Entertainment
Sonu Tyagi, Founder of Approach Entertainment, Honored to Present Awards at SCREENXX 2024 Organized by Adgully
Sonu Tyagi, the acclaimed writer, director, and founder of the award-winning entertainment and celebrity management company Approach Entertainment, was honored to present prestigious awards at the much-celebrated SCREENXX 2024, organized by Adgully. The event, which recognizes excellence in the OTT and digital entertainment landscape, was graced by Tyagi’s inspiring presence as he applauded some of the finest talents in the industry.
The event saw the presence of notable personalities like Chunky Panday, Ali Fazal, Sushmita Sen, Richa Chadha, Divya Dutta, Urvashi Rautela, Sunny Hinduja, Rasika Dugal, and others, who were honored with awards in various categories.
Among the honorees, Tahira Kashyap Khurrana shone brightly, winning the Best OTT Debut of the Year – Female (Critics’ Choice) for her acclaimed work in Sharmajee Ki Beti. Kashyap’s debut project, a heartfelt and empowering narrative, has set new benchmarks in storytelling. Tyagi, presenting the award, praised her fearless approach to breaking barriers and crafting a story that resonated deeply with audiences.
The stage lit up again as Sonu Tyagi presented the Best Actor Female in Comedy Web Originals award to Juhi Parmar for her outstanding performance in Heeramandi. Parmar’s exceptional ability to blend humor with emotional depth in her character has earned her widespread appreciation, making her a standout in the comedy genre. Tyagi highlighted Parmar’s innate talent to connect with viewers while delivering moments of laughter and introspection.
Adding to the night’s brilliance was the talented Sanjeeda Shaikh, who received accolades for her stellar contribution to the digital space. Known for her versatility and captivating screen presence, Shaikh’s award celebrated her powerful performance, further solidifying her place in the evolving OTT industry.
In the male category, the charismatic Jameel Khan was also honored during the ceremony. Recognized for his nuanced and impactful acting, Khan’s contribution to the entertainment world continues to inspire and entertain audiences across platforms.
Sonu Tyagi, known for his work as a writer and director of the spiritual web series Two Great Masters and his extensive contributions to the advertising, media and film industries, expressed his delight in being part of the event. “It is truly inspiring to witness and celebrate the incredible talent shaping the OTT industry today. The narratives being created are not only diverse but are also paving the way for the future of storytelling,” said Tyagi.
The SCREENXX 2024 ceremony, hosted by Adgully, brought together some of the most influential figures in the digital entertainment world, celebrating achievements that have redefined how stories are told and consumed. Tyagi’s presence as a presenter added a touch of prestige and passion to the evening, embodying the spirit of innovation and excellence that the awards stand for.
Sonu Tyagi, an acclaimed writer, director, and producer, is celebrated for his impactful work in celebrity management, film production, advertising, and communications. With a strong foundation that includes a degree in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, he has also contributed extensively to leading advertising agencies and media organizations in India. Through his initiative, Approach Politics, Tyagi aims to create a bridge between the political sphere and the general public, fostering a more informed, engaged, and empowered society.
Expanding its reach further, Approach Entertainment Group is preparing to launch Approach Rural, a specialized unit focused on rural marketing and communications. The Group’s diverse ventures already include Approach Communications, an award-winning PR, digital, and integrated communications agency, and Approach Bollywood, a Bollywood newswire delivering the latest entertainment news to newspapers, magazines, TV channels, and digital platforms.
In addition to its business pursuits, the Group is deeply committed to social causes through its charitable wing, Go Spiritual India. This organization promotes mental health, wellness, spiritual tourism, organic living, and other philanthropic initiatives. As part of its mission, Go Spiritual India has recently launched a dedicated news magazine and is set to introduce a Web TV and OTT platform, furthering its efforts to inspire positive change in society.
For More Information: 9820965004 / 9716962242
Approach Entertainment
Visit us at www.approachentertainment.com & www.sonutyagi.com
Email : info@approachentertainment.com
Entertainment
Sony Pictures Networks India expands its Hindi movie universe with the launch of Sony MAX 1
~ With its tagline of ‘Filmon ka aisa chaska, jo dekhe hakka bakka’, Sony MAX 1 delivers a curated film experience for the entire family ~
Sony Pictures Networks India (SPNI) continues to expand its presence in the Hindi movie broadcast space with the launch of Sony MAX 1, a new channel designed to elevate the cinematic experience for linear TV audiences across the country.
Carrying the vibrant brand promise, “Filmon ka aisa chaska, jo dekhe hakka bakka”, the channel brings an interesting mix of movies curated to captivate and entertain. Slated to go live on 1st May 2025, across major DTH and cable platforms, Sony MAX 1 is set to become the preferred destination for Hindi movie lovers.
Rooted in the belief that films have the unique ability to transcend individual tastes and bring families together, Sony MAX 1 simplifies choice by curating an exciting line-up of titles across genres. From Bollywood blockbusters and regional gems to cult classics and popular Hollywood dubbed titles, the channel delivers an unmatched viewing experience that blends mass appeal with rich storytelling.
Sony MAX 1 aims to cater to every member of the family, whether it’s edge-of-the-seat action, heartwarming drama, or nostalgic favorites. It offers a viewing experience that reflects the spirit of Indian households, where stories are shared and emotions run deep!
Comment:
Tushar Shah, Chief Marketing Officer (CMO) & Business Head – Movies, Regional and Infotainment Channels, Sony Pictures Networks India (SPNI):
With a legacy of building impactful brands and a deep understanding of audience preferences, the launch of Sony MAX 1 is a step forward as we expand our Hindi Movies Cluster. The channel is all set to offer a curated movie-viewing experience on linear television, relevant to today’s viewer, rooted in family sensibilities, and designed for delight.
Sony MAX 1 joins Sony Pictures Networks India’s (SPNI) celebrated Hindi movies cluster, complementing the flagship Sony MAX, home to the biggest hits, and Sony MAX 2, the channel for timeless classics.
Sony MAX 1 invites audiences to rediscover the timeless magic of cinema on May 1, 2025!
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India):
Sony Pictures Networks India (SPNI) is the consumer-facing identity of Culver Max Entertainment Private Limited which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.
A leading media and entertainment conglomerate, SPNI comprises 28 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels – Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel – Sony Marathi; Bangla General Entertainment Channel – Sony AATH; Hindi Movie Channels – Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans – Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel – Sony YAY!; English Movie Channel – Sony PIX; Factual Entertainment Channel – Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform – Sony LIV and the independent production venture for original content and IPs for TV and digital media – Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.
Recognised as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.
SPNI is in its 30th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
Kolkata, 25th April 2025
Sony AATH, known for bringing families together through heartwarming and entertaining stories, is thrilled to announce the launch of its show, ‘Jiyo Gopuda’. Adding a delightful dose of laughter and presenting a character quite unlike any other, ‘Jiyo Gopuda’ is all set to premiere on the channel on April 26, 2024.
Jiyo Gopuda introduces viewers to the amusing Gopen Chandra Barik, who mysteriously arrives in Moglaipara and takes up residence in a rented attic. Gopuda’s seemingly impossible adventures and the unbelievable tales he spins from the confines of the attic charm the local children. He becomes a captivating figure for the landlord’s son, and his close-knit group of friends – Jhinuk, Chintu, Potla, Hotka and Chingri.
Get ready to join Gopuda and his young companions on a series of unbelievably funny and imaginative adventures.
Tune in to Sony AATH on April 26, 2025, at 12:30 PM, and watch ‘Jiyo Gopuda’, every Saturday and Sunday. Prepare for a weekend full of family fun and laughter!
About Sony AATH:
Sony AATH (Bengali: সনি আট) is a Premium Bangla Entertainment Channel that entertains its viewers with programs that reflect the culture of Bengal and bring families together for wholesome entertainment.
Launched in 2009, Sony AATH has become extremely popular amongst viewers of all age groups. With fiction shows such as Crime Patrol, Adaalat, AAHAT, Amader Thakurmar Jhuli, Gopal Bhar, Gultemama, Kolpopurer Golpo, and Nut Boltu, the channel not only has the most exciting fiction series in Bengali but also the most entertaining animation programs produced in Bengali.
For more information, log onto https://www.sonyaath.com/
Entertainment
Ruchi Gujjar and Nishant Malkani Starrer “Life” will be Screen at Cannes Film Festival 2025
Indian cinema takes a proud stride on the global stage as the socially impactful film Life, starring Ruchi Gujjar and Nishant Malkani, will be screening at the prestigious Cannes Film Festival 2025. Directed by Chandrakant Singh and produced by CK Arts in association with SR Events and Entertainment Pvt. Ltd. and Pigeon Media, Life delivers a poignant message on the prevention of suicide and abortion.
At the heart of this emotional drama is a standout performance by Ruchi Gujjar, whose powerful portrayal of a woman caught in the emotional crossfire of societal judgment and personal grief has won the hearts of both critics and audiences. Ruchi’s performance is marked by intense depth, emotional sincerity, and a natural screen presence that draws viewers into the soul of her character. Her ability to convey vulnerability, strength, and resilience in a single frame makes her performance one of the most memorable of the year.
Supported by a compelling performance from Nishant Malkani, Life is a story of love, loss, and hope. With a screenplay by M. Salim and Tanu Pednekar, the film blends cinematic beauty with a heartfelt message. Life is not just a film—it is a voice for the unheard and a mirror to society.
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