Lifestyle
CarLelo (A Capri Loans Venture) unveils new brand identity at Women Premier League 2024
![](https://glamourmantra.com/wp-content/uploads/2024/02/CarLelo_Logo-e1708615353759.jpg)
National, 21 February 2024: CarLelo (A Capri Loans Venture), a digital new car-buying platform, today
announced the launch of its revamped brand identity at the onset of the Women Premier League 2024.
The company’s fresh logo, accompanied by the tagline “Nayi Car? Hum Hain Na, Yaar,” echoes CarLelo’s
core proposition and strongly resonates with the changing nature of the online new car buying industry.
This solidifies the company’s commitment to consumer-centric values and empowers the aspirations of
an evolving audience in the changing landscape of India.
In a strategic move to align with the dynamic automotive landscape and meet heightened consumer
expectations, CarLelo has also taken a significant step to sponsor the UP Warriorz in the upcoming WPL
- This collaboration presents an opportunity for the company to launch nationwide with a mega
sport like cricket. Positioned on the lead arm of the players, CarLelo is featured as a principle partner for
the team. As part of this sponsorship, CarLelo logo will be prominently visible on the Jersey of the UP
Warriorz during the WPL 2024 matches.
CarLelo’s tagline encapsulates its role as one of the first only new car-buying platforms in India, a
comprehensive solution for all aspects of new car purchase, and the preferred online platform for new
car buyers looking for convenience and transparency. The new logo, with its forward-looking, and sharp
look, is designed to appeal to a customer seeking a one-stop destination, where they can seamlessly
browse and compare cars, connect with multiple dealers, get easy test drives and make informed
decisions.
Mr. Gaurav Aggarwal, CEO and Founder, CarLelo (a Capri Loans Venture) expressed, “We embarked on
this transformation journey to stay ahead of the curve in a rapidly changing automotive landscape. This
brand refresh is a deeper expression that strengthens the connection with customers, providing them
with the confidence to chart their path to a successful new car purchase. We believe that the partnership
with UP Warriorz in WPL offers a great opportunity to connect with audiences across India and drive
significant awareness and preference for our brand. We intend to leverage the association by
highlighting our key offerings & services via a fresh approach for the category.”
With this new brand identity and strategic partnership with the UP Warriorz Team, the company
reaffirms its position as a trailblazer in the automotive industry, driving positive change and inclusivity to
provide a seamless and convenient new car buying experience.
About CarLelo: CarLelo (A Capri Loans Venture) is an online platform that is revolutionizing the new car
buying experience through its seamless and hassle-free methods. It is India’s first multi-brand virtual car
showroom, where you get the best new car deals. The brand strongly believes that buying a new car is a
unique escapade that does not happen every day and its vision is to provide an overall bespoke
experience to customers, all from the comfort of their home. One can visit the website, select the
desired brand and choose a model based on variant, colour, features and mileage. While doing this from
a large curated catalog of brands and models, the customer is directly connected to a relevant dealer
based on his location without physically having to visit a dealership. Further, they can avail the best
offers and deals on their new car by connecting with multiple dealers. For the ones looking to finance
their dream car, the company offers the best low-interest rate and minimum paperwork for their
customers. The company today has grown to become a leading online marketplace for buying new cars.
Jewellery
The Vintage Voyage By Hazoorilal Legacy
![The Vintage Voyage By Hazoorilal Legacy](https://glamourmantra.com/wp-content/uploads/2024/09/from-Hazoorilal-Legacy-7.gif)
The Set sail on a captivating journey through generations with “The Vintage Voyage – A Timeless Stage for Heirloom Jewels.” This exclusive collection by Hazoorilal Legacy unveils a treasure trove of heirloom jewels, each piece whispering stories of the past and reflecting the grandeur of bygone eras.
![The Vintage Voyage By Hazoorilal Legacy](https://glamourmantra.com/wp-content/uploads/2024/09/From-Hazoorilal-Legacy10-870x1024.gif)
The Vintage Voyage is more than an exhibition; it is an odyssey into the heart of timeless beauty and craftsmanship. Each jewel in this collection has been meticulously curated to showcase the exquisite artistry and intricate detailing that have been the hallmark of Hazoorilal Legacy for decades. From stunning necklaces and bracelets to elegant earrings and rings, every piece in the collection is a testament to enduring elegance and heritage.
![The Vintage Voyage By Hazoorilal Legacy](https://glamourmantra.com/wp-content/uploads/2024/09/From-Hazoorilal-Legacy-8-997x1024.gif)
As you explore The Vintage Voyage, you will be transported through time, discovering the rich history and tradition embedded in each jewel. The collection features rare and iconic pieces that have been passed down through generations, each with its unique story and legacy. These heirloom jewels are not merely accessories; they are symbols of tradition, artistry, and the timeless beauty that transcends time. “At Hazoorilal Legacy, our passion for exquisite craftsmanship and timeless elegance is deeply rooted in our heritage. ‘The Vintage Voyage’ is a celebration of this legacy, showcasing heirloom jewels that transcend time and captivate the soul. Each piece in this collection tells a story of tradition, artistry, and enduring beauty. We invite you to embark on this enchanting journey with us and experience the magic of our heritage.” – Mr. Rohan Narang, Director, Hazoorilal Legacy
![The Vintage Voyage By Hazoorilal Legacy](https://glamourmantra.com/wp-content/uploads/2024/09/From-Hazoorilal-Legacy-5-711x1024.gif)
The Vintage Voyage offers a unique opportunity to witness the exceptional craftsmanship and innovative techniques that have been passed down through generations of master jewelers. The use of precious gemstones, coupled with intricate designs, ensures that each piece is not only a work of art but also a timeless treasure. This collection is a celebration of the past, present, and future, as it brings together the best of traditional craftsmanship and modern design. The Vintage Voyage is an invitation to immerse yourself in a world where tradition meets timeless elegance, and every jewel is a cherished relic of the past.
Available on – https://www.hazoorilallegacy.com/pages/high-jewellery
Jewellery
Aulerth Icons: A collection conceived from a couture vision
![Aulerth Icons: A collection conceived from a couture vision](https://glamourmantra.com/wp-content/uploads/2024/09/Crimson-Pendant-WB-1.jpg)
Introducing the ‘Aulerth Icons,’ a collection featuring signature motifs meticulously selected from each designer’s collection. These consciously crafted miniatures have motifs extracted from the iconic designs envisioned and sculpted by Aulerth’s couture partners such as Ekaya Banaras, JJ Valaya, Shivan & Narresh, Suneet Varma and Tribe Amrapali. Each icon presents a unique sense of design like a piece of jewel which has never been seen or worn before!
The ‘icons’ by Tribe Amrapali mirror the brand’s love for Indian art forms and tradition, while the collectibles crafted by JJ Valaya showcase geometric patterns and floral nuances condensed into a compact silhouette. The modern and bold classics from Shivan & Narresh have a distinct design sensibility, while the ‘icons’ designed by Suneet Varma are dipped in traditional opulence. The miniature jewels from the house of Ekaya Banaras exude timeless elegance and traditional hues. These ‘Aulerth Icons’ are not only ideal for enhancing your everyday style but are also thoughtfully designed to make every gifting moment truly exceptional.
Explore some stunning pieces from the collection below:
1) Ariel Studs – Tiny drops of moonlight crafted out of unfaceted zirconia-kundan stones–this pair of studs is an ethereal piece of jewelry. Designed by Suneet Verma, these studs are made with recycled brass and equipped with above-industry standard quality. The Ariel Studs are versatile, making them perfect for both everyday wear and special occasions.
Price – INR 5500
![Aulerth Icons: A collection conceived from a couture vision](https://glamourmantra.com/wp-content/uploads/2024/09/Ariel-Studs-WB-1.png)
2) Crimson Pendant – This exquisite pendant made with romantic reds symbolizes new beginnings and timeless elegance. This is a captivating piece that beautifully merges tradition with modern elegance. Designed by Tribe Amrapali, this pendant is adorned with intricate detailing, making it a perfect accessory to enhance any ensemble.
Price – INR 8000
![Aulerth Icons: A collection conceived from a couture vision](https://glamourmantra.com/wp-content/uploads/2024/09/Crimson-Pendant-WB-1024x683.jpg)
3) Opaline Miniature Studs – This stylish pair of studs features vibrant Arizona Turquoise crystals and sparkling high-grade zirconia stones. Wearing this earring is like wearing a piece of art, a symbol of elegance and individuality that complements any outfit and elevates the wearer’s allure. Designed by Ekaya Banaras, these studs are a delicate blend of sophistication and subtle elegance. These petite yet striking studs feature a beautiful opalescent finish, complemented by intricate gold accents that reflect Aulerth’s commitment to craftsmanship.Price – INR 5000
![Aulerth Icons: A collection conceived from a couture vision](https://glamourmantra.com/wp-content/uploads/2024/09/Opaline-Miniature-Studs-683x1024.jpg)
Lifestyle
Victorinox’s Airox Advanced Luggage & Tahir Raj Bhasin Make a Style Statement
![Victorinox's Airox Advanced Luggage & Tahir Raj Bhasin Make a Style Statement](https://glamourmantra.com/wp-content/uploads/2024/09/Image-2.jpg)
At a breathtaking evening of style and sophistication, Victorinox, the iconic Swiss brand known for its legendary Swiss Army Knife, unveiled its latest innovation in travel gear—the Airox Advanced Luggage Collection. The grand event was hosted at The Palladium, transforming the venue into a luxurious stage where fashion met functionality in a truly extraordinary way.
![Victorinox's Airox Advanced Luggage & Tahir Raj Bhasin Make a Style Statement](https://glamourmantra.com/wp-content/uploads/2024/09/Image-4.jpg)
The event was a visual feat, with the Airox Advanced Collection taking centre stage in a uniquely choreographed fashion show. Escalators were creatively utilized as runways, elevating the experience and setting a new benchmark in fashion presentation. The sleek, modern lines of the luggage were highlighted in a stunning display, capturing the essence of contemporary travel elegance.
Bollywood star Tahir Raj Bhasin was the epitome of style as he graced the runway in an avant-garde outfit by acclaimed designer Narendra Kumar. His commanding presence and suave demeanour perfectly complemented the Airox inflight bag, making a powerful style statement. Narendra Kumar, with his trademark style and sophistication, crafted a series of understated yet elegant ensembles that beautifully harmonized with the refined aesthetics of the Airox collection.
The Airox Advanced Luggage, with Its pure silhouettes and matte shell finish in Black, Storm, and Stone White, is designed for the modern traveller who values both style and substance. Tahir Raj Bhasin and Narendra Kumar graciously accepted the customized Victorinox knife and suitcase. The products had each of their names on it highlighting a unique feature of customization to its audience. This collection is a testament to Victorinox’s commitment to quality, reliability, functionality, and iconic design—a legacy built over 140 years.
The evening was graced by an illustrious guest list, including Mallika Singhania, Vishal Kotian, Riaan George, Brinda Shah, Vivek Dadha, Priyanka Srivastava, Ashish Kejriwal, Karl Kohla, Sidhant Chandra, Sam Kothi, and Megha Sarin, all of whom were enthralled by this confluence of fashion and innovation.
Victorinox’s Airox Advanced Collection is poised to become the go-to choice for design aficionados and lovers of exceptional craftsmanship, offering a versatile and stylish solution for every journey.
BLACK, STORM OR STONE WHITE
With the introduction of the Airox Advanced collection, Victorinox provides the versatile solution for everyday travel. The suitcases are the lightweights in the Victorinox hardcase portfolio and offer an intelligently designed interior. Their style is contemporary with pure silhouettes and a matte shell finish in Black, Storm or Stone White. They are set to appeal to design aficionados and lovers of outstanding workmanship. Storm is one of Victorinox’s new core colors. This refined grey is as soft as velvet and as vibrant as a stormy sky. When catching the light, a subtle touch of green adds a sophisticated variation to the luggage. Storm evokes a sense of calmness and reflection.
LIGHTWEIGHT, QUALITY AND SUBTLE STYLE
Once packed and ready-to-go, the Airox Advanced collection makes every journey enjoyable and easy. These suitcases feature an externally mounted dual-telescopic handle system, engineered by Victorinox to provide comfort, stability, and more packing capacity. The Butterfly Opening System with two divider walls enables easy packing on both sides of the suitcase without the mesh panels getting in the way. The interior is well thought through with antimicrobial lightweight lining, silver mesh, and a touch of red. A Swiss Army KnifeTM scale on the back panel allows for personalization. Moreover, the suitcases can be expanded for an extra 4 cm of flexibility.
The Victorinox Airox Advanced collection is ideal for leisure travellers who value lightweight luggage, quality, and subtle style. The collection includes Carry-On sizes and a medium and a large suitcase. Like all Victorinox Travel Gear products, the Airox Advanced collection offers a global 1+10 years warranty and is available at selected partners, Victorinox stores and online.
ABOUT VICTORINOX:
130+ YEARS OF BEING BEST PREPARED. The origins of Victorinox date back to 1884, when Karl Elsener opened a knifemaking workshop in a village in central Switzerland. Elsener delivered his first soldier’s knife to the Swiss Army in 1891. Six years later, he created the Swiss Officer’s and Sports Knife – now known as the original Swiss Army Knife™️ – which would lay the foundation for a thriving global company.
Victorinox is now a fourth-generation family business operating in over 120 countries. In addition to its iconic pocket knives, Victorinox produces premium household and professional knives, watches, travel gear and fragrances. Victorinox products embody the brand and ensure consumers are best prepared for everyday challenges by offering smart and masterful solutions. The enterprising spirit of the founder and a commitment to strong, values-based corporate governance live on until today.
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