And thus began our research – What makes a man uncomfortable? The insights that came off were amusing, intriguing, and more. Men said they are uncomfortable when. So we set out to take each one of these occasions and turn men comfortable in them.

We launched a video on Valentine’s day to talk about all kinds of relationships – married, live-in, open, and same-sex. We launched a video on Holi to talk about the many colours and skin of a man – dark, light, with acne, and vitiligo. We launched a video on Dance day to just say men of all sizes can dance, dance doesn’t have a gender or size, and dancing doesn’t make you effeminate. We launched a video on fathers day saying give father a chance , he is the guy who made you most comfortable once. And this Men’s Day we take it one step further. We are trying to define the most comfortable man”

About DaMENSCH

https://www.damensch.com/

DaMENSCH is constantly in pursuit of innovating men’s essential wear. In the pursuit of a world, where everyone’s potential is unlocked to do more, every single day. Started in 2018, DaMENSCH is a D2C brand that caters to the men’s premium essential wear fashion segment in India. DaMENSCH envisions to become a lifestyle brand that will become an integral part of every global Indian’s wardrobe. Every product designed by DaMENSCH Product lab, from innerwear to loungewear is infused with innovation never seen before.

The brand is driven by a purpose to make the world a better place, by doing more every day, for the customers and nature. DaMENSCH is committed to earth-friendly and slow fashion, as reflected in its packaging made of corn and paper that’s 100% biodegradable.

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Gauri Khan Designs Unveils Delhi Experience Centre: A Luxury Design Destination Redefining Personalised Living

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A Luxury Design Destination Redefining Personalised Living

June 11, 2025, Delhi – Step inside the world of Gauri Khan Designs with the launch of its all-new Delhi Experience Centre, a space in the heart of New Delhi that invites design lovers and luxury aficionados to immerse themselves in Gauri Khan’s signature world of bespoke interiors. Open by appointment only, the Experience Centre offers a personalised and exclusive entry into her design universe.

The Experience Centre has been envisioned as a curated home with a warm, elegant, and intimate aesthetic that brings Gauri Khan’s celebrated design philosophy to life. Every corner, every piece, and every texture in the space reflects her distinctive blend of glamour, sophistication, and comfort. Here, timeless design meets modern living, offering visitors and clients a seamless journey through materials, silhouettes, and moods crafted to inspire.

Other notable features of the Delhi Experience Centre include curated lifestyle zones that allow clients to visualise products in real home settings, and on-site personal design consultations offering one-on-one guidance for bespoke projects. This first-of-its-kind space in Delhi is dedicated exclusively to showcasing Gauri Khan’s complete furniture line, where every product is fully customisable from materials and fabrics to finishes and dimensions ensuring each creation is as individual and unique as its owner.

Adding a distinctive layer to the Experience Centre is a collaboration with Nature Morte, one of India’s leading contemporary art galleries. Their curated selection of artworks by renowned artists elevates the environment, enriching the design narrative with thought-provoking visuals.

Speaking about the launch, celebrated interior designer Gauri Khan shares, “With the Delhi Experience Centre, I wanted to create more than just a retail space. I wanted to create a design journey. Every detail, from the layout to the lighting to the textures, has been curated to make people feel at home, to show them how luxury can be warm, personal, and yet deeply individual. It’s about giving each client the tools to express their own style and voice through pieces we create together.”

At the heart of this immersive destination is Gauri herself, with a complete line of fully customisable products from statement-making sofas to sculptural tables and elegant soft furnishings. Clients are invited to co-create pieces that reflect their own style and vision, bringing a true sense of luxury made personal.

Launch Event Sponsors: The American Pecan Council, NIF Global (Education Partner), Vedica (Hydration Partner)

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Art

Natelier by Bent Chair Unveils ‘Gallop’ – A Striking Ode to 18th Century Equestrian Grandeur

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Natelier by Bent Chair

Natelier by Bent Chair, the avant-garde label known for reimagining classical artistry in modern interiors, proudly unveils ‘Gallop’, a captivating artwork that celebrates the timeless elegance of equestrian life. Fusing heritage with high style, this piece is a compelling visual narrative that mirrors the refined aesthetic language of Natelier.

Natelier by Bent Chair
PEJXMD Colwick Hall, Stubbs, George. Image shot 2018. Exact date unknown.

Inspired by 18th-century English hunting scenes, Gallop transports viewers into a world of stately grace and countryside nobility. The artwork depicts horsemen in traditional attire riding alongside a pack of hounds, set against an expansive sky swirling with atmospheric drama. With meticulous brushwork, rich earth tones, and a composition that breathes both movement and calm, the piece evokes a sense of aristocratic leisure and poetic nostalgia.

PEJXMF Hunt at Colwick Hall, Stubbs, George. Image shot 2018. Exact date unknown.

Crafted to complement spaces that speak of taste, tradition, and personality, Gallop finds its perfect place in curated living rooms, studies, or luxury lounges. It is more than décor—it is an experience, a story frozen in time. With Gallop, Natelier continues its legacy of offering art that transcends walls—pieces that are as evocative as they are elegant. 

About Natelier by Bent Chair

Bent Chair, known for redefining affordable luxury, takes a leap into the ultra-luxury segment with the launch of Natelier by Bent Chair. Nestled in Delhi’s upscale MG Road decor hub, Natelier offers a unique blend of refined aesthetics and unparalleled craftsmanship, catering to those who seek sophistication and exclusivity in their interiors.

Spearheaded by the dynamic father-daughter duo, Natasha and Neeraj Jain, Natelier is a culmination of their creative vision—an ode to meticulous design and bespoke artistry. Spanning over 22,000 sq. ft., the flagship store is not just a showroom, but an experiential journey. It features eight distinct apartments, each portraying a different style, from Maximal Charm to Alpine Elegance. Visitors are invited to immerse themselves in the world of Natelier and witness firsthand how each piece elevates a space, creating a home that is both luxurious and personal.

Availability: 

Natelier by Bent Chair- 3rd Floor, 356-357, Mehrauli-Gurgaon Rd, 

Sultanpur, New Delhi, Delhi 110030

Contact: 8448284114

Website: natelierbybentchair.com

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Lifestyle

Snack Stories by Neelam: Mumbai & Delhi Street Food Now in Gurgaon

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Snack Stories by Neelam: Mumbai & Delhi Street Food Now in Gurgaon

Gurgaon has a new food spot that’s making waves — Snack Stories by Neelam. This homegrown kitchen-turned-cloud-kitchen is all about authentic Mumbai and Delhi street food, cooked with love and served with flavour.

Mumbai & Delhi Street Food Now in Gurgaon

From Vada Pav made with pav flown in from Mumbai, to Jodhpur-style Pyaaz Ki Kachori with aloo bhaji, and the crispy masaledar dahi sandwich from Indore — it’s all here under one roof. Add to that mini meals, signature chutneys, and secret masalas made in-house. The taste? Chatpata, nostalgic, and full-on satisfying.

Mumbai & Delhi Street Food Now in Gurgaon

Co-founder Neelam Gupta says, “Making and serving good food has always been my passion. Now, I get to share that joy with more people every day.”

Her partner Manish adds, “We don’t compromise on taste or ingredients. The response has been amazing!”

💥 Catering available for all kinds of events — from small get-togethers to full-scale functions.

📲 Order now on Swiggy or Zomato, or call directly on +91 99800 62513 for quick delivery.

If you’re craving real street flavours, Snack Stories by Neelam is where your next order should be from. Try it once — we bet you’ll be back!

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