Expanding retail footprint with 5 strategic kiosks launched in locations across the country

●       Aiming for a revenue of INR 300 crore in FY 2025

National, 15.01.25: Colors Queen, a homegrown Indian beauty brand established in 2014, proudly celebrates a decade of redefining affordable luxury. The brand has become a household name with a diverse range of makeup, skincare, hair, and nail products. With a strong e-commerce presence on leading platforms, Colors Queen has successfully catered to a wide audience, blending accessibility with convenience. To commemorate this milestone, the brand has now expanded into the retail sector, launching five exclusive kiosks in strategic locations across India.

The newly unveiled kiosks, located in Z-Square Mall (Kanpur), Celebration Mall (Udaipur), Lulu Mall (Lucknow), Pacific Mall (Ghaziabad), and Pacific Mall (Delhi NSP), aim to offer customers a more interactive and personalized shopping experience. These kiosks serve as a significant step forward in the brand’s mission to make premium beauty products accessible to all, enhancing both visibility and engagement with its audience.

Commenting on this retail expansion, Mr. Dilip Motwani, co-founder of Colors Queen, said, “Our retail entry represents a crucial step in our evolution as a brand. These kiosks reflect our vision of bringing premium-quality beauty products within easy reach of customers while delivering a curated and immersive shopping experience. This is just the beginning of our journey into retail, and we look forward to deepening our connection with our customers through such initiatives.”

Since its inception, Colors Queen has operated with a hybrid business model that boasts an extensive presence across 63,000 counter outlets in 300 cities, helping the brand reach millions of customers nationwide. Over the last two years, the company has witnessed exponential growth, with revenues increasing nearly sixfold—from INR 9.2 crore in 2014 to an impressive INR 200 crore in 2023. With an aim to close INR 300 crore by FY 2025, the brand’s expansion into retail is a strategic move to fuel its growth trajectory.

Highlighting this milestone, Mr. Nitin Panjwani, co-founder of Colors Queen, shared, “Our journey over the past decade has been one of passion, resilience, and unwavering commitment to making quality beauty accessible for everyone. From a modest beginning with a single product line to becoming a trusted name in beauty, this milestone is a testament to the trust and love of our customers. With the launch of these kiosks, we are reinforcing our promise to provide affordable luxury while bringing the Colors Queen experience closer to our audience.”

Colors Queen takes pride in its robust presence across both offline and online channels. In the e-commerce space, the brand is available on leading platforms such as Amazon, Nykaa, Flipkart, Myntra, and Purplle, along with its own consumer-friendly D2C website. This dual-channel approach has enabled Colors Queen to cater to a wide spectrum of customers, ensuring accessibility and convenience.

Reflecting on the brand’s e-commerce success, Chetna Kochar, AGM E-commerce, Colors Queen, said, “We have been witnessing consistent growth through our strong e-commerce presence and have seen 37% of our customers returning for repeat purchases. Now, to continue with the momentum, we are thrilled to expand into the retail space, bringing the Colors Queen experience closer to our customers. This reflects the trust and appeal our brand has been able to build over the years.”

As Colors Queen celebrates its 10th anniversary, it remains committed to making beauty accessible, innovating to meet diverse needs with quality products. Built on inclusivity, affordability, and trust, the brand is set to strengthen its leadership in India’s beauty industry.

September 27, 2024 – The Face Shop, a global leader in Korean skincare, hosted its first ever K
Glow Edit event on the 25th of September, at Olive Bar & Kitchen, Bandra, Mumbai, with brand ambassador Khushi Kapoor gracing the occasion. The exclusive event showcased the brand’s best-sellers and core values of clean beauty, with a special focus on the recently launched versatile Vitamin Lip Sleeping Mask.

Khushi Kapoor, The Face Shop’s India Brand Ambassador, was the highlight of the afternoon,
sharing her love for the brand’s products and Korean beauty rituals. Khushi, a known advocate
of clean beauty, took part in several interactive sessions, revealing her go-to skincare staples,
including the newly launched Vitamin Lip Sleeping Mask. “I’m thrilled to be part of The Face
Shop family,” Khushi shared. “Korean beauty has always fascinated me with its focus on clean,
natural ingredients and a holistic approach to skincare. What I love about The Face Shop is their clean beauty promise and products that blend nature with cutting-edge science, giving skin exactly what it needs. My personal favorites are Rice Water Bright Cleansing Foam, and The Therapy Vegan Moisturizing Sun Serum. They leave the skin feeling fresh, hydrated, and
glowing.”

”The K-Glow Edit event exemplified this philosophy, offering an interactive experience that
showcased the brand’s bestsellers and highlighted its commitment to harnessing the finest
natural ingredients and cutting-edge technology.
The event brought together popular influencers and media personalities who enjoyed
participating in a range of exciting activities focused on skincare and beauty. Guests also
enjoyed engaging sessions, like a fun orange charm-making activity, celebrating the citrusy
essence of the Vitamin Lip Sleeping Mask.
The Vitamin Lip Sleeping Mask, the star product of the evening, was unveiled in a lively
demonstration led by Khushi Kapoor. Infused with Vitamin C and other potent ingredients, the lip mask promises to moisturizes & brightens, lips overnight, making it an instant favorite for
achieving a radiant pout.
Commenting on the featured lip mask Khushi said “The Vitamin Lip Mask is a total
game-changer! It is power packed with effective ingredients that make it stand out. Plus, to top all of this, it has this refreshing orange scent that I adore. It’s like a little burst of sunshine for your lips! The buttery texture is perfect as a lip balm, and it’s so travel-friendly that I can take it anywhere. It is like saying goodbye to dry lips. Guests left the K-Glow Edit event with a deeper understanding of The Face Shop’s commitment to clean beauty, and the unique intersection of nature and science that defines their skincare offerings.
About The Face Shop:
At The Face Shop, we believe in the philosophy of clean beauty, crafting high-performance
products that harness the power of nature and science. Our skincare products are meticulously
crafted with the finest natural ingredients, their powers amplified by cutting-edge technology to deliver healthy, radiant skin you love. Since 2003, The Face Shop has been at the forefront of
Korean skincare innovation. Our commitment to clean, nature-inspired formulas backed by
rigorous scientific research has positioned us as the #1 K-beauty brand worldwide. With over
3000 stores in 35 countries, we share the secrets of naturally beautiful skin with a global
community. Experience the difference with The Face Shop – where nature and science meet to
create beautiful, healthy skin. Discover the power of clean beauty with The Face Shop, where nature and science work hand-in-hand.
For more information, visit The Face Shop and stay updated with the latest skincare innovations.

July 2024: Baby Forest Ayurveda, a leading name in ayurvedic baby care, has launched its newest store in DLF Mall of India, Noida, Uttar Pradesh.
Founded in 2022, Baby Forest brings out the best of nature by offering products made up of all-natural ingredients. The brand wishes for every baby to enjoy the benefits of a forest, where Ayurveda was born and where natural, organic nourishing solutions reside.

Located in the heart of Noida, the new store provides an immersive experience where customers can explore a diverse range of products designed to bring the best of wholesome wellness for your baby. From gentle skin care essentials to organic clothing, each product is crafted using age-old ayurvedic formulations and thoughtfully displayed with informative details. Knowledgeable staff members are on hand to offer guidance and address queries, providing a personalised shopping experience.

The store’s ambience characterised by earthy tones and textures reflects the brand’s commitment to blending luxury, sustainability, and traditional Indian wellness practices.
Holistic Baby Care on Display: The store showcases the brand’s comprehensive range of baby care products, all meticulously crafted using Ayurvedic principles and natural ingredients. From gentle washes, nourishing hair oils, hydrating face cream, ayurvedic face wash to massage oils and specially designed BPA FREE patented feeding bottle, each item is imbued with the transformative power of Ayurveda.

A Journey of Discovery: The store layout is designed to guide customers on a journey of discovery.
Informative displays highlight the benefits of each product, allowing parents to make informed choices that align with their child’s unique needs and Ayurvedic principles. Knowledgeable staff is also available to answer questions and provide expert guidance.
More Than Just Products: Baby Forest’s flagship store goes beyond simply selling products like bath ritual collection, everyday essentials, organic clothing, It also offers a captivating educational experience.

Visitors can learn about the rich history and philosophy of Ayurveda, gaining a deeper appreciation for these time-honored practices. This holistic approach sets Baby Forest apart, empowering parents to embrace the power of Ayurveda in their child’s well-being.
A Haven for Wellness: The flagship store marks Baby Forest’s commitment to providing an
exceptional customer experience. Here, luxury meets sustainability and ancient wisdom to create a have of holistic well-being for babies. The store serves as an invitation for parents to embark on a transformative journey, seamlessly integrating Ayurveda into the fabric of their baby’s care.
The founder of Baby Forest said, ‘We are thrilled to open our new store in Noida, bringing the essence of Ayurveda closer to families. Our goal is to create a sanctuary where every product embodies the purity of nature, ensuring that each baby receives the gentlest care possible.’
Their offerings are; Made with natural ingredients, Authentic Ayurvedic Formulations, Paraben and Sulphate free, Cruelty Free, Derma Safe and Handcrafted in India. Baby Forest Ayurveda invites you to discover a sanctuary of natural goodness that celebrates every baby’s journey with tenderness and care.
Address: Baby Forest, E-449, 3rd Floor, DLF Mall of India, Sector-18, Noida, Uttar Pradesh 201301
Website: https://www.babyforest.in/
Instagram: https://www.instagram.com/babyforestayurveda/?hl=en