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Sashay into summer elegance with Taneira’s Cottons of India and Summer Blooms collection

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Taneira invites connoisseurs to experience the ethereal essence of Indian textiles this summer

18th April 2024, Delhi: Celebrating the TATA trust and a commitment to authenticity, Taniera unveiled its latest offerings, the Cottons of India and Summer Blooms collections, tailored for discerning connoisseurs this summer. Building upon the brand’s remarkable achievements in 2024, marked by a focus on category expansion and customer-centricity, Taneira continues its legacy of preserving India’s textile traditions.  Promising to enchant and inspire, these handcrafted collections epitomize the brand’s ethos in every weave and motif.

As the summer sun casts its golden embrace, Taneira invites you to immerse yourself in the cool caress of the Cottons of India. Bringing the best of Indian weaves under one roof, the Cottons of India by Taneira breathes life into the tales of the land and its people. From the bustling streets of Kolkata to the serene looms of Telangana, Taneira traverses the length and breadth of the country, stitching together the diverse narratives of India’s weaving clusters. The Cottons of India collection is a celebration of India’s cultural mosaic, a harmonious blend of the old, the new, and the rare crafts that define the essence of the country’s textile heritage. From the intricate artistry of Ajrakh to the timeless elegance of Narayanpet, and the vibrant hues of Odisha Ikat, each saree is a masterpiece, handcrafted with meticulous attention to detail and infused with the soul of its origin. With prices starting at Rs. 1299/-indulge in the simplicity of form that defies conventions.

But the journey doesn’t end there. Dive deeper into the blooming beauty of summer with Taneira’s Summer Blooms collection, where every saree is a wearable art with nature’s vibrant hues. Crafted from luxurious silk cotton and lustrous tussars, each weave embodies the essence of summer flowers in all their splendor. From delicate petals to bold blossoms, these sarees exude a carefree spirit, inviting you to dance through the season with grace and elegance. Adding to the allure of summer fashion, Taneira is also introducing a range of ready-to-wear kurtas, tops, dresses, ethnic skirts, and pre-draped sarees, perfect for creating a breezy and chic summer ensemble, ensuring every moment is adorned with effortless style and comfort.

Taniera has unveiled its latest offerings, the Cottons of India and Summer Blooms collections, tailored for discerning connoisseurs this summer.

Mr. Ambuj Narayan, CEO, Taneira, said, “Rooted in the ethos of authenticity and trust, at Taneira, our commitment extends far beyond mere ethnic fashion; it’s about crafting experiences that resonate with the discerning tastes of our patrons. Design differentiation and innovation are the cornerstones of our philosophy, we believe in pushing the boundaries of creativity, constantly seeking new inspirations and techniques to ensure that each Taneira saree is a masterpiece in its own right. As we look forward to this year, our commitment to excellence remains unwavering. Whether it’s through the intricate craftsmanship of the summer blooms collection or the affordable starting price point of the Cottons of India, we seek to exceed the expectations of our customers and cater to their discerning tastes.”

From the timeless elegance of Cottons of India to the splendor of Summer Blooms, let your wardrobe bloom with style, confidence, and individuality. Whether you’re striding into the boardroom like a boss woman, meeting your girls for a brunch, or running errands in the city, Taneira’s collection is your passport to effortless fashion. Indulge in a whimsical floral extravaganza or unleash the diva within with breathable drapes and cinched waists. Whatever your style, Taneira has the perfect ensemble to elevate your summer soirée to new heights.

Step into the realm of timeless elegance with the Cottons of India and Summer Blooms available at all Taneira stores across the country and online on Taneira.com

About the brand:

Taneira, the women’s ethnic wear brand from Titan, the TATA group company, offers differentiated design sarees, blouses, and ready-to-wear kurta sets made from pure and natural fabrics from over 100+ weaving clusters of India and brings the best of India under one roof. Instilled with TATA trust, Taneira aims to provide the rooted yet progressive Indian women with diverse craftsmanship and exclusive crafts and designs. The products cater to everyday fashion and all occasions a woman would want to adorn herself for – festivals, weddings, and special occasions.

In its endeavour to provide authentic weaves that are handcrafted with love, Taneira works with weaver communities all over India. It has also launched the ‘Weavershala’ initiative to modernize the weaving techniques and, at the same time, preserve traditional procedures of hand weaving for future generations. In addition, the brand has introduced frame looms and all essential workspace facilities for the weavers in collaboration with localized weaver-led organizations. Currently, there are 18 Weavershalas operational across the country.

Launched in 2017, Taneira offers a unique and relaxed browsing experience with knowledgeable staff to provide quality service through a strong network of 73 stores across 37 cities. The brand is present across all prominent metro hubs and is building to strengthen its presence across key Tier I and Tier II cities. Taneira is also available online with global delivery at www.taneira.com.

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Fashion

MEC Primo Unveils Vantara Collection: A Fusion of Fashion, Nature, and Compassion, Inspired by Anant Ambani

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Vantara Collection: A Fusion of Fashion

Vantara, meaning the “Star of the Forest,” is a new fashion collection that blends sustainability, style, and a deep respect for wildlife. Inspired by Anant Ambani’s dedication to wildlife conservation and efforts to protect elephants, the Vantara collection reflects a harmonious connection between humanity and nature.

This thoughtfully curated collection features a variety of pieces including elegant shirts, nature-inspired kurtas, and stylish dhotis. Each item embodies the essence of Indian aesthetics with a contemporary twist, all while promoting eco-friendly fashion. Designed with premium linen and intricate, nature-driven motifs, the collection offers timeless attire that is both sophisticated and versatile.

Vantara Collection: A Fusion of Fashion

More than just a clothing line, Vantara is a movement aimed at supporting environmental and animal welfare initiatives. A portion of proceeds from the collection will directly contribute to the largest animal sanctuary in Ahmedabad, helping to care for elephants and other wildlife in need.

Vantara is committed to sustainable practices, ensuring that every piece is made using ethically sourced materials and processes that minimize the environmental impact. By choosing Vantara, fashion enthusiasts not only elevate their wardrobe but also support a cause that values the protection of our planet and its majestic creatures.

Explore the Vantara Collection today and join a movement that merges style with purpose.

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A Legacy of Excellence: Legacy Campaign 2024-25 by Hazoorilal Legacy is a Celebration of Heritage, Elegance, and Fine Jewelry Craftsmanship

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Legacy Campaign 2024-25 by Hazoorilal Legacy

Hazoorilal Legacy is delighted to unveil its flagship campaign of the year ‘Legacy Collection 2024-25’. The collection epitomizes the brand’s deeply ingrained values, exceptional craftsmanship, and rich family heritage, pushing the boundaries of fine jewellery.

Crafting statement pieces with handpicked, fine-quality gemstones from around the world is at the true heart of the brand; The Legacy Collection 2024-25 stands as a tribute to this enduring pursuit of perfection, highlighting the pinnacle of the brand’s craftsmanship and expertise. As a family-owned business, each piece in the collection is crafted with meticulous attention to detail and precision in every step of the jewellery-making process, ensuring that each design celebrates elegance and refinement, passed down through generations.

“The Legacy Collection is a collaborative celebration of fine jewellery artistry personified by The House of Hazoorilal Legacy. Each family member plays an integral role in the creation of this flagship collection, from the initial concept of sketching and designing to the careful selection of gemstones and the final creation of the jewellery piece. It is an annual showcase that highlights the most exquisite pieces, celebrating the pinnacle of jewellery artistry and meticulous craftsmanship where every piece reflects an unwavering dedication to quality and precision”, said by Rohan Narang, Director, Hazoorilal Legacy.

The Legacy Collection embodies the timeless ethos of Hazoorilal Legacy, blending exquisite craftsmanship with modern aesthetics. With a stunning array of natural diamond solitaires, rare gemstones, ornate gold statement pieces, and bridal polki sets, this collection is a testament to the brand’s commitment to luxury at its finest.


Available on – Hazoorilal Legacy South Ex -2

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Thakurbai Introduces New Collection Celebrating the Fusion of Tradition and Modernity

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Thakurbai Introduces New Collection Celebrating the Fusion of Tradition and Modernity

Luxury and Heritage with a Modern Twist
October 22, 2024—Thakurbai, the esteemed fashion brand co-founded by Neerja Manju and Meenakshi Dular, has just unveiled its latest collection of exquisite clothing. Inspired by India’s rich cultural heritage and designed for the modern woman, this new collection is a testament to the brand’s vision of blending traditional craftsmanship with contemporary elegance.


Neerja Manju, Co-Founder of Thakurbai, shares the inspiration behind the collection: “Our designs draw from the vibrant culture of Rajasthan and centuries-old Indian craftsmanship. We wanted to create something that honors tradition while feeling fresh and modern for today’s women.” The collection incorporates luxurious fabrics such as silks and cotton, paired with a color palette inspired by Indian festivals—vibrant yellows, deep reds, and soft pastels. The pieces are further elevated with handcrafted embroidery and block prints made by local artisans, showcasing the finest Indian artistry.

Thakurbai Introduces New Collection Celebrating the Fusion of Tradition and Modernity


Co-founder Meenakshi Dular adds, “When we started Thakurbai, our goal was clear: to celebrate India’s cultural legacy while making it appealing to a global, modern audience. My MBA in International Business has helped us grow the brand internationally, ensuring we share our heritage with customers across the world. Today, we have successfully built a strong and loyal customer base overseas, especially in regions where people appreciate the fusion of tradition with modernity. At the same time, Neerja’s creative expertise has allowed us to craft something truly unique.”


The collection is designed for women who appreciate both tradition and modernity in their wardrobe, making it perfect for festive occasions and cultural celebrations. The brand’s unique selling point is its ability to fuse heritage designs with modern trends, ensuring that it stands out in today’s competitive fashion market.
Meenakshi Dular and Neerja have worked closely with artisans to ensure that each piece reflects traditional techniques like hand-weaving and intricate embroidery while staying true to their modern vision. “Sustainability and ethical practices are at the core of Thakurbai,” says Meenakshi. “We are committed to uplifting the communities we work with, ensuring our artisans are respected and supported.”
Through this collection, Thakurbai hopes to not only connect customers to India’s cultural heritage but also provide them with a luxurious, modern aesthetic. As Meenakshi puts it, “Thakurbai is about more than fashion—it’s about preserving the artistry of the past while creating something exciting for the future.”
About ThakurbaiThakurbai was co-founded by Neerja Manju and Meenakshi Dular with the vision of blending traditional Indian craftsmanship with contemporary designs. The brand has become renowned for its commitment to sustainability, ethical practices, and celebrating India’s cultural heritage. Thakurbai continues to expand its global presence, offering unique, handcrafted pieces to customers worldwide.
 Availability:https://thakurbai.com/

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