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Hype Luxury Appoints V. S. Parthasarathy as a member

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Hype Luxury Appoints V. S. Parthasarathy as a member

Hype Luxury Appoints V. S. Parthasarathy as a member of its Advisory Board

Hype Luxury Mobility announced the appointment of Mahindra Group’s former President and Chairman of Mahindra Logistics Mr. V. S. Parthasarathy as a member of its advisory board. With more than 35 years of rich leadership experience, his role as advisor will be to guide, mentor, and help drive Hype’s transformation and growth to the next level on its journey to becoming a global brand.

Mr. Parthasarathy had started his career as a management trainee at Modi Xerox, where he rose to become an associate director before he left the organization. He joined Mahindra & Mahindra in 2000 and served in HR, Finance, M&A, IT, and International Operations before being selected to the prestigious post of CFO of M&M. Parthasarathy had quit the Mahindra Group last year after serving it for over 21 years in various capacities.

Hype has seen over 6x growth post covid and continues to grow on strong EBITDA. With its valuation steadily growing rock solid, its small team and a robust management has ensured an impeccable execution. Hype has already started etching the perfect design to build a global Luxury Brand and has recently acquired partnerships in Dubai and Abu Dhabi.While monthly booking have seen an upwards of 500% keeping their strong foothold in all major cities has proved to be a primary Salesforce for many vendors too.

Raghav Belavadi, Founder and CEO of Hype, believes that the appointment of Parthasarathy as an advisor will accelerate the company’s next phase of growth under his indefatigable guidance, counsel, and mentorship.

Speaking on the occasion, Mr. Parthasarathy said, “Luxury Mobility is a rapidly growing and fascinating lifestyle solution that demands bespoke curating and pristine care. I firmly believe that Hype is successfully carving out a niche space in this market by providing an unparalleled experience that keeps customers returning. I am thrilled to be joining the team and eager to contribute to their growth story by bringing my expertise and passion for delivering exceptional service.”

Website: https://gohype.in/

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Lifestyle

Aza Fashions Launches Flagship Store in Dhan Mill, New Delhi

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Aza Fashions Launches a 12,000 sq. ft. Flagship Store in Dhan Mill, New Delhi

New Delhi, February 21st,2025 – Aza Fashions, India’s premier luxury fashion retailer, has launched its latest flagship store in the exclusive Dhan Mill area of Chattarpur, New Delhi. Spanning an expansive 12,000 sq. ft. across two beautifully designed floors, this new store is set to redefine the luxury shopping experience in the capital. With this launch, Aza now proudly operates eleven stores across the country, underscoring its commitment to expanding its footprint in India’s luxury fashion landscape.

The store brings together a meticulously curated selection of over 100 iconic and emerging designer labels, including  Amit Aggarwal, Anamika Khanna, Anand Kabra, Anushree Reddy, Aseem Kapoor, Jayanti Reddy, Mayyur Girotra, Mishru, Nupur Kanoi, Rimple & Harpreet Narula, Tarun Tahiliani, TIL, 431-88, and many more. From wedding wear to contemporary prêt, the store offers a comprehensive selection of designer apparel, accessories, and statement pieces, ensuring every client finds their perfect style.

Dhan Mill has evolved into a thriving cultural and luxury retail hub in New Delhi, attracting artists, designers, and high-end clientele. Known for its unique mix of creativity and exclusivity, this prime location perfectly aligns with Aza’s ethos of delivering premium experiences. The store’s strategic placement allows Aza to cater to New Delhi’s affluent shoppers while contributing to the cultural vibrancy of the area.

To mark the launch in style, a glamorous celebration set the stage as Neha Dhupia and Angad Singh inaugurated the store with a traditional lamp lighting ceremony. The evening came alive with an engaging and interactive session featuring Devangi Parekh (Managing Director of Aza Fashions), where the couple shared their passion for all things fashion. The event was attended by Delhi’s elite, including prominent socialites, making it an unforgettable affair.

Aza Fashions Launches a 12,000 sq. ft. Flagship Store in Dhan Mill, New Delhi

Dr. Alka Nishar, Founder & Chairperson of Aza Fashions, expressed her excitement about the new opening “Since our inception, Aza has been committed to elevating Indian fashion and offering clients the best shopping experience. This new store at Dhan Mill is not just a retail space but a celebration of craftsmanship and innovation. We are thrilled to bring the finest in Indian couture to this exquisite location.”

Devangi Parekh, Managing Director of Aza Fashions, highlighted the importance of this new milestone “Delhi has always been a key market for us, and the Dhan Mill store is a testament to our commitment to expanding Aza’s footprint in India’s fashion landscape. With its thoughtfully curated collection and immersive design, this store promises to deliver an unmatched luxury shopping experience for our clients.”

The two floors of Aza’s new store offer a seamless blend of contemporary elegance and traditional elements, creating a luxurious yet welcoming atmosphere. From expansive display areas and private consultation zones to dedicated sections for bridal trousseau shopping, the store is designed to cater to every need of its elite clientele. Personalized service by trained fashion consultants further elevates the customer experience, ensuring each visit is memorable.

Address: Aza Fashions, Regency One, Next to Dhan Mill, Chattarpur Road, New Delhi

About Aza Fashions:

Founded in 2005 by Dr. Alka Nishar, Aza Fashions is a name synonymous with luxury fashion in India. With stores across Mumbai, Delhi, Hyderabad, Kolkata, Ahmedabad, and Surat, Aza curates the best of Indian couture and prêt collections for its loyal clientele.

The brand’s e-commerce platform, www.azafashions.com, launched in 2015 under the leadership of Devangi Parekh, provides a seamless online shopping experience. With over 1,000 designer labels, the platform allows clients from across the globe to access the best of Indian fashion.

For more information, visit www.azafashions.com.

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Fashion

Lohri 2025: Unwrap the Perfect Lohri Gifts with Numero Uno 

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Lohri 2025: Unwrap the Perfect Lohri Gifts with Numero Uno

Lohri, the festival of warmth, joy, and togetherness, is the perfect occasion to express your love and appreciation through meaningful gifts. Numero Uno, known for its impeccable style and quality, introduces special gifting hampers that combine elegance with utility.

The thoughtfully curated hampers feature:

  • Numero Uno Stylish Belt: Numero Uno belts are the epitome of style and durability. Made from high-quality materials, they add a touch of class to any outfit, ensuring that your loved one steps out in confidence.
  • Numero Uno Sophisticated Wallet: Crafted with precision, Numero Uno wallets exude elegance and sophistication. Designed to complement any style, these wallets are not just functional but also a statement accessory.
  • Numero Uno Captivating Perfume: The fragrances in this hamper are designed to leave a lasting impression. Each scent is carefully selected to provide a unique aroma that your brother will love.

Celebrate the spirit of Lohri by gifting your loved ones this unique blend of style and practicality. Each product is a token of love, put together beautifully to resonate with the vibrancy and warmth of the festival.

Hamper Pricing: INR 2999/onwards 

Availability: https://www.numerounojeanswear.com/collections/mens-accessories

About Numero Uno: 

Founded in the vibrant era of the 1980s, Numero Uno Jeanswear emerged as a pioneer in India’s denim fashion landscape. Inspired by the evolving cultural scene, including iconic movies, captivating music, and the burgeoning youth culture, Numero Uno recognized the burgeoning demand for quality denim among the fashion-forward Indian youth. Filling a void left by international brands, Numero Uno Jeanswear sourced premium fabric from Indian mills and crafted a range of world-class jeans tailored to the preferences of the masses. Since its inception, the brand has been synonymous with innovation, quality, and style, sparking a denim revolution in India. Today, it remains the country’s Numero Uno choice for denim fashion, celebrated for its enduring legacy and commitment to quality and innovation.

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Events

An evening of Wine tasting with dinner of Wines from Romania

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An evening of Wine tasting with dinner of Wines from Romania organised by Vikram Sethi , India alongwith Mr.Radu George Pribeanu and Mr.Razvan Costel Oancea from Romania on 28 th November ,2024.

The guest of Honour was The Ambassador of Romania to India ,Her Excellency Ms.Sena Latif .
Mr.Viziru ,the Head of the Economic and Commercial section of the Embassy of Romania to India was also present .

Other important guests were Mr.Sanjeev Dev Malik ,media head and owner of Global News Network , Asian News Channel , Mr.Sameer Advani owner of BERCOS chain of restaurants and Bars , Ms.Shipra Jain wine consultant . Ms.Lavina Bhatia owner of hotel Hitlon Garden Inn, Gurugram , Ms.Chand Bakshi socialite and beauty pageant organiser, Mrs.Aruna Sethi , Kunwarani Sohinder Nabha of Nabha aristocratic family , Neha Tyagi of Glamour Mantra Magazine , Ms.Anna, wine consultant from Russia , Mr.Sanjiv Katyal , Ms.Priyanka and several others.

Wines which were tasted are from the regions of
Jaristea and Prince Matei,
The sunny hills of Sarica and Babadag ,
Region of Tohani and beyond .
These distinct regions are the main wine regions of Romania .

The event had scrumptuos snacks and dinner and desserts over wonderful wines .

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