Miraggio’s #MadeForMore campaign is an ode to the women of today who refuse to settle for anything less than extraordinary 

Youtube Link – https://youtu.be/35CSE0tw5Hk 

New Delhi, October 2024: Miraggio, the leading handbag brand celebrated for its innovation, sophistication, and versatility, proudly introduces its A/W 24 collection, with Bollywood star Sharvari. The new #MadeForMore campaign is more than a launch; it’s a celebration of women who refuse to be defined by boundaries and continually strive for greatness. 

Designed for the bold, confident, and ambitious, the A/W 24 collection embodies this spirit, speaking to those who aim high and push beyond limits. Sharvari, known for her drive and dynamic career, perfectly represents the essence of Miraggio’s empowering message, making her ideal for this campaign.

“Made for More is not just a tagline – it’s a statement,” says Mohit Jain, Founder & CEO, Miraggio. “It encapsulates the spirit of modern women who are rewriting the rules and setting new standards. Our vision has always been to create pieces that are more than just accessories – they are reflections of strength, ambition, and individuality. With Sharvari leading this campaign, we celebrate the grandeur and boldness that define our brand and the women we design for.”

Commenting on the collaboration, Sharvari shares, “I’m incredibly excited to be the face of Miraggio’s #MadeForMore campaign. The message behind the campaign really speaks to my heart – encouraging women to dream bigger and push beyond the ordinary. I’ve always believed in chasing after what truly sets your soul on fire, and Miraggio embodies that same bold spirit. That’s why this collaboration feels like a natural fit. Together, we’re celebrating women who are fearless in their pursuit of greatness.”

The A/W 24 collection is designed for iconic women and features Miraggio’s innovative new Signature lock, combining style and functionality with sophistication. From classic totes to versatile crossbody bags, each piece is crafted to be a companion in every woman’s journey to success. 

The #MadeForMore campaign is a tribute to women breaking barriers, evolving constantly, and aspiring for greatness. Whether it’s at work, in personal pursuits, or in chasing dreams, the new collection stands as a reminder that settling is never an option. 

About Miraggio:

Founded in 2020, Miraggio is dedicated to empowering the modern woman through its curated collection of handbags. Each piece is inspired by the strength, ambition, and style of today’s headstrong women, pushing the boundaries of modern accessories with innovation and sophistication at its core.

Website: https://miraggiolife.com/ 

In a dazzling display of designer wedding wear, TASVA by Aditya Birla Fashion Retail Ltd in collaboration with ace designer Tarun Tahiliani, hosted an unforgettable fashion show, ‘BAARAAT’ by Tasva unveiling its Autumn/Winter 2024 Wedding Collection. The grand event took place on Sunday, 13th October 2024, at the majestic Travancore Palace, New Delhi, and left an indelible mark on all who attended. The evening reached its dramatic conclusion with Bollywood icon Ranbir Kapoor leading the spectacular finale, celebrating the essence of Indian weddings with unmatched style and grandeur.

The ‘BAARAAT’ by Tasva, was inspired by the lively and vibrant Indian wedding procession, reimagined as a fashion showcase that spotlighted the groom. The baaraat, traditionally symbolizing the groom’s joyous arrival, was presented in this unconventional and visually stunning fashion show.
Known for his impeccable style and charisma, Ranbir Kapoor perfectly embodied the Tasva man. He closed the show with a magnificent Indian wedding-style baaraat, making it the highlight of the evening. Reflecting on his participation in the event, Ranbir Kapoor shared, “Stepping onto the runway in the BAARAAT collection was an exhilarating experience, celebrating the fusion of tradition and modern flair! Today’s grooms are more than just part of the ceremony; they are the heart of the story. This collection gave them the opportunity to express their individuality while honoring their roots. With its luxurious textures and bold silhouettes, it redefines menswear and ensures every groom’s journey is unforgettable!”
In addition, the runway was graced by a stellar lineup of personalities who brought their unique charm and style to the event. Rising star Vihaan Samat, celebrated comedian Anubhav Singh Bassi, Michelin Star Chef Suvir Saran and popular digital influencers, Mohak Narang, Manav Chhabra, Unnati Malharkar, and Apoorva (also known as “The Rebel Kid”) showcased Tasva’s exceptional wedding collection with poise and flair. Each of them embodied the spirit of the modern Indian groom in their own way, seamlessly blending tradition with contemporary style. Their presence added a youthful, dynamic energy to the show, making the ‘BAARAAT by Tasva’ event a true celebration of individuality and fashion. With their distinctive personalities, they captured the essence of Tasva’s ethos, making the event even more memorable for the audience.
About the Collection:
The Autumn Winter 2024 Wedding Collection presents an exquisite array of wedding wear designed for the modern Indian groom. This collection skillfully blends contemporary influences with traditional Indian artistry, drawing inspiration from Romanesque architecture, Baroque opulence, and abstract art. Featuring intricate Shikargah and Phulkari motifs, the collection brings flora and fauna to life with Aari work, mirror work, zardosi embroidery and pearl embellishments.

Featuring contemporary silhouettes like the angrakha sherwani, tailored dinner jackets, and asymmetrical designs, it presents a modern take on tradition. The collection offers a refined color palette, ranging from soft pastels like ivory, gold, lilac, salmon, and jade, perfect for wedding ceremonies, to deep jewel tones ideal for cocktail and mehendi events.

“The great Indian wedding culminates in the actual ceremony and the heart of this is the groom. The modern groom, who comes with joy, modernity, and individuality. My vision blends traditional craftsmanship with contemporary tailoring, ease and comfort for a modern lifestyle, which allows the young man today to express their unique narrative through refined silhouettes and artistry, that they’ve got accustomed to while wearing western clothes. You want Indian clothing to be supremely comfortable. Each piece is not just a clothing to be endured, it is something that’s worn for the most important days, it’s a statement of one’s self, crafted for a significant moment, and we know that the answer is Tasva.”says Tarun Tahiliani, Chief Design Officer, Tasva

Tasva continues to push the boundaries of wedding fashion in India, elevating the groom’s style with every collection. “As a brand, our goal at Tasva has always been to make designer Indian wear accessible to more customers. With our AW ’24 Wedding Collection, we’re thrilled to offer modern grooms a stylish blend of tradition and contemporary flair. We are a brand for new age men who are looking for sophistication & elegance in their occasion wear – and our talented store stylists are always at hand to help each of them look their best. Baarat by Tasva represents the culmination of our teams efforts in bringing this proposition alive for the upcoming wedding season & we are very excited to finally host it” says Ashish Mukul, Brand head, Tasva

Liva Reviva is a recycled sustainable fabric from the Birla Cellulose group

Celebrated designer Aarti Vijay Gupta collaborated with Liva Reviva to showcase sustainable luxury fashion at London Fashion Week in September 2024. The debut of her Spring/Summer 2025 collection, “Postcard from Kashmir,” beautifully highlighted the fusion of sustainable materials with high-fashion design. Liva Reviva, known for its eco-friendly fibres, added a unique touch to the collection, captivating audiences with its versatility.

Aarti Vijay Gupta’s collection was a stunning portrayal of Kashmir’s landscapes and cultural heritage, with pieces meticulously crafted using LIVA Reviva-based fabrics. The garments, made from up to 30% recycled textile waste blended with FSC-certified wood pulp, offered a sustainable alternative to traditional viscose, while remaining soft, breathable, and luxurious. The collection featured Kashmiri miniatures, Papier Mâché art, and Namda embroidery, with traditional art forms modernized through innovative silhouettes and design sensibilities. Each piece, from flowing silk to elegant printed linen, all demonstrated versatile nature of LIVA Reviva based fabrics that can be seamlessly integrated with heritage fibres.

The runway showcased a harmonious blend of style and sustainability, with fluid drapes, intricate detailing, and 3D engravings bringing eco-conscious fashion to life. Both menswear and womenswear were included, with designs inspired by Kashmir’s green pastures and towering mountains. The collection featured photo prints from Gupta’s iPhone, capturing the region’s essence, which contrasted beautifully with sophisticated dresses and co-ord sets. For the first time, Gupta ventured into mesh-printed dresses, introducing fitted bodycon styles adorned with striking photo prints—an exciting departure from her signature oversized, effortlessly chic designs. The collection’s easy separates, cleaner silhouettes, and toned-down color palette make the pieces versatile, allowing them to be mixed and matched for different looks, while still paying homage to Kashmir’s rich cultural tapestry.

Commenting on the successful collaboration, Mr. Sree Charan, VP Marketing, Global Head – Brands, Birla Cellulose, Aditya Birla Group, said, “We are immensely proud of our partnership with Aarti Vijay Gupta. Her vision for combining sustainable materials with contemporary design has truly brought to life what LIVA stands for – fashion that is beautiful, functional, and environmentally responsible.”

Designer Aarti Vijay Gupta also expressed her excitement, “Presenting my collection ‘Postcard from Kashmir’ at London Fashion Week using LIVA Reviva fibres was an incredible experience. These fibres provide the perfect canvas for expressing the beauty of Kashmir while remaining true to sustainable practices. I believe this is the future of fashion, where tradition meets innovation with a purpose.”

LIVA’s collaboration with Aarti Vijay Gupta is part of its ongoing efforts to lead the fashion industry towards more sustainable practices. With the introduction of fabrics made with advanced fibres that minimize waste and promote responsible manufacturing, LIVA continues to empower designers to create fashion that is as mindful as it is beautiful.