Lifestyle

Roca Parryware expands tie-up with TVS SCS for supply chain solutions

Published

6 years ago

December 16, 2020

LtoR Mr. K.E Ranganathan MD Roca Parryware Mr. R. Dinesh MD TVS SCS and Mr. S. Ravichandran Deputy MD TVS SCS 1

Roca Parryware, India’s leading Bathroom products company has announced the strengthening of a business tie-up with TVS Supply Chain Solutions (TVS SCS) by the expansion of their area of operations covering the factories, warehouses, and Import/export logistics.

Roca Parryware roped in TVS SCS to support the Supply Chain operations during the year 2018 and since then both the partners have worked together to delight the vast network of more than 2000 customers across India.

Roca Parryware operates in India with 8 manufacturing facilities and 12 warehousing stations. Apart from this the company also exports to over 15 countries including the USA, Brazil, Australia, China, and many parts of Europe. The company continues to import many containers from several countries to meet the growing demands for global products in India.

Being a market leader in India with 5 powerful brands under its foray – Armani Roca, Laufen, Roca, Parryware, and Johnson Pedder – the company has successfully rebounded faster from Covid blues and got back to double-digit growth levels.

Commenting on the important occasion, Mr. K.E. Ranganathan, MD of Roca Parryware said,

“We are extremely happy with our partnership with TVS Supply Chain Solutions over the last 3 years. TVS SCS has added in good measure to our persistent customer focus by getting our products to our Dealers across India on time, every time.

Our company has managed Covid very efficiently by ensuring the safety of all our employees and partners. We are back to higher double-digit growth since Oct 2020 which is a strong endorsement from the delighted customers of our power brands – Roca, Parryware, and Johnson Pedder.

The complexity of our business operations is fairly high. With 8 factories, 12 warehouses, 2000 dealers/builders, 5000 SKUs, 500+ bathroom combinations, the challenges on the Supply Chain front is extreme. With the single-minded focus to delight our dealers and builders we partnered with TVS SCS since the year 2018 and have seen the benefits in the forms of happy customers, sustained revenue growth, and well-managed inventory at optimum costs.

We believe by extending our partnership with TVS SCS across all our supply chain operations we will continue to build a robust SCM solution for our customers. With the year 2021 promising a robust revenue growth of over 20%+ due to our well-planned market demand pull actions, we believe strengthening our partnership with TVS SCS is a step in the right direction for both organizations to continuously delight our customers.”

Mr. R. Dinesh, MD of TVS Supply Chain Solutions commented –

“We are delighted to further extend our partnership with Roca Parryware in India, cementing on the great relationship we had built over the last 3 years of our association. TVS SCS offers the best-in-class digitally-led integrated supply chain solutions. The vast network of dealers of Roca Parryware today is a lot more demanding on SCM. With dynamic demand situation and consumers wanting products in a fast and efficient manner, our systems and processes have to be digitally integrated to deliver an elevated experience.

Roca Parryware is one of our key customers in this sector not only in India but also globally. We look forward to continuing our mutually beneficial association and help them grow their business consistently”

About Roca Bathroom Products Private Limited

“Roca is a company engaged in the design, production, and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building, and interior design. Its origins date from 1917, when the Roca family started building their first production plant in Gavà (Barcelona). In the centenary of its establishment, the company employs over 22,600 workers and has 78 production plants, with a presence in more than 170 markets in the five continents. For more information, visit www.roca.in”

About Parryware

Parryware, India’s leading manufacturer of bathroom products is the flagship brand in the portfolio of Roca India. Roca Group is a 2 billion euros Spanish giant and is a world leader in bathroom space. The expertise and revolutionary R&D technology of Roca and the customer trust of Parryware proved to be a potent force to strengthen market share in India. Originated from EID Parry, Parryware has a strong legacy of more than 60 years and is among the pioneering brands in India.

Parryware has introduced game-changing bathroom solutions and progressive technology in India. The brand has refreshed itself with ‘Always in fashion’ positioning to further reiterate its commitment to offering contemporary and unique designs including colors, trendy shapes, advanced technology that matches the imagination and lifestyle of the young, discerning Indian customer. Parryware introduced for the first time in India a complete bathroom customer care support during the mid-1990s and has since built a strong service network across 30 cities in India. Parryware products are manufactured in 8 factories across India and are present through a strong distribution network of 7800+ dealers and retailers in the Indian market. For more information – www.parryware.in

About TVS Supply Chain Solutions

TVS SCS is one of the world’s fastest-growing providers of Integrated Supply Chain Solutions, Global Forwarding Solutions, and Last Mile Solutions. It serves customers in over 50 countries covering India, UK & Europe, Americas, Asia Pacific, and Oceania.

TVS SCS, over the years, has taken an aggressive approach to grow both organically and inorganically to have become a billion-dollar organization in a short period. Its team of approximately 18,000 people worldwide addresses the supply chain challenges for international organizations, government departments, large and medium-sized businesses, across various sectors.

It has a presence in 19 countries – the USA, the UK, Spain, Germany, Italy, France, Singapore, Australia, New Zealand, Mexico, and others. The company forms an indispensable link between suppliers and customers from across sectors in over 50 countries and manages more than 300 blue-chip customers through its 18,000 plus skilled workforce. TVS SCS manages over 20 million square feet of warehouse space in India.

Decor in Style

MiRooh Introduces Cosmic Candy Collection That Turns Bedrooms into Storybooks

Published

2 weeks ago

June 6, 2026

Neha Tyagi

MiRooh Cosmic Candy Collection with pastel unicorn-themed bedding and embroidered cushions for children's bedrooms.

Long before children learn to read stories, they learn to live inside them. MiRooh’s latest Cosmic Candy Collection brings that idea to life through playful bedding and soft furnishings designed to turn bedrooms into miniature dreamscapes.

Crafted in soothing pastel tones of blush pink, soft peach, ivory and muted aqua, the collection combines visual warmth with thoughtful detailing. Quilted bedding, embroidered cushions, ruffled borders and coordinated bolsters come together to create an environment that feels comforting, playful and inviting.

At the heart of the collection is a whimsical narrative designed to encourage imagination. Delicate illustrations of unicorns beneath rainbow arches, scattered stars, tiny crowns and dreamlike motifs appear across quilts, cushions and bed linen. The designs are playful without being overwhelming, allowing the room to feel calm while still capturing a child’s sense of wonder.

Made from soft, skin-friendly fabrics, each piece has been designed with comfort as carefully considered as aesthetics. Gentle textures, quilted surfaces and plush detailing create a cocoon-like setting that supports rest, play and quiet moments alike.

The Cosmic Candy collection reflects a growing shift towards thoughtfully designed children’s interiors, where furniture and furnishings contribute to a nurturing environment while maintaining a refined visual language that parents appreciate.

With this launch, MiRooh extends its design philosophy into the world of children’s spaces, creating pieces that are as memorable as they are functional. The result is a collection that celebrates childhood through craftsmanship, storytelling and comfort.

About us

MiRooh, loosely translated as “my soul,” was created out of a deep love for and resurrection of craft and attempts to popularize traditional methods. MiRooh was developed as a tribute to India’s rich cultural legacy by designers and textile specialists, with more than 40 years of combined experience. Masterful items that sit opulently in the homes of those with sophisticated tastes are the result of the fusion of influences from all around the nation.

Every series emphasizes high quality and distinctive craftsmanship. Each piece is made of gorgeous natural handwoven fabrics that are acquired from all around India; even the yarn is hand-selected and meticulously coloured. Mirooh has supplied reputable brands with flawless items all around the world.

Tradition and technique take center stage with experienced hands that turn the creative into technical with elegant embroideries and delicate patterns. To the brand, commitment to quality is of paramount importance. Perfection with every piece is their motto and with every piece the caliber of our commitment is solidified. From concept to creation, each collection is carefully researched with references to period, resources, mood boarding and ideating.

AVAILABILITY

Website: https://mirooh.in/

Instagram: @mirooh.in

Email: Info@mirooh.in

Phone: +91 9871833333

Decor in Style

The Great Eastern Home Presents The Stallion

Published

2 weeks ago

June 3, 2026

Neha Tyagi

The Stallion handcrafted ceramic horse sculpture with oceanic blue glaze by The Great Eastern Home.

A Distinctive Ceramic Sculpture from its New Collection

The Great Eastern Home continues to celebrate timeless artistry and exceptional craftsmanship with The Stallion, one of the most distinctive pieces from its newly launched ceramic collection. Handmade by skilled artisans at The Great Eastern Home’s workshop and glazed in-house, this sculptural creation reflects the brand’s commitment to preserving artisanal heritage while continuously redefining contemporary design possibilities.

Inspired by the grace and power of the horse, The Stallion captures the animal in its most regal and dignified stance. The sculpture beautifully highlights the fluid transition from the curve of the neck into the sculpted head, before sharpening into a strong, commanding jawline. Every contour is carefully shaped to convey movement, strength, and elegance, resulting in a piece that feels both artistic and deeply expressive.

Its rich, oceanic glaze further elevates the sculpture’s character. Flowing between tones of indigo, verdigris, and midnight black, the finish catches light differently from every angle, creating remarkable depth and visual intrigue. The constantly shifting tones lend the piece an almost living presence, making it a striking focal point within any interior setting.

Entirely handcrafted, no two pieces of The Stallion are ever identical, making each sculpture truly one of a kind. More than a decorative object, it stands as a collectible work of art that embodies craftsmanship, individuality, and timeless sophistication.

Price: On Request

Website: http://www.thegreateasternhome.com/

Instagram: The Great Eastern Home

Fashion

Sound to Silhouette: A History of Mutual Influence

Published

3 weeks ago

June 2, 2026

Jiya Jaitly

Fashion and music have never existed as isolated cultural forms; they are parallel languages of identity. One clothes the body while the other clothes the atmosphere, emotion, and ideology. A musical movement without a recognisable visual code rarely survives beyond sound. Their interrelation rests in a shared capacity to signal rebellion, status, class mobility, seduction, politics, spirituality, and generational dissent without explicit explanation. This confluence explains why every significant cultural movement inevitably develops a distinct silhouette, colour palette, grooming code, and behavioural aesthetic.

Fashion and music influencing culture and style

The earliest traceable entanglement between fashion and music reaches back to ancient civilisations.

· In Egypt, court musicians wore garments that signified sacred or elite status, while dancers and performers used adornment to amplify theatrical presence.

· In Greece, musical performances during religious festivals unfolded alongside carefully structured drapery and ornamentation that reflected philosophical ideals of harmony and proportion.

· In early India, classical musical traditions and courtly attire evolved in tandem: ragas, dance, jewellery, textiles, and performance aesthetics formed an integrated cultural expression rather than discrete disciplines.

In medieval and Renaissance Europe, music and fashion functioned as instruments of aristocratic distinction. Court musicians did not merely perform; they embodied prestige through embroidered fabrics, powdered wigs, structured tailoring, and elaborate ornament. Opera later refined this fusion, transforming costume into emotional architecture and using fabric, silhouette, and visual symbolism to externalize psychological and social tensions long before cinema emerged. The jazz age carried fluid tailoring and liberated femininity; punk arrived ripped, confrontational, and anti-establishment; hip-hop transformed streetwear into global luxury language; grunge made deliberate dishevelment an aesthetic weapon against polished consumerism.

The postwar decades accelerated this fusion into a cultural machine. Rock and roll in the 1950s weaponized youth style against the conservative social order: leather jackets, slicked hair, and slim silhouettes became emblems of defiance. The 1960s fractured into competing aesthetic ideologies: psychedelic maximalism, mod minimalism, and bohemian romanticism, each carrying its own musical identity. By the 1970s, glam rock turned gender presentation into a theatrical experiment, while punk repudiated luxury with torn fabrics, safety pins, and anti-fashion rhetoric; ironically, the industry eventually commodified even that rebellion.

Hip-hop’s emergence in the late twentieth century fundamentally altered the power dynamic between fashion and music. Where earlier eras often saw fashion houses shaping performers, hip-hop reversed the vector: street culture began dictating luxury. Sneakers, oversized tailoring, gold jewellery, and sportswear migrated from expressions of survival and neighbourhood identity to symbols of global aspiration.

This phenomenon was strikingly visible with the rise of The Beatles. Before them, mainstream male fashion remained restrained, conservative, and tethered to postwar uniformity. The Beatles introduced something deceptively simple yet revolutionary: youth styling as mass identity. Their slim-cut suits, Chelsea boots, and mop-top haircuts, then later, psychedelic experimentation reoriented a generation’s look. Early Beatles fashion projected polished accessibility; their later phase embraced flamboyant military jackets, Indian-inspired garments, tinted glasses, and bohemian layering.

Soon after, David Bowie dissolved the notion of a fixed identity through glam rock. His Ziggy Stardust persona fused theatrical makeup, metallic fabrics, platform boots, asymmetrical silhouettes, and androgynous styling into a cultural detonation. He unsettled rigid constructs of masculinity long before mainstream discourse possessed the vocabulary to discuss gender fluidity. Elvis Presley’s influence is equally central: in the 1950s, he translated rebellious sensuality into a visual lexicon: high collars, slicked hair, dramatic tailoring, jewellery, and overt physical charisma laid the blueprint for the modern pop star. Kiss Band converted face paint and exaggerated stage costumes into a commercial spectacle, anticipating branding strategies that would later be amplified by influencers. Meanwhile, Black Sabbath helped anchor darker visual codes that matured into gothic and metal aesthetics.

The 1980s produced perhaps the most complete fusion of fashion and musical mythology in Michael Jackson. He wielded visual symbolism with near-military precision: the single white glove, military-inspired jackets, loafers with cropped trousers, aviators, sequined stagewear, and sharply structured performance garments became instantly recognizable emblems.

Madonna treated fashion as a machinery of reinvention. Lace gloves, corsetry, crucifixes, lingerie-as-outerwear, platinum hair, and mutable personae repeatedly destabilized expectations around femininity and sexuality. Artists such as Tupac Shakur, The Notorious B.I.G., Jay-Z, and later Kanye West translated streetwear into a language of luxury oversized silhouettes, sneakers, sports jerseys, chains, varsity aesthetics, and designer collaborations rose from urban identity and economic aspiration. More recently, Harry Styles has mainstreamed softer, gender-fluid menswear for younger audiences, signalling another shift in how pop figures mediate sartorial norms.

These two have been connected to each other since the creation of both, as they work as Yin-Yang of art form, and they will keep evolving together and shaping our society, as Art is a place where humans find resonance.