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CarLelo (A Capri Loans Venture) unveils new brand identity at Women Premier League 2024

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National, 21 February 2024: CarLelo (A Capri Loans Venture), a digital new car-buying platform, today
announced the launch of its revamped brand identity at the onset of the Women Premier League 2024.
The company’s fresh logo, accompanied by the tagline “Nayi Car? Hum Hain Na, Yaar,” echoes CarLelo’s
core proposition and strongly resonates with the changing nature of the online new car buying industry.
This solidifies the company’s commitment to consumer-centric values and empowers the aspirations of
an evolving audience in the changing landscape of India.
In a strategic move to align with the dynamic automotive landscape and meet heightened consumer
expectations, CarLelo has also taken a significant step to sponsor the UP Warriorz in the upcoming WPL

  1. This collaboration presents an opportunity for the company to launch nationwide with a mega
    sport like cricket. Positioned on the lead arm of the players, CarLelo is featured as a principle partner for
    the team. As part of this sponsorship, CarLelo logo will be prominently visible on the Jersey of the UP
    Warriorz during the WPL 2024 matches.
    CarLelo’s tagline encapsulates its role as one of the first only new car-buying platforms in India, a
    comprehensive solution for all aspects of new car purchase, and the preferred online platform for new
    car buyers looking for convenience and transparency. The new logo, with its forward-looking, and sharp
    look, is designed to appeal to a customer seeking a one-stop destination, where they can seamlessly
    browse and compare cars, connect with multiple dealers, get easy test drives and make informed
    decisions.
    Mr. Gaurav Aggarwal, CEO and Founder, CarLelo (a Capri Loans Venture) expressed, “We embarked on
    this transformation journey to stay ahead of the curve in a rapidly changing automotive landscape. This
    brand refresh is a deeper expression that strengthens the connection with customers, providing them
    with the confidence to chart their path to a successful new car purchase. We believe that the partnership
    with UP Warriorz in WPL offers a great opportunity to connect with audiences across India and drive
    significant awareness and preference for our brand. We intend to leverage the association by
    highlighting our key offerings & services via a fresh approach for the category.”
    With this new brand identity and strategic partnership with the UP Warriorz Team, the company
    reaffirms its position as a trailblazer in the automotive industry, driving positive change and inclusivity to
    provide a seamless and convenient new car buying experience.

About CarLelo: CarLelo (A Capri Loans Venture) is an online platform that is revolutionizing the new car
buying experience through its seamless and hassle-free methods. It is India’s first multi-brand virtual car
showroom, where you get the best new car deals. The brand strongly believes that buying a new car is a
unique escapade that does not happen every day and its vision is to provide an overall bespoke
experience to customers, all from the comfort of their home. One can visit the website, select the
desired brand and choose a model based on variant, colour, features and mileage. While doing this from
a large curated catalog of brands and models, the customer is directly connected to a relevant dealer
based on his location without physically having to visit a dealership. Further, they can avail the best
offers and deals on their new car by connecting with multiple dealers. For the ones looking to finance
their dream car, the company offers the best low-interest rate and minimum paperwork for their
customers. The company today has grown to become a leading online marketplace for buying new cars.

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Fashion

“Experience Luxury Comfort: Language Unveils Its Men’s Sneaker Collection”

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"Experience Luxury Comfort: Language Unveils Its Men's Sneaker Collection"

LANGUAGE, the premier footwear brand, delightedly announces the release of its latest styles in the men’s footwear line, the stylish Lex Sneaker and the contemporary Rafe Sneaker. These sneakers are designed to seamlessly blend cutting-edge fashion with ultimate comfort, redefining casual footwear for the modern man.

"Experience Luxury Comfort: Language Unveils Its Men's Sneaker Collection"


Step into a new level of style with the Rafe and Lex sneakers, both offering a perfect blend of contemporary design and unmatched comfort. The Rafe sneaker features a lightweight build and fabric upper, ensuring both style and ease. Its removable footbed and cushioned collar provide a personalized fit, making it an excellent choice for those seeking modern flair with all-day comfort. Similarly, the Lex sneaker combines fashion-forward design with exceptional comfort. These trendy trainers, with their fabric upper and leather accents, offer a stylish edge that’s easy to wear. Perfect for casual outings, both the Rafe and Lex sneakers pair effortlessly with chinos or denim and a casual shirt, providing standout appearances that merge trendiness with comfort.

Designed for the modern, fashion-forward man, the Rafe and Lex sneakers combine contemporary design with impeccable style, enhancing your everyday look. Step into confidence with these shoes that perfectly balance fashion and functionality. Make a lasting impression and enhance your lifestyle with the latest footwear collection from LANGUAGE.


LANGUAGE – Exclusive brand outlets at Nungambakkam Chennai, Express Avenue Mall Chennai, Sarath City Capital Mall Hyderabad, Lulu Mall Kochi, Pavilion Mall Ludhiana, Bhupendra Road Patiala and Mall Road Bathinda . Language is also present in more than 250 multi-brand outlets across the country, at Viz., Metro Shoes, Mochi, Inc.5, Centro, Rocia, and Regal Shoes.


You can also shop the collection online at www.languageshoes.com and on www.amazon.in
Follow on Instagram at @language.shoes and Facebook https://www.facebook.com/language.shoes?mibextid=LQQJ4d for the latest updates!

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Health & Beauty

Baby Forest Ayurveda opens new brick and mortar store in Noida

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July 2024: Baby Forest Ayurveda, a leading name in ayurvedic baby care, has launched its newest store in DLF Mall of India, Noida, Uttar Pradesh.
Founded in 2022, Baby Forest brings out the best of nature by offering products made up of all-natural ingredients. The brand wishes for every baby to enjoy the benefits of a forest, where Ayurveda was born and where natural, organic nourishing solutions reside.


Located in the heart of Noida, the new store provides an immersive experience where customers can explore a diverse range of products designed to bring the best of wholesome wellness for your baby. From gentle skin care essentials to organic clothing, each product is crafted using age-old ayurvedic formulations and thoughtfully displayed with informative details. Knowledgeable staff members are on hand to offer guidance and address queries, providing a personalised shopping experience.

Baby Forest Ayurveda opens new brick and mortar store in Noida


The store’s ambience characterised by earthy tones and textures reflects the brand’s commitment to blending luxury, sustainability, and traditional Indian wellness practices.
Holistic Baby Care on Display: The store showcases the brand’s comprehensive range of baby care products, all meticulously crafted using Ayurvedic principles and natural ingredients. From gentle washes, nourishing hair oils, hydrating face cream, ayurvedic face wash to massage oils and specially designed BPA FREE patented feeding bottle, each item is imbued with the transformative power of Ayurveda.


A Journey of Discovery: The store layout is designed to guide customers on a journey of discovery.
Informative displays highlight the benefits of each product, allowing parents to make informed choices that align with their child’s unique needs and Ayurvedic principles. Knowledgeable staff is also available to answer questions and provide expert guidance.
More Than Just Products: Baby Forest’s flagship store goes beyond simply selling products like bath ritual collection, everyday essentials, organic clothing, It also offers a captivating educational experience.


Visitors can learn about the rich history and philosophy of Ayurveda, gaining a deeper appreciation for these time-honored practices. This holistic approach sets Baby Forest apart, empowering parents to embrace the power of Ayurveda in their child’s well-being.
A Haven for Wellness: The flagship store marks Baby Forest’s commitment to providing an
exceptional customer experience. Here, luxury meets sustainability and ancient wisdom to create a have of holistic well-being for babies. The store serves as an invitation for parents to embark on a transformative journey, seamlessly integrating Ayurveda into the fabric of their baby’s care.
The founder of Baby Forest said, ‘We are thrilled to open our new store in Noida, bringing the essence of Ayurveda closer to families. Our goal is to create a sanctuary where every product embodies the purity of nature, ensuring that each baby receives the gentlest care possible.’
Their offerings are; Made with natural ingredients, Authentic Ayurvedic Formulations, Paraben and Sulphate free, Cruelty Free, Derma Safe and Handcrafted in India. Baby Forest Ayurveda invites you to discover a sanctuary of natural goodness that celebrates every baby’s journey with tenderness and care.
Address: Baby Forest, E-449, 3rd Floor, DLF Mall of India, Sector-18, Noida, Uttar Pradesh 201301
Website: https://www.babyforest.in/
Instagram: https://www.instagram.com/babyforestayurveda/?hl=en

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Lifestyle

Monsoon Ready: The Tinted Story Splashes their New Collection

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The Tinted Story

The Tinted Story is ready to brighten up your monsoon season with their new collection of stylish and functional sunglasses! Don’t let the rainy days get you down, their trendy shades boast cutting-edge polarized lenses for superior visual clarity and comfort in any weather condition.

Monsoon Ready: The Tinted Story Splashes their New Collection

Optometrists recommend polarized lenses for their ability to cut through the glare bouncing off wet roads and water droplets, making them ideal for driving during the monsoon. But functionality doesn’t mean sacrificing style! The Tinted Story offers a wide variety of colors, shapes, and sizes to match your personality, from sleek and sophisticated to fun and funky.

Whether you’re an athlete seeking peak performance or just looking for a touch of personality on a gloomy day, The Tinted Story has the perfect pair for you. Their Monsoon Collection features styles like the Radar and Retron Active Sunglasses, designed for cyclists and outdoor adventures, while the sporty Aceviner and Hyperclax offer a classic design with 100% UV protection. They even have the iconic Wayfarer-inspired Reznik sunglasses for a timeless look with a vibrant twist.

And that’s not all! The Tinted Story’s Monsoon Collection includes many more styles to explore. With all their sunglasses featuring UV 400 protection, you can enjoy superior eye protection and clear vision even on cloudy days. So ditch the boring and embrace the vibrant colors of the monsoon with The Tinted Story’s stylish and functional sunglasses!

Head over to their website to find the perfect pair for you: https://thetintedstory.com/collections/monsoon-collection

For more information:

Website: https://thetintedstory.com

Instagram: https://www.instagram.com/thetintedstory/

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