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Samsung Rolls Out Samsung Finance+ for its Consumer Electronics

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This Festive Season, Even New to Credit Customers Can Get a Loan to Buy Their Favourite Samsung Products in 20 Minutes

  • A fully digital, universally accessible lending platform aimed towards financial inclusion and strengthening Samsung’s vision of Powering Digital India
  • Consumers can avail easy loans on Samsung TVs, soundbars, refrigerators, washing machines, microwaves and air-conditioners at around 3,000 consumer electronics stores

Samsung, India’s largest consumer electronics brand, has launched its popular digital lending program Samsung Finance+ for consumers to buy its wide range of consumer electronics products this festive season.

This initiative aims to drive financial inclusion and strengthen Samsung’s vision of Powering Digital India. Through Samsung Finance+, consumers across the country will be able to access easy credit and buy their favourite Samsung consumer electronics products such as TVs, soundbars, refrigerators, washing machines, microwaves, and air-conditioners and upgrade their lifestyles.

Samsung Finance+ is a simple, universally accessible digital lending platform wherein consumers will be able to upgrade to their favourite premium Samsung consumer electronics product by getting a loan sanctioned within 20 minutes at retail stores across the country.

“At Samsung, consumers are at the heart of everything we do. Samsung Finance+ is a testimony to our consumer-centric innovation and will help drive financial inclusion, furthering our commitment to Powering Digital India. We are positive that Samsung Finance+ will touch the lives of millions of consumers, especially those who are new to credit and are in semi-urban and rural markets,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

To start with, Samsung is launching Samsung Finance+ at around 3,000 consumer electronics stores in 1,200 cities across the country. Samsung plans to take Samsung Finance+ to more than 5,000 retail outlets in appx 1,500 cities by the end of 2022, supporting consumers during the festive period.

The Samsung Finance+ platform was developed in India at the Samsung R&D Institute Bangalore (SRI-B), where engineers worked closely with the Samsung India team to assess consumer requirements and design the features of the platform. The entire engineering, design and development of this platform was done out of SRI-B.

How does Samsung Finance+ Work?

Consumers can avail a loan under Samsung Finance+ in a few simple steps. They simply need to visit the nearest select Samsung retail store with the requisite documents, ask for the Samsung Finance+ desk and submit the e-documents for KYC verification. Once KYC verification and credit scoring is done, loan is disbursed with easy EMI payment plans within 20 minutes. Once completed, consumer can easily buy their favorite Samsung product without any hassle.

Key Features of Samsung Finance+

  • Fully Digital: Consumers enjoy a paperless journey with the in-store Samsung promoter assisting the consumer through the process
  • Customized offers for everyone: Nearly all consumers applying for finance end up getting an offer on the Samsung product they want to buy
  • Universally Accessible: Wide reach in India through Samsung’s strong retail presence across the country

Samsung has partnered with DMI Finance to launch Samsung Finance+ in India. DMI Finance is a pioneer in the use of technology for transmission of credit to the end customer.

“We are excited to extend our path-breaking partnership with Samsung. DMI’s seamless, paperless journey for smartphone buyers is now available for clients purchasing other home electronics such as televisions, refrigerators and air conditioners. This is another step in our goal to provide affordability solutions to all creditworthy customers regardless of their credit history,” said Shivashish Chatterjee, Co-Founder and Joint Managing Director, DMI Finance.

About Samsung Electronics Co., Ltd. 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions. For the latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN

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Watch the World Television Release of ‘Phir Aayi Hasseen Dilruba’ on Sony MAX

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Phir Aayi Haseen Dilruba

‘Phir Aayi Hasseen Dilruba’, a gripping psychological thriller, is premiering on Sony MAX. The film, known for its unexpected twists and turns, has captivated audiences with its intriguing storyline and stellar performances. As the movie releases on Sony MAX, here are some of the reasons that makes it a must-watch for everyone.

The interesting plot: The movie revolves around a murder mystery. The initial scene opens with a shocking murder, setting the stage for a thrilling investigation. Suspense builds as the police try to unravel the complex web of lies and deceit.

Rani’s dual personality: Known for her versatile performances, Taapsee Pannu shines as the enigmatic Rani, a character with a mysterious and multifaceted personality. Her ability to switch between innocent and manipulative personas keeps the audience guessing.

The love triangle: Vikrant Massey and Sunny Kaushal play the roles of Rishabh and Vikrant, respectively, who are both deeply in love with Rani. The intense love triangle adds another layer of complexity to the story. It will be interesting to see who Rani’s love interest will be!

The intriguing backstory: The film delves into Rani’s past, revealing a traumatic event that has shaped her present. The journey into the past provides a crucial context for her actions and motivations.

The climactic twist: The film’s climax is a masterclass in storytelling, with a shocking revelation that might change the entire narrative.The unexpected twist is all set to leave the viewers stunned, tying up all the loose ends and providing a satisfying conclusion.

So, do not miss the chance to witness this cinematic masterpiece on Sony MAX on December 15, 08:00 PM. Prepare to be captivated by its suspenseful plot, stunning performances, and unexpected twists.

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Sony MAX is celebrating 10 Years of PK: A Timeless Classic 

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Sony MAX is celebrating 10 Years of PK: A Timeless Classic 

The most popular movie PK that released on TV on Sony MAX is completing 10 years today. Taking a trip down memory lane, the attached note captures quotes from Aamir Khan, Anusha Sharma and Rajkumar Hirani.

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BOULT Launches #BOULTBEYONDJOY Campaign Bringing Christmas and New Year’s Joy to Consumers

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BOULTBEYONDJOY Campaign

New Delhi, December 20, 2024: BOULT, India’s No. 1 Rated Audio brand, is set to ring in Christmas and New Year’s with its new campaign #BOULTBEYONDJOY. A social-first campaign, #BOULTBEYONDJOY, aims to spread the season’s greeting through a series of fun and engaging social media activities that will indulge users for 12 days beginning December 20, 2024, and ending January 1, 2025. 

The series of contests on BOULT’s social platforms will feature an array of challenges that will keep participants on their toes, from musical guessing games and creative storytelling to festive-themed activities that capture the magic of the holiday season. Each contest is designed to spread joy, encourage participation, and allow participants to win exciting BOULT goodies. 

Winners will be announced regularly throughout the campaign, building anticipation and excitement as the new year approaches. The series will culminate in a grand finale that marks the arrival of 2025. 

Shivi Srivastava, Marketing Head, BOULT, said, “The holiday season is all about spreading joy, building connections, and celebrating the spirit of togetherness. With #BOULTBEYONDJOY, we aim to create an interactive and festive experience that engages our community through creativity, fun, and the warmth of the season. This campaign reflects our commitment to making every moment joyful, just as our products enhance every audio experience.”

Blending entertainment, creativity, and brand engagement, BOULT is creating a unique way for its community to celebrate the holiday season and welcome the new year. The contest series promises to be more than just a competition – it celebrates fun, creativity, and community spirit. 

Follow BOULT’s Instagram page and other social media platforms to stay updated on challenges, product launches, and exciting giveaways!

Here’s the teaser of campaign: https://www.instagram.com/reel/DDuLdAOthy-/?igsh=dWdpM3R4YXgybjds

About BOULT: 

BOULT is rated as India’s No. 1 audio brand that designs and manufactures wearables products. The brand’s product portfolio includes headphones, speakers, smartwatches, powerbanks, dashcams, soundbars, and other categories of earphones like wireless, Bluetooth, in-ear, and more. BOULT was founded in June 2017 by two brothers, Varun and Tarun Gupta. BOULT is the 2nd largest audio company and 3rd largest wearable player in India selling a product every 3 seconds. BOULT is the only consumer electronics brand in the country with its own design studio, where they conceptualize and meticulously design every product to build masterpieces that are best-sellers on every recognized e-commerce platform in the country, including their own website- www.boultaudio.com.  

For further inquiries or media-related information, feel free to reach out to us at BOULT – PR@boultaudio.com and boult@prpundit.com   

Instagram – https://www.instagram.com/boultaudio/ 

Twitter – https://x.com/BoultOfficial 

Facebook – https://www.facebook.com/BoultAudio/    

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