Liva Reviva is a recycled sustainable fabric from the Birla Cellulose group

Celebrated designer Aarti Vijay Gupta collaborated with Liva Reviva to showcase sustainable luxury fashion at London Fashion Week in September 2024. The debut of her Spring/Summer 2025 collection, “Postcard from Kashmir,” beautifully highlighted the fusion of sustainable materials with high-fashion design. Liva Reviva, known for its eco-friendly fibres, added a unique touch to the collection, captivating audiences with its versatility.

Aarti Vijay Gupta’s collection was a stunning portrayal of Kashmir’s landscapes and cultural heritage, with pieces meticulously crafted using LIVA Reviva-based fabrics. The garments, made from up to 30% recycled textile waste blended with FSC-certified wood pulp, offered a sustainable alternative to traditional viscose, while remaining soft, breathable, and luxurious. The collection featured Kashmiri miniatures, Papier Mâché art, and Namda embroidery, with traditional art forms modernized through innovative silhouettes and design sensibilities. Each piece, from flowing silk to elegant printed linen, all demonstrated versatile nature of LIVA Reviva based fabrics that can be seamlessly integrated with heritage fibres.

The runway showcased a harmonious blend of style and sustainability, with fluid drapes, intricate detailing, and 3D engravings bringing eco-conscious fashion to life. Both menswear and womenswear were included, with designs inspired by Kashmir’s green pastures and towering mountains. The collection featured photo prints from Gupta’s iPhone, capturing the region’s essence, which contrasted beautifully with sophisticated dresses and co-ord sets. For the first time, Gupta ventured into mesh-printed dresses, introducing fitted bodycon styles adorned with striking photo prints—an exciting departure from her signature oversized, effortlessly chic designs. The collection’s easy separates, cleaner silhouettes, and toned-down color palette make the pieces versatile, allowing them to be mixed and matched for different looks, while still paying homage to Kashmir’s rich cultural tapestry.

Commenting on the successful collaboration, Mr. Sree Charan, VP Marketing, Global Head – Brands, Birla Cellulose, Aditya Birla Group, said, “We are immensely proud of our partnership with Aarti Vijay Gupta. Her vision for combining sustainable materials with contemporary design has truly brought to life what LIVA stands for – fashion that is beautiful, functional, and environmentally responsible.”

Designer Aarti Vijay Gupta also expressed her excitement, “Presenting my collection ‘Postcard from Kashmir’ at London Fashion Week using LIVA Reviva fibres was an incredible experience. These fibres provide the perfect canvas for expressing the beauty of Kashmir while remaining true to sustainable practices. I believe this is the future of fashion, where tradition meets innovation with a purpose.”

LIVA’s collaboration with Aarti Vijay Gupta is part of its ongoing efforts to lead the fashion industry towards more sustainable practices. With the introduction of fabrics made with advanced fibres that minimize waste and promote responsible manufacturing, LIVA continues to empower designers to create fashion that is as mindful as it is beautiful.

Voyage Eyewear, celebrated for its cutting-edge and fashionable eyewear solutions, is excited to unveil its inaugural sports sunglasses collection in India, named the DRIFT Collection. This launch marks a pivotal moment for the brand, blending advanced technology with sleek aesthetics to cater to the needs of sports enthusiasts and active individuals nationwide.

The DRIFT Collection is meticulously crafted for top-tier performance, offering unmatched comfort, durability, and style. Each pair of sunglasses is engineered to improve visual clarity and shield against harsh elements, enabling athletes and adventurers to maintain peak performance without compromise.

Highlights of the DRIFT Collection:

• Advanced Lens Technology: Featuring high-performance lenses that deliver superior UV protection, minimize glare, and enhance contrast, ensuring clear and unobstructed vision in any condition.
• Ergonomic Design: Tailored with athletes in mind, the lightweight and ergonomic frames provide a secure and comfortable fit, even during the most intense activities.
• Durable Materials: Constructed from robust yet flexible materials, the eyewear is built to endure the demands of sports and outdoor adventures, guaranteeing long-lasting performance.
• Stylish Aesthetics: Combining functionality with modern fashion, the collection offers a variety of sleek, contemporary designs to suit diverse preferences.

“We are thrilled to introduce the DRIFT Collection to the Indian market,” said Sahil Sharma, Director of Marketing at Voyage Eyewear. “Our team has worked diligently to develop a product that not only meets the highest performance standards but also embodies our commitment to style and innovation. We are confident that this new collection will set a new benchmark for sports eyewear in India.”

The DRIFT Collection will be available on the Voyage Eyewear website. To celebrate the launch, Voyage Eyewear is offering an exclusive promotion with an introductory price of ₹1499 to 1799. To get our latest collection  please visit our website or leading e-commerce platforms like Myntra, Amazon, Nykaa etc.

About Voyage Eyewear:

Voyage Eyewear is a premier provider of high-quality eyewear, renowned for its dedication to merging style, functionality, and innovation. Committed to delivering exceptional products that meet diverse needs, Voyage Eyewear continues to set the standard in the eyewear industry.

The festival season is the perfect opportunity to showcase your unique style, and sunglasses are not just a functional accessory—they’re a bold fashion statement. Here’s a rundown of the top six celebrity-inspired shades that will ensure you stand out at any festival. Voyage Eyewear makes a notable appearance in this elite list.

1. Voyage Eyewear – Retro Square Red Sunglasses Manish Paul has set the trend with these striking Retro Square Red Sunglasses. Their vibrant red hue and bold square-frame design make them a standout accessory, perfect for adding a pop of color and flair to your festive ensemble. Available at Voyage Eyewear’s official website, Amazon, Myntra, and Nykaa. Shop Manish Paul’s Shades

2. Voyage Eyewear – Black Wayfarer Sunglasses Purav Jha has been seen sporting the classic Voyage Black Wayfarer Sunglasses. These iconic shades offer timeless elegance and versatility, making them a perfect choice for any festival look. Their sleek black design complements any outfit and adds a touch of sophistication. Available at Voyage Eyewear’s official website, Amazon, Myntra, and Nykaa Shop Purav Jha’s Shades

3. Prada – The Futuristic Shield Celebrity Inspiration: Billie Eilish
Prada’s Futuristic Shield sunglasses capture a bold wraparound design with mirrored lenses, embodying the avant-garde coolness of Billie Eilish.
Why You Need It: The shield shape offers complete coverage and makes a striking statement, perfect for high-energy festival environments.
Available at: PRADA boutiques, select department stores, and online at Prada.com

4. Chanel – The Retro Square Frames Celebrity Inspiration: Kristen Stewart
Chanel’s Retro Square Frames feature oversized, geometric shapes with luxurious detailing, resonating with Kristen Stewart’s edgy yet sophisticated style.
Why You Need It: Ideal for adding a touch of vintage elegance and sophistication to your festival look.
Where to Get Your Pair: Chanel stores, upscale boutiques, and the Chanel online store

5. Ray-Ban – The Classic Round Metal Celebrity Inspiration: Harry Styles
Ray-Ban’s Classic Round Metal sunglasses boast a timeless round-frame design with metal accents and tinted lenses, reminiscent of Harry Styles’ retro vibe.
Why You Need It: These round sunglasses offer versatility, pairing well with various festival outfits while providing excellent functionality.
Where to Find: Available on Ray-Ban’s official website, major eyewear retailers, and select department stores

6. Gucci – The Bold Cat-Eye Celebrity Inspiration: Rihanna
Gucci’s Bold Cat-Eye sunglasses feature dramatic, angular frames with luxe detailing, mirroring Rihanna’s fearless fashion choices.
Why You Need It: Cat-eye sunglasses add a striking glitz to your festival attire, ensuring you turn heads wherever you go.
Available at: Gucci boutiques, upscale department stores, and Gucci’s online shop

Inspired by the stars, these celebrity-approved shades will not only protect your eyes but also elevate your festival look to new heights, whether you’re aiming for bold and edgy or classic and cool.