CarLelo (A Capri Loans Venture) unveils new brand identity at Women Premier League 2024

National, 21 February 2024: CarLelo (A Capri Loans Venture), a digital new car-buying platform, today
announced the launch of its revamped brand identity at the onset of the Women Premier League 2024.
The company’s fresh logo, accompanied by the tagline “Nayi Car? Hum Hain Na, Yaar,” echoes CarLelo’s
core proposition and strongly resonates with the changing nature of the online new car buying industry.
This solidifies the company’s commitment to consumer-centric values and empowers the aspirations of
an evolving audience in the changing landscape of India.
In a strategic move to align with the dynamic automotive landscape and meet heightened consumer
expectations, CarLelo has also taken a significant step to sponsor the UP Warriorz in the upcoming WPL

  1. This collaboration presents an opportunity for the company to launch nationwide with a mega
    sport like cricket. Positioned on the lead arm of the players, CarLelo is featured as a principle partner for
    the team. As part of this sponsorship, CarLelo logo will be prominently visible on the Jersey of the UP
    Warriorz during the WPL 2024 matches.
    CarLelo’s tagline encapsulates its role as one of the first only new car-buying platforms in India, a
    comprehensive solution for all aspects of new car purchase, and the preferred online platform for new
    car buyers looking for convenience and transparency. The new logo, with its forward-looking, and sharp
    look, is designed to appeal to a customer seeking a one-stop destination, where they can seamlessly
    browse and compare cars, connect with multiple dealers, get easy test drives and make informed
    Mr. Gaurav Aggarwal, CEO and Founder, CarLelo (a Capri Loans Venture) expressed, “We embarked on
    this transformation journey to stay ahead of the curve in a rapidly changing automotive landscape. This
    brand refresh is a deeper expression that strengthens the connection with customers, providing them
    with the confidence to chart their path to a successful new car purchase. We believe that the partnership
    with UP Warriorz in WPL offers a great opportunity to connect with audiences across India and drive
    significant awareness and preference for our brand. We intend to leverage the association by
    highlighting our key offerings & services via a fresh approach for the category.”
    With this new brand identity and strategic partnership with the UP Warriorz Team, the company
    reaffirms its position as a trailblazer in the automotive industry, driving positive change and inclusivity to
    provide a seamless and convenient new car buying experience.

About CarLelo: CarLelo (A Capri Loans Venture) is an online platform that is revolutionizing the new car
buying experience through its seamless and hassle-free methods. It is India’s first multi-brand virtual car
showroom, where you get the best new car deals. The brand strongly believes that buying a new car is a
unique escapade that does not happen every day and its vision is to provide an overall bespoke
experience to customers, all from the comfort of their home. One can visit the website, select the
desired brand and choose a model based on variant, colour, features and mileage. While doing this from
a large curated catalog of brands and models, the customer is directly connected to a relevant dealer
based on his location without physically having to visit a dealership. Further, they can avail the best
offers and deals on their new car by connecting with multiple dealers. For the ones looking to finance
their dream car, the company offers the best low-interest rate and minimum paperwork for their
customers. The company today has grown to become a leading online marketplace for buying new cars.

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