Dining
Britannia Tiger launches Krunch Khao, Punch Dikhao campaign with Sonu Sood to teach children lessons in self-defense
~ The Campaign is a 5 part video series with Sonu Sood depicting martial art forms from across the globe~
Website Link – http://www.krunchkhaopunchdikhao.com/
‘Children face bullying at school all over the world, with one in every three students subject to attacks at least once a month’- This astounding finding by UNESCO, led the UN to raise global awareness about the issue and institute the International Day against Violence & Bullying at School in Nov’2020. Even in India, the scene is no different. To counter this, Tiger Krunch realized the importance of familiarising kids with Self- defense through Martial Arts which builds mental and physical strength and resilience to counter conflict situations. And we did it in an entertaining way, with Sonu Sood, the campaign ambassador taking children on a virtual tour around the globe to familiarize them with 5 different forms of Martial Arts- (1) Israel – Krav Maga (2) Japan – Judo (3) Brazil – Jujitsu (4) India – Kalaripayattu (5) Korea – Taekwondo.
Through the course of the five-part video series, Sonu Sood encourages kids to resolve conflicts – first through a friendly conversation or by sharing a yummy treat of chocolatey Tiger Krunch biscuits, however in a situation where all means of amicably resolving a conflict seems impossible then the second best thing to do is to stay alert and defend oneself using some of the techniques taught in the series.
Talking about the campaign and the association with Bollywood action star, Sonu Sood, Mr. Vinay Subramanyam, Britannia Industries Ltd. said, “Britannia Tiger Krunch stands true to its philosophy – to always deliver the best value, be it in having the most indulgent cookie experience at Rs. 5 or overcoming any difficult situation by putting one’s best self forward. The Krunch Khao, Punch Dikhao campaign is an attempt to empower children to be their best, stay safe in conflict situations and build physical and mental strength. Martial art forms teach kids self-defense and also valuable life skills such as discipline, focus, self-esteem, and goal orientation.” He further added, “And who better than Sonu Sood to teach children these values and inspire them to face any challenge that life throws their way with sheer grit and perseverance.”
Sharing his thoughts on donning the hat of a martial arts instructor for the campaign, Bollywood action star and People’s Hero, Sonu Sood said, “Being a fitness enthusiast and a Martial Arts aficionado not only equipped me to be physically strong but also instilled discipline and increased my self-confidence. I am glad that by being part of Britannia Tiger’s ‘Krunch Khao, Punch Dikhao’ campaign I now have the opportunity to inculcate these lifelong values in young minds and nudge them to learn martial arts and know about self-defense techniques. There are many martial art forms across India and the globe as depicted in the series”.
To take the campaign to the masses, Britannia Tiger Krunch has also collaborated with Udemy – a leading global learning platform. This association will enable youngsters to take special online courses ranging between 40 minutes to 7 hours on the five martial art forms at discounted rates starting from INR 525/-. On registration, the user wins a Rs.150 Udemy voucher that can be redeemed to complete these special courses on martial art forms and more. By logging onto the campaign website and going through the five videos, the kids also stand a chance to get a “Krunch Khao, Punch Dikhao” certificate which they can then download.
So what are you waiting for, Krunch Khao, Punch Dikhao!
View the complete series here – http://www.krunchkhaopunchdikhao.com/
Britannia Credits
· VP, Marketing: Vinay Subramanyam
· Category Manager: Silpi Das
· PR Head- Dipti Sudhir
· Group Product Manager: Ram Chakravarthy
· Product Manager: Aditya Kumar Singh
Campaign Credits
· Creative Agency: Lowe Lintas
· Production house: Balancing Act
Hafele Elevates Kitchen Design with the Premium Aesthetics of Cronus Digi-Step Hobs. As kitchens evolve into refined lifestyle spaces, design has become just as important as performance. Today’s homeowners seek appliances that complement contemporary interiorswhile reflecting a sense of sophistication and modern living.
Recognising this shift, Hafele brings together thoughtful design and cutting-edge detailing in its Cronus Digi-Step Hobs, redefining the visual language of modern kitchens.
Designed to make a subtle yet striking statement, the bevelled glass edges of Hafele’s Cronus Digi-Step Hobs lend a distinctly premium and minimalist aesthetic, seamlessly blending into a variety of kitchen styles. The sleek glass surface not only enhances visual appeal but also adds to ease of maintenance, ensuring the hob retains its elegance over time. Further elevating the design experience is the 7-segment digital display paired with intuitive touch control buttons, introducing a new dimension of contemporary sophistication. These refined elements enhance both form and function, offering effortless control while reinforcing the hob’s modern, tech-forward character. With its clean lines, premium finishes, and intelligent design cues, Hafele’s Cronus Digi-Step Hobs stand as a perfect harmony of aesthetics and innovation, crafted for kitchens that value style as much as performance.
Dining
Conrad Pune gives a gentle ode to Peshawar’s culinary heritage with The Peshawar Chapter at Coriander Kitchen and Zeera
Pune; 16th January 2026: In an age of bold flavours and louder plates, Coriander Kitchen and Zeera at Conrad Pune choose to pause with its exclusive, limited edition culinary showcase – ‘The Peshawar Chapter’. Available from 16th to 25th January to all guests, this thoughtfully curated experience draws inspiration from the understated, deeply rooted culinary traditions of Peshawar.
Peshawari cuisine has always been shaped by time that includes patient techniques, slow simmering and recipes passed down through memory rather than measurement. Curated by Chef Rizwaan Qureshi, The Peshawar chapter draws from generations of culinary practice, bringing these principles to life through a menu that values depth, balance and restraint. Each dish on the menu unfolds gently on the palate, revealing layers of flavours that feel both comforting and profound.
From the smoky warmth of Murgh Tikka to the soulful richness of Dal-e-Qureshi and delicate balance of Subz Begum Bahar, every preparation reflects a cuisine that understands harmony intuitively. There is richness without heaviness, spice without aggression and a sense of nostalgia that lingers without overwhelming your taste buds. The limited-edition menu honours a culinary language rooted in heritage, where excellence lies in knowing when to hold back.
Speaking about the inspiration behind the menu, Chef Rizwaan shares, “The food of Peshawar doesn’t impress you instantly, but it’s a preparation that you will remember long after the meal. These are dishes I’ve grown up with. It’s a cuisine that takes its time, respects ingredients and carries generational stories. With The Peshawar Chapter at Conrad Pune, I wanted to bring that sense of patience and confidence to the table.”
Set within the calm elegance of Coriander Kitchen and Zeera, the experience invites diners to slow down and engage with the food as art, memory and legacy. Carefully curated as a treat for the senses, The Peshawar Chapter explores how some of the most powerful flavours are often those that speak softly and stay with you long after the last bite.
The Peshawar Chapter is available exclusively at Coriander Kitchen and Zeera, Conrad Pune from 16th to 25th January. So come along with your friends and family for a treat to your senses.
Listing Details:
What: The Peshawar Chapter
When: 16th to 25th January 2026
Where: Coriander Kitchen & Zeera, Conrad Pune
Booking Details: Sachin – 9168603631
About Conrad Hotels & Resorts
Spanning five continents with a benchmark of nearly 50 properties, Conrad Hotels & Resorts creates a seamless connection between bold design, impactful experiences, and curated contemporary art to inspire the conscientious traveller. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with local culture. In addition to its award-winning hotel offerings, the brand also features an expanding residential portfolio combining sophisticated design, best-in-class amenities and purposeful service in sought-after destinations. Experience Conrad Hotels & Resorts by booking at conradhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Conrad Hotels & Resorts at stories.hilton.com/conradhotels, and follow the brand on Instagram and Twitter.
When festive hosting calls and time is limited, a well-stocked pantry can be your biggest ally. From wholesome wraps that double up as quick bases to flavour-packed dips, natural honey for a hint of sweetness, olive oil for effortless richness, and peri peri masala to add an instant kick, these essentials help you create impressive dishes with minimal effort. Whether it’s appetisers, mains, or quick party snacks, these pantry heroes ensure your festive spread feels thoughtful, delicious, and stress-free.
Brand Name : Bharat Vedica
Product Name – Raw Honey
Product Description – When hosting in a hurry, raw honey emerges as a smart and wholesome pantry essential for effortless festive cooking. A natural alternative to refined sugar, it brings both flavour and nourishment to winter treats without any artificial processing. Perfect for baking cupcakes, sweetening brownies, or drizzling over desserts, raw honey elevates recipes instantly. With distinctive variants like Ajwain Flower, Forest, Rose Petal (Gulkand), and Saffron Honey, it allows you to experiment with flavours while keeping festive indulgences mindful and delicious, making it a must-have for Festive celebrations.
“starting from ₹219”
Brand Name – Habanero
Product Name – Cheddar cheese dip
Product Description – When hosting in a hurry, Habanero Cheddar Cheese Dip steps in as a reliable pantry essential that delivers instant indulgence. Made with premium cheddar cheese, it offers a rich, creamy texture and bold flavour that elevates even the simplest dishes. From pouring it over nachos and mixing it into pasta to serving it alongside chips or veggies, this versatile dip adds gourmet appeal with minimal effort, making last-minute appetisers, party platters, and cosy winter snacks effortlessly impressive.
Availability – https://habanero.in/products/cheddar-cheese-dip-habanero-foods-300g?srsltid=AfmBOopuxlII3fBSkx5e7BwHjkWFKcIWUeWWn0efzX572IE9jTqSOW43
Price – Rs. 269
Brand Name – Jaypore Olives
Product Name – Extra Virgin Olive Oil
Product Description: For last-minute festive cooking, Jaypore Olives’ Extra Virgin Olive Oil is a true pantry hero that instantly adds gourmet finesse to everyday dishes. Cold-processed from the first pressing of polycultivar olives grown in Rajasthan, it boasts an intense, fresh flavour and a natural hue ranging from green to golden. Scientifically certified for its low free fatty acid content, it guarantees purity and quality with no added flavour or scent. Perfect for salads, pastas, drizzling over roasted vegetables, or light festive cooking, this versatile oil makes every meal taste thoughtfully indulgent.
Availability – https://jayporeolives.com/products/extra-virgin-olive-oil?srsltid=AfmBOoqxabVJ-cDDUR4j1o7PgtMfldM0GrtFsz31Spx8DmCcV21LRfof
Price – Rs. 2,000
Brand Name: Naturesmith
Product Name: Peri Peri Masala
Product Description: When festive guests arrive unannounced, this Tangy & Spicy Seasoning Powder is your ultimate pantry hero. A quick sprinkle instantly elevates everyday snacks, crispy fries, roasted veggies, or grilled dishes into gourmet-worthy treats. Packed with bold spices and a zesty kick, it saves time without compromising on flavour, perfect for last-minute festive cooking. Whether you’re hosting a party or fixing quick bites, this versatile seasoning ensures every meal tastes thoughtfully crafted and celebration-ready.
Availability – https://naturesmith.in/products/piri-piri-sprinkler-seasoning
Price – Rs. 500
Brand Name– Cornitos
Product Name– Tortilla Wraps
Product Description: In situations where the cooking has to happen at the last minute and the contents of the pantry have to be delivered, Cornitos Tortilla Wrap are nothing short of wonders. Take the soft wheat flour tortillas, courtesy of an Indian favourite, and fill them with colorful vegetables, saucy sauces, or seared meats to create delicious wraps, quesadillas, or bites, even at the eleventh hour.
Availability– https://shop.cornitos.in/products/tortilla-wraps-wheat-flour?srsltid=AfmBOopFwBGr3mWRhBGsXnILqEWeRDgvj3dhHME5IslBuJbqCLVnkX9M
Price– Rs. 185
The proposed listicle, titled “Last-Minute Festive Cooking? These Pantry Heroes Make Every Meal Taste Gourmet“, is timely and relevant for readers looking for quick yet flavourful solutions this season.
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