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Samsung Becomes the First Brand to Get 5-Star Rating

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The 5-Star rating suggests that Samsung Side-by-Side refrigerator emits 359kg less carbon every year as opposed to the 1-Star model

Samsung Becomes the First Brand to Get 5-Star Rating for Side-by-Side Refrigerator; Enables Lower CO2 Emission & Energy Savings

  • The 5-Star rating suggests that Samsung Side-by-Side refrigerator emits 359kg less carbon every year as opposed to the 1-Star model
  • The 5-Star rating also implies that consumers can save 444 kWh of electricity annually

GURUGRAM, India – August 25, 2023: Samsung, India’s No. 1 refrigerator brand, today announced that it became the first brand in India to receive a 5-Star rating by Bureau of Energy Efficiency (BEE) for its 653L Convertible 5-in-1 Side-by-Side refrigerator. The 5-Star rating indicates that consumers can save 444 kWh (Kilowatt-hour) electricity annually and the refrigerator emits 359 kg lesser carbon as compared to 1-Star rated models.

Besides the 5-Star rated Side-by-Side refrigerator, Samsung has received 3-Star rating for rest of the  Convertible 5in1 Side-by-Side refrigerator models, making it India’s first complete star rated Side-by-Side refrigerator range in the category. The 3-Star rated refrigerators will help consumers save up to 259 kWh electricity annually while bringing down the carbon emissions by 210 kg per year as compared to 1-Star rated models.

The ‘Made in India’ Side-by-Side refrigerator range is Wi-Fi enabled and equipped with Smart Things app functionality. It comes with Convertible 5-in-1 mode for customizable storage space, Samsung’s Twin Cooling Plus™ technology for precise cooling and Curd Maestro™ that allows users to make curd at home in a healthy and hygienic way. To allow better space utilization, consumers can now detach the curd-making compartment, when it is not in use. This range also features IoT-enabled Family Hub 7.0 to offer unlimited entertainment and a connected living experience.

This range comes in stylish and classy BESPOKE Glass Finish colour options – Glam Deep Charcoal, Clean Navy, Clean White and Clean Pink – that go perfectly with the modern design taste of Indians.

“As the No. 1 refrigerator brand in India, we make continuous efforts to promote sustainability and energy efficiency while reducing carbon footprint for a better future. The energy efficiency ratings by BEE for our Side-by-Side refrigerator range is a testament to our commitment. Our Side-by-Side refrigerators have found great resonance among Indian consumers due to its outstanding aesthetic appeal. With the BEE ratings, we are confident that these refrigerators will interest more individuals who seek high-performing products that add value to their lives in more than one way,” said Saurabh Baishakhia, Senior Director, Digital Appliance Business, Samsung India

Price & Availability

Priced at INR 110,890 onwards, the line-up is available across offline and online retailers, in 653L net capacity. 

Warranty

The new line-up comes with a 20-year compressor warranty on its compressor, thereby offering promising durability of the product and in turn, providing consumers with complete peace of mind.

Key Features of Side-by-Side refrigerators

Convertible 5-in-1 mode

The feature offers consumers more storage space and convenience by allowing them to choose from the five modes – Normal, Seasonal, Extra Fridge, Vacation and Home Alone. In the normal mode, the refrigerator will have both fridge and freezer mode, in both Home Alone and Vacation modes, the refrigerator will only have the freezer running while the fridge will be turned off. On days, when one wants more storage space, the feature allows consumers to convert their freezer into fridge, thus giving more storage space.

The Twin Cooling Plus™ technology in this feature works with two separate evaporators for fridge and freezer to minimise temperature fluctuation. This innovation adds a new level of convenience, making it possible to control optimal humidity and temperature that prevents odour mixing and ensures freshness of food for a longer duration.

Family Hub 7.0

The Family Hub 7.0 feature provides efficient food management by suggesting meal ideas to its users and giving a view of what’s stored inside the refrigerator, among others. Consumers can also play their favourite music using Spotify, TuneIn and can simply enjoy their favourite web services without other devices. To ensure unlimited family fun, the feature also offers an analogue bulletin-board that curates precious family moments by video, photos, and memos. For users to enjoy seamless connected living and turn their home smarter, this feature lets them control their smart appliances and IoT enabled devices via SmartThings App.

AI Energy Savings mode

With this mode activated, consumers can easily meet their monthly electricity cost target by optimising fridge and freezer temperatures. The feature uses artificial intelligence to understand the usage pattern and set the temperature accordingly, thus ensuring energy efficiency in the process.

Curd Maestro+

The Side-by-Side refrigerator range comes with Samsung’s patented Curd Maestro™ technology that allows users to make curd at home in a healthy and hygienic way. However, taking the experience, the 2023 range comes with a detachable Curd Maestro+ that users can remove as per their convenience.

BESPOKE & Auto Open Door

From a design perspective, the line-up comes with BESPOKE’s Glass Finish panels, thus making the range of products glamorous. Keeping in mind the challenges in Indian cooking, the 2023 range comes with another interesting feature — Auto Open Door that uses ‘touch sensor’ and opens the door. Therefore, in case of dirty hands, consumers can simply keep their hand on the door sensor and it will open.

Non-plumbing Dispenser

The refrigerator comes with a 4.5L water tank for its non-plumbing ice and water dispenser. This feature makes the refrigerator easy to install at any location without being connected to a water supply. Consumers simply need to add mineral or fresh water to enjoy chilled drinks or ice or crushed ice without installing a separate water filter.

Wi-Fi Enabled

To help consumers enjoy a seamless and superior connected living experience, the Side-by-Side Refrigerator range facilitates control using SmartThings app, thanks to being Wi-Fi enabled.

About Samsung Electronics Co., Ltd. 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry, and LED solutions. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN

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Dining

Hafele Elevates Kitchen Design with the Premium Aesthetics of Cronus Digi-Step Hobs

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Hafele Elevates Kitchen Design with the Premium Aesthetics of Cronus Digi-Step Hobs

Hafele Elevates Kitchen Design with the Premium Aesthetics of Cronus Digi-Step Hobs. As kitchens evolve into refined lifestyle spaces, design has become just as important as performance. Today’s homeowners seek appliances that complement contemporary interiorswhile reflecting a sense of sophistication and modern living.

Recognising this shift, Hafele brings together thoughtful design and cutting-edge detailing in its Cronus Digi-Step Hobs, redefining the visual language of modern kitchens. 

Hafele Elevates Kitchen Design with the Premium Aesthetics of Cronus Digi-Step Hobs

Designed to make a subtle yet striking statement, the bevelled glass edges of Hafele’s Cronus Digi-Step Hobs lend a distinctly premium and minimalist aesthetic, seamlessly blending into a variety of kitchen styles. The sleek glass surface not only enhances visual appeal but also adds to ease of maintenance, ensuring the hob retains its elegance over time. Further elevating the design experience is the 7-segment digital display paired with intuitive touch control buttons, introducing a new dimension of contemporary sophistication. These refined elements enhance both form and function, offering effortless control while reinforcing the hob’s modern, tech-forward character. With its clean lines, premium finishes, and  intelligent design cues, Hafele’s Cronus Digi-Step Hobs stand as a perfect harmony of aesthetics and innovation, crafted for kitchens that value style as much as performance.

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Lifestyle

Mindful New Year: Choosing Intentions Over Resolutions

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The arrival of a new year often brings an urge to reset

The arrival of a new year often brings an urge to reset—to promise ourselves change, improvement, and progress. Resolutions quickly fill notebooks and phone reminders, yet many fade before the year finds its rhythm. This isn’t a failure of willpower; it’s a reflection of how change truly works.

Mindfulness invites a different beginning. Rather than demanding transformation, it encourages awareness. Instead of rigid resolutions, setting intentions provides a more compassionate and lasting approach to moving into the year ahead.

The Problem with Traditional Resolutions

Resolutions usually focus on fixing something—habits, routines, or outcomes we believe need correction. They are often framed as rules, leaving little room for flexibility or understanding. When life becomes unpredictable, as it often does, these rules break, and motivation dissolves along with them.

What’s missing is presence. Change driven by pressure rarely sustains itself.

Intentions: A More Conscious Approach

An intention is not a goalpost; it’s a guiding principle. It reflects how you want to show up in your daily life rather than what you want to accomplish by a certain date. Intentions are internal and personal, shaped by values rather than expectations.

For instance, instead of committing to an intense routine, an intention might be to listen more closely—to your body, your thoughts, or the people around you. This shift allows growth to happen organically, without force.

Mindfulness as the Foundation

Mindfulness begins with attention—observing experiences without judgement. As the year turns, this awareness helps us reflect on what the past months revealed about our needs, limits, and aspirations.

Before setting intentions, it helps to pause and ask:

  • What did the last year teach me?
  • Where did I feel most aligned with myself?
  • What do I want to cultivate, not control, moving forward?

These reflections anchor intentions in honesty rather than ambition.

Creating Intentions That Matter

Intentions are most powerful when they are simple and sincere. They don’t require long explanations or strict timelines. Instead, they act as touchstones—something to return to when clarity feels distant.

Strong intentions tend to be:

  • Rooted in personal values
  • Focused on presence rather than perfection
  • Open to growth and adjustment.

Examples include:

  • Choosing patience in moments of stress
  • Making space for creativity and rest
  • Approaching challenges with openness

Each intention becomes a quiet reminder, gently influencing decisions and responses throughout the year.

Practising Intentions in Everyday Life

Living with intention does not mean constant mindfulness. It means returning—again and again—to awareness. Some days will feel aligned; others will feel scattered. Both are part of the process.

Simple ways to stay connected include:

  • Revisiting intentions during moments of pause
  • Reflecting weekly instead of daily
  • Noticing patterns rather than judging outcomes

Mindfulness transforms setbacks into signals rather than failures.

Beginning the Year with Awareness

A mindful New Year doesn’t demand reinvention. It invites presence. By choosing intentions over resolutions, the year becomes less about pressure and more about direction.

Growth unfolds gradually, shaped by awareness, compassion, and consistency. In choosing mindfulness, we allow ourselves to move forward with clarity rather than urgency.

This New Year, let intention lead—not as a rule to follow, but as a way to stay connected to what truly matters.

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Lifestyle

Ceilings as Design Statements: VOX Showcases Architectural Systems and Design Innovation at FOAID Mumbai 2025

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VOX Showcases Architectural

VOX, aEuropean brandspecialising in ceiling systems, participated inFOAID Mumbai 2025,held on 19–20 Decemberat the Jio World Convention Centre. With over three decades ofexperience in ceiling, wall, flooring, and façade systems, the brand presented a focused displayof architectural solutions alongside a collaborative stall experience shaped bySumesshMenon, reflecting its design-led approach to contemporary interiors and built environments.

Ceilings as Design Statements: VOX Showcases Architectural Systems and Design Innovation at FOAID Mumbai 2025

Beyond the product display, VOX’s participation was anchored in its continued partnership withFOAID through theArchitecture Ideas initiative. Conceived as a platform to recogniseconceptual clarity and future-focused thinking, the initiative places architects and designers atthe centre of the conversation.

Ceilings as Design Statements: VOX Showcases Architectural Systems and Design Innovation at FOAID Mumbai 2025

By prioritising design intent and built work over individualendorsements, it supports a design-first approach that engages meaningfully with thearchitecture and interiors community.This year, the initiative introduced a dedicated category titled‘VOX Ceilings as a DesignStatement’, developed in collaboration with FOAID. The category was conceived to highlightceilings as a defining architectural element, often referred to as the fifth surface, that plays acritical role in shaping spatial experience and visual identity, yet remains underrecognized inmainstream design. By spotlighting ceiling design, the category encourages architects anddesigners to explore idea-driven, innovative approaches beyond conventional surfacetreatments.The winning project was awarded aMercedes, underscoring the intent to recognise designexcellence. Spanning multiple architectural and interior segments, including hospitality,healthcare, public and institutional buildings, retail, commercial spaces, and residential projects,the initiative highlights how thoughtful material application anddesign intent intersect acrossdiverse typologies.Through theVOX Architecture Ideas initiativeat FOAID Mumbai 2025, the participationunderscored a continued focus on design-led thinking, supporting dialogue, experimentation,and original ideas that place architectural intent and material intelligence at the centre ofcontemporary spatial design.

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