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Britannia Tiger launches Krunch Khao, Punch Dikhao campaign with Sonu Sood to teach children lessons in self-defense

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~ The Campaign is a 5 part video series with Sonu Sood depicting martial art forms from across the globe~

Website Link – http://www.krunchkhaopunchdikhao.com/

‘Children face bullying at school all over the world, with one in every three students subject to attacks at least once a month’- This astounding finding by UNESCO, led the UN to raise global awareness about the issue and institute the International Day against Violence & Bullying at School in Nov’2020. Even in India, the scene is no different. To counter this, Tiger Krunch realized the importance of familiarising kids with Self- defense through Martial Arts which builds mental and physical strength and resilience to counter conflict situations. And we did it in an entertaining way, with Sonu Sood, the campaign ambassador taking children on a virtual tour around the globe to familiarize them with 5 different forms of Martial Arts- (1) Israel – Krav Maga (2) Japan – Judo (3) Brazil – Jujitsu (4) India – Kalaripayattu (5) Korea – Taekwondo.

Through the course of the five-part video series, Sonu Sood encourages kids to resolve conflicts – first through a friendly conversation or by sharing a yummy treat of chocolatey Tiger Krunch biscuits, however in a situation where all means of amicably resolving a conflict seems impossible then the second best thing to do is to stay alert and defend oneself using some of the techniques taught in the series.

Talking about the campaign and the association with Bollywood action star, Sonu Sood, Mr. Vinay Subramanyam, Britannia Industries Ltd. said, “Britannia Tiger Krunch stands true to its philosophy – to always deliver the best value, be it in having the most indulgent cookie experience at Rs. 5 or overcoming any difficult situation by putting one’s best self forward. The Krunch Khao, Punch Dikhao campaign is an attempt to empower children to be their best, stay safe in conflict situations and build physical and mental strength. Martial art forms teach kids self-defense and also valuable life skills such as discipline, focus, self-esteem, and goal orientation.” He further added, “And who better than Sonu Sood to teach children these values and inspire them to face any challenge that life throws their way with sheer grit and perseverance.”

Sharing his thoughts on donning the hat of a martial arts instructor for the campaign, Bollywood action star and People’s Hero, Sonu Sood said, “Being a fitness enthusiast and a Martial Arts aficionado not only equipped me to be physically strong but also instilled discipline and increased my self-confidence. I am glad that by being part of Britannia Tiger’s ‘Krunch Khao, Punch Dikhao’ campaign I now have the opportunity to inculcate these lifelong values in young minds and nudge them to learn martial arts and know about self-defense techniques. There are many martial art forms across India and the globe as depicted in the series”.

To take the campaign to the masses, Britannia Tiger Krunch has also collaborated with Udemy – a leading global learning platform. This association will enable youngsters to take special online courses ranging between 40 minutes to 7 hours on the five martial art forms at discounted rates starting from INR 525/-. On registration, the user wins a Rs.150 Udemy voucher that can be redeemed to complete these special courses on martial art forms and more. By logging onto the campaign website and going through the five videos, the kids also stand a chance to get a “Krunch Khao, Punch Dikhao” certificate which they can then download.

So what are you waiting for, Krunch Khao, Punch Dikhao!

View the complete series here – http://www.krunchkhaopunchdikhao.com/

Britannia Credits

·         VP, Marketing: Vinay Subramanyam

·         Category Manager: Silpi Das

·         PR Head- Dipti Sudhir

·         Group Product Manager: Ram Chakravarthy

·         Product Manager: Aditya Kumar Singh

Campaign Credits

·         Creative Agency: Lowe Lintas

·         Production house: Balancing Act


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Dining

Hafele’s Essentia Series – Renata Cookerhoods 

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Hafele’s Essentia Series – Renata Cookerhoods

Since 2014, Hafele Appliances has been a game-changer in the Indian kitchen space, offering innovative technologies and comprehensive solutions in the Built-in segment. Hafele has introduced numerous groundbreaking technologies in India, including the iconic Teresa cookerhood featuring Filter-free technology, revolutionizing the cookerhood market and establishing Teresa as a renowned brand synonymous with Inclined, filter-free cookerhoods. Another pioneering innovation from Hafele is Altius FS, India’s first fully sealed hob, showcasing the brand’s commitment to innovation and quality. Additionally, Hafele has innovatively designed built-in ovens and microwaves as family sets, enhancing the aesthetic appeal and functionality of modern kitchens.

Hafele’s Essentia Series – Renata Cookerhoods

Hafele now introduces the ESSENTIA SERIES, a fusion of elegance and efficient design, tailored for someone who wants to embark on a journey of modernising their kitchen with built-in appliances. Built with German precision and adapted for Indian culinary diversity, these appliances seamlessly blend functionality with exquisite design. The AUGUSTA AND VERENA HOBS, adorned with brass burners and the Flame Failure Safety Device deliver both quality and safety, while ensuring optimal cooking performance. Accompanying them, the RENATA and CURVE BOLT 60 COOKERHOODS simplify kitchen maintenance with their filter-free technology offering a smoke-free kitchen.

With the ESSENTIA SERIES, Hafele invites you to embrace the perfect fusion of style and functionality, making every culinary endeavour a delightful experience.

Renata Cookerhoods

Discover unmatched convenience and elegance in your kitchen with RENATA COOKERHOODS from the ESSENTIA SERIES by HAFELE. Renata, which means ‘reborn’ in Latin, truly encapsulates the essence of the Essentia Series, inviting you to rediscover the art of cooking. Available in three exquisite designs – CURVED, INCLINED, and T-SHAPED, these cookerhoods are a perfect blend of aesthetics and functionality. Their filter-free design ensures easy maintenance, freeing you from the hassle of frequent filter replacements. Equipped with a powerful motor, these cookerhoods efficiently extract smoke and odors, always keeping your kitchen fresh and clean.

Featuring intelligent heat auto-clean technology, these cookerhoods offer automatic cleaning, saving you time and effort. The touch control panel with gesture control adds a new dimension of convenience to your cooking experience, allowing for effortless operation with just a swipe of your hand. The sophisticated black finish of RENATA COOKERHOODS enhances your kitchen’s aesthetics.

Log onto https://www.hafeleindia.com/en/info/service/contact-us/410/

 to find the nearest Hafele showroom or design centre.

Website: https://www.hafeleindia.com/en/

Customer Care Toll Free: 1800 266 6667

Customer Care WhatsApp: +91 97691 11122

Customer Care Email ID: customercare@hafeleindia.com

Established as a wholly owned subsidiary of Hafele Global network, Hafele India has been operating in India since 2003. An authority in the field of architectural hardware, furniture and kitchen fittings and accessories, the company also has a strong presence in synergized product categories like Home Appliances, Interior and Furniture Lighting, Sanitary Solutions, and Surfaces positioning itself as a complete solution provider for interior solutions in India and South Asia. Hafele India has a strong nation-wide presence through its offices and design showrooms spread across the country. The showrooms function as a one-stop-shop for all home interior and improvement needs – from providing in-depth technical advice to kitchen and wardrobe designing services through a team of experts.

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Grand Opening of Kinwani House: A Timeless Heritage Retreat in Rishikesh

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Grand Opening of Kinwani House: A Timeless Heritage Retreat in Rishikesh

Delhi, July‘24: Kinwani House, a luxury boutique property nestled in the foothills of the Himalayas, welcomes guests to an experience unlike any other in the region. An architectural gem and cultural landmark set amidst the breathtaking landscapes ahead of Rishikesh, this enchanting retreat serves not only as a physical structure but also as a portal to the past, providing a glimpse into the grandeur of a bygone era.

Holistically restored to its former glory and opened under the prestigious Aalia Collection by JPL Group, helmed by Mr. Aditya Lakhanpal, Kinwani House stands as a testament to the rich history and cultural heritage of the region, offering visitors a unique blend of old-world charm and modern luxury. Built in 1954, this estate now combines art deco design elements with modern comforts. Narendra Nagar, the Town where Kinwani House stands, was named after the illustrious King Narendra Shah of the princely state of Tehri-Garwahl; Kinwani House echoes a storied past, inviting exploration into its regal architecture, lush gardens, and panoramic vistas.

Both Narendra Nagar and Rishikesh share a deep connection to spirituality, with countless sacred sites dotting their landscapes. From the iconic Parmarth Niketan Ashram and the ancient Triveni Ghat in Rishikesh to the serene Kunjapuri Devi Temple overlooking Narendra Nagar, these towns serve as sanctuaries for introspection, renewal, and inner peace. One remarkable aspect of Kinwani House is its geographical significance, with its longitude nearly aligning with 79 degrees east, passing through all twelve Shiva temples from Kedarnath to Kanyakumari, enhancing its spiritual aura.

Kinwani House boasts six opulent suites offering panoramic views of the serene valley and majestic mountains. Aditya Lakhanpal, Chairman of the JPL Group, believes in attention to detail when it comes to developing their destination properties. “We have curated every detail of Kinwani House to reflect the essence of its iconic address and surroundings, yet equipped it with modern day comforts for todays’ traveller. Respecting the building’s history is paramount to us. We’re thrilled to unveil a genuinely unique property with an authentic narrative.”

The first floor of Kinwani House features an enchanting conservatory for an indoor evening under the stars or a special evening of cocktails by candlelight. Guests can indulge in a bespoke culinary journey with a chef-curated three and five-course degustation menu offering global and indigenous cuisines, perfect for a romantic evening with the cool breeze from the valleys of Rishikesh. Visitors may unwind in the temperature-controlled swimming pool, where every stroke is accompanied by breathtaking vistas, creating an unforgettable experience of relaxation and rejuvenation. A special mention must be made to the spa at Kinwani House, and high tea served, where the refined décor and personalised service only elevate the experiences.

Mr. Kavinder Besoya, COO Aalia Collections, is committed to providing guests with an unforgettable experience from the moment of their arrival, setting the tone for a truly immersive journey. He says, “Kinwani House is a promise of an exceptional experience, especially for those seeking solace, adventure, and rejuvenation. We aim to offer the highest standard of modern luxury whilst paying homage to the origins, seamlessly blending old with the new.”

Other activities that guests can indulge in range from tranquil yoga sessions overlooking the valley to scenic hikes and adrenaline-pumping river rafting excursions, offering myriad opportunities to discover the beauty of Rishikesh and its surroundings.

Kinwani House offers a secluded haven away from the hustle and bustle of city life amidst natural beauty, and cultural richness, making it a perfect choice for discerning travellers; a celebration of our rich heritage and a sanctuary of peace and rejuvenation.

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Dining

The Great Kabab Factory, Radisson Blu, Kaushambi brings “KABAB AROUND THE GLOBE” Food Festival

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The Great Kabab Factory, Radisson Blu

New Delhi, 16th May 2024:  The Great Kabab Factory at Radisson Blu, Kaushambi, is thrilled to announce another unique food festival, “KABAB AROUND THE GLOBE” from May 24th-2nd June 2024. The 10-day food festival lets you indulge in a rich and diverse culinary experience with a variety of kababs and much more. A perfect place for food lovers to explore the variety of kababs from around the world, the festival’s unique selling proposition lies in its commitment to authenticity, with each dish well-prepared using traditional spices from its region of origin. 

The Great Kabab Factory, Radisson Blu

KABAB AROUND THE GLOBE festival offers a wide variety of flavors to indulge in. Besides this, food lovers will be able to enjoy authentic delicacies to tantalize their taste buds. Guests can expect a diverse selection of kababs, each capturing the authentic taste of its heritage, whether it’s the smoky flavor of Middle Eastern kababs, the strong spices of Indian tandoori kababs, the subtle flavors of Asian grills, and much more. There is something to satisfy every taste palate as per their taste. 

Mr. Navneet Jain, CEO, Radisson Blu, Kaushambi, said, “As we bring another exciting food festival, ‘KABAB AROUND THE GLOBE’ at The Great Kabab Factory, Radisson Blu, Kaushambi, we aim to provide one of the best culinary experiences at one place. We have curated an enticing menu that will cater to the wide preferences of food lovers indulging in mouth-watering delicacies ensuring a delightful dining experience. This festival is our commitment to deliver an exceptional dining experience and focus on customer satisfaction.”  

Addressing the occasion, Chef Dheeraj Mathur, Cluster Executive Chef, Radisson Blu, Kaushambi, said, “We are excited to host another unique food festival, ‘KABAB AROUND THE GLOBE’. With this food festival, we are celebrating diversity through the universal language of food. Our team has curated a special menu that highlights the rich history of kababs from every nook and corner of the world. The festival is a must-visit for the world’s best kabab experience.” 

The festival will start on 24th May and last until 2nd June, from 7:00 PM to 11:45 PM at The Great Kabab Factory, Radisson Blu, Kaushambi. The delicacies will be priced at INR 2299/- and INR 2499/-, for Veg and Non-veg respectively. It is an exceptional value for an unforgettable dine-out with family and friends. Don’t miss your chance to savor the world on a plate at The Great Kabab Factory, Radisson Blu, Kaushambi, Delhi NCR. 

About Radisson Blu Kaushambi:

Ideally located in Delhi-NCR near Noida and East Delhi, the Radisson Blu, Kaushambi is perfect for

business travelers. Placing you within an eight-minute drive from the Noida corporate hub, our high-end accommodations offer thoughtful services such as on-call doctors, airport transfers, and spacious banquet halls, as well as modern amenities including free Wi-Fi and 24-hour room service. For a unique stay, discover our road trips and delicious buffet offerings. Explore nearby attractions such as Connaught Place and Pragati Maidan, just a 15-minute drive away. After a day of meetings, indulge in a relaxing spa treatment, take a dip in our rooftop pool, or enjoy a tasty meal at Rooftop – The View.

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