Dining

Britannia Tiger launches Krunch Khao, Punch Dikhao campaign with Sonu Sood to teach children lessons in self-defense

Published

5 years ago

March 4, 2021

Admin

~ The Campaign is a 5 part video series with Sonu Sood depicting martial art forms from across the globe~

Website Link – http://www.krunchkhaopunchdikhao.com/

‘Children face bullying at school all over the world, with one in every three students subject to attacks at least once a month’- This astounding finding by UNESCO, led the UN to raise global awareness about the issue and institute the International Day against Violence & Bullying at School in Nov’2020. Even in India, the scene is no different. To counter this, Tiger Krunch realized the importance of familiarising kids with Self- defense through Martial Arts which builds mental and physical strength and resilience to counter conflict situations. And we did it in an entertaining way, with Sonu Sood, the campaign ambassador taking children on a virtual tour around the globe to familiarize them with 5 different forms of Martial Arts- (1) Israel – Krav Maga (2) Japan – Judo (3) Brazil – Jujitsu (4) India – Kalaripayattu (5) Korea – Taekwondo.

Through the course of the five-part video series, Sonu Sood encourages kids to resolve conflicts – first through a friendly conversation or by sharing a yummy treat of chocolatey Tiger Krunch biscuits, however in a situation where all means of amicably resolving a conflict seems impossible then the second best thing to do is to stay alert and defend oneself using some of the techniques taught in the series.

Talking about the campaign and the association with Bollywood action star, Sonu Sood, Mr. Vinay Subramanyam, Britannia Industries Ltd. said, “Britannia Tiger Krunch stands true to its philosophy – to always deliver the best value, be it in having the most indulgent cookie experience at Rs. 5 or overcoming any difficult situation by putting one’s best self forward. The Krunch Khao, Punch Dikhao campaign is an attempt to empower children to be their best, stay safe in conflict situations and build physical and mental strength. Martial art forms teach kids self-defense and also valuable life skills such as discipline, focus, self-esteem, and goal orientation.” He further added, “And who better than Sonu Sood to teach children these values and inspire them to face any challenge that life throws their way with sheer grit and perseverance.”

Sharing his thoughts on donning the hat of a martial arts instructor for the campaign, Bollywood action star and People’s Hero, Sonu Sood said, “Being a fitness enthusiast and a Martial Arts aficionado not only equipped me to be physically strong but also instilled discipline and increased my self-confidence. I am glad that by being part of Britannia Tiger’s ‘Krunch Khao, Punch Dikhao’ campaign I now have the opportunity to inculcate these lifelong values in young minds and nudge them to learn martial arts and know about self-defense techniques. There are many martial art forms across India and the globe as depicted in the series”.

To take the campaign to the masses, Britannia Tiger Krunch has also collaborated with Udemy – a leading global learning platform. This association will enable youngsters to take special online courses ranging between 40 minutes to 7 hours on the five martial art forms at discounted rates starting from INR 525/-. On registration, the user wins a Rs.150 Udemy voucher that can be redeemed to complete these special courses on martial art forms and more. By logging onto the campaign website and going through the five videos, the kids also stand a chance to get a “Krunch Khao, Punch Dikhao” certificate which they can then download.

So what are you waiting for, Krunch Khao, Punch Dikhao!

View the complete series here – http://www.krunchkhaopunchdikhao.com/

Britannia Credits

· VP, Marketing: Vinay Subramanyam

· Category Manager: Silpi Das

· PR Head- Dipti Sudhir

· Group Product Manager: Ram Chakravarthy

· Product Manager: Aditya Kumar Singh

Campaign Credits

· Creative Agency: Lowe Lintas

· Production house: Balancing Act

Dining

A Taste of Tradition, Made Simple: Afreen Qureshi’s Journey

Published

7 days ago

April 16, 2026

Neha Tyagi

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This inspired her to create Alkauser Spices — thoughtfully crafted blends that simplify complex Awadhi recipes while preserving their authenticity.

Today, her brand connects people across the world to the taste of home, proving that tradition can evolve without losing its soul.

Dining

Comfort, Convenience, and Care – The Hotel Prarambh by Siara Experience

Published

1 month ago

March 21, 2026

Neha Tyagi

In an increasingly competitive hospitality industry, delivering consistent quality is key to success. Hotel Prarambh by Siara achieves this by focusing on what truly matters—comfort, convenience, and care.

A Welcoming Environment

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Efficient Service Delivery

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Accessibility and Convenience

The hotel’s location and accessibility make it a convenient choice for travelers. Whether it’s for work or leisure, guests can easily navigate their plans while enjoying a comfortable stay.

Building Trust Through Consistency

Hotel Prarambh by Siara focuses on building long-term relationships with its guests by maintaining consistent quality and service standards. This approach has helped establish trust and credibility.

Hotel Prarambh by Siara is more than just a place to stay—it is a hospitality experience built on reliability and care. For travelers seeking comfort and efficiency, it offers the perfect solution.

Dining

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Published

1 month ago

March 21, 2026

Neha Tyagi

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Designed for Today’s Needs

Hotel Prarambh by Siara is built around the idea of convenience. Every aspect of the property—from room layout to service delivery—is designed to enhance efficiency and comfort.

The rooms are equipped with essential amenities that support both relaxation and productivity, making them suitable for diverse travel purposes.

A Focus on Functionality

Unlike traditional luxury hotels that emphasize opulence, Hotel Prarambh by Siara prioritizes functionality. The design ensures that guests have everything they need within easy reach, creating a hassle-free experience.

This practical approach resonates strongly with modern travelers who value simplicity and efficiency.

Consistent Quality Standards

Being part of the Siara brand, Hotel Prarambh by Siara maintains high standards of quality and service. Consistency is a key focus, ensuring that guests receive the same level of comfort and professionalism every time they visit.

Catering to Diverse Travelers

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Guest-Centric Approach

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Hotel Prarambh by Siara represents the future of smart hospitality—where efficiency, comfort, and affordability come together seamlessly. It is a destination designed for the modern traveler.