Tech
BLACKBERRYS MAKES WORK FROM HOME MORE INTERESTING WITH ITS NEW DIGITAL CAMPAIGN #RiseFromHome
Blackberrys, a curator of fine clothing and wardrobe essentials for the aspiring men of today; adds an engaging twist to your work-life by presenting a stimulating digital campaign for the audience #RiseFromHome. This integrated digital campaign #RiseFromHome motivates you to strike a perfect balance between your personal and professional life while working from home.
The campaign is based on the brand’s ‘Keep Rising’ philosophy which persuades people to continuously invest in themselves to become a better version. The campaign encourages the audience to make the best use of this phase by engaging in their passions whilst efficiently managing their professional life. This campaign invites the audience to share their ‘Rise from Home’ stories by showcasing their productivity at work in sync with their interests. Apart from this, the brand is also sharing various tips on video conferencing etiquette, comfortable work from home wear to keep the audience engaged. The campaign has received an overwhelming response from the audience and has reaped significant engagement. The brand also acknowledges the most innovative ‘Rise from Home’ stories with a small token of appreciation.
Talking about the campaign, Mr. Riyaz Uddin, Brand Head, Blackberrys said, “At Blackberrys, we believe that great work happens when done in a peaceful environment, and with a gratified mindset. With work from home becoming a new normal, we wanted to stitch a campaign that instills positivity in the minds of people. Through this campaign we intend to celebrate, acknowledge and communicate the ‘Keep Rising’ story of the audience who are making the best use of their skills while managing work in the most contented manner.”
An absolute conversation starter, the campaign has been successful on the brand’s social media platforms and witnessed active participation from the audience. The campaign is currently promoted across all brand digital channels and via WhatsApp and email. In the next phase, the brand also plans to extend this campaign with more engaging and inspiring content and contests.
About the Brand
Since 1991, Blackberrys has been a curator of fine clothing and wardrobe essentials for the quintessential men of today. From the boardroom to nightlife, Blackberrys has been an integral part in defining the stylish men of today who are ambitious, fashion-forward and an inspiration to their peers. Known for its impeccable fits and designs, Blackberrys is credited with many firsts in the country including importing the finest fabrics from the world, launching Knitalia – India’s first 100% cotton knitted range of apparels, introducing products like Jack Pack – India’s first packable, wrinkle-free blazers; wrinkle-free khakis to certified “whitest shirt in India.” Addressing the burning drive of the progressive men, the brand today stands as the one-stop shop for formal, ceremonial, casual and hipster fashion wear with the brands Blackberrys FORMAL, Blackberrys CASUALE and URBAN.
Present in over 350 cities in India, Blackberrys today operates more than 280 exclusive brand outlets and 800-plus multi-brand outlets, making fashion accessible to aspiring and driven men. In 29 years of its journey, the brand has won a plethora of accolades including, The Entrepreneur of the Year at CMAI Awards 2017, Emerging Company of the Year by Zee Business in 2019, Images Most Admired Brand of the Year for Men’s Western in 2019, North India Franchise awards and many more.
Tech
“Jio Users Nationwide Experience Network Outage; Down Detector Reports Surge in Complaints at Noon”
On September 17, Jio users across India experienced a major network disruption, with Down Detector logging more than 10,000 reports of connectivity issues by midday. The bulk of the complaints cited a complete lack of signal. In contrast, rival networks such as Airtel and Vodafone continued to function without interruptions.
Tech
apna.co and Rubicon partner to enable 50,000+ job opportunities in FY25
Partnership to enable job opportunities across BFSI, IT, Sales & Marketing, Retail, HR and various sectors
· Job applications received from 5,000+ users in the last 30 days; the partnership aims to enable more than 2 million job opportunities by 2030
National, 22nd May 2024: In the dynamic job landscape where 90% of organisations are predicted to face skills gaps by 2026, contributing to significant unemployment and economic loss, apna – India’s leading jobs and professional networking platform – has partnered with Rubicon to empower 50,000 job seekers by providing them with essential skills and job opportunities. This initiative aims to bridge the gap between talent and industry demands via customised training and development programs, enabling jobs across BFSI, IT & ITES, Retail, HR and the various sectors.
The platform has already facilitated job applications for more than 5,000 job seekers and plans to add another 100,000 users by the end of FY2025. Recording active participation from women in the workforce, the initiative has drawn 60% of job applications from women.
The collaboration between Apna and Rubicon is set to make a significant impact across India, targeting a wide range of cities to maximise reach and effectiveness. In Tier 1 cities such as Delhi, Mumbai, Pune, Bangalore, and Hyderabad, the partnership aims to create 20,000 job opportunities. Meanwhile, in Tier 2 and 3 cities like Jaipur, Surat, Lucknow, and Bhubaneswar, the focus is even greater, with 30,000 job posts planned. This strategic distribution ensures that job seekers from various regions and cities have access to the opportunities they need to advance their careers, reflecting a deep commitment to tapping into the potential of India’s diverse workforce.
Nirmit Parikh, Founder & CEO, apna.co, commented, “In today’s dynamic job landscape, we remain dedicated to shaping India’s future by equipping its youth to thrive both nationally and globally. Our partnership with Rubicon aims to address the significant challenges young individuals face in securing employment through skill development initiatives. This move aligns perfectly with our mission of bridging the employment gap and revolutionising the hiring process while connecting candidates with the right job opportunities.”
Dhanya Narayanan, COO, Rubicon commented, “We are thrilled to join forces with apna.co, an innovative job opportunities platform, in our shared mission to empower individuals with the skills and resources needed to thrive in today’s competitive job market. By combining our experience and expertise in skilling and training with apna’s cutting-edge recruitment solutions, we are confident to make a meaningful impact in bridging the gap between education and employment of the 2 million job seekers we plan to support by 2030″
Through this collaboration, apna.co’s mission is to leverage Rubicon’s expertise in skill development and complement its extensive job placement network. This synergy enhances apna.co’s capacity to empower individuals via comprehensive training, augmenting employability, streamlining recruitment processes and creating meaningful job opportunities. Leveraging Rubicon’s skill development expertise, apna.co plans to streamline recruitment processes, diminish hiring timelines and achieve a 70% increase in job placements within the inaugural year.
About apna.co
Founded in 2019, apna.co is India’s largest jobs and professional networking platform dedicated to helping India’s rising workforce unlock unique professional networking and skilling opportunities. apna is on a mission to enable livelihoods for billions in India. With more than 50 million users in 825+ cities and counting and more than 600,000 employers that trust the platform, India has a new destination to discover relevant opportunities, enabling jobs in 200+ categories across sectors.
About Rubicon
Established in 2017, Rubicon is a prominent Indian organisation specialising in high-quality skills programmes. With a focus on industry-aligned expertise and practical training. Rubicon empowers learners to achieve their career aspirations and bridge the skills gap in the workforce. Notably, over 237,000 beneficiaries have been trained, with more than 180,000 placed in sought-after jobs, resulting in a 46% rise in family income. Graduates are now employed by over 14,000 companies, underlining the programme’s efficacy.
Lifestyle
Ultimate Fan Experience: boAt Invites cricket fans to the RCB & GT locker room.
As cricket fever grips the nation, boAt invites fans to become boAtheads and explore the virtual locker rooms and captivating AR cricket-themed trump cards to win big this cricket season. Visit www.beaboathead.com for more information and to experience the thrill firsthand.
· YouTube Link- https://youtu.be/T1dNIGl5N7Y
Delhi, India – May 03, 2024
boAt, India’s No.1 audio wearable brand is inviting people to become boAthead this cricket season and win rewards through it’s tech first innovation – locker room
Leveraging cutting-edge technology, boAt introduces virtual locker rooms for boAt, Gujarat Titans, and Royal Challengers Bengaluru teams. Each locker room brings out the realistic ambiance of the respective teams and offer a compelling experience for cricket lovers. Within these virtual spaces, fans can play engaging games like Win Predictor, Smash Cricket, and Card Game. Participation brings fans a chance to win weekly rewards, including match tickets, signed merchandise, and exclusive boAt hampers.
“We wanted to invite people to become boAtheads and enjoy the benefits and exciting rewards that come with it” said boAt spokesperson. “Our locker rooms offer exciting games and showcase different products, adding to the thrill. It’s our way of thanking our fans for their incredible support.”
The marketing initiative has already seen significant traction, with 80k sign-ups in 2 weeks and 5k leaderboard winners.
Beyond the locker rooms, boAt introduces another first of its kind innovation – AR cricket-themed 3D cards. Embracing augmented reality, boAt enables users to create personalized cricket cards featuring their own 3D avatars. By uploading a selfie, users can receive a physical cricket-themed trump card. Upon scanning the card, users can witness their 3D avatar bat in augmented reality, offering a unique experience.
“This AR trump card is a testament to our commitment to pushing boundaries and delivering unique experiences,” commented the spokesperson. “We wanted to blend nostalgia with innovation, and we believe this initiative achieves just that.”
For more information and to experience the thrill firsthand, visit www.beaboathead.com
As the official audio & wearable partner for both the Royal Challengers Bengaluru and Gujarat Titans, boAt is bringing fans an unparalleled cricket season experience.
About boAt:
boAt is a leading consumer electronics brand in India, known for its stylish, innovative, and high-quality audio and wearable products. Founded in 2016, the brand has become a favorite among millennials and Gen Z, capturing their hearts with trendy designs, superior sound, and value-driven pricing. With a strong online presence and rapidly expanding retail footprint, boAt is constantly pushing boundaries and redefining the audio experience in India. Website – https://www.boat-lifestyle.com/
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