Lifestyle
Spinny extends it’s Go Far campaign this festive season with PV Sindhu

‘Go Far, to come together’ is all about the uninhibited spirit of celebrations in India, of keeping traditions alive.
Spinny, a full-stack used car buying and selling platform in India celebrates the spirit of the festive season with PV Sindhu, an extension of the ‘Go Far’ campaign, released earlier this year. The campaign featured strategic investor Sachin Tendulkar and his first car recreated by Spinny and was successfully received and appreciated.

‘Go Far, to come together’ features Spinny’s squad captain PV Sindhu and celebrates the quintessential Indian family, the quintessential Indian celebration. A bit of chaos, a lot of love.
The multigenerational communication piece is an homage to keeping traditions alive, albeit tweaking them for 2022. Spinny captures this through a celebratory road trip to Sindhu’s heritage home, with her big family whilst touching upon the little moments that make getting together extra special.
The Founder & CEO of Spinny, Niraj Singh, said, Go Far, to come together is about how celebrations can bring people even closer. Especially since it might be the first time since the pandemic that people are celebrating a little uninhibitedly. This film with PV Sindhu is a true expression of how in spite of our busy lives, it’s during this time of the year, that everyone makes an extra effort to come together. This season is even more special and we’re humbled that Spinny is playing a part in many such moments.
“At Spinny, we go far, we go that extra mile for each customer. A car is a special purchase for a home and our endeavor is to make it extra special for each of our customers.”, he added.
Speaking about the campaign, PV Sindhu said, The campaign evokes a warm and nostalgic memory of enjoying festivals with family and friends. To me, it is of the utmost importance. “Going Far” to me means putting in the effort to spend quality time with the people that matter – that has been a priority.
We are a big family and the film is a representation of how our celebrations are. Amid the chaos of traveling together, there’s real joy, you get to know so much more about what’s happening in everyone’s lives which doesn’t come through everyone’s usual busy lives. This film will remain a bit personal for me, including playing badminton in the rain for the first time 🙂
The campaign will run on digital platforms along with a strong presence across the T20 world cup, TV and social media.
About Spinny-
Founded in 2015, Spinny is a used car retailing platform that aims to bring about transparency and convenience in the car buying and selling process in India. Spinny operates across the entire value chain of used cars, embedding superior technology and processes to deliver a premium experience to customers. As a testimony of Spinny’s commitment to transparency and quality, every car on the Spinny platform comes with a 200-point inspection checklist, 5-day no questions asked money-back guarantee and 1-year after-sales warranty. Spinny has 55 car hubs and is operational in 22 cities, including Delhi, Gurugram, Noida, Bangalore, Mumbai, Pune, Hyderabad, Chennai, Kolkata, Ahmedabad, Lucknow, Jaipur, Chandigarh, and Indore, among others. Last year, Indian cricket legend Sachin Tendulkar partnered with Spinny as a strategic investor and a lead brand ambassador. Sports icon, PV Sindhu, a believer and customer of Spinny, is also a part of the series of marketing initiatives focused on realizing the aspirations of a billion car dreams.
For more information visit: https://www.spinny.com/
Lifestyle
Stax Living Unveils the Parallax – Where Storage Turns into a Hypnotic Sculpture

New Delhi, Oct 2025: Mumbai-based luxury furniture brand Stax Living, renowned for its timeless craftsmanship and globally inspired aesthetic, has unveiled the Parallax – a sideboard that blurs the line between utility and illusion, transforming everyday storage into a mesmerizing work of art.

The Parallax sideboard is a design marvel and a visual symphony that plays with depth and perception. The bold, graphic grid on its surface appears to recede infinitely into space, turning a functional piece into a hypnotic sculpture. Its sleek black lacquer surface has been traced with fine ivory lines to form a grid, creating a captivating optical illusion, a clever interplay of geometry and light that draws the eye and holds it in wonder.
Behind this striking visual narrative lies quiet utility. The Parallax offers ample storage, concealed behind clean, hand-free doors that preserve its minimalist purity. Every line and every detail is meticulously considered, balancing bold artistry with everyday practicality.
The Parallax is a definite conversation starter, and a statement of design innovation, where craftsmanship meets imagination, and function transforms into art.
About Stax Living
Stax Living is where craftsmanship meets timeless design. Founded by Ashok and Manasvi Pillai, the brand marries technical precision with a unique artistic vision to create furniture that transcends function and becomes a legacy. Each piece is crafted with intention – brass that ages into a rich patina, marble and hardwoods combined in flawless harmony, forms sculpted with restraint, yet full of presence. Their flagship store in Worli, Mumbai, embodies this philosophy, offering an immersive experience of enduring beauty and proportion. Rooted in India, yet resonating globally, Stax Living creates heirlooms for modern living, objects designed not for seasons, but for generations.
Lifestyle
Stax Living Unveils the Bold & Sculptural Sienna Chair

New Delhi, Oct 2025: Mumbai-based luxury furniture brand Stax Living, renowned for its timeless craftsmanship and globally inspired aesthetic, has unveiled the Sienna Chair – a sculptural accent piece that embodies both high style and cocoon-like comfort.

The Sienna is a statement in design and proportion. Dressed in rich terracotta velvet, its fluid contours lend a sense of warmth and sophistication to any interior. The chair’s sculptural silhouette flows effortlessly from a grounded pedestal base into a gently enveloping backrest, achieving a seamless harmony between form, feeling and function.

The subtle inward curve of the seat creates a natural cocoon, an inviting embrace that provides comfort without compromise. Designed to be both visually striking and deeply relaxing, the Sienna brings an artful softness to modern spaces.
Perfect for living rooms, reading nooks, bedrooms, or any corner that calls for calm indulgence, the Sienna Chair transforms its surroundings with quiet confidence. It is practical, as well as poetic, and stands as a bold expression of contemporary luxury.
About Stax Living
Stax Living is where craftsmanship meets timeless design. Founded by Ashok and Manasvi Pillai, the brand marries technical precision with a unique artistic vision to create furniture that transcends function and becomes a legacy. Each piece is crafted with intention – brass that ages into a rich patina, marble and hardwoods combined in flawless harmony, forms sculpted with restraint, yet full of presence. Their flagship store in Worli, Mumbai, embodies this philosophy, offering an immersive experience of enduring beauty and proportion. Rooted in India, yet resonating globally, Stax Living creates heirlooms for modern living, objects designed not for seasons, but for generations.
Art
Oorjaa Introduces the Goldenrod Floor Lamp — A Luminous Ode to Nature

Oorjaa, celebrated for its commitment to conscious design and sustainable artistry, unveils its latest sculptural lighting piece — the Goldenrod Floor Lamp. True to the brand’s ethos of fusing craftsmanship, materiality, and emotion, this piece illuminates spaces with a soft, organic glow that captures the essence of mindful living.


Inspired by the delicate form of the goldenrod gall seed pod, the Goldenrod Floor Lamp extends gracefully from floor to ceiling, embodying fluidity and natural rhythm. Each curve of its form evokes the quiet elegance of nature’s patterns, while the warm amber light it radiates creates an enveloping sense of calm — perfect for winter evenings. Crafted entirely from crushed banana plant fibre paper, its texture mirrors the raw beauty of the natural world. Resting on a reclaimed wooden base, the lamp celebrates imperfections — the creases, veins, and grain — that tell a story of origin and earth. The sculptural silhouette, glowing from within, becomes both an art form and a source of gentle warmth, inviting a connection between nature and the human spirit.
The Goldenrod Floor Lamp transcends the idea of conventional lighting. Its grounding presence and poetic design make it an ideal addition to both residential and hospitality spaces. In homes, it finds harmony in living rooms, reading corners, or bedrooms, infusing each space with meditative warmth. Within boutique hotels, wellness retreats, or art-centric lobbies, it transforms atmospheres into sanctuaries of light and texture. Wherever it stands, the lamp adds a touch of organic sophistication — a sculptural statement that softly commands attention while nurturing stillness and reflection.
With the Goldenrod Floor Lamp, Oorjaa once again redefines illumination — not merely as light, but as a living expression of nature, craft, and quiet luxury.
About Oorjaa
Oorjaa is a Bangalore-based lighting design studio that reimagines the role of light through the lens of sustainability, craftsmanship, and material innovation. Oorjaa as a brand, emerged from a papermaking and lighting design studio that Jenny Pinto started in 1998. Today, the studio has grown into a collective of over 60 artisans and designers who explore the artistic and architectural possibilities of materials like banana fiber, lokta paper, upcycled cork, quarry dust, water hyacinth, and lantana—an invasive species reimagined as a creative resource.
Every Oorjaa creation tells a story of conscious design. Whether it’s a sculptural lamp for a private residence or a large-scale installation for public spaces like Bengaluru International Airport’s Terminal 2, the brand’s work blends tactile beauty with technical ingenuity. At its core, Oorjaa is about crafting with care for the future, giving form to light while honoring the cycles of the earth.
Availability:
Bangalore
128, 1st Main Rd, Paramahansa Yogananda Rd, Stage 2, Bengaluru, Karnataka 560008 (our flagship store)
25, Lavelle Road, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560001
Hyderabad
885, Rd No. 45, Masthan Nagar, CBI Colony, Jubilee Hills, Hyderabad, Telangana 500033
Chennai
Amethyst, 28, Whites Rd, Royapettah, Chennai, Tamil Nadu 600014
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