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Colors Queen Celebrates a Decade of Affordable Luxury, Expands into Retail

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Colors Queen Celebrates a Decade of Affordable Luxury, Expands into Retail

 Expanding retail footprint with 5 strategic kiosks launched in locations across the country

●       Aiming for a revenue of INR 300 crore in FY 2025

National, 15.01.25: Colors Queen, a homegrown Indian beauty brand established in 2014, proudly celebrates a decade of redefining affordable luxury. The brand has become a household name with a diverse range of makeup, skincare, hair, and nail products. With a strong e-commerce presence on leading platforms, Colors Queen has successfully catered to a wide audience, blending accessibility with convenience. To commemorate this milestone, the brand has now expanded into the retail sector, launching five exclusive kiosks in strategic locations across India.

Colors Queen Celebrates a Decade of Affordable Luxury, Expands into Retail

The newly unveiled kiosks, located in Z-Square Mall (Kanpur), Celebration Mall (Udaipur), Lulu Mall (Lucknow), Pacific Mall (Ghaziabad), and Pacific Mall (Delhi NSP), aim to offer customers a more interactive and personalized shopping experience. These kiosks serve as a significant step forward in the brand’s mission to make premium beauty products accessible to all, enhancing both visibility and engagement with its audience.

Commenting on this retail expansion, Mr. Dilip Motwani, co-founder of Colors Queen, said, “Our retail entry represents a crucial step in our evolution as a brand. These kiosks reflect our vision of bringing premium-quality beauty products within easy reach of customers while delivering a curated and immersive shopping experience. This is just the beginning of our journey into retail, and we look forward to deepening our connection with our customers through such initiatives.”

Since its inception, Colors Queen has operated with a hybrid business model that boasts an extensive presence across 63,000 counter outlets in 300 cities, helping the brand reach millions of customers nationwide. Over the last two years, the company has witnessed exponential growth, with revenues increasing nearly sixfold—from INR 9.2 crore in 2014 to an impressive INR 200 crore in 2023. With an aim to close INR 300 crore by FY 2025, the brand’s expansion into retail is a strategic move to fuel its growth trajectory.

Highlighting this milestone, Mr. Nitin Panjwani, co-founder of Colors Queen, shared, “Our journey over the past decade has been one of passion, resilience, and unwavering commitment to making quality beauty accessible for everyone. From a modest beginning with a single product line to becoming a trusted name in beauty, this milestone is a testament to the trust and love of our customers. With the launch of these kiosks, we are reinforcing our promise to provide affordable luxury while bringing the Colors Queen experience closer to our audience.”

Colors Queen takes pride in its robust presence across both offline and online channels. In the e-commerce space, the brand is available on leading platforms such as Amazon, Nykaa, Flipkart, Myntra, and Purplle, along with its own consumer-friendly D2C website. This dual-channel approach has enabled Colors Queen to cater to a wide spectrum of customers, ensuring accessibility and convenience.

Reflecting on the brand’s e-commerce success, Chetna Kochar, AGM E-commerce, Colors Queen, said, “We have been witnessing consistent growth through our strong e-commerce presence and have seen 37% of our customers returning for repeat purchases. Now, to continue with the momentum, we are thrilled to expand into the retail space, bringing the Colors Queen experience closer to our customers. This reflects the trust and appeal our brand has been able to build over the years.”

As Colors Queen celebrates its 10th anniversary, it remains committed to making beauty accessible, innovating to meet diverse needs with quality products. Built on inclusivity, affordability, and trust, the brand is set to strengthen its leadership in India’s beauty industry.

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Health & Beauty

Truth & Hair Introduces the Ultimate Valentine’s Hair Ritual

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Truth & Hair Introduces the Ultimate Valentine’s Hair Ritual

This Valentine’s Day, Truth & Hair India’s leading texture-forward hair beauty brand invites lovers, besties, and self-care enthusiasts to celebrate love in its most authentic form: by embracing your true hair identity. Known for pioneering a science-led approach to haircare that honours scalp health and personal expression, the brand is releasing curated gifting stories featuring its most loved essentials designed for straight, wavy, and curly hair types — because every texture deserves to shine.

At Truth & Hair, beauty meets purpose. Founded on the revolutionary idea of “skinification of hair,” the brand treats the scalp with the same care and intentionality usually reserved for skincare — creating formulas that go beyond surface solutions to nourish hair from root to tip. Its portfolio includes sulphate-free, cruelty-free, and dermatologically-tested shampoos, conditioners, styling tools, and hair-makeup favourites tailored for every hair texture, helping users achieve frizz-free waves, smooth shine, or definition that lasts.

This Valentine’s Day, Truth & Hair invites consumers to rethink gifting as both self-expression and celebration offering beautifully packaged favourites like the Root Touch-Up Hair Mascara for instant confidence boosts, precision styling brushes to define every curl and wave, and texture-specific care bundles for everyday self-love. Each product tells a story of authenticity, empowerment, and care — perfect for the person who values looking and feeling their best, or simply deserves a thoughtful, feel-good gift.

“Hair care isn’t just routine it’s ritual. This Valentine’s, we want people to celebrate love in its many forms: self-love, friendship, and connection. Our products are about confidence, joy, and embracing your truth,” says Saumya Alagh, Co-Founder of Truth & Hair.

With its pastel aesthetic, playful spirit, and performance-driven products, the brand has rapidly become a go-to choice for Gen Z and millennial audiences seeking beauty with meaning. The Valentine’s gifting collection captures this ethos — offering options that feel personal, fun, and unforgettable.

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Health & Beauty

Luxiora’s Lip Kit Trios That Make Valentine’s Gifting Effortless

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Luxiora’s Lip Kit Trios That Make Valentine’s Gifting Effortless

Romantic. Wearable. Repeat-worthy.
There’s truly no such thing as too many lipsticks—especially when they’re curated to take her from day dates to night glam. This Valentine’s Day, Luxiora Cosmetics makes gifting effortless with its 3-in-1 Lip Kits, designed to build, layer, and switch moods in seconds.

Each kit includes three full-size lip essentials—a crème-matte bullet lipstick for comfortable everyday wear, a kiss-proof, long-wear liquid matte for definition, and a high-shine gloss topper that elevates any look from subtle to statement. Infused with Vitamin E, Candellila, and SPF 15+, the formulas deliver skin-loving care with rich colour payoff, while remaining lightweight, non-drying, and easy to wear from morning coffee runs to late-night plans.

Choose her vibe (or gift both):

  • Latte Brown Lip Kit – Featuring Prestige Nudes, Berry Boost, and Twilight Nude, this trio is ideal for everyday nude-brown lovers and office-to-evening looks, finishing with a “latte gloss” in seconds.
  • Pookie Pink Lip Kit – With Prestige Plum, Mauve Vibe, and Gleam Pink, this set delivers soft-glam, festive-ready pink lips that stay longer and photograph beautifully.
  • Travel and event-friendly, one kit does it all—day looks, night glam, and quick touch-ups. Both together? The ultimate Valentine’s lip wardrobe.
  • Price: ₹999 per kit
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Health & Beauty

LEAFOBERRYY Debuts Mucin Fusion Face Serum, India’s First Okra-Infused Hydration Formula

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Face serum Mucin Fusion

Rooted in botanical intelligence, Mucin Fusion is designed for skin that seeks hydration, smoothness, and balance—without compromise. At the heart of the formula is okra extract, offering plant-based mucin properties that help lock in moisture, enhance visible plumpness, and improve overall skin texture, making it the perfect vegan alternative to snail mucin.

This hydration framework is complemented by gotu kola, known to support skin strength and elasticity, and lotus extract, which helps calm stressed skin while offering antioxidant protection against environmental aggressors. Papaya enzymes gently refine the skin’s surface, promoting a smoother, more even appearance without disrupting the skin barrier.

To elevate glow and age-support benefits, the formula is enriched with rice seed water, hyaluronic acid, squalane and okra—a synergistic trio that deeply hydrates, softens the look of fine lines caused by dehydration, and improves skin suppleness.

Lightweight and non-sticky, Mucin Fusion absorbs effortlessly into the skin, leaving it feeling comfortable, hydrated, and visibly smoother. Suitable for all skin types and everyday use, it is thoughtfully crafted for modern lifestyles where skin is constantly exposed to environmental and digital stress. Use it after toner in the morning for a fresh, hydrated glow, and before moisturizer at night to support overnight repair.

Mucin Fusion represents a new generation of skincare, where plant-powered hydration meets thoughtful formulation to deliver lasting comfort, refined texture, and natural radiance.

Price: ₹1599 for 30ml  (currently at 30% OFF)

To Buy: https://leafoberryyskincare.com/products/leafoberryys-mucin-fusion

Also Available On: Amazon, Smytten, Myntra, Blinkit (Chennai, Hyderabad & Kolkata) & more

LEAFOBERRYY Promise:

Vegan • Cruelty-Free • SLS & Paraben-Free • IFRA Approved • ISO Certified • Dermatologically Tested • FDA Approved

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