: Indian Tourism Development Corporation (ITDC) has been at the forefront of leading conversation around health, safety and growth of tourism sector amid the on-going pandemic. ITDC has been instrumental in charting precautionary directives, revival for hospitality sector and generating revenues during these unforeseen circumstances of lockdown and social distancing. Post the ease in travel guidelines and resumption of domestic tourism, ITDC along with other industry leaders participated in a webinar organised by Indo Sri Lanka Chamber of Commerce and Industry (ISCCI) to discuss the overview of tourism industry in Sri Lanka.
Shri. G. Kamala Vardhana Rao, Chairman and Managing Director, ITDC joined the discussion along with other eminent dignitaries including Dr Krishna Kumar, Former Union Minister, Government of India, Lt Gen Rakesh Kumar Loomba, PVSM, AVSM, Engineer Naseer Ahamed, Member, Parliament in Sri Lankan Parliament, Mr Dushan Wickramasuriya, Director Marketing of the Sri Lanka Tourism Promotion Bureau and Mr Aamir Ali, ED, Sri Lanka Airlines.
While delivering keynote address during webinar organized by Indo Sri Lanka Chamber of Commerce and Industry (ISLCCI) on “An Overview of Tourism Industry in Sri Lanka” C&MD, ITDC highlighted that there is a great potential for improving tourism and tourism related activities between India and Sri Lanka during Covid scenario. He highlighted the importance of various products such as Buddhist circuit and Ramayana Circuit and mentioned the efforts made by Ministry of Tourism in promoting Indo Sri Lanka tourist relations and strengthening the eco system. He also highlighted the potential growth in cruise tourism between Sri Lanka and India, Ayurveda and Yoga are the other significant areas of mutual cooperation.