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It’s the time and age for #TheMostComfortableMan?

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DaMENSCH reveals intheir latest International Men’s Day Campaign

There have been endless dialogue around ‘strong men, macho men’ – the one who can win a fight, the ultimate savior, a practical leader, the classic lover. What misses the eye is “Are men comfortable in their own skin?”

This International Men’s Day, premium menswear brand – DaMENSCH has launched its new campaign to own the idea of – #TheMostComfotableMan. With this campaign, DaMENSCH aims to showcase the “unfiltered comfortable self” of a man, “a strong yet comfortably vulnerable man”, “a man that doesn’t let uncomfortable circumstances deter him from achieving his goals”. This campaign is an ode to every COMFORTABLE MAN.

https://www.youtube.com/shorts/Zlzcnu0AbZ4

https://www.instagram.com/reel/ClI9pA7uFQ7/?utm_source=ig_web_copy_link

DaMENSCH kickstarts the campaign with a captivating poster series and videos featuring men who have fought their inhibitions, fears, and societal cliches by embracing themselves for who they are and confidently dreaming big. DaMENSCH spotlights Shantanu Gosavia vitiligo model; Suresh RamdasMr. Gay India 2019; Thasveer Muhammeda handicapped travel influencer, Kavan Kuttappa– a courageous entrepreneur who made passion his profession, and the well-known actor Vikrant Massey – who moves away from the industry’s cliched idea of a hero. These men are a select representation of “TheMostComfortableMen” and an inspiration for each of us. 

DaMENSCH is deep diving into redefining the idea of being comfortable, moving away from the age-old preconceived notion that staying within your comfort zone does not equal growth. By turning their product experience of unparalleled comfort into an emotional one of being comfortable in who you are, the brand is seeking to represent different situations where men find discomfort. From open, real conversations on relationships – married, live in, open, same-sex to simply flaunting your body and no matter what society thinks of it, to bridging the ‘macho’ divide between stoic father-son relationships – DaMENSCH is on a journey to make man-kind comfortable. 

Along with this, DaMENSCH is also opening up a whole new platform called ‘WeDaMEN’ – a space the brand claims has been launched with the mission of making mankind more comfortable to do more in life. A space where men can inspire each other and support one another without judgments or constant pressure of success. Staying in your comfort zone is the new way to thrive in life. The community will have a dedicated page on DaMENSCH website and will continue to feature truly inspiring stories of men, who ALWAYS STAY REAL.

https://www.damensch.com/wedamen

Commenting on the concept behind putting this campaign together, Deepti Karthik, Senior Vice President, Marketing, DaMENSCH, said, “When we did a brand dipstick on the one word associated with DaMENSCH we heard “comfort” over and over again..Now this was a product experience but do we own this as a brand? To turn our product experience into brand experience we decided we should own “comfortable”. And thus began our research – What makes a man uncomfortable? The insights that came off were amusing, intriguing, and more. Men said they are uncomfortable when. So we set out to take each one of these occasions and turn men comfortable in them.

We launched a video on Valentine’s day to talk about all kinds of relationships – married, live-in, open, and same-sex. We launched a video on Holi to talk about the many colours and skin of a man – dark, light, with acne, and vitiligo. We launched a video on Dance day to just say men of all sizes can dance, dance doesn’t have a gender or size, and dancing doesn’t make you effeminate. We launched a video on fathers day saying give father a chance , he is the guy who made you most comfortable once. And this Men’s Day we take it one step further. We are trying to define the most comfortable man”

About DaMENSCH

https://www.damensch.com/

DaMENSCH is constantly in pursuit of innovating men’s essential wear. In the pursuit of a world, where everyone’s potential is unlocked to do more, every single day. Started in 2018, DaMENSCH is a D2C brand that caters to the men’s premium essential wear fashion segment in India. DaMENSCH envisions to become a lifestyle brand that will become an integral part of every global Indian’s wardrobe. Every product designed by DaMENSCH Product lab, from innerwear to loungewear is infused with innovation never seen before.

The brand is driven by a purpose to make the world a better place, by doing more every day, for the customers and nature. DaMENSCH is committed to earth-friendly and slow fashion, as reflected in its packaging made of corn and paper that’s 100% biodegradable.

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Jewellery

The Vintage Voyage By Hazoorilal Legacy 

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The Vintage Voyage By Hazoorilal Legacy

The Set sail on a captivating journey through generations with “The Vintage Voyage – A Timeless Stage for Heirloom Jewels.” This exclusive collection by Hazoorilal Legacy unveils a treasure trove of heirloom jewels, each piece whispering stories of the past and reflecting the grandeur of bygone eras.

The Vintage Voyage By Hazoorilal Legacy

The Vintage Voyage is more than an exhibition; it is an odyssey into the heart of timeless beauty and craftsmanship. Each jewel in this collection has been meticulously curated to showcase the exquisite artistry and intricate detailing that have been the hallmark of Hazoorilal Legacy for decades. From stunning necklaces and bracelets to elegant earrings and rings, every piece in the collection is a testament to enduring elegance and heritage.

The Vintage Voyage By Hazoorilal Legacy

As you explore The Vintage Voyage, you will be transported through time, discovering the rich history and tradition embedded in each jewel. The collection features rare and iconic pieces that have been passed down through generations, each with its unique story and legacy. These heirloom jewels are not merely accessories; they are symbols of tradition, artistry, and the timeless beauty that transcends time. “At Hazoorilal Legacy, our passion for exquisite craftsmanship and timeless elegance is deeply rooted in our heritage. ‘The Vintage Voyage’ is a celebration of this legacy, showcasing heirloom jewels that transcend time and captivate the soul. Each piece in this collection tells a story of tradition, artistry, and enduring beauty. We invite you to embark on this enchanting journey with us and experience the magic of our heritage.” – Mr. Rohan Narang, Director, Hazoorilal Legacy

The Vintage Voyage By Hazoorilal Legacy

The Vintage Voyage offers a unique opportunity to witness the exceptional craftsmanship and innovative techniques that have been passed down through generations of master jewelers. The use of precious gemstones, coupled with intricate designs, ensures that each piece is not only a work of art but also a timeless treasure. This collection is a celebration of the past, present, and future, as it brings together the best of traditional craftsmanship and modern design. The Vintage Voyage is an invitation to immerse yourself in a world where tradition meets timeless elegance, and every jewel is a cherished relic of the past.

Available on – https://www.hazoorilallegacy.com/pages/high-jewellery

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Jewellery

Aulerth Icons: A collection conceived from a couture vision

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Aulerth Icons: A collection conceived from a couture vision

Introducing the ‘Aulerth Icons,’ a collection featuring signature motifs meticulously selected from each designer’s collection. These consciously crafted miniatures have motifs extracted from the iconic designs envisioned and sculpted by Aulerth’s couture partners such as Ekaya Banaras, JJ Valaya, Shivan & Narresh, Suneet Varma and Tribe Amrapali. Each icon presents a unique sense of design like a piece of jewel which has never been seen or worn before!

The ‘icons’ by Tribe Amrapali mirror the brand’s love for Indian art forms and tradition, while the collectibles crafted by JJ Valaya showcase geometric patterns and floral nuances condensed into a compact silhouette. The modern and bold classics from Shivan & Narresh have a distinct design sensibility, while the ‘icons’ designed by Suneet Varma are dipped in traditional opulence. The miniature jewels from the house of Ekaya Banaras exude timeless elegance and traditional hues. These ‘Aulerth Icons’ are not only ideal for enhancing your everyday style but are also thoughtfully designed to make every gifting moment truly exceptional.
Explore some stunning pieces from the collection below:

1)  Ariel Studs – Tiny drops of moonlight crafted out of unfaceted zirconia-kundan stones–this pair of studs is an ethereal piece of jewelry. Designed by Suneet Verma, these studs are made with recycled brass and equipped with above-industry standard quality. The Ariel Studs are versatile, making them perfect for both everyday wear and special occasions.
Price – INR 5500

Aulerth Icons: A collection conceived from a couture vision

2) Crimson Pendant – This exquisite pendant made with romantic reds symbolizes new beginnings and timeless elegance. This is a captivating piece that beautifully merges tradition with modern elegance. Designed by Tribe Amrapali, this pendant is adorned with intricate detailing, making it a perfect accessory to enhance any ensemble.

Price – INR 8000

Aulerth Icons: A collection conceived from a couture vision

3) Opaline Miniature Studs – This stylish pair of studs features vibrant Arizona Turquoise crystals and sparkling high-grade zirconia stones. Wearing this earring is like wearing a piece of art, a symbol of elegance and individuality that complements any outfit and elevates the wearer’s allure. Designed by Ekaya Banaras, these studs are a delicate blend of sophistication and subtle elegance. These petite yet striking studs feature a beautiful opalescent finish, complemented by intricate gold accents that reflect Aulerth’s commitment to craftsmanship.Price – INR 5000

Aulerth Icons: A collection conceived from a couture vision
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Lifestyle

Victorinox’s Airox Advanced Luggage & Tahir Raj Bhasin Make a Style Statement

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Victorinox's Airox Advanced Luggage & Tahir Raj Bhasin Make a Style Statement

At a breathtaking evening of style and sophistication, Victorinox, the iconic Swiss brand known for its legendary Swiss Army Knife, unveiled its latest innovation in travel gear—the Airox Advanced Luggage Collection. The grand event was hosted at The Palladium, transforming the venue into a luxurious stage where fashion met functionality in a truly extraordinary way.

Victorinox's Airox Advanced Luggage & Tahir Raj Bhasin Make a Style Statement

The event was a visual feat, with the Airox Advanced Collection taking centre stage in a uniquely choreographed fashion show. Escalators were creatively utilized as runways, elevating the experience and setting a new benchmark in fashion presentation. The sleek, modern lines of the luggage were highlighted in a stunning display, capturing the essence of contemporary travel elegance.

Bollywood star Tahir Raj Bhasin was the epitome of style as he graced the runway in an avant-garde outfit by acclaimed designer Narendra Kumar. His commanding presence and suave demeanour perfectly complemented the Airox inflight bag, making a powerful style statement. Narendra Kumar, with his trademark style and sophistication, crafted a series of understated yet elegant ensembles that beautifully harmonized with the refined aesthetics of the Airox collection.  

The Airox Advanced Luggage, with Its pure silhouettes and matte shell finish in Black, Storm, and Stone White, is designed for the modern traveller who values both style and substance. Tahir Raj Bhasin and Narendra Kumar graciously accepted the customized Victorinox knife and suitcase. The products had each of their names on it highlighting a unique feature of customization to its audience. This collection is a testament to Victorinox’s commitment to quality, reliability, functionality, and iconic design—a legacy built over 140 years.

The evening was graced by an illustrious guest list, including Mallika Singhania, Vishal Kotian, Riaan George, Brinda Shah, Vivek Dadha, Priyanka Srivastava, Ashish Kejriwal, Karl Kohla, Sidhant Chandra, Sam Kothi, and Megha Sarin, all of whom were enthralled by this confluence of fashion and innovation.

Victorinox’s Airox Advanced Collection is poised to become the go-to choice for design aficionados and lovers of exceptional craftsmanship, offering a versatile and stylish solution for every journey.

BLACK, STORM OR STONE WHITE

With the introduction of the Airox Advanced collection, Victorinox provides the versatile solution for everyday travel. The suitcases are the lightweights in the Victorinox hardcase portfolio and offer an intelligently designed interior. Their style is contemporary with pure silhouettes and a matte shell finish in Black, Storm or Stone White. They are set to appeal to design aficionados and lovers of outstanding workmanship. Storm is one of Victorinox’s new core colors. This refined grey is as soft as velvet and as vibrant as a stormy sky. When catching the light, a subtle touch of green adds a sophisticated variation to the luggage. Storm evokes a sense of calmness and reflection.

LIGHTWEIGHT, QUALITY AND SUBTLE STYLE

Once packed and ready-to-go, the Airox Advanced collection makes every journey enjoyable and easy. These suitcases feature an externally mounted dual-telescopic handle system, engineered by Victorinox to provide comfort, stability, and more packing capacity. The Butterfly Opening System with two divider walls enables easy packing on both sides of the suitcase without the mesh panels getting in the way. The interior is well thought through with antimicrobial lightweight lining, silver mesh, and a touch of red. A Swiss Army KnifeTM scale on the back panel allows for personalization. Moreover, the suitcases can be expanded for an extra 4 cm of flexibility.

The Victorinox Airox Advanced collection is ideal for leisure travellers who value lightweight luggage, quality, and subtle style. The collection includes Carry-On sizes and a medium and a large suitcase. Like all Victorinox Travel Gear products, the Airox Advanced collection offers a global 1+10 years warranty and is available at selected partners, Victorinox stores and online. 

ABOUT VICTORINOX:

130+ YEARS OF BEING BEST PREPARED.  The origins of Victorinox date back to 1884, when Karl Elsener opened a knifemaking workshop in a village in central Switzerland. Elsener delivered his first soldier’s knife to the Swiss Army in 1891. Six years later, he created the Swiss Officer’s and Sports Knife – now known as the original Swiss Army Knife™️ – which would lay the foundation for a thriving global company. 

Victorinox is now a fourth-generation family business operating in over 120 countries. In addition to its iconic pocket knives, Victorinox produces premium household and professional knives, watches, travel gear and fragrances. Victorinox products embody the brand and ensure consumers are best prepared for everyday challenges by offering smart and masterful solutions. The enterprising spirit of the founder and a commitment to strong, values-based corporate governance live on until today. 

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