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Blackberrys, a curator of fine clothing and wardrobe essentials for the aspiring men of today; adds an engaging twist to your work-life by presenting a stimulating digital campaign for the audience #RiseFromHome. This integrated digital campaign #RiseFromHome motivates you to strike a perfect balance between your personal and professional life while working from home.
The campaign is based on the brand’s ‘Keep Rising’ philosophy which persuades people to continuously invest in themselves to become a better version. The campaign encourages the audience to make the best use of this phase by engaging in their passions whilst efficiently managing their professional life. This campaign invites the audience to share their ‘Rise from Home’ stories by showcasing their productivity at work in sync with their interests. Apart from this, the brand is also sharing various tips on video conferencing etiquette, comfortable work from home wear to keep the audience engaged. The campaign has received an overwhelming response from the audience and has reaped significant engagement. The brand also acknowledges the most innovative ‘Rise from Home’ stories with a small token of appreciation.
Talking about the campaign, Mr. Riyaz Uddin, Brand Head, Blackberrys said, “At Blackberrys, we believe that great work happens when done in a peaceful environment, and with a gratified mindset. With work from home becoming a new normal, we wanted to stitch a campaign that instills positivity in the minds of people. Through this campaign we intend to celebrate, acknowledge and communicate the ‘Keep Rising’ story of the audience who are making the best use of their skills while managing work in the most contented manner.”
An absolute conversation starter, the campaign has been successful on the brand’s social media platforms and witnessed active participation from the audience. The campaign is currently promoted across all brand digital channels and via WhatsApp and email. In the next phase, the brand also plans to extend this campaign with more engaging and inspiring content and contests.
About the Brand
Since 1991, Blackberrys has been a curator of fine clothing and wardrobe essentials for the quintessential men of today. From the boardroom to nightlife, Blackberrys has been an integral part in defining the stylish men of today who are ambitious, fashion-forward and an inspiration to their peers. Known for its impeccable fits and designs, Blackberrys is credited with many firsts in the country including importing the finest fabrics from the world, launching Knitalia – India’s first 100% cotton knitted range of apparels, introducing products like Jack Pack – India’s first packable, wrinkle-free blazers; wrinkle-free khakis to certified “whitest shirt in India.” Addressing the burning drive of the progressive men, the brand today stands as the one-stop shop for formal, ceremonial, casual and hipster fashion wear with the brands Blackberrys FORMAL, Blackberrys CASUALE and URBAN.
Present in over 350 cities in India, Blackberrys today operates more than 280 exclusive brand outlets and 800-plus multi-brand outlets, making fashion accessible to aspiring and driven men. In 29 years of its journey, the brand has won a plethora of accolades including, The Entrepreneur of the Year at CMAI Awards 2017, Emerging Company of the Year by Zee Business in 2019, Images Most Admired Brand of the Year for Men’s Western in 2019, North India Franchise awards and many more.
