Lifestyle
It’s the time and age for #TheMostComfortableMan?

DaMENSCH reveals intheir latest International Men’s Day Campaign
There have been endless dialogue around ‘strong men, macho men’ – the one who can win a fight, the ultimate savior, a practical leader, the classic lover. What misses the eye is “Are men comfortable in their own skin?”
This International Men’s Day, premium menswear brand – DaMENSCH has launched its new campaign to own the idea of – #TheMostComfotableMan. With this campaign, DaMENSCH aims to showcase the “unfiltered comfortable self” of a man, “a strong yet comfortably vulnerable man”, “a man that doesn’t let uncomfortable circumstances deter him from achieving his goals”. This campaign is an ode to every COMFORTABLE MAN.
https://www.youtube.com/shorts/Zlzcnu0AbZ4
DaMENSCH kickstarts the campaign with a captivating poster series and videos featuring men who have fought their inhibitions, fears, and societal cliches by embracing themselves for who they are and confidently dreaming big. DaMENSCH spotlights Shantanu Gosavi, a vitiligo model; Suresh Ramdas, Mr. Gay India 2019; Thasveer Muhammed, a handicapped travel influencer, Kavan Kuttappa– a courageous entrepreneur who made passion his profession, and the well-known actor Vikrant Massey – who moves away from the industry’s cliched idea of a hero. These men are a select representation of “TheMostComfortableMen” and an inspiration for each of us.

DaMENSCH is deep diving into redefining the idea of being comfortable, moving away from the age-old preconceived notion that staying within your comfort zone does not equal growth. By turning their product experience of unparalleled comfort into an emotional one of being comfortable in who you are, the brand is seeking to represent different situations where men find discomfort. From open, real conversations on relationships – married, live in, open, same-sex to simply flaunting your body and no matter what society thinks of it, to bridging the ‘macho’ divide between stoic father-son relationships – DaMENSCH is on a journey to make man-kind comfortable.
Along with this, DaMENSCH is also opening up a whole new platform called ‘WeDaMEN’ – a space the brand claims has been launched with the mission of making mankind more comfortable to do more in life. A space where men can inspire each other and support one another without judgments or constant pressure of success. Staying in your comfort zone is the new way to thrive in life. The community will have a dedicated page on DaMENSCH website and will continue to feature truly inspiring stories of men, who ALWAYS STAY REAL.
Commenting on the concept behind putting this campaign together, Deepti Karthik, Senior Vice President, Marketing, DaMENSCH, said, “When we did a brand dipstick on the one word associated with DaMENSCH we heard “comfort” over and over again..Now this was a product experience but do we own this as a brand? To turn our product experience into brand experience we decided we should own “comfortable”. And thus began our research – What makes a man uncomfortable? The insights that came off were amusing, intriguing, and more. Men said they are uncomfortable when. So we set out to take each one of these occasions and turn men comfortable in them.
We launched a video on Valentine’s day to talk about all kinds of relationships – married, live-in, open, and same-sex. We launched a video on Holi to talk about the many colours and skin of a man – dark, light, with acne, and vitiligo. We launched a video on Dance day to just say men of all sizes can dance, dance doesn’t have a gender or size, and dancing doesn’t make you effeminate. We launched a video on fathers day saying give father a chance , he is the guy who made you most comfortable once. And this Men’s Day we take it one step further. We are trying to define the most comfortable man”
About DaMENSCH
DaMENSCH is constantly in pursuit of innovating men’s essential wear. In the pursuit of a world, where everyone’s potential is unlocked to do more, every single day. Started in 2018, DaMENSCH is a D2C brand that caters to the men’s premium essential wear fashion segment in India. DaMENSCH envisions to become a lifestyle brand that will become an integral part of every global Indian’s wardrobe. Every product designed by DaMENSCH Product lab, from innerwear to loungewear is infused with innovation never seen before.
The brand is driven by a purpose to make the world a better place, by doing more every day, for the customers and nature. DaMENSCH is committed to earth-friendly and slow fashion, as reflected in its packaging made of corn and paper that’s 100% biodegradable.
Lifestyle
GKB Opticals Expands Delhi Presence with Two New Lifestyle-Focused Stores in Moti Nagar and Greenpark

The retail chain is eyeing 100-store milestone by June 2026
New Delhi, April 21st, 2026 – Strengthening its footprint in National Capital region, GKB has innaugrated two new retail Stores in Motinagar, and Greenpark marking another step in the expansion strategy of the brand. With a legacy spanning over six decades, the luxury eyewear retailer, GKB is now moving towards its target of crossing 100 stores across India by mid-2026.
The newly launched stores introduce GKB’s ‘lifestyle-first’ retail concept that redefines the traditional optical retail experience to deliver more immersive , design led retail experience. Both the new stores provide a comfortable and contemporary ambience, owing to an uncluttered design that provides a superior shopping experience. The design also mirrors the brand’s commitment to crafting spaces that are not only functional but also beautifully designed.
One of the primary aspects is the focus on advanced vision care, where customers can benefit from complete eye testing services conducted by qualified and trained optometrists, which will provide precise lens recommendations for customers’ needs, whether for blue light protection, digital fatigue, or progressive vision needs.
Speaking on this expansion, Priyanka Gupta, Director, GKB Opticals said, “Our aim is to focus on strategic growth rather than aggressive expansion always. After achieving this landmark of 90+ stores across the nation, we are all set to achieve the landmark of over 100 stores by this June, focusing on the right locations that match the premium credentials of the brand.”
Adding another layer of service and convenience for customers, GKB Opticals’ sales staff is available for personalized styling services, where they will help customers select eyewear that not only suits their face type but also meets their lifestyle needs.
Lifestyle
Subodh BhaveStarrer ‘Shree Baba Neeb Karori Maharaj’ Set for April 24, 2026 Release; TeaserSparks Spiritual Fervour

The much-anticipated biopic Shree BabaNeeb Karori Maharaj starring Subodh Bhave in the titular role is all set to hittheatres on April 24, 2026. The makers recently unveiled the teaser, offeringaudiences a glimpse into the divine life and spiritual journey of the reveredsaint, generating strong buzz across platforms.
Directed by Sharad Singh Thakur, thefilm promises a deeply emotional and spiritually enriching cinematicexperience. The teaser reflects a blend of devotion, mysticism, and powerfulstorytelling, with Subodh Bhave delivering a compelling transformation into therole of the legendary spiritual figure.
The film boasts a strong ensemble castincluding Hiten Tejwani, Samikssha Bhatnagar, Aniruddh Dave, Hemant Pandey,Rajesh Sharma, Milind Guna, Smita Tambe, Gourishankar, Aaartii Naagpal, GarimaAgarwal along with Mohit Gupta, Varsha Manikchand, and Hardeep Kaur in pivotalroles. DOP by Karthik Mallur.
Produced by Balram Garg, Balvir Singh,Sharad Singh Thakur, Khadag Singh Gaur, and Neelam Singh, the film is presentedby Anisha Films International in association with PC Jeweller, BSR FilmProductions, and Advance Technology. The All-India distribution is beinghandled by First Film Studios LLP.
The teaser hints at a visually richnarrative that captures the miracles, teachings, and timeless influence of BabaNeeb Karori Maharaj, aiming to resonate with audiences across generations. Withits devotional essence and cinematic scale, the film is poised to make asignificant impact at the box office.
With a powerful story, notableperformances, and spiritual depth, Shree Baba Neeb Karori Maharaj is gearing upto be one of the most talked-about releases of 2026.
Lifestyle
Bajaj Dhuniverse Crowns 19-Year-Old Ratnika Shrivastava Winner of Season 1

When Effort Gets a Stage, India Moves Forward
Mumbai, April 10, 2026: Bajaj Finserv’s digital-first music discovery platform, Bajaj Dhuniverse, has crowned 19-year-old Mumbai-based singer Ratnika Shrivastava as the winnerof its inaugural season, rising above an impressive 64,000 entries from across India. Unanimously chosen by Shankar–Ehsaan–Loy, her victory marks a breakout moment signalling the arrival of a powerful new voice on the national stage.
As part of her win, Ratnika steps into the spotlight with a significant opportunity: an independent album with Zee Music Company, a high-profile collaboration with Shankar–Ehsaan–Loyfor an exclusive release on Spotify, and co-create the Bajaj Anthem, transforming her victory into a defining leap from discovery to a sustained career in music.
Commenting on the milestone, Manav Mianwal, President – Digital Platforms, Bajaj Finserv, said: “Bajaj Dhuniverse was built to recognise sustained effort and bring forwardtalent that shows discipline, resolve and consistency. This season reinforced a simple truth: potential exists widely in India, but access does not. When effort is given a stage, the country gets a stage. This is how India moves forward. Platforms like BajajDhuniverse are our way of making that possible.”
Shankar Mahadevan said, “Ratnika has a voice that connects instantly and carries both vulnerability and power. From the very first time we heard her, we knew she was somethingspecial. She truly represents the spirit of what Bajaj Dhuniverse set out to find.”
Ehsaan Noorani added, “What struck me about Ratnika was her command over her craft and her ability to bring genuine emotion to her performance. In a competition of this scaleand calibre, that is what ultimately sets a winner apart.”
Loy Mendonsa said, “Bajaj Dhuniverse has given us immense satisfaction and working with a talent like Ratnika on Bajaj’s sonic identity is something I am genuinely excitedabout. She has the rare quality of making you feel every note. I look forward to what we will create together.”
For generations in India, the circumstances you were born into frequently defined the limits of your ambition. Talent existed everywhere, but stages were few and opportunitieswere uneven. Thousands of voices never found a platform, not for lack of effort but for lack of access.
Bajaj Dhuniverse was created to change that. Built as a digital‑first, nationally accessible music discovery platform by Bajaj Finserv, this platform is anchored in a simplebelief: when merit is given room to rise, progress follows and in turn India advances.
The search began on November 7, 2025, as an open call with no barriers of geography, background, or age, reinforcing the platform’s inclusive approach. By thetime entries closed on January 8, 2026, Bajaj Dhuniverse had received over 64,000 submissions without television amplification or high-decibel mass media campaigns quickly establishing itself as one of India’s largest digital-only music talent searches. Arigorous, multi-stage evaluation process narrowed the pool to the top 100 contestants, followed by mentorship and a competitive finale featuring 10 finalists and a wildcard entrant, culminating in a widely viewed live event on March 31, 2026,drawing over 5.3 lakh views.
Bajaj Dhuniverse reflects Bajaj FinServ’s broader commitment to enable aspiration through equitable access. The initiative stands as one more step in Bajaj Finserv’s long‑standingcommitment to inclusive growth, where technology becomes a bridge, not a barrier Made in India. Made for India. Made by Bajaj.
Watch:Bajaj Dhuniverse on Youtube
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