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K-Beauty Powerhouse Frudia Debuts in India, Exclusively with kindlife!

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K-Beauty Powerhouse Frudia Debuts in India, Exclusively with kindlife!

kindlife, young India’s favourite global beauty and wellness platform, is thrilled to announce the exclusive launch of Frudia, the hyped South Korean skincare brand, into the Indian market. This collaboration furthers kindlife’s commitment to bringing globally acclaimed beauty innovations to Indian consumers, further enriching the K-beauty landscape in the country.

Frudia, a name derived from ‘fruit’ and the Greek word ‘dia’ meaning ‘by’ or ‘of’, embodies the brand’s philosophy of harnessing the natural benefits of fruits to nurture the skin. With over 30 years of dedicated research, Frudia has perfected the R VITA W™ process—a low-temperature extraction method that preserves the vital nutrients of fruits, ensuring maximum efficacy in skincare formulations. 

Radhika Ghai, Founder & CEO of kindlife, expressed enthusiasm about the partnership:

“We are excited to introduce Frudia to the Indian market. Frudia is the OG fruit-based skincare brand and aligns perfectly with our philosophy of making high-quality Korean beauty brands accessible to young Indian consumers.”

Frudia offers a diverse range of products tailored to various skin concerns, each formulated with high concentrations of fruit extracts. For instance, the Blueberry Hydrating line leverages the antioxidant properties of blueberries to deliver deep hydration, while the Green Grape Pore Control line uses tannic acid from green grapes to balance moisture and minimize pores.

“Gen Zillennials want innovative, highly effective products and brands that are trending. As the ultimate destination for young consumers, we’re thrilled to revolutionize their beauty game by bringing them authentic and the freshest Korean beauty,” she adds.

Frudia Citrus Brightening Cream

Hydrate, brighten, and nourish your skin in one creamy scoop with this luxurious formula. Infused with citrus extracts, it helps fade dark spots and boost radiance, while melting effortlessly into the skin for deep hydration without a greasy feel. Packed with hardworking antioxidants, it protects and refreshes, leaving your skin glowing, smooth, and perfectly prepped as the final step in your AM or PM routine.

Price: INR 1999/-

Availability: https://www.kindlife.in/product-63914/ 

Frudia Blueberry Hydrating Honey Lip Balm

Indulge your lips with this luscious balm, packed with nourishing blueberry extract and honey. It deeply moisturizes chapped lips and protects against dryness, melting on contact to soften and replenish. With each swipe, it leaves your lips looking smooth, plump, and healthy—perfect for daily use or as an overnight repair treatment. Get sweet, juicy lips in one effortless swipe.

Price: INR 549/-

Availability: https://www.kindlife.in/product-63942/ 

Frudia Green Grape Pore Control Serum

This pore-refining serum delivers lightweight hydration without the heaviness, making it perfect for oily or congested skin. Formulated with green grape extract and tannins, it works to tighten pores, regulate excess oil, and calm redness. Its fast-absorbing texture layers beautifully under other products while helping to smooth rough skin for a clearer, more balanced complexion. Ideal for daily use, it leaves your skin looking clean, refreshed, and refined.

Price: INR 1799/-

Availability:https://www.kindlife.in/product-63918/ 

In 3 years, kindlife has rapidly grown to over 1,000 brands and a community of 2.5 million. As the Hallyu wave continues to influence beauty trends in India, the platform remains at the forefront of this movement, bridging the gap between global beauty brands and local consumers. By introducing Frudia, kindlife not only expands its curated portfolio but also reinforces its commitment to building a community that celebrates beauty, self-care, and wellness. 

About kindlife:

At kindlife, our vision is to build a world where self-care is an everyday essential. By curating the best Korean and Japanese brands, we’re bringing a fresh perspective to India’s health, beauty and wellness landscape. We’re on a mission to revolutionise the beauty experience by enabling these global brands to tap into the immense potential of India’s 700 million Gen Zillennial beauty consumers. Our passionate community of 2.5 Million is at the forefront of shopping, learning, and sharing. It’s our kind of life, after all. 

Website: kindlife.in 

IG: @kindlife

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Health & Beauty

Truth & Hair Introduces the Ultimate Valentine’s Hair Ritual

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Truth & Hair Introduces the Ultimate Valentine’s Hair Ritual

This Valentine’s Day, Truth & Hair India’s leading texture-forward hair beauty brand invites lovers, besties, and self-care enthusiasts to celebrate love in its most authentic form: by embracing your true hair identity. Known for pioneering a science-led approach to haircare that honours scalp health and personal expression, the brand is releasing curated gifting stories featuring its most loved essentials designed for straight, wavy, and curly hair types — because every texture deserves to shine.

At Truth & Hair, beauty meets purpose. Founded on the revolutionary idea of “skinification of hair,” the brand treats the scalp with the same care and intentionality usually reserved for skincare — creating formulas that go beyond surface solutions to nourish hair from root to tip. Its portfolio includes sulphate-free, cruelty-free, and dermatologically-tested shampoos, conditioners, styling tools, and hair-makeup favourites tailored for every hair texture, helping users achieve frizz-free waves, smooth shine, or definition that lasts.

This Valentine’s Day, Truth & Hair invites consumers to rethink gifting as both self-expression and celebration offering beautifully packaged favourites like the Root Touch-Up Hair Mascara for instant confidence boosts, precision styling brushes to define every curl and wave, and texture-specific care bundles for everyday self-love. Each product tells a story of authenticity, empowerment, and care — perfect for the person who values looking and feeling their best, or simply deserves a thoughtful, feel-good gift.

“Hair care isn’t just routine it’s ritual. This Valentine’s, we want people to celebrate love in its many forms: self-love, friendship, and connection. Our products are about confidence, joy, and embracing your truth,” says Saumya Alagh, Co-Founder of Truth & Hair.

With its pastel aesthetic, playful spirit, and performance-driven products, the brand has rapidly become a go-to choice for Gen Z and millennial audiences seeking beauty with meaning. The Valentine’s gifting collection captures this ethos — offering options that feel personal, fun, and unforgettable.

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Health & Beauty

Luxiora’s Lip Kit Trios That Make Valentine’s Gifting Effortless

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Luxiora’s Lip Kit Trios That Make Valentine’s Gifting Effortless

Romantic. Wearable. Repeat-worthy.
There’s truly no such thing as too many lipsticks—especially when they’re curated to take her from day dates to night glam. This Valentine’s Day, Luxiora Cosmetics makes gifting effortless with its 3-in-1 Lip Kits, designed to build, layer, and switch moods in seconds.

Each kit includes three full-size lip essentials—a crème-matte bullet lipstick for comfortable everyday wear, a kiss-proof, long-wear liquid matte for definition, and a high-shine gloss topper that elevates any look from subtle to statement. Infused with Vitamin E, Candellila, and SPF 15+, the formulas deliver skin-loving care with rich colour payoff, while remaining lightweight, non-drying, and easy to wear from morning coffee runs to late-night plans.

Choose her vibe (or gift both):

  • Latte Brown Lip Kit – Featuring Prestige Nudes, Berry Boost, and Twilight Nude, this trio is ideal for everyday nude-brown lovers and office-to-evening looks, finishing with a “latte gloss” in seconds.
  • Pookie Pink Lip Kit – With Prestige Plum, Mauve Vibe, and Gleam Pink, this set delivers soft-glam, festive-ready pink lips that stay longer and photograph beautifully.
  • Travel and event-friendly, one kit does it all—day looks, night glam, and quick touch-ups. Both together? The ultimate Valentine’s lip wardrobe.
  • Price: ₹999 per kit
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Health & Beauty

LEAFOBERRYY Debuts Mucin Fusion Face Serum, India’s First Okra-Infused Hydration Formula

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Face serum Mucin Fusion

Rooted in botanical intelligence, Mucin Fusion is designed for skin that seeks hydration, smoothness, and balance—without compromise. At the heart of the formula is okra extract, offering plant-based mucin properties that help lock in moisture, enhance visible plumpness, and improve overall skin texture, making it the perfect vegan alternative to snail mucin.

This hydration framework is complemented by gotu kola, known to support skin strength and elasticity, and lotus extract, which helps calm stressed skin while offering antioxidant protection against environmental aggressors. Papaya enzymes gently refine the skin’s surface, promoting a smoother, more even appearance without disrupting the skin barrier.

To elevate glow and age-support benefits, the formula is enriched with rice seed water, hyaluronic acid, squalane and okra—a synergistic trio that deeply hydrates, softens the look of fine lines caused by dehydration, and improves skin suppleness.

Lightweight and non-sticky, Mucin Fusion absorbs effortlessly into the skin, leaving it feeling comfortable, hydrated, and visibly smoother. Suitable for all skin types and everyday use, it is thoughtfully crafted for modern lifestyles where skin is constantly exposed to environmental and digital stress. Use it after toner in the morning for a fresh, hydrated glow, and before moisturizer at night to support overnight repair.

Mucin Fusion represents a new generation of skincare, where plant-powered hydration meets thoughtful formulation to deliver lasting comfort, refined texture, and natural radiance.

Price: ₹1599 for 30ml  (currently at 30% OFF)

To Buy: https://leafoberryyskincare.com/products/leafoberryys-mucin-fusion

Also Available On: Amazon, Smytten, Myntra, Blinkit (Chennai, Hyderabad & Kolkata) & more

LEAFOBERRYY Promise:

Vegan • Cruelty-Free • SLS & Paraben-Free • IFRA Approved • ISO Certified • Dermatologically Tested • FDA Approved

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