Lifestyle
CarLelo (A Capri Loans Venture) unveils new brand identity at Women Premier League 2024

National, 21 February 2024: CarLelo (A Capri Loans Venture), a digital new car-buying platform, today
announced the launch of its revamped brand identity at the onset of the Women Premier League 2024.
The company’s fresh logo, accompanied by the tagline “Nayi Car? Hum Hain Na, Yaar,” echoes CarLelo’s
core proposition and strongly resonates with the changing nature of the online new car buying industry.
This solidifies the company’s commitment to consumer-centric values and empowers the aspirations of
an evolving audience in the changing landscape of India.
In a strategic move to align with the dynamic automotive landscape and meet heightened consumer
expectations, CarLelo has also taken a significant step to sponsor the UP Warriorz in the upcoming WPL
- This collaboration presents an opportunity for the company to launch nationwide with a mega
sport like cricket. Positioned on the lead arm of the players, CarLelo is featured as a principle partner for
the team. As part of this sponsorship, CarLelo logo will be prominently visible on the Jersey of the UP
Warriorz during the WPL 2024 matches.
CarLelo’s tagline encapsulates its role as one of the first only new car-buying platforms in India, a
comprehensive solution for all aspects of new car purchase, and the preferred online platform for new
car buyers looking for convenience and transparency. The new logo, with its forward-looking, and sharp
look, is designed to appeal to a customer seeking a one-stop destination, where they can seamlessly
browse and compare cars, connect with multiple dealers, get easy test drives and make informed
decisions.
Mr. Gaurav Aggarwal, CEO and Founder, CarLelo (a Capri Loans Venture) expressed, “We embarked on
this transformation journey to stay ahead of the curve in a rapidly changing automotive landscape. This
brand refresh is a deeper expression that strengthens the connection with customers, providing them
with the confidence to chart their path to a successful new car purchase. We believe that the partnership
with UP Warriorz in WPL offers a great opportunity to connect with audiences across India and drive
significant awareness and preference for our brand. We intend to leverage the association by
highlighting our key offerings & services via a fresh approach for the category.”
With this new brand identity and strategic partnership with the UP Warriorz Team, the company
reaffirms its position as a trailblazer in the automotive industry, driving positive change and inclusivity to
provide a seamless and convenient new car buying experience.
About CarLelo: CarLelo (A Capri Loans Venture) is an online platform that is revolutionizing the new car
buying experience through its seamless and hassle-free methods. It is India’s first multi-brand virtual car
showroom, where you get the best new car deals. The brand strongly believes that buying a new car is a
unique escapade that does not happen every day and its vision is to provide an overall bespoke
experience to customers, all from the comfort of their home. One can visit the website, select the
desired brand and choose a model based on variant, colour, features and mileage. While doing this from
a large curated catalog of brands and models, the customer is directly connected to a relevant dealer
based on his location without physically having to visit a dealership. Further, they can avail the best
offers and deals on their new car by connecting with multiple dealers. For the ones looking to finance
their dream car, the company offers the best low-interest rate and minimum paperwork for their
customers. The company today has grown to become a leading online marketplace for buying new cars.
Decor in Style
The Great Eastern Home Presents The Stallion

A Distinctive Ceramic Sculpture from its New Collection
The Great Eastern Home continues to celebrate timeless artistry and exceptional craftsmanship with The Stallion, one of the most distinctive pieces from its newly launched ceramic collection. Handmade by skilled artisans at The Great Eastern Home’s workshop and glazed in-house, this sculptural creation reflects the brand’s commitment to preserving artisanal heritage while continuously redefining contemporary design possibilities.

Inspired by the grace and power of the horse, The Stallion captures the animal in its most regal and dignified stance. The sculpture beautifully highlights the fluid transition from the curve of the neck into the sculpted head, before sharpening into a strong, commanding jawline. Every contour is carefully shaped to convey movement, strength, and elegance, resulting in a piece that feels both artistic and deeply expressive.

Its rich, oceanic glaze further elevates the sculpture’s character. Flowing between tones of indigo, verdigris, and midnight black, the finish catches light differently from every angle, creating remarkable depth and visual intrigue. The constantly shifting tones lend the piece an almost living presence, making it a striking focal point within any interior setting.
Entirely handcrafted, no two pieces of The Stallion are ever identical, making each sculpture truly one of a kind. More than a decorative object, it stands as a collectible work of art that embodies craftsmanship, individuality, and timeless sophistication.
Price: On Request
Website: http://www.thegreateasternhome.com/
Instagram: The Great Eastern Home
Fashion
Sound to Silhouette: A History of Mutual Influence








Jewellery
The Stillness of Craft, The Movement of Code

Jewellery has always been more than ornamentation. Long before circuitry and sensors found their place beneath polished surfaces, adornment carried meaning far beyond aesthetics — symbolising power, identity, protection, and self-expression. In India especially, jewellery has long existed as a living extension of culture and belief. Intricate Navratna pieces were thought to align cosmic energies, while shell and faience girdles discovered in Mohenjo-daro reflected some of the earliest expressions of decorative identity. The iconic “Dancing Girl” figurine, layered in stacked bangles, stands as an enduring reminder that adornment has always communicated individuality and status. Similarly, the delicate Maang Tikka was never merely decorative; positioned along the forehead, it was associated with the Ajna chakra, believed to represent intuition and inner awareness.

For centuries, luxury in jewellery was measured through the rarity of gemstones, the purity of gold, and the mastery of craftsmanship. Today, however, luxury is increasingly being redefined through intelligence and functionality.
Modern technology has introduced a new dimension to jewellery, though some would argue it has also distanced adornment from its deeply personal artistry. What once existed as quiet symbolism has gradually evolved into something interactive and responsive — designed to move in rhythm with contemporary life. Yet unlike the overt dominance of screens and devices, this transformation is often subtle. Technology in jewellery rarely announces itself loudly; instead, it integrates seamlessly into design.
Digital jewellery can best be described as wearable technology that merges communication, health tracking, and utility with adornment. The Oura Ring, for instance, appears deceptively simple in form, yet quietly monitors sleep cycles, recovery patterns, and physiological changes with remarkable precision. Smartwatches, meanwhile, have become symbols of both status and technological sophistication. Devices such as the Nimb Ring extend functionality even further by offering emergency assistance through a discreet trigger that alerts selected contacts and shares real-time location data. Smart pendants are also emerging as tools capable of monitoring stress levels, sleep patterns, and heart rhythms, subtly integrating wellness awareness into daily life without replacing professional medical care.
Luxury houses such as Swarovski have also experimented with embedded technology, suggesting a future in which craftsmanship and circuitry no longer exist as opposing ideas, but rather as collaborative forces within design.
The evolution of jewellery does not signal a complete shift in purpose; instead, it reflects an expansion of what adornment can represent. Jewellery once symbolised identity alone, but now it increasingly participates in experience — bridging heritage with innovation while adapting to the demands of a more responsive world.
Yet balance remains essential. Not every object must justify itself through utility or performance. Some creations exist purely for their beauty, emotion, and craftsmanship. Technology may enhance convenience and awareness, but it cannot replicate the instinct of the artisan, the patience behind hand-forged details, or the emotional depth embedded within human creation. The soul of jewellery still resides not in code, but in the hands and imagination that shape it.
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