Events
SMFG India Credit Sets Guinness World Record for Largest Cattle Welfare Lesson Across Multiple Venues during Pashu Vikas Day

SMFG India Credit has made history by achieving a Guinness World Record for the ‘Largest Cattle Welfare Lesson (Multiple Venues)’ with 517 participants across 6 venues in India. This milestone was accomplished as part of the company’s 7th edition of Pashu Vikas Day (PVD), the largest one-day cattle care camps across the country. These camps were simultaneouslyheld in 500 locations across 16 states, benefiting around 1,90,000 beneficiaries (1,50,000 cattle and 40,000 cattle owners).

In India, approximately 65-70% of the rural population relies on agriculture or agriculture-related activities for their livelihood. Hence, cattle and livestock play a crucial role in their livelihood generation activities and financial wellbeing. Recognizing this unbreakable bond, SMFG India Credit celebrated the 7th edition of Pashu Vikas Day under the theme ‘Mera Pashu Mera Parivar,’ reinforcing the importance of livestock in the lives of these rural families.
The annual PVD event also saw active participation of more than 6,000 employees, reinforcing the company’s commitment to rural welfare.
Mr. Shantanu Mitra, Chief Executive Officer and Managing Director of SMFG India Credit, said, “At SMFG India Credit, we remain steadfast in our commitment to championing social initiatives that create a meaningful impact. With a strong Pan-India presence of 1000+ branches, our primary focus is on Tier-2+ locations, with nearly 90% of our branches strategically positioned in these regions. In fact, over the last two years, we have added around 300 branches, all located in Tier-2+ geographies. Our goal is to drive financial inclusion by providing the right products and financial solutions, enabling us to serve communities at every stage of their life cycle.
I would also like to extend my heartfelt congratulations to each of our dedicated employees for their outstanding commitment and hard work in achieving the Guinness World Record for the Largest Cattle Welfare Lesson across multiple venues. It is truly heartening to see that this year’s Pashu Vikas Day not only surpassed expectations in cattle care, but also introduced specialized knowledge sessions across multiple venues in India, which earned us the Guinness World Record.”
Mr. Swaminathan Subramanian, Chief Operating Officer of SMFG India Credit, said, “The recognition received from Guinness World Records for holding largest cattle welfare lesson across multiple venues is a proud and defining moment for each and every one at SMFG India Credit. As a company, we have etched our name in the history books on an international level, and it gives us the belief to continue working towards uplifting the communities we serve at large through innovative and sustainable socio-economic initiatives. Setting a world record on Guinness World Records also reaffirms our dedication to rural welfare and motivates us to continue empowering communities by providing financial access through our financial solutions across their life-cycle.”
Building on its rich legacy of achieving world records, Pashu Vikas Day has previously been recognized by the World Records Union, Limca Book of Records, Best of India Records and World Book of Records for hosting the largest cattle care camps organised in a single day.
About SMFG India Credit Co. Ltd. (Formerly Fullerton India Credit Co. Ltd.)
SMFG India Credit Co. Ltd. (Formerly Fullerton India Credit Co. Ltd.), a leading NBFC – Investment and Credit Company (NBFC-ICC) registered with the Reserve Bank of India and a wholly owned subsidiary of SMFG, has been operating in India since 2007. Together with its subsidiary, SMFG India Home Finance Co. Ltd. (Formerly Fullerton India Home Finance Co. Ltd.) also known as SMFG Grihashakti, the company has established a pan-India presence, across 670+ towns and 70,000+ villages through 1000 branches and 25,000+ employees offering lending products to underserved & unserved retail and small business borrowers. By doing so, it has introduced people to formal credit. SMFG India Credit along with SMFG Grihashakti offers a comprehensive range of lending solutions, including SME financing, commercial vehicle and two-wheeler loans, home loans, home improvement loans, loans against property and shares, personal loans, and rural livelihood advancement loans etc.
About Sumitomo Mitsui Financial Group (SMFG)
SMFG is one of the largest global banking and financial service groups, offering a diverse range of financial services including commercial banking, leasing, securities and consumer finance and is headquartered in Japan. SMFG is listed on the Tokyo and New York (via ADR) Stock Exchanges and has a market capitalization of approximately US$93.5 billion (as of 31th December 2024). SMFG is one of the global systemically important banks (G-SIBs) and has high credit ratings of A1 by Moody’s Investors Service and A- by Standard & Poor’s.
Events
📰 Letters to My Brother: Why Rakhi Is More Than Just a Thread

As the fragrance of fresh marigolds lingers in the air and sweet boxes line store shelves, a As the fragrance of fresh marigolds lingers in the air and sweet boxes line store shelves, a familiar warmth returns with Rakshabandhan—a festival that may appear simple on the surface, but carries centuries of emotion, memory, and sibling love in its essence.
In this feature, we explore the spirit of Rakhi not through rituals or shopping guides, but through a personal lens—a heartfelt letter that echoes the feelings of countless sisters across India and beyond.
✉️ A Letter to My Brother
Dear Brother,
Rakhi is almost here. And as I carefully pick a Rakhi thread from a dozen designs, I realize this isn’t just a thread—it’s our story, tied year after year.
This thread holds more than a promise of protection. It holds your laughter when I cried over silly things. It holds your silent encouragement during my exams, your confidence in me when I doubted myself. It holds the little fights, the midnight snacks we shared, the childhood games we never really grew out of.
When we were younger, Rakhi meant sweets, gifts, and photos. But growing up has taught me that it’s much more—it’s an anchor that reminds me we’re never alone, even in the chaos of adulthood.
I still remember the first Rakhi I made by hand, and how you wore it proudly, even when the glitter kept falling off. Today, life is faster, distances longer, and time shorter—but every Rakhi brings us back home, even if just in spirit.
This Rakshabandhan, I want to say thank you—not just for the big gestures, but for the little things: for being my first friend, my rival, my protector, and sometimes, even my secret keeper.
More than tradition, Rakhi is a celebration of the unspoken love, the shared memories, and the quiet strength that siblings give each other without ever needing to ask.
So when I tie that thread this year, know that I’m tying our entire journey, one loop at a time.
With all my love,
Your Sister
🎀 Beyond the Thread: What Rakhi Represents Today
In modern times, Rakshabandhan has evolved beyond gender roles and rituals. It is now a celebration of siblinghood in its truest form—built on equality, understanding, and mutual support. Sisters are protectors, too, and brothers are emotionally open. The festival is no longer about who protects whom, but how we stand by each other.
As families become global, Rakhi has become a beautiful way to reconnect, even across borders—whether through a digital letter, a video call, or a couriered thread carrying love across oceans.
🧵 Conclusion: A Bond That Time Cannot Unravel
Rakhi is, and always will be, more than just a thread. It’s tradition, yes—but it’s also transformation. It’s a memory, but also a promise for the future. It’s childhood, and it’s growth.
In every letter, every thread, and every smile exchanged on Rakshabandhan, lives the most timeless bond of all—a sibling’s love.
Events
PNB Housing Finance Expands Healthcare Access for Underprivileged Communities in association with Wockhardt Foundation

- Inaugurates Mobile Medical Units across 4 metropolitan construction sites and slums to benefit over 1 lakh urban workers
19th May 2025: PNB Housing Finance, one of India’s leading housing finance companies, through its CSR arm Pehel Foundation, announced the launch of the second phase of its Mobile Medical Unit (MMU) Program in partnership with Wockhardt Foundation. The program is aimed at improving primary healthcare access for construction workers and underprivileged communities across key regions of Delhi, Mumbai, Chennai and Ahmedabad, providing doorstep medical services to them.

The program is designed to address the lack of accessible and affordable healthcare services near construction sites and slum areas. Construction workers and their families often forego basic medical treatment due to high commute costs, long queues at hospitals, or fear of wage loss from time away. PNB Housing Finance and Wockhardt Foundation have joined hands to bridge this gap and offer a sustainable solution by bringing primary and preventive care directly to them.
Speaking on the launch, Mr. Girish Kousgi, MD & CEO of PNB Housing Finance said, “Healthcare is a basic right, yet access remains a privilege for many. At PNB Housing Finance, we believe that development must be inclusive, and that means addressing real needs where they exist – on the ground, at construction sites, in underserved neighborhoods. Our Mobile Medical Unit Program in association with Wockhardt Foundation aims to reduce the financial and physical barriers that prevent thousands of underserved families from seeking primary medical care. This is not just about treatment – it’s about creating awareness and promoting long-term well-being amongst the masses.”
Mr. Denis Varghese, Director- Wockhardt Foundation, added, “This collaboration with PNB Housing Finance gives us an opportunity to bring healthcare to those who need it the most – right inside the communities. With over 93,000 lives touched in Phase 1, this next chapter will further expand our reach to over one lakh individuals—a meaningful step toward bridging the healthcare gap. By bringing healthcare to the underserved, we will continue to empower communities to take charge of their health.”
Each mobile unit is staffed with 3 members – an MBBS doctor, pharmacist and licensed driver. The medical vans will offer essential services including general check-ups, treatment for common ailments, diabetes and hypertension management, and referrals for advanced treatment. In addition, the MMUs will continue to conduct health education and hygiene awareness sessions, and promote access to government healthcare schemes, further empowering these communities with knowledge and preventive practices.
The initiative builds on the success of Phase 1, where four MMUs served thousands of beneficiaries, majority of whom were from the construction worker community. With this second phase, PNB Housing Finance reaffirms its commitment to inclusive community development and sustainable urban progress – where nobody is left behind in the journey towards better health and well-being.
About PNB Housing Finance Limited
PNB Housing Finance Limited (NSE: PNBHOUSING, BSE: 540173) is promoted by Punjab National Bank and is a registered Housing Finance Company with National Housing Bank (NHB). The Company was listed on the Indian stock exchanges on 07 November 2016. The Company’s asset base comprises retail loans and corporate loans. The retail business focuses on organized mass housing segment financing for the acquisition or construction of houses. In addition, it also provides loans against properties and loans for the purchase & construction of non-residential premises. Corporate loans are mainly to developers for the construction of residential/commercial properties, corporate term loans and lease rental discounting. PNB Housing Finance is a deposit-taking Housing Finance Company.
Events
Sustainable Wellness – Embracing Eco-Friendly Health Practices

Incorporating sustainability into wellness initiatives provides long-term benefits for employees and the planet. Whether it’s switching to refillable beauty products or using energy-efficient lighting in fitness facilities, these changes can make a significant difference. Additionally, embracing more natural forms of exercise such as hiking or biking can reduce the use of resources while promoting a healthy mind and body.
Educating about sustainability also helps employees understand the interconnectedness of different aspects of well-being. For example, thriving involves the individual’s relationship with nature and can be measured by an ecological footprint. A more holistic approach to well-being also considers the relationships between a company and its employees, which can be measured by a social return on investment (SROI).
By incorporating sustainability into wellness programs, businesses can promote healthier lifestyles in an environmentally friendly way. These programs can help employees make better choices about the food they eat and the fitness equipment they buy, as well as how they use water and electricity at home. This approach is especially important as global temperatures rise, and people need to be more conscious of the impact their daily actions have on the environment.
Increasingly, people are looking for ways to combine wellness and sustainability by choosing eco-friendly products and services. For example, more people are seeking outdoor activities such as yoga and mindfulness meditation that allow them to connect with nature and relax. They may also opt for organic and all-natural skincare and makeup products, as these are kinder to the environment than their synthetic counterparts.
Companies that embrace wellness and sustainability can improve employee retention and attract candidates who value corporate responsibility. They can also develop more cost-effective strategies that deliver a stronger ROI by leveraging digital tools to reduce the need for physical resources.
In addition, incorporating environmental considerations into wellness programs can help companies meet regulatory compliance requirements and create a more positive workplace culture. It’s essential for leadership to endorse wellness and sustainability initiatives, as this sets the tone for employees. This may include providing financial incentives for using public transportation or encouraging carpooling to reduce the carbon footprint from commuting to work.
By focusing on both wellness and sustainability, businesses can offer a more comprehensive employee benefit package. This can help them attract and retain top talent while reducing healthcare costs and boosting productivity. In the future, more and more companies will begin to realize that wellness and sustainability are two sides of the same coin.
To ensure success, it’s vital to involve stakeholders in the development of wellness and sustainability programs. Involving employees in the planning process allows them to share their concerns and ideas, which can shape the programs’ outcomes. Involving stakeholders also ensures that the goals and objectives of these programs are aligned with the company’s overall environmental sustainability targets. Finally, it’s crucial to track and measure the results of these programs to show the positive impact they have on the environment.
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