Fashion
Sparx riding the T 20 wave
-The brand has taken sponsorship of Super 4’s on IPL & is betting big on digital media-
This year, Sparx enters the IPL bandwagon as on-air partner for Super 4s in Indian Premier League 2020, India’s most-watched sports event. Sparx will bring alive the IPL fever and add to the wow moment every time a player hits a four on your television screens.
Based on the insight that live matches have a high engagement rate, this will build recall and strengthen brand equity for Sparx. The digital campaign “T 20 ke Sparx” further taps the pulse of cricket enthusiasts with its peppy cheerleader rap music video and encourages them to participate in exciting Play & Win contests.
Commenting on the campaign, Gaurav Dua, Executive Director, Relaxo Footwears Limited, said, “Cricket is associated with youth and endurance, attributes similar to those of our brand. We are happy to associate with IPL T 20 this year and are sure the audience will appreciate our pop-inspired digital campaign. We are a cricket loving nation and wish all players the very best for this season”.
Youtube Link: https://www.youtube.com/watch?v=rMXkHzLgfhE&feature=youtu.be
Instagram link
https://www.instagram.com/p/CGejjkHB8zH/?igshid=1on06cd0olct9
About Sparx: Sparx is a popular footwear brand, which offers a wide range of sports shoes, sandals & slippers. Sparx steps up the style quotient & contemporary look of today’s youth. It is apt for those who love adventure & are always ready to take on challenges. Action king – Akshay Kumar, who effortlessly reflects the brand’s promise of fitness with style, endorses Sparx.
About Relaxo: Incorporated in 1984, Relaxo is the largest footwear manufacturer in India, serving the nation for four decades, and is ranked among the top 500 Most Valuable Companies.
A Fortune 500 (India) company, synonymous with quality products & affordable prices, it manufactures slippers, sandals, and sports & casual shoes.
Its most popular brands – Relaxo, Sparx, Flite & Bahamas are a leader in their space.
Relaxo, an iconic brand synonymous with rubber slippers, is the most versatile footwear for all segments of society while Flite is a popular range of fashionable and semi-formal slippers.
Sparx reflects the attitude, style, dynamism, and spirit of young India and offers sports shoes, sandals & slippers and the colorful range of Bahamas casual flip-flops exude the spirit of freedom, fun, and modernity of youth.
With a pan India distribution footprint, Relaxo also operates a 350+ strong network of own retail outlets, with availability on all major e-commerce portals and large format stores. Supplied by large government institutions domestically, these brands are also exported across the globe.
Fashion
SVJ Bags Brings the Perfect Statement Pieces for This Holiday Season
With the Wedding and Holiday season upon us, SVJ Bags by Sanya V Jain emerges as the ultimate style statement accessory, blending luxury, style, and functionality. Designed by Sanya V Jain, a force to reckon with in the fashion world, these bags are crafted to elevate any occasion with elegance and flair.
What makes SVJ Bags a must-have this season is the meticulous attention to craftsmanship and premium materials. Luxe leather, faux fur accents, and timeless designs come together to create pieces that are as versatile as they are beautiful.
The collections celebrate bold textures, such as snake skin and animal-inspired prints like anaconda, ostrich, zebra, and leopard. There are striking motifs, available in tomato red, vibrant orange hues, embossed black, and metallic shades, that ensure you’ll stand out at any event. The range includes everything from wristlets and satchels to structured box clutches and oversized rectangular designs, catering to every accessory needed for the season.
Sanya’s philosophy, “More is more, less is a bore,” is brought to life through her vibrant use of prints, colours, and innovative designs. Through finely crafted leather bucket bags with faux fur clasps and sleek, minimalist backpacks SVJ Bags encapsulate a perfect balance of tradition and modernity, making them the ideal companions for this festive season. The leather duffel bags from the collection ensure one travels to their destinations in style.
Recognised in Vogue’s Forces of Fashion and celebrated on influential fashion lists, Sanya V Jain’s creations are a testament to her ability to redefine contemporary accessories.
For more information, visit: SVJ Bags Website
Fashion
“Unleash Your Fashion Potential with LANGUAGE®’s Latest Footwear Collection”
Step into the vibrant world of fashion with LANGUAGE®, ensuring you radiate confidence and elegance at any event. A diverse array of footwear, perfect for every gathering is available – whether you’re hosting a cozy family dinner or attending a grand celebration.
LANGUAGE® invites you to explore its latest stunning footwear collection, thoughtfully designed to blend comfort and elegance. The Edwin Loafer shines with its lightweight design and plush feel. It offers seamless transitions from formal events to relaxed outings, featuring a premium leather upper and a leather-lined removable footbed for ultimate ease. The Lane Lace-ups provide a refined look with a sleek silhouette and reliable support, crafted with meticulous attention to detail for extended wear. Meanwhile, the standout Davin Monk Shoes make a bold statement with intricate detailing and a unique perforation design, made from high-quality leather and enhanced by a strong sole for both style and resilience. Together, these styles elevate your wardrobe while ensuring stability, allowing you to celebrate every moment in style.
The LANGUAGE® collection features luxurious moccasins, tailored especially for women who prioritize both ease and flair during the festivities. Made from the finest leather, these shoes provide lasting support throughout every celebration. Now you can celebrate in style without compromising on comfort as LANGUAGE® offers a perfect blend of refinement and convenience.
This season, elevate your wardrobe with meticulously designed footwear from LANGUAGE® that merges functionality with style. Whether you’re embracing tradition or making a modern statement, LANGUAGE® ensures that your footwear speaks volumes, letting you shine with unmatched grace and confidence.
Discover the perfect pair that matches your personal style in the latest collection from LANGUAGE® – a celebration of craftsmanship, versatility, and modern elegance. Explore the collection at exclusive outlets in Nungambakkam & Express Avenue Mall in Chennai, Sarath City Capital Mall in Hyderabad, Lulu Mall in Kochi, Pavilion Mall in Ludhiana, Bhupendra Road in Patiala, and Mall Road in Bathinda. The shoes are also available in over 250 multi-brand outlets nationwide, including Metro Shoes, Mochi, Inc.5, Centro, Rocia, and Regal Shoes.
Shop online at languagesho1es.com and Amazon.in to find your ideal pair.
Fashion
MEC Primo Unveils Vantara Collection: A Fusion of Fashion, Nature, and Compassion, Inspired by Anant Ambani
Vantara, meaning the “Star of the Forest,” is a new fashion collection that blends sustainability, style, and a deep respect for wildlife. Inspired by Anant Ambani’s dedication to wildlife conservation and efforts to protect elephants, the Vantara collection reflects a harmonious connection between humanity and nature.
This thoughtfully curated collection features a variety of pieces including elegant shirts, nature-inspired kurtas, and stylish dhotis. Each item embodies the essence of Indian aesthetics with a contemporary twist, all while promoting eco-friendly fashion. Designed with premium linen and intricate, nature-driven motifs, the collection offers timeless attire that is both sophisticated and versatile.
More than just a clothing line, Vantara is a movement aimed at supporting environmental and animal welfare initiatives. A portion of proceeds from the collection will directly contribute to the largest animal sanctuary in Ahmedabad, helping to care for elephants and other wildlife in need.
Vantara is committed to sustainable practices, ensuring that every piece is made using ethically sourced materials and processes that minimize the environmental impact. By choosing Vantara, fashion enthusiasts not only elevate their wardrobe but also support a cause that values the protection of our planet and its majestic creatures.
Explore the Vantara Collection today and join a movement that merges style with purpose.
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