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Samsung Becomes the First Brand to Get 5-Star Rating

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The 5-Star rating suggests that Samsung Side-by-Side refrigerator emits 359kg less carbon every year as opposed to the 1-Star model

Samsung Becomes the First Brand to Get 5-Star Rating for Side-by-Side Refrigerator; Enables Lower CO2 Emission & Energy Savings

  • The 5-Star rating suggests that Samsung Side-by-Side refrigerator emits 359kg less carbon every year as opposed to the 1-Star model
  • The 5-Star rating also implies that consumers can save 444 kWh of electricity annually

GURUGRAM, India – August 25, 2023: Samsung, India’s No. 1 refrigerator brand, today announced that it became the first brand in India to receive a 5-Star rating by Bureau of Energy Efficiency (BEE) for its 653L Convertible 5-in-1 Side-by-Side refrigerator. The 5-Star rating indicates that consumers can save 444 kWh (Kilowatt-hour) electricity annually and the refrigerator emits 359 kg lesser carbon as compared to 1-Star rated models.

Besides the 5-Star rated Side-by-Side refrigerator, Samsung has received 3-Star rating for rest of the  Convertible 5in1 Side-by-Side refrigerator models, making it India’s first complete star rated Side-by-Side refrigerator range in the category. The 3-Star rated refrigerators will help consumers save up to 259 kWh electricity annually while bringing down the carbon emissions by 210 kg per year as compared to 1-Star rated models.

The ‘Made in India’ Side-by-Side refrigerator range is Wi-Fi enabled and equipped with Smart Things app functionality. It comes with Convertible 5-in-1 mode for customizable storage space, Samsung’s Twin Cooling Plus™ technology for precise cooling and Curd Maestro™ that allows users to make curd at home in a healthy and hygienic way. To allow better space utilization, consumers can now detach the curd-making compartment, when it is not in use. This range also features IoT-enabled Family Hub 7.0 to offer unlimited entertainment and a connected living experience.

This range comes in stylish and classy BESPOKE Glass Finish colour options – Glam Deep Charcoal, Clean Navy, Clean White and Clean Pink – that go perfectly with the modern design taste of Indians.

“As the No. 1 refrigerator brand in India, we make continuous efforts to promote sustainability and energy efficiency while reducing carbon footprint for a better future. The energy efficiency ratings by BEE for our Side-by-Side refrigerator range is a testament to our commitment. Our Side-by-Side refrigerators have found great resonance among Indian consumers due to its outstanding aesthetic appeal. With the BEE ratings, we are confident that these refrigerators will interest more individuals who seek high-performing products that add value to their lives in more than one way,” said Saurabh Baishakhia, Senior Director, Digital Appliance Business, Samsung India

Price & Availability

Priced at INR 110,890 onwards, the line-up is available across offline and online retailers, in 653L net capacity. 

Warranty

The new line-up comes with a 20-year compressor warranty on its compressor, thereby offering promising durability of the product and in turn, providing consumers with complete peace of mind.

Key Features of Side-by-Side refrigerators

Convertible 5-in-1 mode

The feature offers consumers more storage space and convenience by allowing them to choose from the five modes – Normal, Seasonal, Extra Fridge, Vacation and Home Alone. In the normal mode, the refrigerator will have both fridge and freezer mode, in both Home Alone and Vacation modes, the refrigerator will only have the freezer running while the fridge will be turned off. On days, when one wants more storage space, the feature allows consumers to convert their freezer into fridge, thus giving more storage space.

The Twin Cooling Plus™ technology in this feature works with two separate evaporators for fridge and freezer to minimise temperature fluctuation. This innovation adds a new level of convenience, making it possible to control optimal humidity and temperature that prevents odour mixing and ensures freshness of food for a longer duration.

Family Hub 7.0

The Family Hub 7.0 feature provides efficient food management by suggesting meal ideas to its users and giving a view of what’s stored inside the refrigerator, among others. Consumers can also play their favourite music using Spotify, TuneIn and can simply enjoy their favourite web services without other devices. To ensure unlimited family fun, the feature also offers an analogue bulletin-board that curates precious family moments by video, photos, and memos. For users to enjoy seamless connected living and turn their home smarter, this feature lets them control their smart appliances and IoT enabled devices via SmartThings App.

AI Energy Savings mode

With this mode activated, consumers can easily meet their monthly electricity cost target by optimising fridge and freezer temperatures. The feature uses artificial intelligence to understand the usage pattern and set the temperature accordingly, thus ensuring energy efficiency in the process.

Curd Maestro+

The Side-by-Side refrigerator range comes with Samsung’s patented Curd Maestro™ technology that allows users to make curd at home in a healthy and hygienic way. However, taking the experience, the 2023 range comes with a detachable Curd Maestro+ that users can remove as per their convenience.

BESPOKE & Auto Open Door

From a design perspective, the line-up comes with BESPOKE’s Glass Finish panels, thus making the range of products glamorous. Keeping in mind the challenges in Indian cooking, the 2023 range comes with another interesting feature — Auto Open Door that uses ‘touch sensor’ and opens the door. Therefore, in case of dirty hands, consumers can simply keep their hand on the door sensor and it will open.

Non-plumbing Dispenser

The refrigerator comes with a 4.5L water tank for its non-plumbing ice and water dispenser. This feature makes the refrigerator easy to install at any location without being connected to a water supply. Consumers simply need to add mineral or fresh water to enjoy chilled drinks or ice or crushed ice without installing a separate water filter.

Wi-Fi Enabled

To help consumers enjoy a seamless and superior connected living experience, the Side-by-Side Refrigerator range facilitates control using SmartThings app, thanks to being Wi-Fi enabled.

About Samsung Electronics Co., Ltd. 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry, and LED solutions. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN

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Subodh BhaveStarrer ‘Shree Baba Neeb Karori Maharaj’ Set for April 24, 2026 Release; TeaserSparks Spiritual Fervour

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Subodh Bhave portraying Shree Baba Neeb Karori Maharaj in upcoming 2026 biopic

The much-anticipated biopic Shree BabaNeeb Karori Maharaj starring Subodh Bhave in the titular role is all set to hittheatres on April 24, 2026. The makers recently unveiled the teaser, offeringaudiences a glimpse into the divine life and spiritual journey of the reveredsaint, generating strong buzz across platforms.

Directed by Sharad Singh Thakur, thefilm promises a deeply emotional and spiritually enriching cinematicexperience. The teaser reflects a blend of devotion, mysticism, and powerfulstorytelling, with Subodh Bhave delivering a compelling transformation into therole of the legendary spiritual figure.

The film boasts a strong ensemble castincluding Hiten Tejwani, Samikssha Bhatnagar, Aniruddh Dave, Hemant Pandey,Rajesh Sharma, Milind Guna, Smita Tambe, Gourishankar, Aaartii Naagpal, GarimaAgarwal along with Mohit Gupta, Varsha Manikchand, and Hardeep Kaur in pivotalroles. DOP by Karthik Mallur.

Produced by Balram Garg, Balvir Singh,Sharad Singh Thakur, Khadag Singh Gaur, and Neelam Singh, the film is presentedby Anisha Films International in association with PC Jeweller, BSR FilmProductions, and Advance Technology. The All-India distribution is beinghandled by First Film Studios LLP.

The teaser hints at a visually richnarrative that captures the miracles, teachings, and timeless influence of BabaNeeb Karori Maharaj, aiming to resonate with audiences across generations. Withits devotional essence and cinematic scale, the film is poised to make asignificant impact at the box office.

With a powerful story, notableperformances, and spiritual depth, Shree Baba Neeb Karori Maharaj is gearing upto be one of the most talked-about releases of 2026.

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Bajaj Dhuniverse Crowns 19-Year-Old Ratnika Shrivastava Winner of Season 1

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Bajaj Dhuniverse Crowns 19-Year-Old Ratnika Shrivastava

When Effort Gets a Stage, India Moves Forward

Mumbai, April 10, 2026: Bajaj Finserv’s digital-first music discovery platform, Bajaj Dhuniverse, has crowned 19-year-old Mumbai-based singer Ratnika Shrivastava as the winnerof its inaugural season, rising above an impressive 64,000 entries from across India. Unanimously chosen by Shankar–Ehsaan–Loy, her victory marks a breakout moment signalling the arrival of a powerful new voice on the national stage.

 

Bajaj Dhuniverse Crowns 19-Year-Old Ratnika Shrivastava

Bajaj Dhuniverse Crowns 19-Year-Old Ratnika Shrivastava

As part of her win, Ratnika steps into the spotlight with a significant opportunity: an independent album with Zee Music Company, a high-profile collaboration with Shankar–Ehsaan–Loyfor an exclusive release on Spotify, and co-create the Bajaj Anthem, transforming her victory into a defining leap from discovery to a sustained career in music.

Commenting on the milestone, Manav Mianwal, President – Digital Platforms, Bajaj Finserv, said: “Bajaj Dhuniverse was built to recognise sustained effort and bring forwardtalent that shows discipline, resolve and consistency. This season reinforced a simple truth: potential exists widely in India, but access does not. When effort is given a stage, the country gets a stage. This is how India moves forward. Platforms like BajajDhuniverse are our way of making that possible.”

Shankar Mahadevan said, “Ratnika has a voice that connects instantly and carries both vulnerability and power. From the very first time we heard her, we knew she was somethingspecial. She truly represents the spirit of what Bajaj Dhuniverse set out to find.”

Ehsaan Noorani added, “What struck me about Ratnika was her command over her craft and her ability to bring genuine emotion to her performance. In a competition of this scaleand calibre, that is what ultimately sets a winner apart.”

Loy Mendonsa said, “Bajaj Dhuniverse has given us immense satisfaction and working with a talent like Ratnika on Bajaj’s sonic identity is something I am genuinely excitedabout. She has the rare quality of making you feel every note. I look forward to what we will create together.”

For generations in India, the circumstances you were born into frequently defined the limits of your ambition. Talent existed everywhere, but stages were few and opportunitieswere uneven. Thousands of voices never found a platform, not for lack of effort but for lack of access.

Bajaj Dhuniverse was created to change that. Built as a digital‑first, nationally accessible music discovery platform by Bajaj Finserv, this platform is anchored in a simplebelief: when merit is given room to rise, progress follows and in turn India advances.

The search began on November 7, 2025, as an open call with no barriers of geography, background, or age, reinforcing the platform’s inclusive approach. By thetime entries closed on January 8, 2026, Bajaj Dhuniverse had received over 64,000 submissions without television amplification or high-decibel mass media campaigns quickly establishing itself as one of India’s largest digital-only music talent searches. Arigorous, multi-stage evaluation process narrowed the pool to the top 100 contestants, followed by mentorship and a competitive finale featuring 10 finalists and a wildcard entrant, culminating in a widely viewed live event on March 31, 2026,drawing over 5.3 lakh views.

Bajaj Dhuniverse reflects Bajaj FinServ’s broader commitment to enable aspiration through equitable access. The initiative stands as one more step in Bajaj Finserv’s long‑standingcommitment to inclusive growth, where technology becomes a bridge, not a barrier Made in India. Made for India. Made by Bajaj.

Watch:Bajaj Dhuniverse on Youtube

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Palmonas Joins Hands with Archies for Limited-Edition Women’s Day Initiative Across 56 stores

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Archies and Palmonas

Exclusive greeting card collaboration to be available across Palmonas stores nationwide on 7th

& 8th March

Palmonas Joins Hands with Archies for Limited-Edition Women’s Day Initiative Across 56 stores

New Delhi, 6th March 2026: Palmonas has partnered with leading gifting brand Archies to
launch a limited-edition Women’s Day initiative across 56 Palmonas stores nationwide. The
collaboration will go live on 7th and 8th March 2026, marking Women’s Day with a unique blend
of jewellery and heartfelt expression.
As part of the partnership, exclusive Women’s Day greeting cards, created specially for this
initiative, will be made available to customers across Palmonas stores pan-India. The
collaboration aims to enhance the in-store experience during one of the most significant retail
occasions of the year by combining meaningful messaging with curated gifting.
Commenting on the association, a spokesperson from Palmonas said, “This Women’s
Day, we wanted to celebrate the women who have made Palmonas a part of their lifestyle and
have supported the brand since the very beginning. For us, our customers truly are the queens,
and we wanted them to feel appreciated in a thoughtful way. Collaborating with Archies felt very
authentic — it’s a legacy brand that has always helped people express emotions through
meaningful gestures. Through this association, we wanted to tell our clients that while Women’s
Day is a beautiful occasion, our appreciation for them extends far beyond just one day.”
Speaking on the partnership, Varun Moolchandani and Hanisha Gandhi, Executive
Directors, Archies, said, “Women’s Day remains one of the most important occasions for us as
a brand built on expression. Through this collaboration with Palmonas, we are extending our
legacy of meaningful gifting into a dynamic retail environment. Together, we aim to offer
customers a more elevated and complete celebration experience across 56 stores nationwide.”
The initiative underscores a strategic collaboration between two consumer-focused brands,
leveraging retail presence and occasion-led engagement to create stronger customer connect
during Women’s Day 2026.
About Palmonas
Palmonas is India’s first demi-fine jewellery brand, redefining how the country experiences
luxury. Built on the principles of accessibility, artistic expression, and affordability, the brand
bridges the gap between fast-fashion imitation jewellery and expensive fine jewellery.
Founded by Pallavi Mohadikar and Dr. Amol Patwari, and later joined by actor and entrepreneur
Shraddha Kapoor, Palmonas was created with a strong consumer-first approach. In 2022,
founder Pallavi Mohadikar identified a clear gap in the market: traditional fine jewellery was
often heavy, expensive, and reserved for special occasions, while imitation jewellery lacked

durability, quality, and aspirational value. Palmonas emerged to fill this space by pioneering the
demi-fine jewellery category in India — offering premium quality pieces designed for everyday
wear.
At its core, Palmonas is driven by a simple mission: to create jewellery that women choose for
themselves, not just for weddings, festivals, or gifting occasions. Each piece is thoughtfully
crafted using high-quality gold plating and designed to be waterproof, skin-safe, and anti-
tarnish, making it both durable and accessible.
In just four years, Palmonas has grown into a network of 56+ stores across India, earning the
trust of thousands of customers and investors through its design-led approach, commitment to
quality, and innovation-driven growth.
About Archies
Archies Limited operates a chain of stores that sell greeting cards and gifts for the past 45
years. The company retails photo albums, baby books, jewellery and accessories, gift hampers,
perfumes, stuffed toys, and other gifts. Archies has grown with the spread of modern culture,
increasing urbanization, and improving standards of living. Adorability and sentiment drive its
brand appeal across all age groups and demographics. The company has established
exemplary mastery over its large network of distributors, retailers, and franchisees, with a
conscious focus on targeting malls and other prime retail spaces for store openings. Network of
1000+ sales points including company owned stores, retailers, franchise and distributors.
Website Link: https://archiesonline.com/

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