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Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

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Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

National, 3rd June 2025: Swiss Military, the global lifestyle brand known for making premium products accessible across 26 countries, has launched its first-ever Exclusive Brand Outlet (EBO) in India, setting the stage for a bold new chapter in its global growth story. Strategically located in Surat, Gujarat, the launch marks a significant milestone in its vision for the Indian market, where Swiss Military has already established over 4,000 retail touchpoints across metropolitan centers and emerging cities.

Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

Speaking on the launch, Anuj Sawhney, Managing Director, Swiss Military said, “The launch of our first Exclusive Brand Outlet in India is a defining moment in Swiss Military’s global expansion. India stands at the center of our vision for the future – a dynamic economy with consumers who appreciate premium quality while demanding thoughtful innovation and genuine value. We are incredibly excited to bring the signature Swiss Military retail experience to our loyal customers, offering a lifestyle destination that makes design, functionality and innovation accessible.”

The newly launched Swiss Military outlet is thoughtfully designed to reflect the brand’s global identity while catering to the preferences of the modern Indian consumer. With its sleek, international-standard layout, premium aesthetic, and immersive visual merchandising, the store offers a world-class retail experience under one roof. Shoppers can explore the brand’s complete range of premium and accessible travel gear [RG1] —including its signature polycarbonate and polypropylene luggage, premium backpacks, business bags, and India’s first in category kids’ trolley range.

The brand’s decision to launch its first Exclusive Brand Outlet in India in Surat stems from the city’s strategic importance within Swiss Military’s growth trajectory in the region. Surat has consistently emerged as one of the brand’s top-performing markets, driven by a rising base of aspirational, travel-savvy consumers with a strong preference for premium, high-quality lifestyle products. As a key commercial hub in Gujarat, one of the brand’s most successful territories, the city offers an ideal environment to introduce Swiss Military’s global retail format, while reinforcing its commitment to bringing world-class experiences closer to its most loyal and high-potential markets.

The store welcomed over 1,000 visitors on day one, with exclusive launch promotions and special experiences designed to introduce visitors to Swiss Military’s distinctive approach to modern lifestyle essentials. For more information, visit www.swissmilitaryindia.com.

About Swiss Military

Swiss Military is a global lifestyle brand that has been championing innovation and accessibility for over four decades. Operating across 26 countries, the brand offers more than 1,900 premium products spanning Travel Gear, Electronics and Small Consumer Appliances reflecting utility, reliability, quality, and sustainability.

In India, the brand combines Swiss precision with market-specific innovation to deliver premium products at accessible prices. Led by Chairman Mr. Ashok Sawhney and Managing Director Mr. Anuj Sawhney, the brand has built a strong retail presence with over 4,000 touch points across major metropolitan areas and expanding into tier 2 and 3 cities. The brand’s footprint extends across New Delhi, Maharashtra, Gujarat, Punjab, Himachal Pradesh, Uttar Pradesh, Jharkhand, Madhya Pradesh, Chhattisgarh, Odisha, West Bengal and Southern India.

Through extensive market research and consumer-centric product development, Swiss Military continues to bridge the gap between premium quality and value, making premium lifestyle products accessible to the aspiring Indian consumer.

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Lifestyle

Baby Forest Maasoom Petika: A Thoughtful Ayurvedic Baby Care Gift for First Raksha Bandhan

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Baby Forest Maasoom Petika Ayurvedic baby care gift set for a baby's first Raksha Bandhan

India’s leading luxury Ayurvedic baby care brand, to share a thoughtful gifting option for your upcoming Raksha Bandhan stories and festive gift guides.

Instagram: https://www.instagram.com/babyforestayurveda/
Website: https://www.babyforest.in/

With Raksha Bandhan around the corner, Baby Forest’s Maasoom Petika makes for a thoughtful gift for a little one celebrating their first Rakhi, bringing together Ayurvedic-inspired baby care essentials designed around everyday rituals of nourishment, care and love.

  Baby Forest Maasoom Petika Ayurvedic baby care gift set for a baby's first Raksha Bandhan

Designed as a thoughtfully curated baby-care gift box, Maasoom Petika brings together gentle, Ayurveda-inspired essentials for a little one’s everyday care. The gifting box is available in different combinations, allowing families to choose a care ritual suited to their needs.

Baby Forest Maasoom Petika Ayurvedic baby care gift set for a baby's first Raksha Bandhan

The Maasoom Petika range includes:

Bath & Body Care Combo

  • Moh Malai Baby Body Lotion – a nourishing lotion designed to hydrate delicate baby skin
  • Sampoorna Snan Baby Body Wash – a gentle cleansing formula
  • Nikhrae Kesh Baby Shampoo – a natural, protein-rich shampoo formulated to nourish and moisturise the scalp

The formulations are inspired by Ayurveda and use nature-derived ingredients, with Baby Forest highlighting plant-based formulations, cruelty-free practices and products made without harsh chemicals and artificial fragrances.

For Raksha Bandhan, the Maasoom Petika can be positioned as a gift of care for the youngest member of the familymaking it a lovely addition to festive gifting guides focused on babies, siblings, new parents and family celebrations.

We would love to explore an editorial feature around Baby Forest’s Maasoom Petika, spotlighting it as a thoughtful gifting option for a little one’s first Rakhi and celebrating the beautiful bond of care, love and nurturing that makes the occasion special.

About Baby Forest:

Rooted in the sixth branch of Ayurveda – Kaumar Bhritya (Pediatric Health Care), Baby Forest is a luxury baby care brand offering the best of nature with its all-natural ingredients.  It is dedicated to ensuring every baby enjoys the benefits of a forest, where Ayurveda was born and where natural, organic, and nourishing solutions reside.

Website:babyforest.in
Instagram: @babyforestayurveda

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MiRooh Introduces Cosmic Candy Collection That Turns Bedrooms into Storybooks

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MiRooh Cosmic Candy Collection with pastel unicorn-themed bedding and embroidered cushions for children's bedrooms.

Long before children learn to read stories, they learn to live inside them. MiRooh’s latest Cosmic Candy Collection brings that idea to life through playful bedding and soft furnishings designed to turn bedrooms into miniature dreamscapes.

MiRooh Cosmic Candy Collection with pastel unicorn-themed bedding and embroidered cushions for children's bedrooms.

Crafted in soothing pastel tones of blush pink, soft peach, ivory and muted aqua, the collection combines visual warmth with thoughtful detailing. Quilted bedding, embroidered cushions, ruffled borders and coordinated bolsters come together to create an environment that feels comforting, playful and inviting.

MiRooh Cosmic Candy Collection with pastel unicorn-themed bedding and embroidered cushions for children's bedrooms.

At the heart of the collection is a whimsical narrative designed to encourage imagination. Delicate illustrations of unicorns beneath rainbow arches, scattered stars, tiny crowns and dreamlike motifs appear across quilts, cushions and bed linen. The designs are playful without being overwhelming, allowing the room to feel calm while still capturing a child’s sense of wonder.

MiRooh Cosmic Candy Collection with pastel unicorn-themed bedding and embroidered cushions for children's bedrooms.

Made from soft, skin-friendly fabrics, each piece has been designed with comfort as carefully considered as aesthetics. Gentle textures, quilted surfaces and plush detailing create a cocoon-like setting that supports rest, play and quiet moments alike.

MiRooh Cosmic Candy Collection with pastel unicorn-themed bedding and embroidered cushions for children's bedrooms.

The Cosmic Candy collection reflects a growing shift towards thoughtfully designed children’s interiors, where furniture and furnishings contribute to a nurturing environment while maintaining a refined visual language that parents appreciate.

With this launch, MiRooh extends its design philosophy into the world of children’s spaces, creating pieces that are as memorable as they are functional. The result is a collection that celebrates childhood through craftsmanship, storytelling and comfort.

About us

MiRooh, loosely translated as “my soul,” was created out of a deep love for and resurrection of craft and attempts to popularize traditional methods. MiRooh was developed as a tribute to India’s rich cultural legacy by designers and textile specialists, with more than 40 years of combined experience. Masterful items that sit opulently in the homes of those with sophisticated tastes are the result of the fusion of influences from all around the nation. 

Every series emphasizes high quality and distinctive craftsmanship. Each piece is made of gorgeous natural handwoven fabrics that are acquired from all around India; even the yarn is hand-selected and meticulously coloured. Mirooh has supplied reputable brands with flawless items all around the world.

Tradition and technique take center stage with experienced hands that turn the creative into technical with elegant embroideries and delicate patterns. To the brand, commitment to quality is of paramount importance. Perfection with every piece is their motto and with every piece the caliber of our commitment is solidified. From concept to creation, each collection is carefully researched with references to period, resources, mood boarding and ideating.

 

AVAILABILITY

Website: https://mirooh.in/

Instagram: @mirooh.in

Email: Info@mirooh.in

Phone: +91 9871833333

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The Great Eastern Home Presents The Stallion

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The Stallion handcrafted ceramic horse sculpture with oceanic blue glaze by The Great Eastern Home.

A Distinctive Ceramic Sculpture from its New Collection

The Great Eastern Home continues to celebrate timeless artistry and exceptional craftsmanship with The Stallion, one of the most distinctive pieces from its newly launched ceramic collection. Handmade by skilled artisans at The Great Eastern Home’s workshop and glazed in-house, this sculptural creation reflects the brand’s commitment to preserving artisanal heritage while continuously redefining contemporary design possibilities.

The Stallion handcrafted ceramic horse sculpture with oceanic blue glaze by The Great Eastern Home.

Inspired by the grace and power of the horse, The Stallion captures the animal in its most regal and dignified stance. The sculpture beautifully highlights the fluid transition from the curve of the neck into the sculpted head, before sharpening into a strong, commanding jawline. Every contour is carefully shaped to convey movement, strength, and elegance, resulting in a piece that feels both artistic and deeply expressive.

The Stallion handcrafted ceramic horse sculpture with oceanic blue glaze by The Great Eastern Home.

Its rich, oceanic glaze further elevates the sculpture’s character. Flowing between tones of indigo, verdigris, and midnight black, the finish catches light differently from every angle, creating remarkable depth and visual intrigue. The constantly shifting tones lend the piece an almost living presence, making it a striking focal point within any interior setting.

Entirely handcrafted, no two pieces of The Stallion are ever identical, making each sculpture truly one of a kind. More than a decorative object, it stands as a collectible work of art that embodies craftsmanship, individuality, and timeless sophistication.

Price: On Request

Website: http://www.thegreateasternhome.com/

Instagram: The Great Eastern Home

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