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Colors Queen Celebrates a Decade of Affordable Luxury, Expands into Retail

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Colors Queen Celebrates a Decade of Affordable Luxury, Expands into Retail

 Expanding retail footprint with 5 strategic kiosks launched in locations across the country

●       Aiming for a revenue of INR 300 crore in FY 2025

National, 15.01.25: Colors Queen, a homegrown Indian beauty brand established in 2014, proudly celebrates a decade of redefining affordable luxury. The brand has become a household name with a diverse range of makeup, skincare, hair, and nail products. With a strong e-commerce presence on leading platforms, Colors Queen has successfully catered to a wide audience, blending accessibility with convenience. To commemorate this milestone, the brand has now expanded into the retail sector, launching five exclusive kiosks in strategic locations across India.

Colors Queen Celebrates a Decade of Affordable Luxury, Expands into Retail

The newly unveiled kiosks, located in Z-Square Mall (Kanpur), Celebration Mall (Udaipur), Lulu Mall (Lucknow), Pacific Mall (Ghaziabad), and Pacific Mall (Delhi NSP), aim to offer customers a more interactive and personalized shopping experience. These kiosks serve as a significant step forward in the brand’s mission to make premium beauty products accessible to all, enhancing both visibility and engagement with its audience.

Commenting on this retail expansion, Mr. Dilip Motwani, co-founder of Colors Queen, said, “Our retail entry represents a crucial step in our evolution as a brand. These kiosks reflect our vision of bringing premium-quality beauty products within easy reach of customers while delivering a curated and immersive shopping experience. This is just the beginning of our journey into retail, and we look forward to deepening our connection with our customers through such initiatives.”

Since its inception, Colors Queen has operated with a hybrid business model that boasts an extensive presence across 63,000 counter outlets in 300 cities, helping the brand reach millions of customers nationwide. Over the last two years, the company has witnessed exponential growth, with revenues increasing nearly sixfold—from INR 9.2 crore in 2014 to an impressive INR 200 crore in 2023. With an aim to close INR 300 crore by FY 2025, the brand’s expansion into retail is a strategic move to fuel its growth trajectory.

Highlighting this milestone, Mr. Nitin Panjwani, co-founder of Colors Queen, shared, “Our journey over the past decade has been one of passion, resilience, and unwavering commitment to making quality beauty accessible for everyone. From a modest beginning with a single product line to becoming a trusted name in beauty, this milestone is a testament to the trust and love of our customers. With the launch of these kiosks, we are reinforcing our promise to provide affordable luxury while bringing the Colors Queen experience closer to our audience.”

Colors Queen takes pride in its robust presence across both offline and online channels. In the e-commerce space, the brand is available on leading platforms such as Amazon, Nykaa, Flipkart, Myntra, and Purplle, along with its own consumer-friendly D2C website. This dual-channel approach has enabled Colors Queen to cater to a wide spectrum of customers, ensuring accessibility and convenience.

Reflecting on the brand’s e-commerce success, Chetna Kochar, AGM E-commerce, Colors Queen, said, “We have been witnessing consistent growth through our strong e-commerce presence and have seen 37% of our customers returning for repeat purchases. Now, to continue with the momentum, we are thrilled to expand into the retail space, bringing the Colors Queen experience closer to our customers. This reflects the trust and appeal our brand has been able to build over the years.”

As Colors Queen celebrates its 10th anniversary, it remains committed to making beauty accessible, innovating to meet diverse needs with quality products. Built on inclusivity, affordability, and trust, the brand is set to strengthen its leadership in India’s beauty industry.

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Health & Beauty

REFINE Beauty Launches A Range of Lip Balms | Tints | Blush + Highlighters | 

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Refine beauty Lip Balm

Makeup You’ll Love Using—and Collecting

REFINE believes makeup should be effortless, expressive, and never boringDesigned for Indian skin tones and modern routines, the brand champions fewer steps, bigger personality, and melt-in-contact formulas that move with you. Every product is sensorial, multi-purpose, and intuitive—built to simplify your routine without dialing down the impact.

Skincare-infused and unapologetically bold, REFINE’s sculptural, design-led packaging is made to command attention. These are not products meant to be hidden away—they’re designed to be displayed, carried, and pulled out with confidence. Each piece feels collectible, blurring the line between beauty essential and statement object. Elevated, functional, and impossible to ignore—this is makeup meant to be seen.

Meet: Oh-Mwah Melty Lip Balm
Not your average lip balm. This indulgent, buttery-soft formula glides on like a dream, wrapped in a striking, non-conventional form factor. With four universal shades curated for Indian undertones and perfectly balanced flavours, every swipe feels playful, addictive, and deliciously extra.

 Oh-Mwah Melty Lip Balm

Meet: Oh My Melty Lip & Cheek Tint
Your one-and-done essential. Compact, cool, and effortlessly chic, this tint works across lips, cheeks, and eyes, making it the ultimate on-the-go hero for busy days and spontaneous plans. With five pretty shades to choose from, the tints exemplify one product, many moods.

 Cheek Tint

Meet: Oh My Glow Blush + Highlighter
Colour and glow in one sleek multi-stick. With a subtle shimmer that catches the light just right, it doubles up as blush, highlighter, eyeshadow, and even a soft body glow. With five shimmer shades to choose from, there is a shade for every glow getter.

REFINE – Designed to be worn, seen, and collected! Get yours, Now….Price: ₹799 each
Available at:refinebeauty.in
Offline: Broadway

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Health & Beauty

Baby Forest Expands Ayurvedic Baby Care Portfolio with the Launch of Nanhi Rahat Tummy Roll-On

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New Delhi, February 2026: Baby Forest, India’s leading luxury Ayurvedic baby care brand, has announced the launch of Nanhi Rahat Tummy Roll-On, a new addition to its baby wellness portfolio. Designed to support digestive comfort in infants, the product brings together time-tested Ayurvedic ingredients in an easy-to-use, mess-free roll-on format.

The launch strengthens the brand’s focus on combining traditional Ayurvedic wisdom with modern, parent-friendly product formats, addressing common early-age concerns such as gas, colic, bloating, and general tummy discomfort.

DSC_2772 (1).jpg

Formulated using age-old ingredients such as Hing, Ajwain, Fennel, and Ginger oil, Nanhi Rahat is crafted as a 100% natural, baby-safe solution. The gentle formulation is designed to be suitable for delicate and sensitive baby skin, while offering targeted comfort through topical application.

The roll-on delivery format ensures ease of use for parents, allowing for quick and hygienic application without the risk of spills or overuse. The product is positioned as a daily use wellness essential for newborn and infant care routines.

Baby Forest continues to build on its philosophy of reviving traditional Indian caregiving rituals through thoughtfully designed products that are safe, effective, and rooted in natural formulations.

Price: INR 495/-
Availability: Available online at Baby Forest website

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Health & Beauty

Truth & Hair Introduces the Ultimate Valentine’s Hair Ritual

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Truth & Hair Introduces the Ultimate Valentine’s Hair Ritual

This Valentine’s Day, Truth & Hair India’s leading texture-forward hair beauty brand invites lovers, besties, and self-care enthusiasts to celebrate love in its most authentic form: by embracing your true hair identity. Known for pioneering a science-led approach to haircare that honours scalp health and personal expression, the brand is releasing curated gifting stories featuring its most loved essentials designed for straight, wavy, and curly hair types — because every texture deserves to shine.

At Truth & Hair, beauty meets purpose. Founded on the revolutionary idea of “skinification of hair,” the brand treats the scalp with the same care and intentionality usually reserved for skincare — creating formulas that go beyond surface solutions to nourish hair from root to tip. Its portfolio includes sulphate-free, cruelty-free, and dermatologically-tested shampoos, conditioners, styling tools, and hair-makeup favourites tailored for every hair texture, helping users achieve frizz-free waves, smooth shine, or definition that lasts.

This Valentine’s Day, Truth & Hair invites consumers to rethink gifting as both self-expression and celebration offering beautifully packaged favourites like the Root Touch-Up Hair Mascara for instant confidence boosts, precision styling brushes to define every curl and wave, and texture-specific care bundles for everyday self-love. Each product tells a story of authenticity, empowerment, and care — perfect for the person who values looking and feeling their best, or simply deserves a thoughtful, feel-good gift.

“Hair care isn’t just routine it’s ritual. This Valentine’s, we want people to celebrate love in its many forms: self-love, friendship, and connection. Our products are about confidence, joy, and embracing your truth,” says Saumya Alagh, Co-Founder of Truth & Hair.

With its pastel aesthetic, playful spirit, and performance-driven products, the brand has rapidly become a go-to choice for Gen Z and millennial audiences seeking beauty with meaning. The Valentine’s gifting collection captures this ethos — offering options that feel personal, fun, and unforgettable.

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