New retail store sets ball rolling for the company’s pan-India retail expansion
India’s fastest growing D2C men’s apparel brand opens doors to its first ever exclusive store offline. The experience store at Mantri Square Mall, Bengaluru allows customers to touch, feel and learn about the fabric innovations the Made in India brand has created in its innerwear and outerwear collections.
Designed to be modern, minimal and conscious, the store features a unique design identity – called the line of comfort – an orange rectangular block upholding a tree in the middle of the store.
With exclusive experience touch points, customers can understand better the innovative and conscious practices that go into creating fabric from plastic PET bottles, thermoregulation, 4-way stretch and more.
In line with its commitment to expanding omnichannel presence, DaMENSCH’s first in-mall 1200 sq. ft. store is thematically designed with set-ups and fixtures in the brands’ signature colours. The store offers comfortable fitting zones, spacious changing rooms, an uncluttered shopping experience and an extensive range of premium intimate clothing across various categories. The brand also aims to be available at 10,000 points of sale avenues across various formats, in the next 2 years.
DaMENSCH recently raised $16.4MN in Series-B funding and launched its first exclusive brand outlet at Mantri Square Mall, Bangalore. To provide a seamless experience to its new-age customers, DaMENSCH will soon expand to 100 retail stores in metropolitan cities by next year. The company also expects offline business to contribute 500CR by 2027, to the overall revenue.
Elaborating on DaMENSCH’s brand ethos of ‘Fashion that thinks’ and its compelling omni-channel go-to-market strategy, Mr Gaurav Pushkar, Co-founder DaMENSCH, said, “ In a highly dynamic industry like fashion – it’s critical we adapt and redefine strategies from time to time. This foray into offline stores is a part of our omnichannel-channel strategy. We think that our whole phygital approach is strictly consumer-centric and will soon synchronise with more processes to create a unified consumer journey. Our sole aim to go offline is to serve the larger fashion-conscious men in the country. We will continue to offer premium, earth-friendly fashion at affordable prices”
DaMENSCH has comprehensive strategies to leverage its offline presence and serve customers better. In India, the offline fashion market is very significant as over 80% of the products are sold offline. The company aims to cater to this offline market by offering customers comfortable, and sustainable innovative products.
Mr Ashmeer Sayyed, Chief Retail Officer at DaMENSCH, said “We are excited to bring a truly comfortable fashion experience to the intricately diverse and discerning customers of Bangalore. We as a team work collectively in bringing innovation into the innerwear industry for Indian consumers. Our conscious products show how our brand consistently innovates and designs adaptable and comfort-centric products. At the offline stores, we have well-trained staff who will assist customers in facilitating convenient shopping and ensure that our offerings align with our consumers’ needs and wants. ”
DaMENSCH is on a journey to create products for modern men that are distinct in features and most desirable in their feel. Currently, the company’s portfolio has more than 200 SKUs listed across more than 15 categories and has made more than 10 million shipments to over 10,000 pin codes across the country.
DaMENSCH is constantly in pursuit of innovating men essential wear. In the pursuit of a world where everyone’s potential is unlocked to do more every day. Starting in 2018, DaMENSCH is a D2C brand that caters to India’s men’s premium essential wear fashion segment. DaMENSCH envisions becoming a lifestyle brand that will become an integral part of every global Indian’s wardrobe. Every product designed by DaMENSCH Product lab, from innerwear to loungewear is infused with innovation never seen before. A purpose drives the brand to make the world a better place, by doing more every day, for the customers and nature.