Tech

BLACKBERRYS MAKES WORK FROM HOME MORE INTERESTING WITH ITS NEW DIGITAL CAMPAIGN #RiseFromHome

Published

6 years ago

May 2, 2020

Blackberrys, a curator of fine clothing and wardrobe essentials for the aspiring men of today; adds an engaging twist to your work-life by presenting a stimulating digital campaign for the audience #RiseFromHome. This integrated digital campaign #RiseFromHome motivates you to strike a perfect balance between your personal and professional life while working from home.

The campaign is based on the brand’s ‘Keep Rising’ philosophy which persuades people to continuously invest in themselves to become a better version. The campaign encourages the audience to make the best use of this phase by engaging in their passions whilst efficiently managing their professional life. This campaign invites the audience to share their ‘Rise from Home’ stories by showcasing their productivity at work in sync with their interests. Apart from this, the brand is also sharing various tips on video conferencing etiquette, comfortable work from home wear to keep the audience engaged. The campaign has received an overwhelming response from the audience and has reaped significant engagement. The brand also acknowledges the most innovative ‘Rise from Home’ stories with a small token of appreciation.

Talking about the campaign, Mr. Riyaz Uddin, Brand Head, Blackberrys said, “At Blackberrys, we believe that great work happens when done in a peaceful environment, and with a gratified mindset. With work from home becoming a new normal, we wanted to stitch a campaign that instills positivity in the minds of people. Through this campaign we intend to celebrate, acknowledge and communicate the ‘Keep Rising’ story of the audience who are making the best use of their skills while managing work in the most contented manner.”

An absolute conversation starter, the campaign has been successful on the brand’s social media platforms and witnessed active participation from the audience. The campaign is currently promoted across all brand digital channels and via WhatsApp and email. In the next phase, the brand also plans to extend this campaign with more engaging and inspiring content and contests.

About the Brand

Since 1991, Blackberrys has been a curator of fine clothing and wardrobe essentials for the quintessential men of today. From the boardroom to nightlife, Blackberrys has been an integral part in defining the stylish men of today who are ambitious, fashion-forward and an inspiration to their peers. Known for its impeccable fits and designs, Blackberrys is credited with many firsts in the country including importing the finest fabrics from the world, launching Knitalia – India’s first 100% cotton knitted range of apparels, introducing products like Jack Pack – India’s first packable, wrinkle-free blazers; wrinkle-free khakis to certified “whitest shirt in India.” Addressing the burning drive of the progressive men, the brand today stands as the one-stop shop for formal, ceremonial, casual and hipster fashion wear with the brands Blackberrys FORMAL, Blackberrys CASUALE and URBAN.

Present in over 350 cities in India, Blackberrys today operates more than 280 exclusive brand outlets and 800-plus multi-brand outlets, making fashion accessible to aspiring and driven men. In 29 years of its journey, the brand has won a plethora of accolades including, The Entrepreneur of the Year at CMAI Awards 2017, Emerging Company of the Year by Zee Business in 2019, Images Most Admired Brand of the Year for Men’s Western in 2019, North India Franchise awards and many more.

Tech

Beyond Silence: A Smarter Way to Meditate

Published

2 weeks ago

June 6, 2026

Anushka Thapliyal

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THE SCIENCE OF NEUROFEEDBACK AND HOW BRAIN-SENSING HEADBANDS ARE REDEFINING CALM

Close your eyes and imagine rain — not the kind tied to traffic and wet shoes, but the slow, steady kind that arrives when everything is quiet. Now imagine that rain responding to you, growing louder when your mind drifts and softening when you settle. That’s the experience brain-sensing headbands are designed to create. The headband rests lightly across your forehead, where small EEG sensors read your brain’s electrical activity in real time. Fast beta waves reflect a busy mind, while slower alpha and theta waves are linked to relaxation and meditation. Devices like Muse, Emotiv, and NeuroSky don’t read your thoughts — they simply follow your brain’s rhythm. “When the rain grows heavier, you know your mind has wandered. When it softens, you’ve returned.”

Person wearing a brain-sensing neurofeedback headband while meditating in a calm indoor setting.

This is neurofeedback — giving the brain a mirror so it can learn to regulate itself. Most people think they’re calm during meditation, but their brain activity often says otherwise. These headbands close that gap using sound, often in the form of weather.

READING THE RHYTHM OF THE BRAIN

Weather sounds are chosen carefully. Rain, wind, and waves don’t repeat in predictable patterns, which makes them hard for the analytical mind to track. With nothing to control, the mind gradually let go.

There’s also a deeper reason. These are sounds humans have lived with long before cities existed. Neuroscientists suggest water-based sounds carry no threat signal, allowing the body to relax — breathing slows, muscles soften, and tension releases.

That said, sound isn’t universal. For some, rain is comforting; for others, it may carry difficult memories. That’s why apps paired with headbands allow users to personalise their soundscapes.

When neurofeedback is layered onto these sounds, the experience becomes interactive. In systems like Muse, available in India through platforms like Amazon, the audio shifts instantly based on your brain activity. The result feels simple, but for someone struggling to meditate, it can be transformative.

WHY IT WORKS SO FAST

What surprises most people is how quickly it works. Instead of guessing what calm feels like, the brain gets immediate feedback. When the sound softens, it signals success. Over time, the brain learns that pattern and begins to recreate it on its own.

“The brain doesn’t need years to learn calm. It needs clear, honest feedback.”

Sound plays a powerful role here. It doesn’t just reach the ears — it activates memory, emotion, and the body’s stress system at once. Repeated over time, certain sounds can become triggers for calm.

THE SCIENCE IS NUANCED

These devices aren’t perfect. Brainwaves don’t map neatly to emotions, and most headbands only read activity from the forehead. Still, research shows increases in alpha and theta waves during meditation, making the feedback useful, even if incomplete.

A TOOL, NOT A SHORTCUT

It’s easy to see these headbands as a crutch. But for people who struggle with meditation, they offer something simple and powerful: proof that calm is possible. And once you’ve felt it, returning becomes easier — with or without the rain.

Tech

The AI tools serious creators are quietly building empires with — and nobody is talking about

Published

2 weeks ago

June 2, 2026

Anushka Thapliyal

The New Creative Intelligence · Tools Issue · 2026

There is a version of the future that has already arrived — it just hasn’t been distributed equally. While the internet argues over the same five tools, a quieter revolution is unfolding inside the workflows of the creators who are actually winning: the podcaster who batches a month of episodes in an afternoon, the fashion filmmaker who renders twenty b-roll cuts before breakfast, the solo creator who looks like she has a full post-production team. They are not working harder. They are working with the right instruments.

“The tools that stay in your stack are never the ones that promise everything. They are the ones that solve the one thing you cannot stop losing time to.”

What follows is not a ranking. It is a wardrobe. Each piece chosen for a specific occasion, a specific problem — and each one worthy of a permanent spot in how you create.

01 · ElevenLabs Voice Design
Voice & Audio

“Your voice, available at every hour you are not.”

best AI tools for content creators in 2026

Think of it as the understudy who has studied you so closely she can walk on stage without a rehearsal. ElevenLabs Voice Design does not produce the flat, robotic narration we have been trained to scroll past — it produces something uncanny in the best possible sense. The emotional range is generous enough that audiences, real ones, do not notice the seam.

Clone your own voice for batch content. Build entirely fictional ones for characters, brands, or projects that demand something no human voice currently offers. Podcasters, course creators, and long-form YouTubers use it to decouple production volume from recording sessions entirely. The free tier is a real introduction; the paid tiers are where serious work lives.

02 · Kling AI
Video Generation

“The quiet contender who didn’t need the waitlist.”

While the industry held its breath for tools still locked behind invitation lists, Kling AI was being used. The difference that matters: motion coherence. Characters remain themselves across frames. Objects hold their shape. The physics feel, if not real, then at least convincing — which is exactly what b-roll and product visualisation demand.

Fashion, food, and lifestyle creators have adopted it almost as a category unto themselves. The faceless-channel ecosystem runs on it. The question was never whether AI video would arrive — it was which tool would be stable enough to build a production rhythm around. This is that tool.

03 · Higgsfield
Social Video

“It speaks the language of the scroll.”

Most video AI thinks in widescreen. Higgsfield thinks vertically. It was built with Reels, TikToks, and Shorts as the native format — not an afterthought. It understands pacing the way a seasoned editor understands an audience’s attention span: precariously, and with great respect.

Upload a concept; receive a draft that does not look like it was generated by something that has never seen a social feed. The creator community has not fully caught on yet, which means there is still a first-mover advantage to be had. That window, as with all windows in this space, will not stay open long.

04 · Captions App
Mobile Editing

“The invisible production team in your pocket.”

There is a quiet indignity in watching yourself speak on camera — the slight downward drift of the eyes toward the script, the filler words that seemed inaudible in the room. This framing made your kitchen look like a hostage situation. Captions remove all of it.

Eye contact correction moves your pupils to face the camera. Filler words vanish. Auto-reframing and b-roll suggestions round out what is, genuinely, an entire post-production workflow living inside a mobile app. For the solo creator who wants to look like she has a team — this is the cheat code.

05 · Wisper + Notion AI
Ideation Workflow

“From the voice memo that goes nowhere to the piece that publishes itself.”

Every creator has a graveyard of voice memos — the ideas caught while driving, the observations recorded between meetings, the three-minute ramble that contained, somewhere inside it, a genuinely good essay. Wisper transcribes them with fidelity across accents and rapid speech. Notion AI structures the result into scripts, outlines, newsletters, whatever shape the idea needs.

The gap between raw thought and publishable content is not a talent gap. It is a friction gap. This combination collapses it from hours of staring at a blank document to under fifteen minutes of light editing. That is not productivity optimisation. It is the return of creative momentum.

06 · Pika Labs
Video Effects

“Not a replacement. An enhancement. The distinction matters enormously.”

The fantasy of AI video is the blank-page generator. The reality of a working creator’s life is the footage that already exists — and needs something added, changed, elevated. Pika Labs understood this before the competition did. It specialises in modification: add effects to existing footage, change the weather in a scene, swap a background, and animate a still image.

It slots into an editing workflow rather than demanding you abandon one. That is the reason working creators choose it over all-or-nothing tools. Integration, not replacement, is the intelligence at play here.

The pattern that runs through every tool on this list is the same: specificity. Not the sweeping promise of doing everything, but the quiet confidence of doing one thing so well that you cannot imagine working without it. Fashion has always understood this. The dress that works for every occasion works for none of them. The tools that stay — the ones that survive a year in your workflow and still feel essential — are the ones that solved the right problem, elegantly, and got out of the way. That is not a feature. That is a philosophy.

Tech

Where Cinema Meets Innovation

Published

5 months ago

January 23, 2026

Neha Tyagi

The Motorola Signature Film Festival marked the re-premiere of original short films crafted by emerging directors(Mr. Ruben Castano, VP- Design, Brand & CX Motorola, aspiring film directors Shikha Jain & Riya Kulkarni, Filmmaker Imtiaz Ali, aspiring film directors, Peekansh S Gosain & Amar Vaswani and Shivam Ranjan, Head of Marketing – APAC Motorola ), each shot entirely on the Motorola Signature smartphone. The showcase highlighted the device’s gold-standard cinematic camera capabilities, demonstrating how cutting-edge mobile technology is redefining visual storytelling. Through powerful narratives and striking visuals, the films underscored Motorola’s commitment to empowering the next generation of filmmakers by placing professional-grade filmmaking tools directly in their hands.