Fashion
SuperBottoms enters offline retail;
SuperBottoms enters offline retail; Targets Annual Revenue of 250 cr by FY26
SuperBottoms, India’s leading D2C brand for eco-friendly baby-care products that recently raised USD 3 million, today announces their foray into offline retail business. Founded in 2016 by Pallavi Utagi, SuperBottomshas grown 2X YOY in the last 4 years.
The brand has opened its first kiosk in Mumbai at Rcity Mall Ghatkopar with the objective of building brand distribution as well as visibility. The kiosks display and sell products across its major categories – UNO cloth diapers, Dry Feel Langot, and Potty Training Pants. Along with this, SuperBottoms plans to open 6 kiosks targeting west and north zones by the end of this financial year, while parallelly building a team for General Trade outlets for their other products such as Langots, Underwear, and reusable menstrual hygiene products
Commenting on the expansion into offline retail, Pallavi Utagi, Founder & CEO, SuperBottoms said, “SuperBottoms is on a mission to build cloth diapers in India, which will need parents to learn a completely new cloth diapering concept. And, when it comes to their children, parents have a lot of concerns and questions. Having an offline presence allows parents to feel and touch the product and experience it for themselves before purchasing it. On the business front, India is still a highly offline-oriented market, and if we want to truly develop the category and get it to all the parents in India, going offline is a major lever. Our first kiosk that began in October 2022 has seen phenomenal love and it gives us a lot of motivation to build this network stronger and faster.”
Speaking about the offline expansion, Vinod Khedekar, Chief Operating Officer, SuperBottoms said, “We’re thrilled to foray into offline retail with the launch of our first kiosk, creating a holistic phygital experience for SuperBottoms consumers. For a purpose-led brand like SuperBottoms, venturing to the offline channel will boost awareness and help attain scale via reaching a larger audience on-ground beyond digital. With this we see SuperBottoms reach its next growth phase. With well-trained staff who will assist customers in facilitating convenient shopping, offline stores will ensure that our offerings align with our consumers’ needs and wants”.
Revolutionizing the personal and baby care market with innovative products has been possible by keeping research close but customers closer. Being a consumer-first brand, In 2016 SuperBottoms came up with a community- The Parent Tribe, as a platform to resolve cloth diapering queries for its customers. Now over 75,000 parents strong, Tribe has grown and transformed into an authentic platform of organic reviews, honest feedback, and an interactive community. It has not only been a fundamental source of research and development but their positive word of mouth spreads awareness about cloth diapering thus contributing towards the sales as well. Over and above the products, to create value for our ever-growing community, Tribe is studded with a panel of experts who assist parents with all queries ranging from cloth diapering to breastfeeding to nutrition. SuperBottoms is aiming to grow the community to 1 Lakh parents by the end of this year.
About SuperBottoms
Founded in 2016 by Pallavi Utagi, SuperBottoms is an online-first sustainable brand of reusable cloth diapers and baby products focused on awareness and increased adoption of reusable cloth diapers in India besides the daily needs of babies & toddlers. Run by a core team of parents, 90% of whom are mothers, it’s trusted by 20 lakh+ parents. SuperBottoms UNO, its flagship product is an organic reusable diaper with the capability to stay dry all night. Made with pure cotton, it is very gentle and safe on the baby’s delicate skin. With one-size-fits-all functionality, it has a patent pending for its innovative buttoning system that enables the same diaper to be used for babies up to 3 years. A leader in the cloth diaper category in India, it’s also a bestseller on marketplaces like Amazon India.
Fashion
“Experience Luxury Comfort: Language Unveils Its Men’s Sneaker Collection”
LANGUAGE, the premier footwear brand, delightedly announces the release of its latest styles in the men’s footwear line, the stylish Lex Sneaker and the contemporary Rafe Sneaker. These sneakers are designed to seamlessly blend cutting-edge fashion with ultimate comfort, redefining casual footwear for the modern man.
Step into a new level of style with the Rafe and Lex sneakers, both offering a perfect blend of contemporary design and unmatched comfort. The Rafe sneaker features a lightweight build and fabric upper, ensuring both style and ease. Its removable footbed and cushioned collar provide a personalized fit, making it an excellent choice for those seeking modern flair with all-day comfort. Similarly, the Lex sneaker combines fashion-forward design with exceptional comfort. These trendy trainers, with their fabric upper and leather accents, offer a stylish edge that’s easy to wear. Perfect for casual outings, both the Rafe and Lex sneakers pair effortlessly with chinos or denim and a casual shirt, providing standout appearances that merge trendiness with comfort.
Designed for the modern, fashion-forward man, the Rafe and Lex sneakers combine contemporary design with impeccable style, enhancing your everyday look. Step into confidence with these shoes that perfectly balance fashion and functionality. Make a lasting impression and enhance your lifestyle with the latest footwear collection from LANGUAGE.
LANGUAGE – Exclusive brand outlets at Nungambakkam Chennai, Express Avenue Mall Chennai, Sarath City Capital Mall Hyderabad, Lulu Mall Kochi, Pavilion Mall Ludhiana, Bhupendra Road Patiala and Mall Road Bathinda . Language is also present in more than 250 multi-brand outlets across the country, at Viz., Metro Shoes, Mochi, Inc.5, Centro, Rocia, and Regal Shoes.
You can also shop the collection online at www.languageshoes.com and on www.amazon.in
Follow on Instagram at @language.shoes and Facebook https://www.facebook.com/language.shoes?mibextid=LQQJ4d for the latest updates!
Celebrities
Malaika Arora Dazzles in Archana Kochhar’s “Midnight Ebony” Collection at Delhi Fashion Show
Actress Malaika Arora dazzled on the runway in Delhi, illuminating designer Archana Kochhar’s showcase with her radiant presence. The event, headlined by Estetica Hair Magazine India, unveiled Kochhar’s latest collection, “Midnight Ebony.” The jewellery for the show was provided by Pyare Lal Jaggannath Saraf.
Inspired by the opulent glamour of handcrafted embroidery and the rich hue of black, the collection encapsulates the allure of Indian fashion with a contemporary twist. Each ensemble, dominated by the resplendent color of black, is adorned with intricate hand-embroidered sequins and exquisite stonework, creating a mesmerizing shimmer that captivated the audience.
Kochhar’s designs seamlessly blend traditional Indian craftsmanship with modern silhouettes, offering a luxurious yet wearable range of garments. From stylistic saris that exude elegance to contemporary lehengas that radiate sophistication, the collection caters to every woman’s desire for glamour and grandeur.
The spotlight of the show was undoubtedly Malaika Arora, whose ethereal grace and charisma brought each ensemble to life. Her effortless charm and poise perfectly complemented the exuberance of the collection, earning her accolades from fashion enthusiasts and critics alike.
Speaking about the collection, Archana Kochhar expressed her delight at showcasing her designs at the Shangri-La New Delhi. “Midnight Ebony is a celebration of nighttime shimmers and the relevant allure of Indo-Western silhouettes. I wanted to create a collection that embodies the spirit of today’s women, perfect for the nighttime shimmers and sangeet festivities,” said Kochhar.
With its blend of traditional craftsmanship, contemporary designs, and a touch of dark magic, Midnight Ebony by Archana Kochhar promises to be the go-to choice for fashion-forward women looking to make a statement. From red carpet events to wedding celebrations, each ensemble from this collection is designed to make every woman feel like a star
Entertainment
Isha Ambani Shines in Ivory Sabyasachi Lehenga at Brother Anant’s Wedding Reception
Isha Ambani made a stunning appearance at her brother Anant Ambani’s wedding reception, captivating everyone in an exquisite ivory Sabyasachi lehenga. Known for her impeccable style, Isha once again proved her fashion prowess by choosing this elegant outfit, making it a highlight of the grand event.
The ivory lehenga, designed by the renowned Sabyasachi Mukherjee, featured intricate embroidery and delicate embellishments, showcasing the designer’s signature craftsmanship. The ensemble was complemented by a matching blouse and a sheer dupatta, adding to the ethereal charm of the attire. Isha accessorized her look with statement jewelry, including a choker necklace and earrings, perfectly balancing traditional aesthetics with contemporary elegance.
Isha’s choice of the ivory lehenga not only underscored her sophisticated taste but also highlighted the ongoing trend of neutral and pastel shades in wedding fashion. Her appearance at the reception was a testament to her status as a fashion icon, inspiring many with her graceful and stylish presence.
The wedding reception itself was a star-studded affair, attended by numerous celebrities, business magnates, and notable figures from various industries. Despite the glittering guest list, Isha’s outfit stood out, drawing admiration and praise from all quarters.
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