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It’s the time and age for #TheMostComfortableMan?

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DaMENSCH reveals intheir latest International Men’s Day Campaign

There have been endless dialogue around ‘strong men, macho men’ – the one who can win a fight, the ultimate savior, a practical leader, the classic lover. What misses the eye is “Are men comfortable in their own skin?”

This International Men’s Day, premium menswear brand – DaMENSCH has launched its new campaign to own the idea of – #TheMostComfotableMan. With this campaign, DaMENSCH aims to showcase the “unfiltered comfortable self” of a man, “a strong yet comfortably vulnerable man”, “a man that doesn’t let uncomfortable circumstances deter him from achieving his goals”. This campaign is an ode to every COMFORTABLE MAN.

https://www.youtube.com/shorts/Zlzcnu0AbZ4

https://www.instagram.com/reel/ClI9pA7uFQ7/?utm_source=ig_web_copy_link

DaMENSCH kickstarts the campaign with a captivating poster series and videos featuring men who have fought their inhibitions, fears, and societal cliches by embracing themselves for who they are and confidently dreaming big. DaMENSCH spotlights Shantanu Gosavia vitiligo model; Suresh RamdasMr. Gay India 2019; Thasveer Muhammeda handicapped travel influencer, Kavan Kuttappa– a courageous entrepreneur who made passion his profession, and the well-known actor Vikrant Massey – who moves away from the industry’s cliched idea of a hero. These men are a select representation of “TheMostComfortableMen” and an inspiration for each of us. 

DaMENSCH is deep diving into redefining the idea of being comfortable, moving away from the age-old preconceived notion that staying within your comfort zone does not equal growth. By turning their product experience of unparalleled comfort into an emotional one of being comfortable in who you are, the brand is seeking to represent different situations where men find discomfort. From open, real conversations on relationships – married, live in, open, same-sex to simply flaunting your body and no matter what society thinks of it, to bridging the ‘macho’ divide between stoic father-son relationships – DaMENSCH is on a journey to make man-kind comfortable. 

Along with this, DaMENSCH is also opening up a whole new platform called ‘WeDaMEN’ – a space the brand claims has been launched with the mission of making mankind more comfortable to do more in life. A space where men can inspire each other and support one another without judgments or constant pressure of success. Staying in your comfort zone is the new way to thrive in life. The community will have a dedicated page on DaMENSCH website and will continue to feature truly inspiring stories of men, who ALWAYS STAY REAL.

https://www.damensch.com/wedamen

Commenting on the concept behind putting this campaign together, Deepti Karthik, Senior Vice President, Marketing, DaMENSCH, said, “When we did a brand dipstick on the one word associated with DaMENSCH we heard “comfort” over and over again..Now this was a product experience but do we own this as a brand? To turn our product experience into brand experience we decided we should own “comfortable”. And thus began our research – What makes a man uncomfortable? The insights that came off were amusing, intriguing, and more. Men said they are uncomfortable when. So we set out to take each one of these occasions and turn men comfortable in them.

We launched a video on Valentine’s day to talk about all kinds of relationships – married, live-in, open, and same-sex. We launched a video on Holi to talk about the many colours and skin of a man – dark, light, with acne, and vitiligo. We launched a video on Dance day to just say men of all sizes can dance, dance doesn’t have a gender or size, and dancing doesn’t make you effeminate. We launched a video on fathers day saying give father a chance , he is the guy who made you most comfortable once. And this Men’s Day we take it one step further. We are trying to define the most comfortable man”

About DaMENSCH

https://www.damensch.com/

DaMENSCH is constantly in pursuit of innovating men’s essential wear. In the pursuit of a world, where everyone’s potential is unlocked to do more, every single day. Started in 2018, DaMENSCH is a D2C brand that caters to the men’s premium essential wear fashion segment in India. DaMENSCH envisions to become a lifestyle brand that will become an integral part of every global Indian’s wardrobe. Every product designed by DaMENSCH Product lab, from innerwear to loungewear is infused with innovation never seen before.

The brand is driven by a purpose to make the world a better place, by doing more every day, for the customers and nature. DaMENSCH is committed to earth-friendly and slow fashion, as reflected in its packaging made of corn and paper that’s 100% biodegradable.

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Lifestyle

FimaCF’s FLO Collection: Sculptural Faucets with Slim Silhouettes

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FimaCF

New Delhi, July 2025: Fima Carlo Frattini, known for its poetic approach to bathroom and kitchen fittings, unveils the FLO Collection, a striking expression of motion, lightness, and sculptural simplicity in modern faucet design.

FimaCF’s FLO Collection: Sculptural Faucets with Slim Silhouettes

The FLO Collection is inspired by the quiet elegance of flowing water and the organic contours it carves over time. Each piece is meticulously crafted with minimalist lines, softened edges, and an ultra-slim silhouette that captures the grace of a continuous, natural movement. Offered in sophisticated finishes like matte black, brushed copper, and polished chrome, FLO’s beauty lies in its light geometry and balanced proportions, made possible through advanced engineering and FimaCF’s commitment to sustainable innovation.

Ideal for contemporary bathrooms, luxurious powder rooms, or even serene spa-inspired interiors, FLO adds a calm, architectural punctuation to a space. Whether paired with monolithic stone sinks or placed against textured walls, the collection brings in a touch of softness and elevated restraint, resonating with today’s design shift towards quiet luxury and nature-inspired forms.

About the Brand

Established in 1960 by Carlo Frattini in Novara, Italy, Fima Carlo Frattini has evolved into a global leader in luxury bathroom and kitchen fittings. The brand has a decade-old presence in India with a base of satisfied and happy customers. The majority of their business comes from customer referrals. The company’s design philosophy is anchored in three core values: Care, Elegance, and Innovation. This commitment is evident in their innovative products, such as the award-winning SLIDE mixer, which received the iF Design Award GOLD, 2025 for its groundbreaking sliding mechanism and minimalist stainless-steel design.

Fima’s dedication to sustainability is showcased through its eco-conscious manufacturing processes, including the use of trivalent chrome and zero-emission galvanic systems. In India, Fima Carlo Frattini has established a significant presence with 35+ PAN India Channel Partners/ Dealer Stores and a robust logistics network to ensure prompt customer service and support.

Through continuous innovation and a focus on customer satisfaction, Fima Carlo Frattini continues to set benchmarks in the industry, delivering products that embody the essence of Italian luxury and craftsmanship.

Availability

D-192, Block B, Phase 8B, Industrial Area

Sector 74, SAS Nagar, Punjab 160071

Phone no. +91 8283011822

Landline Number: +91-172 – 5098800 

Website: https://fimacf.in/

Instagram:  https://www.instagram.com/fimacf_india/

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Marry or Not? Rethinking Marriage in a Time of Rising Divorces

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Marry Or NOT

In an era where individual freedom, career focus, and emotional independence are prioritized, the question “Should I marry?” has become more relevant than ever. Once considered a life milestone, marriage today is being re-evaluated, especially with increasing divorce rates globally.

The Shift in Modern Relationships

Traditional beliefs surrounding marriage—such as lifelong commitment, family stability, and social acceptance—are gradually being replaced by concepts like emotional compatibility, mental well-being, and personal growth. The younger generation values self-fulfillment and mental well-being more than social constructs.

In 2025, marriages are facing unprecedented challenges:

  • Shorter attention spans in relationships,
  • Higher expectations from partners,
  • Career pressures and financial independence,
  • Emotional unavailability or unresolved traumas,
  • Social media influence and comparison

Why Are So Many Marriages Failing?

The divorce rate has steadily climbed in both urban and semi-urban areas. Factors contributing to this include:

  • Lack of Communication: Many couples struggle to express their needs effectively.
  • Unrealistic Expectations: Influenced by movies and social media, people expect perfection.
  • Financial Stress: Rising living costs and the challenges of dual-income households often lead to conflicts.
  • Loss of Individual Identity: Many lose their sense of self after marriage, leading to resentment.
  • Emotional Disconnect: Love often fades when daily responsibilities take over romantic gestures.

Is Marriage Still Relevant Today?

Despite the rising number of failed marriages, many still believe in the institution of marriage. The key is redefining what marriage means for you. It no longer needs to follow a standard model. Some important considerations before tying the knot include:

  • Are you emotionally ready?
  • Do you and your partner share life goals?
  • Are you marrying out of love or pressure?
  • Is financial and personal independence established?

Alternatives to Traditional Marriage

For some, live-in relationships or long-term companionship without legal marriage offers more flexibility and freedom. These partnerships often come with less social pressure and allow couples to grow together without rigid expectations.

The Bottom Line: Marry If You’re Ready—Not Because Society Expects It

The idea that everyone must marry by a certain age is outdated. Whether to marry or not should be a personal, well-thought-out decision, not influenced by fear, pressure, or societal timelines.

If you’re not ready, it’s okay. Building a life of purpose, stability, and happiness does not require a marriage certificate.

Conclusion:

Marriage isn’t failing—our outdated mindset about it is. Reconsidering its purpose and entering it with awareness and preparation can lead to meaningful, lasting unions. Otherwise, it’s okay to walk your path, alone or with a partner, on your terms.

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Gauri Khan Designs Unveils Delhi Experience Centre: A Luxury Design Destination Redefining Personalised Living

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A Luxury Design Destination Redefining Personalised Living

June 11, 2025, Delhi – Step inside the world of Gauri Khan Designs with the launch of its all-new Delhi Experience Centre, a space in the heart of New Delhi that invites design lovers and luxury aficionados to immerse themselves in Gauri Khan’s signature world of bespoke interiors. Open by appointment only, the Experience Centre offers a personalised and exclusive entry into her design universe.

The Experience Centre has been envisioned as a curated home with a warm, elegant, and intimate aesthetic that brings Gauri Khan’s celebrated design philosophy to life. Every corner, every piece, and every texture in the space reflects her distinctive blend of glamour, sophistication, and comfort. Here, timeless design meets modern living, offering visitors and clients a seamless journey through materials, silhouettes, and moods crafted to inspire.

Other notable features of the Delhi Experience Centre include curated lifestyle zones that allow clients to visualise products in real home settings, and on-site personal design consultations offering one-on-one guidance for bespoke projects. This first-of-its-kind space in Delhi is dedicated exclusively to showcasing Gauri Khan’s complete furniture line, where every product is fully customisable from materials and fabrics to finishes and dimensions ensuring each creation is as individual and unique as its owner.

Adding a distinctive layer to the Experience Centre is a collaboration with Nature Morte, one of India’s leading contemporary art galleries. Their curated selection of artworks by renowned artists elevates the environment, enriching the design narrative with thought-provoking visuals.

Speaking about the launch, celebrated interior designer Gauri Khan shares, “With the Delhi Experience Centre, I wanted to create more than just a retail space. I wanted to create a design journey. Every detail, from the layout to the lighting to the textures, has been curated to make people feel at home, to show them how luxury can be warm, personal, and yet deeply individual. It’s about giving each client the tools to express their own style and voice through pieces we create together.”

At the heart of this immersive destination is Gauri herself, with a complete line of fully customisable products from statement-making sofas to sculptural tables and elegant soft furnishings. Clients are invited to co-create pieces that reflect their own style and vision, bringing a true sense of luxury made personal.

Launch Event Sponsors: The American Pecan Council, NIF Global (Education Partner), Vedica (Hydration Partner)

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