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Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

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Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

National, 3rd June 2025: Swiss Military, the global lifestyle brand known for making premium products accessible across 26 countries, has launched its first-ever Exclusive Brand Outlet (EBO) in India, setting the stage for a bold new chapter in its global growth story. Strategically located in Surat, Gujarat, the launch marks a significant milestone in its vision for the Indian market, where Swiss Military has already established over 4,000 retail touchpoints across metropolitan centers and emerging cities.

Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

Speaking on the launch, Anuj Sawhney, Managing Director, Swiss Military said, “The launch of our first Exclusive Brand Outlet in India is a defining moment in Swiss Military’s global expansion. India stands at the center of our vision for the future – a dynamic economy with consumers who appreciate premium quality while demanding thoughtful innovation and genuine value. We are incredibly excited to bring the signature Swiss Military retail experience to our loyal customers, offering a lifestyle destination that makes design, functionality and innovation accessible.”

The newly launched Swiss Military outlet is thoughtfully designed to reflect the brand’s global identity while catering to the preferences of the modern Indian consumer. With its sleek, international-standard layout, premium aesthetic, and immersive visual merchandising, the store offers a world-class retail experience under one roof. Shoppers can explore the brand’s complete range of premium and accessible travel gear [RG1] —including its signature polycarbonate and polypropylene luggage, premium backpacks, business bags, and India’s first in category kids’ trolley range.

The brand’s decision to launch its first Exclusive Brand Outlet in India in Surat stems from the city’s strategic importance within Swiss Military’s growth trajectory in the region. Surat has consistently emerged as one of the brand’s top-performing markets, driven by a rising base of aspirational, travel-savvy consumers with a strong preference for premium, high-quality lifestyle products. As a key commercial hub in Gujarat, one of the brand’s most successful territories, the city offers an ideal environment to introduce Swiss Military’s global retail format, while reinforcing its commitment to bringing world-class experiences closer to its most loyal and high-potential markets.

The store welcomed over 1,000 visitors on day one, with exclusive launch promotions and special experiences designed to introduce visitors to Swiss Military’s distinctive approach to modern lifestyle essentials. For more information, visit www.swissmilitaryindia.com.

About Swiss Military

Swiss Military is a global lifestyle brand that has been championing innovation and accessibility for over four decades. Operating across 26 countries, the brand offers more than 1,900 premium products spanning Travel Gear, Electronics and Small Consumer Appliances reflecting utility, reliability, quality, and sustainability.

In India, the brand combines Swiss precision with market-specific innovation to deliver premium products at accessible prices. Led by Chairman Mr. Ashok Sawhney and Managing Director Mr. Anuj Sawhney, the brand has built a strong retail presence with over 4,000 touch points across major metropolitan areas and expanding into tier 2 and 3 cities. The brand’s footprint extends across New Delhi, Maharashtra, Gujarat, Punjab, Himachal Pradesh, Uttar Pradesh, Jharkhand, Madhya Pradesh, Chhattisgarh, Odisha, West Bengal and Southern India.

Through extensive market research and consumer-centric product development, Swiss Military continues to bridge the gap between premium quality and value, making premium lifestyle products accessible to the aspiring Indian consumer.

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Gauri Khan Designs Unveils Delhi Experience Centre: A Luxury Design Destination Redefining Personalised Living

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A Luxury Design Destination Redefining Personalised Living

June 11, 2025, Delhi – Step inside the world of Gauri Khan Designs with the launch of its all-new Delhi Experience Centre, a space in the heart of New Delhi that invites design lovers and luxury aficionados to immerse themselves in Gauri Khan’s signature world of bespoke interiors. Open by appointment only, the Experience Centre offers a personalised and exclusive entry into her design universe.

The Experience Centre has been envisioned as a curated home with a warm, elegant, and intimate aesthetic that brings Gauri Khan’s celebrated design philosophy to life. Every corner, every piece, and every texture in the space reflects her distinctive blend of glamour, sophistication, and comfort. Here, timeless design meets modern living, offering visitors and clients a seamless journey through materials, silhouettes, and moods crafted to inspire.

Other notable features of the Delhi Experience Centre include curated lifestyle zones that allow clients to visualise products in real home settings, and on-site personal design consultations offering one-on-one guidance for bespoke projects. This first-of-its-kind space in Delhi is dedicated exclusively to showcasing Gauri Khan’s complete furniture line, where every product is fully customisable from materials and fabrics to finishes and dimensions ensuring each creation is as individual and unique as its owner.

Adding a distinctive layer to the Experience Centre is a collaboration with Nature Morte, one of India’s leading contemporary art galleries. Their curated selection of artworks by renowned artists elevates the environment, enriching the design narrative with thought-provoking visuals.

Speaking about the launch, celebrated interior designer Gauri Khan shares, “With the Delhi Experience Centre, I wanted to create more than just a retail space. I wanted to create a design journey. Every detail, from the layout to the lighting to the textures, has been curated to make people feel at home, to show them how luxury can be warm, personal, and yet deeply individual. It’s about giving each client the tools to express their own style and voice through pieces we create together.”

At the heart of this immersive destination is Gauri herself, with a complete line of fully customisable products from statement-making sofas to sculptural tables and elegant soft furnishings. Clients are invited to co-create pieces that reflect their own style and vision, bringing a true sense of luxury made personal.

Launch Event Sponsors: The American Pecan Council, NIF Global (Education Partner), Vedica (Hydration Partner)

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Art

Natelier by Bent Chair Unveils ‘Gallop’ – A Striking Ode to 18th Century Equestrian Grandeur

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Natelier by Bent Chair

Natelier by Bent Chair, the avant-garde label known for reimagining classical artistry in modern interiors, proudly unveils ‘Gallop’, a captivating artwork that celebrates the timeless elegance of equestrian life. Fusing heritage with high style, this piece is a compelling visual narrative that mirrors the refined aesthetic language of Natelier.

Natelier by Bent Chair
PEJXMD Colwick Hall, Stubbs, George. Image shot 2018. Exact date unknown.

Inspired by 18th-century English hunting scenes, Gallop transports viewers into a world of stately grace and countryside nobility. The artwork depicts horsemen in traditional attire riding alongside a pack of hounds, set against an expansive sky swirling with atmospheric drama. With meticulous brushwork, rich earth tones, and a composition that breathes both movement and calm, the piece evokes a sense of aristocratic leisure and poetic nostalgia.

PEJXMF Hunt at Colwick Hall, Stubbs, George. Image shot 2018. Exact date unknown.

Crafted to complement spaces that speak of taste, tradition, and personality, Gallop finds its perfect place in curated living rooms, studies, or luxury lounges. It is more than décor—it is an experience, a story frozen in time. With Gallop, Natelier continues its legacy of offering art that transcends walls—pieces that are as evocative as they are elegant. 

About Natelier by Bent Chair

Bent Chair, known for redefining affordable luxury, takes a leap into the ultra-luxury segment with the launch of Natelier by Bent Chair. Nestled in Delhi’s upscale MG Road decor hub, Natelier offers a unique blend of refined aesthetics and unparalleled craftsmanship, catering to those who seek sophistication and exclusivity in their interiors.

Spearheaded by the dynamic father-daughter duo, Natasha and Neeraj Jain, Natelier is a culmination of their creative vision—an ode to meticulous design and bespoke artistry. Spanning over 22,000 sq. ft., the flagship store is not just a showroom, but an experiential journey. It features eight distinct apartments, each portraying a different style, from Maximal Charm to Alpine Elegance. Visitors are invited to immerse themselves in the world of Natelier and witness firsthand how each piece elevates a space, creating a home that is both luxurious and personal.

Availability: 

Natelier by Bent Chair- 3rd Floor, 356-357, Mehrauli-Gurgaon Rd, 

Sultanpur, New Delhi, Delhi 110030

Contact: 8448284114

Website: natelierbybentchair.com

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Lifestyle

Snack Stories by Neelam: Mumbai & Delhi Street Food Now in Gurgaon

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Snack Stories by Neelam: Mumbai & Delhi Street Food Now in Gurgaon

Gurgaon has a new food spot that’s making waves — Snack Stories by Neelam. This homegrown kitchen-turned-cloud-kitchen is all about authentic Mumbai and Delhi street food, cooked with love and served with flavour.

Mumbai & Delhi Street Food Now in Gurgaon

From Vada Pav made with pav flown in from Mumbai, to Jodhpur-style Pyaaz Ki Kachori with aloo bhaji, and the crispy masaledar dahi sandwich from Indore — it’s all here under one roof. Add to that mini meals, signature chutneys, and secret masalas made in-house. The taste? Chatpata, nostalgic, and full-on satisfying.

Mumbai & Delhi Street Food Now in Gurgaon

Co-founder Neelam Gupta says, “Making and serving good food has always been my passion. Now, I get to share that joy with more people every day.”

Her partner Manish adds, “We don’t compromise on taste or ingredients. The response has been amazing!”

💥 Catering available for all kinds of events — from small get-togethers to full-scale functions.

📲 Order now on Swiggy or Zomato, or call directly on +91 99800 62513 for quick delivery.

If you’re craving real street flavours, Snack Stories by Neelam is where your next order should be from. Try it once — we bet you’ll be back!

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