Lifestyle
Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

National, 3rd June 2025: Swiss Military, the global lifestyle brand known for making premium products accessible across 26 countries, has launched its first-ever Exclusive Brand Outlet (EBO) in India, setting the stage for a bold new chapter in its global growth story. Strategically located in Surat, Gujarat, the launch marks a significant milestone in its vision for the Indian market, where Swiss Military has already established over 4,000 retail touchpoints across metropolitan centers and emerging cities.

Speaking on the launch, Anuj Sawhney, Managing Director, Swiss Military said, “The launch of our first Exclusive Brand Outlet in India is a defining moment in Swiss Military’s global expansion. India stands at the center of our vision for the future – a dynamic economy with consumers who appreciate premium quality while demanding thoughtful innovation and genuine value. We are incredibly excited to bring the signature Swiss Military retail experience to our loyal customers, offering a lifestyle destination that makes design, functionality and innovation accessible.”
The newly launched Swiss Military outlet is thoughtfully designed to reflect the brand’s global identity while catering to the preferences of the modern Indian consumer. With its sleek, international-standard layout, premium aesthetic, and immersive visual merchandising, the store offers a world-class retail experience under one roof. Shoppers can explore the brand’s complete range of premium and accessible travel gear [RG1] —including its signature polycarbonate and polypropylene luggage, premium backpacks, business bags, and India’s first in category kids’ trolley range.
The brand’s decision to launch its first Exclusive Brand Outlet in India in Surat stems from the city’s strategic importance within Swiss Military’s growth trajectory in the region. Surat has consistently emerged as one of the brand’s top-performing markets, driven by a rising base of aspirational, travel-savvy consumers with a strong preference for premium, high-quality lifestyle products. As a key commercial hub in Gujarat, one of the brand’s most successful territories, the city offers an ideal environment to introduce Swiss Military’s global retail format, while reinforcing its commitment to bringing world-class experiences closer to its most loyal and high-potential markets.
The store welcomed over 1,000 visitors on day one, with exclusive launch promotions and special experiences designed to introduce visitors to Swiss Military’s distinctive approach to modern lifestyle essentials. For more information, visit www.swissmilitaryindia.com.
About Swiss Military
Swiss Military is a global lifestyle brand that has been championing innovation and accessibility for over four decades. Operating across 26 countries, the brand offers more than 1,900 premium products spanning Travel Gear, Electronics and Small Consumer Appliances reflecting utility, reliability, quality, and sustainability.
In India, the brand combines Swiss precision with market-specific innovation to deliver premium products at accessible prices. Led by Chairman Mr. Ashok Sawhney and Managing Director Mr. Anuj Sawhney, the brand has built a strong retail presence with over 4,000 touch points across major metropolitan areas and expanding into tier 2 and 3 cities. The brand’s footprint extends across New Delhi, Maharashtra, Gujarat, Punjab, Himachal Pradesh, Uttar Pradesh, Jharkhand, Madhya Pradesh, Chhattisgarh, Odisha, West Bengal and Southern India.
Through extensive market research and consumer-centric product development, Swiss Military continues to bridge the gap between premium quality and value, making premium lifestyle products accessible to the aspiring Indian consumer.
Decor in Style
The Great Eastern Home Presents The Stallion

A Distinctive Ceramic Sculpture from its New Collection
The Great Eastern Home continues to celebrate timeless artistry and exceptional craftsmanship with The Stallion, one of the most distinctive pieces from its newly launched ceramic collection. Handmade by skilled artisans at The Great Eastern Home’s workshop and glazed in-house, this sculptural creation reflects the brand’s commitment to preserving artisanal heritage while continuously redefining contemporary design possibilities.

Inspired by the grace and power of the horse, The Stallion captures the animal in its most regal and dignified stance. The sculpture beautifully highlights the fluid transition from the curve of the neck into the sculpted head, before sharpening into a strong, commanding jawline. Every contour is carefully shaped to convey movement, strength, and elegance, resulting in a piece that feels both artistic and deeply expressive.

Its rich, oceanic glaze further elevates the sculpture’s character. Flowing between tones of indigo, verdigris, and midnight black, the finish catches light differently from every angle, creating remarkable depth and visual intrigue. The constantly shifting tones lend the piece an almost living presence, making it a striking focal point within any interior setting.
Entirely handcrafted, no two pieces of The Stallion are ever identical, making each sculpture truly one of a kind. More than a decorative object, it stands as a collectible work of art that embodies craftsmanship, individuality, and timeless sophistication.
Price: On Request
Website: http://www.thegreateasternhome.com/
Instagram: The Great Eastern Home
Fashion
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Jewellery
The Stillness of Craft, The Movement of Code

Jewellery has always been more than ornamentation. Long before circuitry and sensors found their place beneath polished surfaces, adornment carried meaning far beyond aesthetics — symbolising power, identity, protection, and self-expression. In India especially, jewellery has long existed as a living extension of culture and belief. Intricate Navratna pieces were thought to align cosmic energies, while shell and faience girdles discovered in Mohenjo-daro reflected some of the earliest expressions of decorative identity. The iconic “Dancing Girl” figurine, layered in stacked bangles, stands as an enduring reminder that adornment has always communicated individuality and status. Similarly, the delicate Maang Tikka was never merely decorative; positioned along the forehead, it was associated with the Ajna chakra, believed to represent intuition and inner awareness.

For centuries, luxury in jewellery was measured through the rarity of gemstones, the purity of gold, and the mastery of craftsmanship. Today, however, luxury is increasingly being redefined through intelligence and functionality.
Modern technology has introduced a new dimension to jewellery, though some would argue it has also distanced adornment from its deeply personal artistry. What once existed as quiet symbolism has gradually evolved into something interactive and responsive — designed to move in rhythm with contemporary life. Yet unlike the overt dominance of screens and devices, this transformation is often subtle. Technology in jewellery rarely announces itself loudly; instead, it integrates seamlessly into design.
Digital jewellery can best be described as wearable technology that merges communication, health tracking, and utility with adornment. The Oura Ring, for instance, appears deceptively simple in form, yet quietly monitors sleep cycles, recovery patterns, and physiological changes with remarkable precision. Smartwatches, meanwhile, have become symbols of both status and technological sophistication. Devices such as the Nimb Ring extend functionality even further by offering emergency assistance through a discreet trigger that alerts selected contacts and shares real-time location data. Smart pendants are also emerging as tools capable of monitoring stress levels, sleep patterns, and heart rhythms, subtly integrating wellness awareness into daily life without replacing professional medical care.
Luxury houses such as Swarovski have also experimented with embedded technology, suggesting a future in which craftsmanship and circuitry no longer exist as opposing ideas, but rather as collaborative forces within design.
The evolution of jewellery does not signal a complete shift in purpose; instead, it reflects an expansion of what adornment can represent. Jewellery once symbolised identity alone, but now it increasingly participates in experience — bridging heritage with innovation while adapting to the demands of a more responsive world.
Yet balance remains essential. Not every object must justify itself through utility or performance. Some creations exist purely for their beauty, emotion, and craftsmanship. Technology may enhance convenience and awareness, but it cannot replicate the instinct of the artisan, the patience behind hand-forged details, or the emotional depth embedded within human creation. The soul of jewellery still resides not in code, but in the hands and imagination that shape it.
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