As the fragrance of fresh marigolds lingers in the air and sweet boxes line store shelves, a As the fragrance of fresh marigolds lingers in the air and sweet boxes line store shelves, a familiar warmth returns with Rakshabandhan—a festival that may appear simple on the surface, but carries centuries of emotion, memory, and sibling love in its essence.

In this feature, we explore the spirit of Rakhi not through rituals or shopping guides, but through a personal lens—a heartfelt letter that echoes the feelings of countless sisters across India and beyond.

✉️ A Letter to My Brother

Dear Brother,

Rakhi is almost here. And as I carefully pick a Rakhi thread from a dozen designs, I realize this isn’t just a thread—it’s our story, tied year after year.

This thread holds more than a promise of protection. It holds your laughter when I cried over silly things. It holds your silent encouragement during my exams, your confidence in me when I doubted myself. It holds the little fights, the midnight snacks we shared, the childhood games we never really grew out of.

When we were younger, Rakhi meant sweets, gifts, and photos. But growing up has taught me that it’s much more—it’s an anchor that reminds me we’re never alone, even in the chaos of adulthood.

I still remember the first Rakhi I made by hand, and how you wore it proudly, even when the glitter kept falling off. Today, life is faster, distances longer, and time shorter—but every Rakhi brings us back home, even if just in spirit.

This Rakshabandhan, I want to say thank you—not just for the big gestures, but for the little things: for being my first friend, my rival, my protector, and sometimes, even my secret keeper.

More than tradition, Rakhi is a celebration of the unspoken love, the shared memories, and the quiet strength that siblings give each other without ever needing to ask.

So when I tie that thread this year, know that I’m tying our entire journey, one loop at a time.

With all my love,

Your Sister

🎀 Beyond the Thread: What Rakhi Represents Today

In modern times, Rakshabandhan has evolved beyond gender roles and rituals. It is now a celebration of siblinghood in its truest form—built on equality, understanding, and mutual support. Sisters are protectors, too, and brothers are emotionally open. The festival is no longer about who protects whom, but how we stand by each other.

As families become global, Rakhi has become a beautiful way to reconnect, even across borders—whether through a digital letter, a video call, or a couriered thread carrying love across oceans.

🧵 Conclusion: A Bond That Time Cannot Unravel

Rakhi is, and always will be, more than just a thread. It’s tradition, yes—but it’s also transformation. It’s a memory, but also a promise for the future. It’s childhood, and it’s growth.

In every letter, every thread, and every smile exchanged on Rakshabandhan, lives the most timeless bond of all—a sibling’s love.

XECH takes a major leap in its retail journey with the launch of its latest Experience Centre in Ahmedabad, located at Dhanlaxmi Complex, Ashram Road, Usmanpura. Designed to offer an immersive, hands-on shopping experience, the store caters to walk-in customers, resellers, and corporate buyers alike. This marks XECH’s third retail expansion, following the successful launch in Hyderabad on 31st May, 2025; at Rudram Towers, PG Road, Secunderabad, and its flagship outlet in Pune, which opened on 19th October, 2023.

The event witnessed participation from the company’s leadership team and local channel partners alike, making it a landmark moment for tech lovers and the retail community in the region.

Each of XECH’s store is strategically positioned in high-growth urban hubs, serving as a direct touchpoint for customers to explore its expanding range of lifestyle tech products, smart gadgets, and premium corporate gifting solutions. With aggressive expansion plans underway, XECH is targeting 2X revenue growth this fiscal year, powered by its omni-channel presence, innovative product lineup, and scalable operations model. These Experience Centres are a key milestone in bridging the gap between digital and physical retail — creating spaces where speed, quality, and tactile engagement converge.

Commenting on the expansion, Mr. Pranay Punjabi, Founder and CEO of XECH Technologies Pvt. Ltd., said: “Each city plays a strategic role in our retail vision. Pune gave us our first physical touchpoint, Hyderabad validated our scale strategy in a dynamic tech market, and Ahmedabad will strengthen our presence in western India — connecting us to customers who value smart, dependable tech. These are more than just stores; they’re brand experience hubs where people can interact with our innovations firsthand. We’re focused on making practical, well-designed technology accessible to those who need it — whether at home, work, or in business.”

Retail store visitors can explore the full ecosystem of XECH products — including bestsellers and upcoming innovations — in an interactive, hands-on setting. XECH thus plans to further expand its retail presence in the coming quarters for a much more immersive experience for its consumers.

From portable kettles and cordless vacuum cleaners to Bluetooth clocks, eye massagers, tire inflators, and garment steamers, XECH’s portfolio reflects a sharp focus on solving real-world problems through tech that’s intuitive, multifunctional, and ready to gift. Each product is crafted to offer everyday convenience — for individual users as well as corporate buyers seeking thoughtful, brandable tech solutions.

XECH is offering an exclusive 10% in-store discount for the entire month of July to celebrate its Ahmedabad launch.

For More: https://xech.com/

National; June 27, 2025: WOW Skin Science, one of India’s most trusted and trailblazing wellness
brands, has announced the launch of its game-changing Aqua Range, a bold hydration-first skincare
line-up designed for Indian summers and modern skin needs. But this isn’t just another product
drop, it’s a sensory, skin-science revolution.
With a striking grenade-inspired design made entirely from 100% recycled material, the Aqua Range
doesn’t just stand out — it stands for something. The line-up includes:
 Aqua-Banger Face Wash: A non-drying, deep-cleansing face wash powered by Watermelon,

Hyaluronic Acid, and Omega Fatty Acids. Designed to cleanse while boosting hydration — not
stripping it.
 Aqua-Sphere Moisturizer: Lightweight yet long-lasting, this formula uses Aquaxyl, Aquaporins, and Peptides to lock in moisture for 48 hours while restoring the skin barrier. Cool, plump, and balanced skin — with every use.

 Aqua-Beem Sunscreen Mist SPF 50 PA++++: A reapplication-friendly fine mist that protects without white cast, grease, or weight. Built with our Activated Naturals™, it hydrates and shields in one effortless spritz — ideal for humid Indian days.

Each product is infused with WOW’s signature Activated Naturals™ formula, a synergy of nature- inspired actives and performance-driven hydration technology.
“With the Aqua Range, we wanted to create skincare that was equal parts functional, fun, and
futuristic,” said Manish Chowdhary, Co-Founder, WOW Skin Science. “Our team pushed boundaries
from clinical-grade hydration to packaging that’s impossible to ignore. This isn’t just skincare. It’s a
hydration movement designed for India’s next-gen skin.”
In line with the brand’s Project Trust philosophy, the Aqua Range is 100% vegan, cruelty-free, and
made with recycled packaging, reinforcing WOW Skin Science’s deep commitment to clean beauty
and conscious impact.

About WOW Skin Science (Body Cupid Pvt Ltd):
Body Cupid Pvt. Ltd. is a leading beauty, personal care, and wellness company built for aspirational,
young India. With deep innovation, in-house manufacturing, and a digital-first approach, it has built
four powerful brands: WOW Skin Science, WOW Life Science, Body Cupid, and Nature Derma.
Available across general trade, modern trade, e-commerce, and D2C channels, and its portfolio of
500+ products consistently ranks among top-rated on platforms like Amazon, Flipkart, and Nykaa.