kindlife, young India’s favourite global beauty and wellness platform, is thrilled to announce the exclusive launch of Frudia, the hyped South Korean skincare brand, into the Indian market. This collaboration furthers kindlife’s commitment to bringing globally acclaimed beauty innovations to Indian consumers, further enriching the K-beauty landscape in the country.

Frudia, a name derived from ‘fruit’ and the Greek word ‘dia’ meaning ‘by’ or ‘of’, embodies the brand’s philosophy of harnessing the natural benefits of fruits to nurture the skin. With over 30 years of dedicated research, Frudia has perfected the R VITA W™ process—a low-temperature extraction method that preserves the vital nutrients of fruits, ensuring maximum efficacy in skincare formulations. 

Radhika Ghai, Founder & CEO of kindlife, expressed enthusiasm about the partnership:

“We are excited to introduce Frudia to the Indian market. Frudia is the OG fruit-based skincare brand and aligns perfectly with our philosophy of making high-quality Korean beauty brands accessible to young Indian consumers.”

Frudia offers a diverse range of products tailored to various skin concerns, each formulated with high concentrations of fruit extracts. For instance, the Blueberry Hydrating line leverages the antioxidant properties of blueberries to deliver deep hydration, while the Green Grape Pore Control line uses tannic acid from green grapes to balance moisture and minimize pores.

“Gen Zillennials want innovative, highly effective products and brands that are trending. As the ultimate destination for young consumers, we’re thrilled to revolutionize their beauty game by bringing them authentic and the freshest Korean beauty,” she adds.

Frudia Citrus Brightening Cream

Hydrate, brighten, and nourish your skin in one creamy scoop with this luxurious formula. Infused with citrus extracts, it helps fade dark spots and boost radiance, while melting effortlessly into the skin for deep hydration without a greasy feel. Packed with hardworking antioxidants, it protects and refreshes, leaving your skin glowing, smooth, and perfectly prepped as the final step in your AM or PM routine.

Price: INR 1999/-

Availability: https://www.kindlife.in/product-63914/ 

Frudia Blueberry Hydrating Honey Lip Balm

Indulge your lips with this luscious balm, packed with nourishing blueberry extract and honey. It deeply moisturizes chapped lips and protects against dryness, melting on contact to soften and replenish. With each swipe, it leaves your lips looking smooth, plump, and healthy—perfect for daily use or as an overnight repair treatment. Get sweet, juicy lips in one effortless swipe.

Price: INR 549/-

Availability: https://www.kindlife.in/product-63942/ 

Frudia Green Grape Pore Control Serum

This pore-refining serum delivers lightweight hydration without the heaviness, making it perfect for oily or congested skin. Formulated with green grape extract and tannins, it works to tighten pores, regulate excess oil, and calm redness. Its fast-absorbing texture layers beautifully under other products while helping to smooth rough skin for a clearer, more balanced complexion. Ideal for daily use, it leaves your skin looking clean, refreshed, and refined.

Price: INR 1799/-

Availability:https://www.kindlife.in/product-63918/ 

In 3 years, kindlife has rapidly grown to over 1,000 brands and a community of 2.5 million. As the Hallyu wave continues to influence beauty trends in India, the platform remains at the forefront of this movement, bridging the gap between global beauty brands and local consumers. By introducing Frudia, kindlife not only expands its curated portfolio but also reinforces its commitment to building a community that celebrates beauty, self-care, and wellness. 

About kindlife:

At kindlife, our vision is to build a world where self-care is an everyday essential. By curating the best Korean and Japanese brands, we’re bringing a fresh perspective to India’s health, beauty and wellness landscape. We’re on a mission to revolutionise the beauty experience by enabling these global brands to tap into the immense potential of India’s 700 million Gen Zillennial beauty consumers. Our passionate community of 2.5 Million is at the forefront of shopping, learning, and sharing. It’s our kind of life, after all. 

Website: kindlife.in 

IG: @kindlife

From the flapper girls of the 1920s to today’s bold icons, beauty has never been just about aesthetics but about confidence, self-expression, and power. This Women’s Day, Juice Cosmetics takes a step back in time with a journey of lipstick trends that defined every era. It captures iconic beauty moments—bold red lips in the roaring twenties, the glossy nudes and deep browns of the ’90s power era—because every decade had its moment, and so do you. Whether you’re about vintage glam, boho free-spiritedness, or ultra-modern sleekness, Juice has a shade that lets you own your look, your way.

It’s not just lipstick—it’s a declaration that bridges generations, with women from each era standing united, flaunting their Juice colours with the statement: Regardless of the era, beauty has always been about confidence, and Juice Cosmetics is here to celebrate YOU. At its heart lies #MadeInIndiaMadeForYou, Juice Cosmetics develops high-performance, super-safe products designed for the contemporary woman who leads, inspires, and redefines beauty on her own terms.

So, this Women’s Day, let us celebrate. No rules, no boundaries—just you, your strength, and a lipstick that can talk your language.

Follow the movement on Instagram, because beauty isn’t just about trends—it’s about owning your moment, then and now.

Instagram: Juice Cosmetics

Website: Juice Cosmetics

A healthy microbiome in your gut (the collection of beneficial and negative bacteria that reside in your digestive tract) is vital to ensure the best health.

Why Gut Health Matters

1. Improved digestion: A healthy gut assists in breaking down food and absorbing nutrients more efficiently.
2. Greater Immunity More than 70 percent of our immune system is located in the digestive tract, making it crucial for protection against illness.
3. Better mental health The gut-brain link can affect mood, stress levels, and cognitive functioning.
4. Weight management: A healthy gut microbiome may aid in metabolism and help reduce cravings.
5. Reduction of Inflammation Gut health issues is associated with chronic illnesses such as IBS as well as diabetes, as well as heart diseases.
6. Healthy Skin Gut health can influence skin conditions like acne and eczema, as well as a condition known as psoriasis.

Signs of an Unhealthy Gut

• Gastric issues and frequent bloating
• Diarrhea or constipation
• Food intolerances
• Fatigue and low energy
• A lot of infections and weakening of the immune system
• Anxiety, mood swings, or depression
• Skin problems (acne or rosacea), eczema or acne)

Tips to Improve Gut Health

1. Eat a Fiber-Rich Diet

• Include fruits and veggies, whole grains, and legumes to aid in healthy digestion.
• Prebiotic foods such as garlic, onions, bananas, and asparagus help nourish healthy gut bacteria.

2. Consume Probiotic-Rich Foods

• Kimchi, kimchi, yogurt, kefir sauerkraut, miso, and kombucha all provide beneficial live bacterial cultures.

3. Stay Hydrated

• Drinking enough water can aid digestion and improve gut function.

4. Limit Processed Foods and Sugar

• In excess, artificial additives and sugars can encourage the growth of harmful bacteria.

5. Manage Stress

• Chronic stress has a negative impact on digestion; try yoga, meditation, deep breathing, and exercise.

6. Get Enough Sleep

• A lack of sleep can disrupt the gut bacteria and can cause digestive problems. Try to get 7 to 9 hours each night.

7. Avoid Overuse of Antibiotics

• Antibiotics may destroy beneficial bacteria. Only apply them when necessary, and then take probiotics following the use.

8. Stay Active

• Regular physical exercise helps with digestion and improves the health of the microbiome of the gut.

9. Consider Supplements

• If required, you need supplements with digestive enzymes or probiotics following consultation with a healthcare expert.

10. Chew Food Properly

• Digestion begins at the mouth; therefore, eating well eases the burden on the stomach.

Final Thoughts

The health of your gut is essential for overall well-being. Through a balanced diet, reducing stress levels as well as staying hydrated, and avoiding harmful substances, you can improve your digestion system and increase your overall health.