Connect with us

Fashion

Sparx riding the T 20 wave

Published

on

-The brand has taken sponsorship of Super 4’s on IPL & is betting big on digital media-

This year, Sparx enters the IPL bandwagon as on-air partner for Super 4s in Indian Premier League 2020, India’s most-watched sports event. Sparx will bring alive the IPL fever and add to the wow moment every time a player hits a four on your television screens.

Based on the insight that live matches have a high engagement rate, this will build recall and strengthen brand equity for Sparx. The digital campaign “T 20 ke Sparx” further taps the pulse of cricket enthusiasts with its peppy cheerleader rap music video and encourages them to participate in exciting Play & Win contests.

Commenting on the campaign, Gaurav Dua, Executive Director, Relaxo Footwears Limited, said, “Cricket is associated with youth and endurance, attributes similar to those of our brand. We are happy to associate with IPL T 20 this year and are sure the audience will appreciate our pop-inspired digital campaign. We are a cricket loving nation and wish all players the very best for this season”.

Youtube Link: https://www.youtube.com/watch?v=rMXkHzLgfhE&feature=youtu.be

Instagram link

https://www.instagram.com/p/CGejjkHB8zH/?igshid=1on06cd0olct9

About Sparx: Sparx is a popular footwear brand, which offers a wide range of sports shoes, sandals & slippers. Sparx steps up the style quotient & contemporary look of today’s youth. It is apt for those who love adventure & are always ready to take on challenges. Action king – Akshay Kumar, who effortlessly reflects the brand’s promise of fitness with style, endorses Sparx.

About Relaxo: Incorporated in 1984, Relaxo is the largest footwear manufacturer in India, serving the nation for four decades, and is ranked among the top 500 Most Valuable Companies.

A Fortune 500 (India) company, synonymous with quality products & affordable prices, it manufactures slippers, sandals, and sports & casual shoes.

Its most popular brands – Relaxo, Sparx, Flite & Bahamas are a leader in their space.

Relaxo, an iconic brand synonymous with rubber slippers, is the most versatile footwear for all segments of society while Flite is a popular range of fashionable and semi-formal slippers.

Sparx reflects the attitude, style, dynamism, and spirit of young India and offers sports shoes, sandals & slippers and the colorful range of Bahamas casual flip-flops exude the spirit of freedom, fun, and modernity of youth.

With a pan India distribution footprint, Relaxo also operates a 350+ strong network of own retail outlets, with availability on all major e-commerce portals and large format stores. Supplied by large government institutions domestically, these brands are also exported across the globe.


Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fashion

MEC Primo Unveils Vantara Collection: A Fusion of Fashion, Nature, and Compassion, Inspired by Anant Ambani

Published

on

Vantara Collection: A Fusion of Fashion

Vantara, meaning the “Star of the Forest,” is a new fashion collection that blends sustainability, style, and a deep respect for wildlife. Inspired by Anant Ambani’s dedication to wildlife conservation and efforts to protect elephants, the Vantara collection reflects a harmonious connection between humanity and nature.

This thoughtfully curated collection features a variety of pieces including elegant shirts, nature-inspired kurtas, and stylish dhotis. Each item embodies the essence of Indian aesthetics with a contemporary twist, all while promoting eco-friendly fashion. Designed with premium linen and intricate, nature-driven motifs, the collection offers timeless attire that is both sophisticated and versatile.

Vantara Collection: A Fusion of Fashion

More than just a clothing line, Vantara is a movement aimed at supporting environmental and animal welfare initiatives. A portion of proceeds from the collection will directly contribute to the largest animal sanctuary in Ahmedabad, helping to care for elephants and other wildlife in need.

Vantara is committed to sustainable practices, ensuring that every piece is made using ethically sourced materials and processes that minimize the environmental impact. By choosing Vantara, fashion enthusiasts not only elevate their wardrobe but also support a cause that values the protection of our planet and its majestic creatures.

Explore the Vantara Collection today and join a movement that merges style with purpose.

Continue Reading

Fashion

A Legacy of Excellence: Legacy Campaign 2024-25 by Hazoorilal Legacy is a Celebration of Heritage, Elegance, and Fine Jewelry Craftsmanship

Published

on

Legacy Campaign 2024-25 by Hazoorilal Legacy

Hazoorilal Legacy is delighted to unveil its flagship campaign of the year ‘Legacy Collection 2024-25’. The collection epitomizes the brand’s deeply ingrained values, exceptional craftsmanship, and rich family heritage, pushing the boundaries of fine jewellery.

Crafting statement pieces with handpicked, fine-quality gemstones from around the world is at the true heart of the brand; The Legacy Collection 2024-25 stands as a tribute to this enduring pursuit of perfection, highlighting the pinnacle of the brand’s craftsmanship and expertise. As a family-owned business, each piece in the collection is crafted with meticulous attention to detail and precision in every step of the jewellery-making process, ensuring that each design celebrates elegance and refinement, passed down through generations.

“The Legacy Collection is a collaborative celebration of fine jewellery artistry personified by The House of Hazoorilal Legacy. Each family member plays an integral role in the creation of this flagship collection, from the initial concept of sketching and designing to the careful selection of gemstones and the final creation of the jewellery piece. It is an annual showcase that highlights the most exquisite pieces, celebrating the pinnacle of jewellery artistry and meticulous craftsmanship where every piece reflects an unwavering dedication to quality and precision”, said by Rohan Narang, Director, Hazoorilal Legacy.

The Legacy Collection embodies the timeless ethos of Hazoorilal Legacy, blending exquisite craftsmanship with modern aesthetics. With a stunning array of natural diamond solitaires, rare gemstones, ornate gold statement pieces, and bridal polki sets, this collection is a testament to the brand’s commitment to luxury at its finest.


Available on – Hazoorilal Legacy South Ex -2

Continue Reading

Fashion

Thakurbai Introduces New Collection Celebrating the Fusion of Tradition and Modernity

Published

on

Thakurbai Introduces New Collection Celebrating the Fusion of Tradition and Modernity

Luxury and Heritage with a Modern Twist
October 22, 2024—Thakurbai, the esteemed fashion brand co-founded by Neerja Manju and Meenakshi Dular, has just unveiled its latest collection of exquisite clothing. Inspired by India’s rich cultural heritage and designed for the modern woman, this new collection is a testament to the brand’s vision of blending traditional craftsmanship with contemporary elegance.


Neerja Manju, Co-Founder of Thakurbai, shares the inspiration behind the collection: “Our designs draw from the vibrant culture of Rajasthan and centuries-old Indian craftsmanship. We wanted to create something that honors tradition while feeling fresh and modern for today’s women.” The collection incorporates luxurious fabrics such as silks and cotton, paired with a color palette inspired by Indian festivals—vibrant yellows, deep reds, and soft pastels. The pieces are further elevated with handcrafted embroidery and block prints made by local artisans, showcasing the finest Indian artistry.

Thakurbai Introduces New Collection Celebrating the Fusion of Tradition and Modernity


Co-founder Meenakshi Dular adds, “When we started Thakurbai, our goal was clear: to celebrate India’s cultural legacy while making it appealing to a global, modern audience. My MBA in International Business has helped us grow the brand internationally, ensuring we share our heritage with customers across the world. Today, we have successfully built a strong and loyal customer base overseas, especially in regions where people appreciate the fusion of tradition with modernity. At the same time, Neerja’s creative expertise has allowed us to craft something truly unique.”


The collection is designed for women who appreciate both tradition and modernity in their wardrobe, making it perfect for festive occasions and cultural celebrations. The brand’s unique selling point is its ability to fuse heritage designs with modern trends, ensuring that it stands out in today’s competitive fashion market.
Meenakshi Dular and Neerja have worked closely with artisans to ensure that each piece reflects traditional techniques like hand-weaving and intricate embroidery while staying true to their modern vision. “Sustainability and ethical practices are at the core of Thakurbai,” says Meenakshi. “We are committed to uplifting the communities we work with, ensuring our artisans are respected and supported.”
Through this collection, Thakurbai hopes to not only connect customers to India’s cultural heritage but also provide them with a luxurious, modern aesthetic. As Meenakshi puts it, “Thakurbai is about more than fashion—it’s about preserving the artistry of the past while creating something exciting for the future.”
About ThakurbaiThakurbai was co-founded by Neerja Manju and Meenakshi Dular with the vision of blending traditional Indian craftsmanship with contemporary designs. The brand has become renowned for its commitment to sustainability, ethical practices, and celebrating India’s cultural heritage. Thakurbai continues to expand its global presence, offering unique, handcrafted pieces to customers worldwide.
 Availability:https://thakurbai.com/

Continue Reading

  •  

Facebook

LATEST

Trending

Copyright © 2017 By Creative You , powered by WordPress.