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Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

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Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

National, 3rd June 2025: Swiss Military, the global lifestyle brand known for making premium products accessible across 26 countries, has launched its first-ever Exclusive Brand Outlet (EBO) in India, setting the stage for a bold new chapter in its global growth story. Strategically located in Surat, Gujarat, the launch marks a significant milestone in its vision for the Indian market, where Swiss Military has already established over 4,000 retail touchpoints across metropolitan centers and emerging cities.

Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

Speaking on the launch, Anuj Sawhney, Managing Director, Swiss Military said, “The launch of our first Exclusive Brand Outlet in India is a defining moment in Swiss Military’s global expansion. India stands at the center of our vision for the future – a dynamic economy with consumers who appreciate premium quality while demanding thoughtful innovation and genuine value. We are incredibly excited to bring the signature Swiss Military retail experience to our loyal customers, offering a lifestyle destination that makes design, functionality and innovation accessible.”

The newly launched Swiss Military outlet is thoughtfully designed to reflect the brand’s global identity while catering to the preferences of the modern Indian consumer. With its sleek, international-standard layout, premium aesthetic, and immersive visual merchandising, the store offers a world-class retail experience under one roof. Shoppers can explore the brand’s complete range of premium and accessible travel gear [RG1] —including its signature polycarbonate and polypropylene luggage, premium backpacks, business bags, and India’s first in category kids’ trolley range.

The brand’s decision to launch its first Exclusive Brand Outlet in India in Surat stems from the city’s strategic importance within Swiss Military’s growth trajectory in the region. Surat has consistently emerged as one of the brand’s top-performing markets, driven by a rising base of aspirational, travel-savvy consumers with a strong preference for premium, high-quality lifestyle products. As a key commercial hub in Gujarat, one of the brand’s most successful territories, the city offers an ideal environment to introduce Swiss Military’s global retail format, while reinforcing its commitment to bringing world-class experiences closer to its most loyal and high-potential markets.

The store welcomed over 1,000 visitors on day one, with exclusive launch promotions and special experiences designed to introduce visitors to Swiss Military’s distinctive approach to modern lifestyle essentials. For more information, visit www.swissmilitaryindia.com.

About Swiss Military

Swiss Military is a global lifestyle brand that has been championing innovation and accessibility for over four decades. Operating across 26 countries, the brand offers more than 1,900 premium products spanning Travel Gear, Electronics and Small Consumer Appliances reflecting utility, reliability, quality, and sustainability.

In India, the brand combines Swiss precision with market-specific innovation to deliver premium products at accessible prices. Led by Chairman Mr. Ashok Sawhney and Managing Director Mr. Anuj Sawhney, the brand has built a strong retail presence with over 4,000 touch points across major metropolitan areas and expanding into tier 2 and 3 cities. The brand’s footprint extends across New Delhi, Maharashtra, Gujarat, Punjab, Himachal Pradesh, Uttar Pradesh, Jharkhand, Madhya Pradesh, Chhattisgarh, Odisha, West Bengal and Southern India.

Through extensive market research and consumer-centric product development, Swiss Military continues to bridge the gap between premium quality and value, making premium lifestyle products accessible to the aspiring Indian consumer.

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GKB Opticals Expands Delhi Presence with Two New Lifestyle-Focused Stores in Moti Nagar and Greenpark

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GKB Opticals new lifestyle store interior in Delhi showcasing premium eyewear display and modern retail design

The retail chain is eyeing 100-store milestone by June 2026

New Delhi, April 21st, 2026 – Strengthening its footprint in National Capital region, GKB has innaugrated two new retail Stores in Motinagar, and Greenpark marking another step in the expansion strategy of the brand. With a legacy spanning over six decades, the luxury eyewear retailer, GKB is now moving towards its target of crossing 100 stores across India by mid-2026.

The newly launched stores introduce GKB’s  ‘lifestyle-first’ retail concept that redefines the traditional optical retail experience to deliver more immersive , design led retail experience. Both the new stores provide a comfortable and contemporary ambience, owing to an uncluttered design that provides a superior shopping experience. The design also mirrors the brand’s commitment to crafting spaces that are not only functional but also beautifully designed.

One of the primary aspects is the focus on advanced vision care, where customers can benefit from complete eye testing services conducted by qualified and trained optometrists, which will provide precise lens recommendations for customers’ needs, whether for blue light protection, digital fatigue, or progressive vision needs.

Speaking on this expansion, Priyanka Gupta, Director, GKB Opticals said, “Our aim is to focus on strategic growth rather than aggressive expansion always. After achieving this landmark of 90+ stores across the nation, we are all set to achieve the landmark of over 100 stores by this June, focusing on the right locations that match the premium credentials of the brand.”

 Adding another layer of service and convenience for customers, GKB Opticals’ sales staff is available for personalized styling services, where they will help customers select eyewear that not only suits their face type but also meets their lifestyle needs.

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Subodh BhaveStarrer ‘Shree Baba Neeb Karori Maharaj’ Set for April 24, 2026 Release; TeaserSparks Spiritual Fervour

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Subodh Bhave portraying Shree Baba Neeb Karori Maharaj in upcoming 2026 biopic

The much-anticipated biopic Shree BabaNeeb Karori Maharaj starring Subodh Bhave in the titular role is all set to hittheatres on April 24, 2026. The makers recently unveiled the teaser, offeringaudiences a glimpse into the divine life and spiritual journey of the reveredsaint, generating strong buzz across platforms.

Directed by Sharad Singh Thakur, thefilm promises a deeply emotional and spiritually enriching cinematicexperience. The teaser reflects a blend of devotion, mysticism, and powerfulstorytelling, with Subodh Bhave delivering a compelling transformation into therole of the legendary spiritual figure.

The film boasts a strong ensemble castincluding Hiten Tejwani, Samikssha Bhatnagar, Aniruddh Dave, Hemant Pandey,Rajesh Sharma, Milind Guna, Smita Tambe, Gourishankar, Aaartii Naagpal, GarimaAgarwal along with Mohit Gupta, Varsha Manikchand, and Hardeep Kaur in pivotalroles. DOP by Karthik Mallur.

Produced by Balram Garg, Balvir Singh,Sharad Singh Thakur, Khadag Singh Gaur, and Neelam Singh, the film is presentedby Anisha Films International in association with PC Jeweller, BSR FilmProductions, and Advance Technology. The All-India distribution is beinghandled by First Film Studios LLP.

The teaser hints at a visually richnarrative that captures the miracles, teachings, and timeless influence of BabaNeeb Karori Maharaj, aiming to resonate with audiences across generations. Withits devotional essence and cinematic scale, the film is poised to make asignificant impact at the box office.

With a powerful story, notableperformances, and spiritual depth, Shree Baba Neeb Karori Maharaj is gearing upto be one of the most talked-about releases of 2026.

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Bajaj Dhuniverse Crowns 19-Year-Old Ratnika Shrivastava Winner of Season 1

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Bajaj Dhuniverse Crowns 19-Year-Old Ratnika Shrivastava

When Effort Gets a Stage, India Moves Forward

Mumbai, April 10, 2026: Bajaj Finserv’s digital-first music discovery platform, Bajaj Dhuniverse, has crowned 19-year-old Mumbai-based singer Ratnika Shrivastava as the winnerof its inaugural season, rising above an impressive 64,000 entries from across India. Unanimously chosen by Shankar–Ehsaan–Loy, her victory marks a breakout moment signalling the arrival of a powerful new voice on the national stage.

 

Bajaj Dhuniverse Crowns 19-Year-Old Ratnika Shrivastava

Bajaj Dhuniverse Crowns 19-Year-Old Ratnika Shrivastava

As part of her win, Ratnika steps into the spotlight with a significant opportunity: an independent album with Zee Music Company, a high-profile collaboration with Shankar–Ehsaan–Loyfor an exclusive release on Spotify, and co-create the Bajaj Anthem, transforming her victory into a defining leap from discovery to a sustained career in music.

Commenting on the milestone, Manav Mianwal, President – Digital Platforms, Bajaj Finserv, said: “Bajaj Dhuniverse was built to recognise sustained effort and bring forwardtalent that shows discipline, resolve and consistency. This season reinforced a simple truth: potential exists widely in India, but access does not. When effort is given a stage, the country gets a stage. This is how India moves forward. Platforms like BajajDhuniverse are our way of making that possible.”

Shankar Mahadevan said, “Ratnika has a voice that connects instantly and carries both vulnerability and power. From the very first time we heard her, we knew she was somethingspecial. She truly represents the spirit of what Bajaj Dhuniverse set out to find.”

Ehsaan Noorani added, “What struck me about Ratnika was her command over her craft and her ability to bring genuine emotion to her performance. In a competition of this scaleand calibre, that is what ultimately sets a winner apart.”

Loy Mendonsa said, “Bajaj Dhuniverse has given us immense satisfaction and working with a talent like Ratnika on Bajaj’s sonic identity is something I am genuinely excitedabout. She has the rare quality of making you feel every note. I look forward to what we will create together.”

For generations in India, the circumstances you were born into frequently defined the limits of your ambition. Talent existed everywhere, but stages were few and opportunitieswere uneven. Thousands of voices never found a platform, not for lack of effort but for lack of access.

Bajaj Dhuniverse was created to change that. Built as a digital‑first, nationally accessible music discovery platform by Bajaj Finserv, this platform is anchored in a simplebelief: when merit is given room to rise, progress follows and in turn India advances.

The search began on November 7, 2025, as an open call with no barriers of geography, background, or age, reinforcing the platform’s inclusive approach. By thetime entries closed on January 8, 2026, Bajaj Dhuniverse had received over 64,000 submissions without television amplification or high-decibel mass media campaigns quickly establishing itself as one of India’s largest digital-only music talent searches. Arigorous, multi-stage evaluation process narrowed the pool to the top 100 contestants, followed by mentorship and a competitive finale featuring 10 finalists and a wildcard entrant, culminating in a widely viewed live event on March 31, 2026,drawing over 5.3 lakh views.

Bajaj Dhuniverse reflects Bajaj FinServ’s broader commitment to enable aspiration through equitable access. The initiative stands as one more step in Bajaj Finserv’s long‑standingcommitment to inclusive growth, where technology becomes a bridge, not a barrier Made in India. Made for India. Made by Bajaj.

Watch:Bajaj Dhuniverse on Youtube

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