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BLACKBERRYS MAKES WORK FROM HOME MORE INTERESTING WITH ITS NEW DIGITAL CAMPAIGN #RiseFromHome

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Blackberrys, a curator of fine clothing and wardrobe essentials for the aspiring men of today; adds an engaging twist to your work-life by presenting a stimulating digital campaign for the audience #RiseFromHome. This integrated digital campaign #RiseFromHome motivates you to strike a perfect balance between your personal and professional life while working from home.

The campaign is based on the brand’s ‘Keep Rising’ philosophy which persuades people to continuously invest in themselves to become a better version. The campaign encourages the audience to make the best use of this phase by engaging in their passions whilst efficiently managing their professional life. This campaign invites the audience to share their ‘Rise from Home’ stories by showcasing their productivity at work in sync with their interests. Apart from this, the brand is also sharing various tips on video conferencing etiquette, comfortable work from home wear to keep the audience engaged. The campaign has received an overwhelming response from the audience and has reaped significant engagement. The brand also acknowledges the most innovative ‘Rise from Home’ stories with a small token of appreciation.

Talking about the campaign, Mr. Riyaz Uddin, Brand Head, Blackberrys said, “At Blackberrys, we believe that great work happens when done in a peaceful environment, and with a gratified mindset. With work from home becoming a new normal, we wanted to stitch a campaign that instills positivity in the minds of people. Through this campaign we intend to celebrate, acknowledge and communicate the ‘Keep Rising’ story of the audience who are making the best use of their skills while managing work in the most contented manner.”

An absolute conversation starter, the campaign has been successful on the brand’s social media platforms and witnessed active participation from the audience. The campaign is currently promoted across all brand digital channels and via WhatsApp and email. In the next phase, the brand also plans to extend this campaign with more engaging and inspiring content and contests.

About the Brand

Since 1991, Blackberrys has been a curator of fine clothing and wardrobe essentials for the quintessential men of today.  From the boardroom to nightlife, Blackberrys has been an integral part in defining the stylish men of today who are ambitious, fashion-forward and an inspiration to their peers. Known for its impeccable fits and designs, Blackberrys is credited with many firsts in the country including importing the finest fabrics from the world, launching Knitalia – India’s first 100% cotton knitted range of apparels, introducing products like Jack Pack – India’s first packable, wrinkle-free blazers; wrinkle-free khakis to certified “whitest shirt in India.” Addressing the burning drive of the progressive men, the brand today stands as the one-stop shop for formal, ceremonial, casual and hipster fashion wear with the brands Blackberrys FORMAL, Blackberrys CASUALE and URBAN.

Present in over 350 cities in India, Blackberrys today operates more than 280 exclusive brand outlets and 800-plus multi-brand outlets, making fashion accessible to aspiring and driven men. In 29 years of its journey, the brand has won a plethora of accolades including, The Entrepreneur of the Year at CMAI Awards 2017, Emerging Company of the Year by Zee Business in 2019, Images Most Admired Brand of the Year for Men’s Western in 2019, North India Franchise awards and many more.

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apna.co and Rubicon partner to enable 50,000+ job opportunities in FY25

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   Partnership to enable job opportunities across BFSI, IT, Sales & Marketing, Retail, HR and various sectors

·         Job applications received from 5,000+ users in the last 30 days; the partnership aims to enable more than 2 million job opportunities by 2030

National, 22nd May 2024: In the dynamic job landscape where 90% of organisations are predicted to face skills gaps by 2026, contributing to significant unemployment and economic loss, apna – India’s leading jobs and professional networking platform – has partnered with Rubicon to empower 50,000 job seekers by providing them with essential skills and job opportunities. This initiative aims to bridge the gap between talent and industry demands via customised training and development programs, enabling jobs across BFSI, IT & ITES, Retail, HR and the various sectors.

The platform has already facilitated job applications for more than 5,000 job seekers and plans to add another 100,000 users by the end of FY2025. Recording active participation from women in the workforce, the initiative has drawn 60% of job applications from women.

The collaboration between Apna and Rubicon is set to make a significant impact across India, targeting a wide range of cities to maximise reach and effectiveness. In Tier 1 cities such as Delhi, Mumbai, Pune, Bangalore, and Hyderabad, the partnership aims to create 20,000 job opportunities. Meanwhile, in Tier 2 and 3 cities like Jaipur, Surat, Lucknow, and Bhubaneswar, the focus is even greater, with 30,000 job posts planned. This strategic distribution ensures that job seekers from various regions and cities have access to the opportunities they need to advance their careers, reflecting a deep commitment to tapping into the potential of India’s diverse workforce.

Nirmit Parikh, Founder & CEO, apna.co, commented, “In today’s dynamic job landscape, we remain dedicated to shaping India’s future by equipping its youth to thrive both nationally and globally. Our partnership with Rubicon aims to address the significant challenges young individuals face in securing employment through skill development initiatives. This move aligns perfectly with our mission of bridging the employment gap and revolutionising the hiring process while connecting candidates with the right job opportunities.”

Dhanya Narayanan, COO, Rubicon commented, “We are thrilled to join forces with apna.co, an innovative job opportunities platform, in our shared mission to empower individuals with the skills and resources needed to thrive in today’s competitive job market. By combining our experience and expertise in skilling and training with apna’s cutting-edge recruitment solutions, we are confident to make a meaningful impact in bridging the gap between education and employment of the 2 million job seekers we plan to support by 2030″

Through this collaboration, apna.co’s mission is to leverage Rubicon’s expertise in skill development and complement its extensive job placement network. This synergy enhances apna.co’s capacity to empower individuals via comprehensive training, augmenting employability, streamlining recruitment processes and creating meaningful job opportunities. Leveraging Rubicon’s skill development expertise, apna.co plans to streamline recruitment processes, diminish hiring timelines and achieve a 70% increase in job placements within the inaugural year.

About apna.co

Founded in 2019, apna.co is India’s largest jobs and professional networking platform dedicated to helping India’s rising workforce unlock unique professional networking and skilling opportunities. apna is on a mission to enable livelihoods for billions in India. With more than 50 million users in 825+ cities and counting and more than 600,000 employers that trust the platform, India has a new destination to discover relevant opportunities, enabling jobs in 200+ categories across sectors.

About Rubicon 

Established in 2017, Rubicon is a prominent Indian organisation specialising in high-quality skills programmes. With a focus on industry-aligned expertise and practical training. Rubicon empowers learners to achieve their career aspirations and bridge the skills gap in the workforce. Notably, over 237,000 beneficiaries have been trained, with more than 180,000 placed in sought-after jobs, resulting in a 46% rise in family income. Graduates are now employed by over 14,000 companies, underlining the programme’s efficacy.

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Ultimate Fan Experience: boAt Invites cricket fans to the RCB & GT locker room.

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As cricket fever grips the nation, boAt invites fans to become boAtheads and explore the virtual locker rooms and captivating AR cricket-themed trump cards to win big this cricket season. Visit www.beaboathead.com for more information and to experience the thrill firsthand.

·       YouTube Link- https://youtu.be/T1dNIGl5N7Y

Delhi, India – May 03, 2024

boAt, India’s No.1 audio wearable brand is inviting people to become boAthead this cricket season and win rewards through it’s tech first innovation – locker room

Leveraging cutting-edge technology, boAt introduces virtual locker rooms for boAt, Gujarat Titans, and Royal Challengers Bengaluru teams. Each locker room brings out the realistic ambiance of the respective teams and offer a compelling experience for cricket lovers. Within these virtual spaces, fans can play engaging games like Win Predictor, Smash Cricket, and Card Game. Participation brings fans a chance to win weekly rewards, including match tickets, signed merchandise, and exclusive boAt hampers.

“We wanted to invite people to become boAtheads and enjoy the benefits and exciting rewards that come with it” said boAt spokesperson. “Our locker rooms offer exciting games and showcase different products, adding to the thrill. It’s our way of thanking our fans for their incredible support.”

The marketing initiative has already seen significant traction, with 80k sign-ups in 2 weeks and 5k leaderboard winners.

Beyond the locker rooms, boAt introduces another first of its kind innovation – AR cricket-themed 3D cards. Embracing augmented reality, boAt enables users to create personalized cricket cards featuring their own 3D avatars. By uploading a selfie, users can receive a physical cricket-themed trump card. Upon scanning the card, users can witness their 3D avatar bat in augmented reality, offering a unique experience.

Ultimate Fan Experience: boAt Invites cricket fans to the RCB & GT locker room.

“This AR trump card is a testament to our commitment to pushing boundaries and delivering unique experiences,” commented the spokesperson. “We wanted to blend nostalgia with innovation, and we believe this initiative achieves just that.”

For more information and to experience the thrill firsthand, visit www.beaboathead.com

As the official audio & wearable partner for both the Royal Challengers Bengaluru and Gujarat Titans, boAt is bringing fans an unparalleled cricket season experience.

About boAt:

boAt is a leading consumer electronics brand in India, known for its stylish, innovative, and high-quality audio and wearable products. Founded in 2016, the brand has become a favorite among millennials and Gen Z, capturing their hearts with trendy designs, superior sound, and value-driven pricing. With a strong online presence and rapidly expanding retail footprint, boAt is constantly pushing boundaries and redefining the audio experience in India. Website – https://www.boat-lifestyle.com/  

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BML Munjal University Hosts Sustainable Technology Advancement

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BML University

BML Munjal University Hosts Sustainable Technology Advancement Conclave 2024 – ‘Futuristic Techscape 5.0: Shaping tomorrow’s innovations’

Gurugram, India – April 30, 2024: School of Engineering & Technology, BML Munjal University (BMU) concluded its highly anticipated Sustainable Technology Advancement Conclave 2024 – ‘Futuristic Techscape 5.0: Shaping tomorrow’s innovations’ today, marking a significant milestone in the journey towards sustainable innovation and collaboration.

The one-day conclave, held at the BMU Campus, brought together an esteemed gathering of thought leaders, innovators, and stakeholders from across various domains to explore and shape tomorrow’s innovations in sustainability and technology.

Prof. Maneek Kumar, Dean of the School of Engineering & Technology at BML Munjal University, set the tone for the event with his inaugural address, emphasizing the critical importance of integrating sustainable practices into technological advancements to address global challenges such as climate change and resource depletion.

He added, “In today’s rapidly evolving world, the integration of sustainable practices into technological advancements is not just a choice but a necessity. The Sustainable Technology Advancement Conclave 2024 serves as a testament to our commitment to driving innovation and collaboration towards a more sustainable future. By exploring various themes such as smart mobility, renewable energy, smart manufacturing, cyber-physical systems, artificial intelligence, we are not only envisioning the future but actively shaping it. By convening thought leaders and stakeholders from diverse domains, we are collectively shaping tomorrow’s innovations and addressing global challenges such as climate change and resource depletion.”

The keynote speaker “Dr. Debajit Palit, Professor, NTPC School of Business” discussed India’s strides towards a renewable energy boom, particularly in solar and wind power, emphasizing their pivotal role in economic and social growth while reducing greenhouse gas emissions.

Key highlights of the conclave included:

Panel 1: Smart Mobility & Renewable Energy

Experts including Dr. Debajit Palit, Professor, NTPC School of Business,, Mr. Shishir Gupta, Head – Power Electronics & Automation Technology Centre, New Product Development, L&T- Electrical & Automation , Dr. Deb Mukherji, Managing Director, Omega Seiki Mobility, Dr. B.S Meena, Ex Dy GM (Environment Management) NTPC Limited and Dr. Sunanda Sinha, Assistant Professor, MNIT, Jaipur deliberated on the convergence of smart mobility and renewable energy solutions. Their discussions encompassed topics such as electric vehicles, sustainable transportation infrastructure, and the role of technology in advancing energy efficiency. They explored how alternative energy sources such as solar, wind, and hydrogen can power electric vehicles and sustainable transportation infrastructure, thus reducing reliance on fossil fuels like coal and promoting a cleaner, greener future. Additionally, they discussed innovative approaches such as utilizing waste to create energy solutions, underscoring the importance of grid resilience and the necessity to invest in technologies like energy storage, microgrids, and smart grid systems to enhance the reliability and stability of our energy infrastructure.

Panel 2: Synergies in Smart Manufacturing & Entrepreneurship

The panel consisting of Dr. Deb Mukherji, Managing Director, Omega Seiki Mobility, Arindam Mukhopadhyay, Partner, India Accelerator, Prakash Bhalekar, Co-Founder and CEO, Quadsun Technology and Aman Atreja, Assistant General Manager, FANUC India Pvt Ltd. explored the interplay between smart manufacturing, Industry 4.0 technologies, and entrepreneurship. They highlighted the disruptive nature of these interactions and the critical decisions regarding task automation. Their discussion emphasized the importance of digital transformation, sustainable supply chains, and the emerging opportunities in the green technology sector within smart manufacturing, offering valuable insights for SMEs and aspiring entrepreneurs navigating this dynamic landscape. Moreover, they examined the evolving role of AI in shaping new technological paradigms and driving innovation, providing a comprehensive overview of the dynamic landscape of smart manufacturing and its significant implications for the future of industry.

Panel 3: Frontiers of Cyber-Physical Systems & AI

The last panel comprising industry stalwarts including Mr. Mudit Sharma, Co-Founder, Nebula9.ai, Mr. Ajay Mohan Goel, Visiting Professor, Ex- EVP, Wadhwani Foundation & Sr. VP, NIIT Limited, JK Business School, Mr. Mukesh Jain, CTO, Capgemini, Mr. Kushal Vijay, Software Engineer, Microsoft, Mr. Mubarak Patel, GenAI Architect, Datamatics Global Services Limited delved into the profound implications of AI in enhancing Cyber-Physical Systems (CPS). They highlighted AI’s transformative potential in augmenting CPS capabilities, enabling real-time learning, adaptation, and informed decision-making. By spotlighting scenarios like predictive maintenance in manufacturing and the healthcare revolution, the panel underscored AI’s role in mitigating cybersecurity threats while acknowledging ethical concerns such as privacy infringement and algorithmic bias. Moreover, the discussion extended to envisioning AI’s broader impact in optimizing resource utilization, environmental management, and facilitating sustainable urban development. The panel emphasized the necessity for a responsible approach towards harnessing AI’s capabilities in advancing CPS for the betterment of society.

In his closing remarks, Prof. Maneek Kumar, Dean of the School of Engineering & Technology at BML Munjal University, extended his gratitude to all participants for their active engagement and reaffirmed BMU’s dedication to fostering innovation and collaboration for a sustainable future. In alignment with this sentiment, Dr. Kiran Khatter, Professor at the School of Engineering, delivered a vote of thanks, emphasizing the importance of continuing collaboration as we conclude this day, carrying forward the spirit of innovation and collaboration.

About BML Munjal University

Named after the late Founder Chairman of the Hero Group, BML Munjal University (BMU) is a unique not-for-profit initiative founded by the promoters of the Hero Group. BMU is engaged in creating, preserving, and imparting internationally benchmarked knowledge and skills. The university seeks to transform higher education in India by creating a world-class innovative teaching, learning, and research environment. It envisions becoming a nursery for the leaders of tomorrow and a repository of knowledge. The School of Management at BML Munjal University has been ranked 72nd among all management institutions in India in the NIRF Rankings 2023. It has also attained the Diamond subject rating by QS I-Gauge. It has been nationally ranked #6 and #1 in Haryana among India’s Top Private Engineering & Technology Universities in the Education World India Higher Education Rankings, 2023-24. The University has received an esteemed A grade accreditation from NAAC.

The University offers undergraduate to doctoral programmes comprising BA (Hons) Liberal Arts, BBA, BCom (Hons), BA LLB (Hons), BBA LLB (Hons), BBA-MBA,  Integrated Programme, B. Tech  at the undergraduate level, and MBA, LLB and Ph.D. at the postgraduate level.

For more details, log in to https://www.bmu.edu.in/

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