Raisin launches Spring Summer’20 Collection: ‘Banthan’ inspired by the glorious history & culture of India

As the Spring Season blooms upon us, Raisin, contemporary fashion label launched in association with Bhumi Pednekar for the free-spirited woman is set to launch their bespoke Spring Summer’20 Collection: ‘Banthan’ inspired by the glorious history & culture of India.

The brand calls out women to celebrate the rich heritage in all its glory. Inspired by the rugged landscapes, colorful facades, the rich and vibrant heritage of our country, the collection is made up of the most effortless pieces using the most luxurious materials for summer escapades.

The collection consists of Dresses, Kurta Sets, Trousers and Co-ord Sets in vibrant hues and beautiful earthy prints incorporating the old world charm in the most contemporary fashion. Offering timeless styles, Raisin assures to provide excellence in terms of fabrics, artwork, handicrafts, and embroideries that hold years of history.

With exquisite craftsmanship, Banthan symbolizes an ode to the dunes and its lively culture, exploring a range of garments that celebrate women and their free-spirit.
Banthan Collection comprises three words: Timeless. Effortless. Fearless.

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Curated for comfort, a modern interpretation of our history. The brand brings to you the most effortless and elaborate pieces to add to your Summer Wardrobe with enchanting embroideries from the land of culture.

Commenting on the collection launch, Bhumi Pednekar, Brand Ambassador for Raisin said, “The brand stands for the new-age Indian girl, someone who is independent; looking for her freedom, fun yet traditional in her essence and that resonates with me completely.

Modern silhouettes straight from the sands of Thar, Banthan is all about breezy styles that exhibit embroidered surprises perfected with minimalist detailing and cool shades to keep up with your nomadic soul.

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As quoted by co-founders Mr. Vikash Pacheriwal and Mr. Vishal Pacheriwal, “With every passing collection, we aim to enhance the experience of their customers. With Banthan as well, we want Raisin’s artistic sensibilities behind the collection to resonate with our customer’s requirements and keep our promise to deliver comfortable contemporary fusion-wear for the free-spirited women.”

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Backed with a strong foundation of Parvati Fabrics Ltd, the brand offers ethnic touch incorporated into pleasant shades, trendy prints, and pleasant, cozy fabrics.

A modern rendition of the most classic styles in easy silhouettes, redefine traditional style with a seamless transition into summer and explore those faraway lands with our range of garments.

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Available at 210+ SIS Stores across 22+states in India along with major stores like Central Mall, Lifestyle Stores, Project Eve Stores.

Catch the first launch on Raisin’s e-commerce website www.raisinglobal.com with other domains like Myntra, Amazon.in, AJIO

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