Art
DaMENSCH kicks off offline expansion

DaMENSCH kicks off offline expansion with exclusive experience store in Bengaluru
New retail store sets ball rolling for the company’s pan-India retail expansion
India’s fastest growing D2C men’s apparel brand opens doors to its first ever exclusive store offline. The experience store at Mantri Square Mall, Bengaluru allows customers to touch, feel and learn about the fabric innovations the Made in India brand has created in its innerwear and outerwear collections.
Designed to be modern, minimal and conscious, the store features a unique design identity – called the line of comfort – an orange rectangular block upholding a tree in the middle of the store.
With exclusive experience touch points, customers can understand better the innovative and conscious practices that go into creating fabric from plastic PET bottles, thermoregulation, 4-way stretch and more.
In line with its commitment to expanding omnichannel presence, DaMENSCH’s first in-mall 1200 sq. ft. store is thematically designed with set-ups and fixtures in the brands’ signature colours. The store offers comfortable fitting zones, spacious changing rooms, an uncluttered shopping experience and an extensive range of premium intimate clothing across various categories. The brand also aims to be available at 10,000 points of sale avenues across various formats, in the next 2 years.
DaMENSCH recently raised $16.4MN in Series-B funding and launched its first exclusive brand outlet at Mantri Square Mall, Bangalore. To provide a seamless experience to its new-age customers, DaMENSCH will soon expand to 100 retail stores in metropolitan cities by next year. The company also expects offline business to contribute 500CR by 2027, to the overall revenue.
Elaborating on DaMENSCH’s brand ethos of ‘Fashion that thinks’ and its compelling omni-channel go-to-market strategy, Mr Gaurav Pushkar, Co-founder DaMENSCH, said, “ In a highly dynamic industry like fashion – it’s critical we adapt and redefine strategies from time to time. This foray into offline stores is a part of our omnichannel-channel strategy. We think that our whole phygital approach is strictly consumer-centric and will soon synchronise with more processes to create a unified consumer journey. Our sole aim to go offline is to serve the larger fashion-conscious men in the country. We will continue to offer premium, earth-friendly fashion at affordable prices”
DaMENSCH has comprehensive strategies to leverage its offline presence and serve customers better. In India, the offline fashion market is very significant as over 80% of the products are sold offline. The company aims to cater to this offline market by offering customers comfortable, and sustainable innovative products.
Mr Ashmeer Sayyed, Chief Retail Officer at DaMENSCH, said “We are excited to bring a truly comfortable fashion experience to the intricately diverse and discerning customers of Bangalore. We as a team work collectively in bringing innovation into the innerwear industry for Indian consumers. Our conscious products show how our brand consistently innovates and designs adaptable and comfort-centric products. At the offline stores, we have well-trained staff who will assist customers in facilitating convenient shopping and ensure that our offerings align with our consumers’ needs and wants. ”
DaMENSCH is on a journey to create products for modern men that are distinct in features and most desirable in their feel. Currently, the company’s portfolio has more than 200 SKUs listed across more than 15 categories and has made more than 10 million shipments to over 10,000 pin codes across the country.
About DaMENSCH
DaMENSCH is constantly in pursuit of innovating men essential wear. In the pursuit of a world where everyone’s potential is unlocked to do more every day. Starting in 2018, DaMENSCH is a D2C brand that caters to India’s men’s premium essential wear fashion segment. DaMENSCH envisions becoming a lifestyle brand that will become an integral part of every global Indian’s wardrobe. Every product designed by DaMENSCH Product lab, from innerwear to loungewear is infused with innovation never seen before. A purpose drives the brand to make the world a better place, by doing more every day, for the customers and nature.
Art
Natelier by Bent Chair Unveils ‘Gallop’ – A Striking Ode to 18th Century Equestrian Grandeur

Natelier by Bent Chair, the avant-garde label known for reimagining classical artistry in modern interiors, proudly unveils ‘Gallop’, a captivating artwork that celebrates the timeless elegance of equestrian life. Fusing heritage with high style, this piece is a compelling visual narrative that mirrors the refined aesthetic language of Natelier.

Inspired by 18th-century English hunting scenes, Gallop transports viewers into a world of stately grace and countryside nobility. The artwork depicts horsemen in traditional attire riding alongside a pack of hounds, set against an expansive sky swirling with atmospheric drama. With meticulous brushwork, rich earth tones, and a composition that breathes both movement and calm, the piece evokes a sense of aristocratic leisure and poetic nostalgia.

Crafted to complement spaces that speak of taste, tradition, and personality, Gallop finds its perfect place in curated living rooms, studies, or luxury lounges. It is more than décor—it is an experience, a story frozen in time. With Gallop, Natelier continues its legacy of offering art that transcends walls—pieces that are as evocative as they are elegant.


About Natelier by Bent Chair
Bent Chair, known for redefining affordable luxury, takes a leap into the ultra-luxury segment with the launch of Natelier by Bent Chair. Nestled in Delhi’s upscale MG Road decor hub, Natelier offers a unique blend of refined aesthetics and unparalleled craftsmanship, catering to those who seek sophistication and exclusivity in their interiors.
Spearheaded by the dynamic father-daughter duo, Natasha and Neeraj Jain, Natelier is a culmination of their creative vision—an ode to meticulous design and bespoke artistry. Spanning over 22,000 sq. ft., the flagship store is not just a showroom, but an experiential journey. It features eight distinct apartments, each portraying a different style, from Maximal Charm to Alpine Elegance. Visitors are invited to immerse themselves in the world of Natelier and witness firsthand how each piece elevates a space, creating a home that is both luxurious and personal.
Availability:
Natelier by Bent Chair- 3rd Floor, 356-357, Mehrauli-Gurgaon Rd,
Sultanpur, New Delhi, Delhi 110030
Contact: 8448284114
Website: natelierbybentchair.com
Art
Famous Educator Shobhit Nirwan’s ‘Unbarbaad’ Becomes Instant Bestseller, Securing #1 Spot Within One Minute of Launch

Renowned educator and youth mentor Shobhit Nirwan has launched his latest book, “Unbarbaad”, offering a practical and inspiring guide for students navigating the pressures of academic life. Within just one minute of its release on the evening of March 10th, “Unbarbaad” soared to the #1 position on the bestseller list, reflecting the widespread anticipation and excitement surrounding the book.
In “Unbarbaad”, Shobhit Nirwan draws from his personal experiences as a student in Kota, where he faced the rigorous demands of competitive exam preparation. Through relatable stories and actionable insights, he provides students with the tools to manage distractions, stay motivated, and achieve academic success. Each chapter delivers practical strategies on effective studying, time management, and maintaining a positive mindset.
More than just a study guide, “Unbarbaad” empowers young readers to transform challenges into opportunities for personal and academic growth. Shobhit’s straightforward and supportive writing style makes complex concepts easy to grasp and apply in everyday life. The book is an essential resource for students who feel overwhelmed and seek to excel in their studies while building self-confidence.
Speaking about the book, Shobhit Nirwan said, “I wrote ‘Unbarbaad’ to provide students with the guidance I wish I had during my own academic journey. My goal is to help every student realize their potential and navigate their educational challenges with confidence and clarity.”
Art
Posh Pitara is Transforming Spaces with Modern Elegance and Timeless Craftsmanship

Posh Pitara, a brand synonymous with art, culture, and creativity, is redefining home decor with its exquisite collection of handcrafted and hand-painted pieces. Each creation beautifully blends tradition with contemporary aesthetics, adding a unique charm to any space.

The brand masterfully captures cultural motifs, nature’s beauty, and modern design elements, bringing them to life through the skilled hands of artisans. From statement wall murals and delicate decor accents to intricate Pichwai art, every piece exudes elegance and grandeur, elevating your home with its timeless appeal.
Posh Pitara presents an exclusive collection of handpicked selection of timeless artwork and decor pieces, each crafted with passion and precision:




• Hand-Painted Paintings & Wall Plates – Featuring collections like Shreenath Ji, Radha Krishna Artistry, Kamdhenu Paintings, Contemporary Creations Wall Plate Sets, and Mata Ni Pachedi/Kalamkari. These pieces celebrate cultural richness and artistic finesse.

• Home Accents – A curated selection of intricately designed photo frames, decorative tabletop pieces, and hand-painted wall art that effortlessly enhances diverse interior styles.
• Lighting – A collection of handcrafted candles, lamps, and lanterns that not only illuminate your space but also add warmth and character.
• Dining – Elegantly designed cutlery, mugs, glasses, and serveware that bring sophistication to your table setting while blending seamlessly with your decor.
• Furnishing & Bedding – Luxurious textiles, including ottomans, bed covers, bedsheets, dohars, and rajais, that offer both comfort and refined aesthetics for your living spaces.
Posh Pitara is widely recognized for its stunning Pichwai art and meticulously designed wall decor. The brand seamlessly integrates modern styles with cultural heritage, offering a range of contemporary and ethnic-themed pieces that cater to diverse tastes.
Whether it’s a grand, customized wall mural or an intricate hand-painted accent, Posh Pitara turns your home into a masterpiece that reflects your unique story.
Every home has a tale to tell—let Posh Pitara bring yours to life with The Brushed Tales.
For more details on our collections, visit:
Website: www.poshpitara.com
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