Fashion

Sparx riding the T 20 wave

Published

5 years ago

October 19, 2020

-The brand has taken sponsorship of Super 4’s on IPL & is betting big on digital media-

This year, Sparx enters the IPL bandwagon as on-air partner for Super 4s in Indian Premier League 2020, India’s most-watched sports event. Sparx will bring alive the IPL fever and add to the wow moment every time a player hits a four on your television screens.

Based on the insight that live matches have a high engagement rate, this will build recall and strengthen brand equity for Sparx. The digital campaign “T 20 ke Sparx” further taps the pulse of cricket enthusiasts with its peppy cheerleader rap music video and encourages them to participate in exciting Play & Win contests.

Commenting on the campaign, Gaurav Dua, Executive Director, Relaxo Footwears Limited, said, “Cricket is associated with youth and endurance, attributes similar to those of our brand. We are happy to associate with IPL T 20 this year and are sure the audience will appreciate our pop-inspired digital campaign. We are a cricket loving nation and wish all players the very best for this season”.

Youtube Link: https://www.youtube.com/watch?v=rMXkHzLgfhE&feature=youtu.be

Instagram link

https://www.instagram.com/p/CGejjkHB8zH/?igshid=1on06cd0olct9

About Sparx: Sparx is a popular footwear brand, which offers a wide range of sports shoes, sandals & slippers. Sparx steps up the style quotient & contemporary look of today’s youth. It is apt for those who love adventure & are always ready to take on challenges. Action king – Akshay Kumar, who effortlessly reflects the brand’s promise of fitness with style, endorses Sparx.

About Relaxo: Incorporated in 1984, Relaxo is the largest footwear manufacturer in India, serving the nation for four decades, and is ranked among the top 500 Most Valuable Companies.

A Fortune 500 (India) company, synonymous with quality products & affordable prices, it manufactures slippers, sandals, and sports & casual shoes.

Its most popular brands – Relaxo, Sparx, Flite & Bahamas are a leader in their space.

Relaxo, an iconic brand synonymous with rubber slippers, is the most versatile footwear for all segments of society while Flite is a popular range of fashionable and semi-formal slippers.

Sparx reflects the attitude, style, dynamism, and spirit of young India and offers sports shoes, sandals & slippers and the colorful range of Bahamas casual flip-flops exude the spirit of freedom, fun, and modernity of youth.

With a pan India distribution footprint, Relaxo also operates a 350+ strong network of own retail outlets, with availability on all major e-commerce portals and large format stores. Supplied by large government institutions domestically, these brands are also exported across the globe.

Fashion

Miniklub Unveils its Autumn-Winter ’25 Collection

Published

3 weeks ago

September 1, 2025

Neha Tyagi

Miniklub Unveils its Autumn-Winter '25 Collection

Miniklub, India’s leading baby wear brand loved by more than 9lac + parents, introduces its Autumn-Winter 2025 Collection, a playful blend of imagination, comfort, and warmth designed for little explorers aged 0 – 8 years.

Inspired by nature and children’s boundless sense of wonder, this collection by Miniklub is designed to capture everything that makes childhood special with hand-drawn florals, cheerful bugs, twinkling stars, and cosmic adventures. With 3D appliqués, playful prints, and thoughtful detailing, each piece becomes perfect for babies and kids to stay snug and stylish during colder months.

Miniklub’s Autumn-Winter ’25 collection offers a range of full open vests, tops, shirts, bottoms, denims, jackets, sweaters, and loungewear to rompers, bodysuits, sleepsuits, dresses, dungarees, and pinny sets. Miniklub covers every moment be it celebrations, playtime, or cozy cuddles at home. Designed for babies and kids, the collection starts at just ₹599/- and makes every day dressing both stylish and practical.

This season, let your little one explore the world, the Miniklub way – full of style and safety. The new collection is available across all Miniklub exclusive stores, and online at www.miniklub.in.

Instagram:https://www.instagram.com/miniklub.in/?hl=en
LinkedIn:https://in.linkedin.com/company/fs-mini-klub

Fashion

Celebrate the Season in Color with Rangriti’s Collection

Published

4 weeks ago

August 26, 2025

Neha Tyagi

Celebrate the Season in Color with Rangriti's Collection

Rangriti brings a refreshing wave of style with its collection, curated for the modern woman who embraces tradition with a contemporary twist. This collection promises breezy silhouettes, joyful prints, and unmatched comfort. The garments are crafted using lightweight and breathable fabrics, allowing you to stay at ease and move freely while embracing the beauty of this season.

From mix-and-match, stylish ethnic, all-time classics, dresses, festive wear, and matching bottom wear, Rangriti offers a variety of options curated for a stylish blend of traditional and urbane choices that raise the bar of ethnic styling!

Comfort and Style

Embrace style and functional ease with Rangriti’s Off-White and Maroon Kurta Set. Adorned with unique and traditional Jamdani motifs, these outfits ensure an effortlessly sophisticated look all day long. Perfectly balancing everyday comfort with timeless style, these sets offer an ideal choice for both casual, professional and refined looks.

Collection of Elegance

Rangriti’s vibrant teal kurta in big modern floral print provides relaxed, contemporary, and fashionable look. Its breathable fabric allows you to stay fresh and youthful as you step down the rainy weather. Curated for travel and outdoor activities, these outfits are quintessential for hot and humid days.

Available At –

All EBO’S and MBO’S

Flipkart, Amazon,Myntra, Ajio,Tata Cliq,Nykaa Fashion, Snapdeal

Website – www. Rangriti.com

Facebook – www.facebook.com/RangritiIndia

Fashion

Rangriti’s Monsoon Collection 2025

Published

2 months ago

July 24, 2025

Neha Tyagi

Rangriti’s Monsoon Collection 2025: A Celebration of Color, Culture & Comfort

Rangriti brings a refreshing wave of style with its monsoon collection, curated for the modern woman who embraces tradition with a contemporary twist. This collection promises breezy silhouettes, joyful prints, and unmatched comfort. The garments are crafted using lightweight and breathable fabrics, allowing you to stay at ease and move freely while embracing the beauty of the rainy season. Kurtas starting at just ₹799/- make this stylish comfort even more accessible.

Comfort and Style

Collection of Elegance

Rangriti’s vibrant teal kurta in big modern floral print provides relaxed, contemporary, and fashionable look. Its breathable fabric allows you to stay fresh and youthful as you step down the rainy weather.Curated for travel and outdoor activities, these outfits are quintessential for hot and humid days.

Available At –

All EBO’S and MBO’S

Flipkart, Amazon,Myntra, Ajio,Tata Cliq,Nykaa Fashion, Snapdeal

Website – www. Rangriti.com

Facebook – www.facebook.com/RangritiIndia