Lifestyle

It’s the time and age for #TheMostComfortableMan?

Published

2 years ago

November 23, 2022

Admin

DaMENSCH reveals intheir latest International Men’s Day Campaign

There have been endless dialogue around ‘strong men, macho men’ – the one who can win a fight, the ultimate savior, a practical leader, the classic lover. What misses the eye is “Are men comfortable in their own skin?”

This International Men’s Day, premium menswear brand – DaMENSCH has launched its new campaign to own the idea of – #TheMostComfotableMan. With this campaign, DaMENSCH aims to showcase the “unfiltered comfortable self” of a man, “a strong yet comfortably vulnerable man”, “a man that doesn’t let uncomfortable circumstances deter him from achieving his goals”. This campaign is an ode to every COMFORTABLE MAN.

https://www.youtube.com/shorts/Zlzcnu0AbZ4

https://www.instagram.com/reel/ClI9pA7uFQ7/?utm_source=ig_web_copy_link

DaMENSCH kickstarts the campaign with a captivating poster series and videos featuring men who have fought their inhibitions, fears, and societal cliches by embracing themselves for who they are and confidently dreaming big. DaMENSCH spotlights Shantanu Gosavi, a vitiligo model; Suresh Ramdas, Mr. Gay India 2019; Thasveer Muhammed, a handicapped travel influencer, Kavan Kuttappa– a courageous entrepreneur who made passion his profession, and the well-known actor Vikrant Massey – who moves away from the industry’s cliched idea of a hero. These men are a select representation of “TheMostComfortableMen” and an inspiration for each of us.

DaMENSCH is deep diving into redefining the idea of being comfortable, moving away from the age-old preconceived notion that staying within your comfort zone does not equal growth. By turning their product experience of unparalleled comfort into an emotional one of being comfortable in who you are, the brand is seeking to represent different situations where men find discomfort. From open, real conversations on relationships – married, live in, open, same-sex to simply flaunting your body and no matter what society thinks of it, to bridging the ‘macho’ divide between stoic father-son relationships – DaMENSCH is on a journey to make man-kind comfortable.

Along with this, DaMENSCH is also opening up a whole new platform called ‘WeDaMEN’ – a space the brand claims has been launched with the mission of making mankind more comfortable to do more in life. A space where men can inspire each other and support one another without judgments or constant pressure of success. Staying in your comfort zone is the new way to thrive in life. The community will have a dedicated page on DaMENSCH website and will continue to feature truly inspiring stories of men, who ALWAYS STAY REAL.

https://www.damensch.com/wedamen

Commenting on the concept behind putting this campaign together, Deepti Karthik, Senior Vice President, Marketing, DaMENSCH, said, “When we did a brand dipstick on the one word associated with DaMENSCH we heard “comfort” over and over again..Now this was a product experience but do we own this as a brand? To turn our product experience into brand experience we decided we should own “comfortable”. And thus began our research – What makes a man uncomfortable? The insights that came off were amusing, intriguing, and more. Men said they are uncomfortable when. So we set out to take each one of these occasions and turn men comfortable in them.

We launched a video on Valentine’s day to talk about all kinds of relationships – married, live-in, open, and same-sex. We launched a video on Holi to talk about the many colours and skin of a man – dark, light, with acne, and vitiligo. We launched a video on Dance day to just say men of all sizes can dance, dance doesn’t have a gender or size, and dancing doesn’t make you effeminate. We launched a video on fathers day saying give father a chance , he is the guy who made you most comfortable once. And this Men’s Day we take it one step further. We are trying to define the most comfortable man”

About DaMENSCH

https://www.damensch.com/

DaMENSCH is constantly in pursuit of innovating men’s essential wear. In the pursuit of a world, where everyone’s potential is unlocked to do more, every single day. Started in 2018, DaMENSCH is a D2C brand that caters to the men’s premium essential wear fashion segment in India. DaMENSCH envisions to become a lifestyle brand that will become an integral part of every global Indian’s wardrobe. Every product designed by DaMENSCH Product lab, from innerwear to loungewear is infused with innovation never seen before.

The brand is driven by a purpose to make the world a better place, by doing more every day, for the customers and nature. DaMENSCH is committed to earth-friendly and slow fashion, as reflected in its packaging made of corn and paper that’s 100% biodegradable.

Fashion

“Experience Luxury Comfort: Language Unveils Its Men’s Sneaker Collection”

Published

15 hours ago

July 25, 2024

Neha Tyagi

"Experience Luxury Comfort: Language Unveils Its Men's Sneaker Collection"

LANGUAGE, the premier footwear brand, delightedly announces the release of its latest styles in the men’s footwear line, the stylish Lex Sneaker and the contemporary Rafe Sneaker. These sneakers are designed to seamlessly blend cutting-edge fashion with ultimate comfort, redefining casual footwear for the modern man.

Step into a new level of style with the Rafe and Lex sneakers, both offering a perfect blend of contemporary design and unmatched comfort. The Rafe sneaker features a lightweight build and fabric upper, ensuring both style and ease. Its removable footbed and cushioned collar provide a personalized fit, making it an excellent choice for those seeking modern flair with all-day comfort. Similarly, the Lex sneaker combines fashion-forward design with exceptional comfort. These trendy trainers, with their fabric upper and leather accents, offer a stylish edge that’s easy to wear. Perfect for casual outings, both the Rafe and Lex sneakers pair effortlessly with chinos or denim and a casual shirt, providing standout appearances that merge trendiness with comfort.

Designed for the modern, fashion-forward man, the Rafe and Lex sneakers combine contemporary design with impeccable style, enhancing your everyday look. Step into confidence with these shoes that perfectly balance fashion and functionality. Make a lasting impression and enhance your lifestyle with the latest footwear collection from LANGUAGE.

LANGUAGE – Exclusive brand outlets at Nungambakkam Chennai, Express Avenue Mall Chennai, Sarath City Capital Mall Hyderabad, Lulu Mall Kochi, Pavilion Mall Ludhiana, Bhupendra Road Patiala and Mall Road Bathinda . Language is also present in more than 250 multi-brand outlets across the country, at Viz., Metro Shoes, Mochi, Inc.5, Centro, Rocia, and Regal Shoes.

You can also shop the collection online at www.languageshoes.com and on www.amazon.in
Follow on Instagram at @language.shoes and Facebook https://www.facebook.com/language.shoes?mibextid=LQQJ4d for the latest updates!

Health & Beauty

Baby Forest Ayurveda opens new brick and mortar store in Noida

Published

2 days ago

July 24, 2024

Neha Tyagi

July 2024: Baby Forest Ayurveda, a leading name in ayurvedic baby care, has launched its newest store in DLF Mall of India, Noida, Uttar Pradesh.
Founded in 2022, Baby Forest brings out the best of nature by offering products made up of all-natural ingredients. The brand wishes for every baby to enjoy the benefits of a forest, where Ayurveda was born and where natural, organic nourishing solutions reside.

Located in the heart of Noida, the new store provides an immersive experience where customers can explore a diverse range of products designed to bring the best of wholesome wellness for your baby. From gentle skin care essentials to organic clothing, each product is crafted using age-old ayurvedic formulations and thoughtfully displayed with informative details. Knowledgeable staff members are on hand to offer guidance and address queries, providing a personalised shopping experience.

Baby Forest Ayurveda opens new brick and mortar store in Noida

The store’s ambience characterised by earthy tones and textures reflects the brand’s commitment to blending luxury, sustainability, and traditional Indian wellness practices.
Holistic Baby Care on Display: The store showcases the brand’s comprehensive range of baby care products, all meticulously crafted using Ayurvedic principles and natural ingredients. From gentle washes, nourishing hair oils, hydrating face cream, ayurvedic face wash to massage oils and specially designed BPA FREE patented feeding bottle, each item is imbued with the transformative power of Ayurveda.

A Journey of Discovery: The store layout is designed to guide customers on a journey of discovery.
Informative displays highlight the benefits of each product, allowing parents to make informed choices that align with their child’s unique needs and Ayurvedic principles. Knowledgeable staff is also available to answer questions and provide expert guidance.
More Than Just Products: Baby Forest’s flagship store goes beyond simply selling products like bath ritual collection, everyday essentials, organic clothing, It also offers a captivating educational experience.

Visitors can learn about the rich history and philosophy of Ayurveda, gaining a deeper appreciation for these time-honored practices. This holistic approach sets Baby Forest apart, empowering parents to embrace the power of Ayurveda in their child’s well-being.
A Haven for Wellness: The flagship store marks Baby Forest’s commitment to providing an
exceptional customer experience. Here, luxury meets sustainability and ancient wisdom to create a have of holistic well-being for babies. The store serves as an invitation for parents to embark on a transformative journey, seamlessly integrating Ayurveda into the fabric of their baby’s care.
The founder of Baby Forest said, ‘We are thrilled to open our new store in Noida, bringing the essence of Ayurveda closer to families. Our goal is to create a sanctuary where every product embodies the purity of nature, ensuring that each baby receives the gentlest care possible.’
Their offerings are; Made with natural ingredients, Authentic Ayurvedic Formulations, Paraben and Sulphate free, Cruelty Free, Derma Safe and Handcrafted in India. Baby Forest Ayurveda invites you to discover a sanctuary of natural goodness that celebrates every baby’s journey with tenderness and care.
Address: Baby Forest, E-449, 3rd Floor, DLF Mall of India, Sector-18, Noida, Uttar Pradesh 201301
Website: https://www.babyforest.in/
Instagram: https://www.instagram.com/babyforestayurveda/?hl=en

Lifestyle

Monsoon Ready: The Tinted Story Splashes their New Collection

Published

2 days ago

July 24, 2024

Neha Tyagi

The Tinted Story is ready to brighten up your monsoon season with their new collection of stylish and functional sunglasses! Don’t let the rainy days get you down, their trendy shades boast cutting-edge polarized lenses for superior visual clarity and comfort in any weather condition.

Monsoon Ready: The Tinted Story Splashes their New Collection

Optometrists recommend polarized lenses for their ability to cut through the glare bouncing off wet roads and water droplets, making them ideal for driving during the monsoon. But functionality doesn’t mean sacrificing style! The Tinted Story offers a wide variety of colors, shapes, and sizes to match your personality, from sleek and sophisticated to fun and funky.

Whether you’re an athlete seeking peak performance or just looking for a touch of personality on a gloomy day, The Tinted Story has the perfect pair for you. Their Monsoon Collection features styles like the Radar and Retron Active Sunglasses, designed for cyclists and outdoor adventures, while the sporty Aceviner and Hyperclax offer a classic design with 100% UV protection. They even have the iconic Wayfarer-inspired Reznik sunglasses for a timeless look with a vibrant twist.

And that’s not all! The Tinted Story’s Monsoon Collection includes many more styles to explore. With all their sunglasses featuring UV 400 protection, you can enjoy superior eye protection and clear vision even on cloudy days. So ditch the boring and embrace the vibrant colors of the monsoon with The Tinted Story’s stylish and functional sunglasses!

Head over to their website to find the perfect pair for you: https://thetintedstory.com/collections/monsoon-collection

For more information:

Website: https://thetintedstory.com

Instagram: https://www.instagram.com/thetintedstory/