Lifestyle

Roca Parryware expands tie-up with TVS SCS for supply chain solutions

Published

5 years ago

December 16, 2020

Roca Parryware, India’s leading Bathroom products company has announced the strengthening of a business tie-up with TVS Supply Chain Solutions (TVS SCS) by the expansion of their area of operations covering the factories, warehouses, and Import/export logistics.

Roca Parryware roped in TVS SCS to support the Supply Chain operations during the year 2018 and since then both the partners have worked together to delight the vast network of more than 2000 customers across India.

Roca Parryware operates in India with 8 manufacturing facilities and 12 warehousing stations. Apart from this the company also exports to over 15 countries including the USA, Brazil, Australia, China, and many parts of Europe. The company continues to import many containers from several countries to meet the growing demands for global products in India.

Being a market leader in India with 5 powerful brands under its foray – Armani Roca, Laufen, Roca, Parryware, and Johnson Pedder – the company has successfully rebounded faster from Covid blues and got back to double-digit growth levels.

Commenting on the important occasion, Mr. K.E. Ranganathan, MD of Roca Parryware said,

“We are extremely happy with our partnership with TVS Supply Chain Solutions over the last 3 years. TVS SCS has added in good measure to our persistent customer focus by getting our products to our Dealers across India on time, every time.

Our company has managed Covid very efficiently by ensuring the safety of all our employees and partners. We are back to higher double-digit growth since Oct 2020 which is a strong endorsement from the delighted customers of our power brands – Roca, Parryware, and Johnson Pedder.

The complexity of our business operations is fairly high. With 8 factories, 12 warehouses, 2000 dealers/builders, 5000 SKUs, 500+ bathroom combinations, the challenges on the Supply Chain front is extreme. With the single-minded focus to delight our dealers and builders we partnered with TVS SCS since the year 2018 and have seen the benefits in the forms of happy customers, sustained revenue growth, and well-managed inventory at optimum costs.

We believe by extending our partnership with TVS SCS across all our supply chain operations we will continue to build a robust SCM solution for our customers. With the year 2021 promising a robust revenue growth of over 20%+ due to our well-planned market demand pull actions, we believe strengthening our partnership with TVS SCS is a step in the right direction for both organizations to continuously delight our customers.”

Mr. R. Dinesh, MD of TVS Supply Chain Solutions commented –

“We are delighted to further extend our partnership with Roca Parryware in India, cementing on the great relationship we had built over the last 3 years of our association. TVS SCS offers the best-in-class digitally-led integrated supply chain solutions. The vast network of dealers of Roca Parryware today is a lot more demanding on SCM. With dynamic demand situation and consumers wanting products in a fast and efficient manner, our systems and processes have to be digitally integrated to deliver an elevated experience.

Roca Parryware is one of our key customers in this sector not only in India but also globally. We look forward to continuing our mutually beneficial association and help them grow their business consistently”

About Roca Bathroom Products Private Limited

“Roca is a company engaged in the design, production, and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building, and interior design. Its origins date from 1917, when the Roca family started building their first production plant in Gavà (Barcelona). In the centenary of its establishment, the company employs over 22,600 workers and has 78 production plants, with a presence in more than 170 markets in the five continents. For more information, visit www.roca.in”

About Parryware

Parryware, India’s leading manufacturer of bathroom products is the flagship brand in the portfolio of Roca India. Roca Group is a 2 billion euros Spanish giant and is a world leader in bathroom space. The expertise and revolutionary R&D technology of Roca and the customer trust of Parryware proved to be a potent force to strengthen market share in India. Originated from EID Parry, Parryware has a strong legacy of more than 60 years and is among the pioneering brands in India.

Parryware has introduced game-changing bathroom solutions and progressive technology in India. The brand has refreshed itself with ‘Always in fashion’ positioning to further reiterate its commitment to offering contemporary and unique designs including colors, trendy shapes, advanced technology that matches the imagination and lifestyle of the young, discerning Indian customer. Parryware introduced for the first time in India a complete bathroom customer care support during the mid-1990s and has since built a strong service network across 30 cities in India. Parryware products are manufactured in 8 factories across India and are present through a strong distribution network of 7800+ dealers and retailers in the Indian market. For more information – www.parryware.in

About TVS Supply Chain Solutions

TVS SCS is one of the world’s fastest-growing providers of Integrated Supply Chain Solutions, Global Forwarding Solutions, and Last Mile Solutions. It serves customers in over 50 countries covering India, UK & Europe, Americas, Asia Pacific, and Oceania.

TVS SCS, over the years, has taken an aggressive approach to grow both organically and inorganically to have become a billion-dollar organization in a short period. Its team of approximately 18,000 people worldwide addresses the supply chain challenges for international organizations, government departments, large and medium-sized businesses, across various sectors.

It has a presence in 19 countries – the USA, the UK, Spain, Germany, Italy, France, Singapore, Australia, New Zealand, Mexico, and others. The company forms an indispensable link between suppliers and customers from across sectors in over 50 countries and manages more than 300 blue-chip customers through its 18,000 plus skilled workforce. TVS SCS manages over 20 million square feet of warehouse space in India.

Lifestyle

Stax Living Unveils the Parallax – Where Storage Turns into a Hypnotic Sculpture

Published

2 hours ago

November 5, 2025

Neha Tyagi

New Delhi, Oct 2025: Mumbai-based luxury furniture brand Stax Living, renowned for its timeless craftsmanship and globally inspired aesthetic, has unveiled the Parallax – a sideboard that blurs the line between utility and illusion, transforming everyday storage into a mesmerizing work of art.

The Parallax sideboard is a design marvel and a visual symphony that plays with depth and perception. The bold, graphic grid on its surface appears to recede infinitely into space, turning a functional piece into a hypnotic sculpture. Its sleek black lacquer surface has been traced with fine ivory lines to form a grid, creating a captivating optical illusion, a clever interplay of geometry and light that draws the eye and holds it in wonder.

Behind this striking visual narrative lies quiet utility. The Parallax offers ample storage, concealed behind clean, hand-free doors that preserve its minimalist purity. Every line and every detail is meticulously considered, balancing bold artistry with everyday practicality.

The Parallax is a definite conversation starter, and a statement of design innovation, where craftsmanship meets imagination, and function transforms into art.

About Stax Living

Stax Living is where craftsmanship meets timeless design. Founded by Ashok and Manasvi Pillai, the brand marries technical precision with a unique artistic vision to create furniture that transcends function and becomes a legacy. Each piece is crafted with intention – brass that ages into a rich patina, marble and hardwoods combined in flawless harmony, forms sculpted with restraint, yet full of presence. Their flagship store in Worli, Mumbai, embodies this philosophy, offering an immersive experience of enduring beauty and proportion. Rooted in India, yet resonating globally, Stax Living creates heirlooms for modern living, objects designed not for seasons, but for generations.

Lifestyle

Stax Living Unveils the Bold & Sculptural Sienna Chair

Published

1 day ago

November 4, 2025

Neha Tyagi

Stax Living Unveils the Bold & Sculptural Sienna Chair

New Delhi, Oct 2025: Mumbai-based luxury furniture brand Stax Living, renowned for its timeless craftsmanship and globally inspired aesthetic, has unveiled the Sienna Chair – a sculptural accent piece that embodies both high style and cocoon-like comfort.

The Sienna is a statement in design and proportion. Dressed in rich terracotta velvet, its fluid contours lend a sense of warmth and sophistication to any interior. The chair’s sculptural silhouette flows effortlessly from a grounded pedestal base into a gently enveloping backrest, achieving a seamless harmony between form, feeling and function.

The subtle inward curve of the seat creates a natural cocoon, an inviting embrace that provides comfort without compromise. Designed to be both visually striking and deeply relaxing, the Sienna brings an artful softness to modern spaces.

Perfect for living rooms, reading nooks, bedrooms, or any corner that calls for calm indulgence, the Sienna Chair transforms its surroundings with quiet confidence. It is practical, as well as poetic, and stands as a bold expression of contemporary luxury.

About Stax Living

Art

Oorjaa Introduces the Goldenrod Floor Lamp — A Luminous Ode to Nature

Published

1 day ago

November 4, 2025

Neha Tyagi

Oorjaa Introduces the Goldenrod Floor Lamp

Oorjaa, celebrated for its commitment to conscious design and sustainable artistry, unveils its latest sculptural lighting piece — the Goldenrod Floor Lamp. True to the brand’s ethos of fusing craftsmanship, materiality, and emotion, this piece illuminates spaces with a soft, organic glow that captures the essence of mindful living.

Inspired by the delicate form of the goldenrod gall seed pod, the Goldenrod Floor Lamp extends gracefully from floor to ceiling, embodying fluidity and natural rhythm. Each curve of its form evokes the quiet elegance of nature’s patterns, while the warm amber light it radiates creates an enveloping sense of calm — perfect for winter evenings. Crafted entirely from crushed banana plant fibre paper, its texture mirrors the raw beauty of the natural world. Resting on a reclaimed wooden base, the lamp celebrates imperfections — the creases, veins, and grain — that tell a story of origin and earth. The sculptural silhouette, glowing from within, becomes both an art form and a source of gentle warmth, inviting a connection between nature and the human spirit.

The Goldenrod Floor Lamp transcends the idea of conventional lighting. Its grounding presence and poetic design make it an ideal addition to both residential and hospitality spaces. In homes, it finds harmony in living rooms, reading corners, or bedrooms, infusing each space with meditative warmth. Within boutique hotels, wellness retreats, or art-centric lobbies, it transforms atmospheres into sanctuaries of light and texture. Wherever it stands, the lamp adds a touch of organic sophistication — a sculptural statement that softly commands attention while nurturing stillness and reflection.

With the Goldenrod Floor Lamp, Oorjaa once again redefines illumination — not merely as light, but as a living expression of nature, craft, and quiet luxury.

About Oorjaa

Oorjaa is a Bangalore-based lighting design studio that reimagines the role of light through the lens of sustainability, craftsmanship, and material innovation. Oorjaa as a brand, emerged from a papermaking and lighting design studio that Jenny Pinto started in 1998. Today, the studio has grown into a collective of over 60 artisans and designers who explore the artistic and architectural possibilities of materials like banana fiber, lokta paper, upcycled cork, quarry dust, water hyacinth, and lantana—an invasive species reimagined as a creative resource.

Every Oorjaa creation tells a story of conscious design. Whether it’s a sculptural lamp for a private residence or a large-scale installation for public spaces like Bengaluru International Airport’s Terminal 2, the brand’s work blends tactile beauty with technical ingenuity. At its core, Oorjaa is about crafting with care for the future, giving form to light while honoring the cycles of the earth.

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