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Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

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Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

National, 3rd June 2025: Swiss Military, the global lifestyle brand known for making premium products accessible across 26 countries, has launched its first-ever Exclusive Brand Outlet (EBO) in India, setting the stage for a bold new chapter in its global growth story. Strategically located in Surat, Gujarat, the launch marks a significant milestone in its vision for the Indian market, where Swiss Military has already established over 4,000 retail touchpoints across metropolitan centers and emerging cities.

Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

Speaking on the launch, Anuj Sawhney, Managing Director, Swiss Military said, “The launch of our first Exclusive Brand Outlet in India is a defining moment in Swiss Military’s global expansion. India stands at the center of our vision for the future – a dynamic economy with consumers who appreciate premium quality while demanding thoughtful innovation and genuine value. We are incredibly excited to bring the signature Swiss Military retail experience to our loyal customers, offering a lifestyle destination that makes design, functionality and innovation accessible.”

The newly launched Swiss Military outlet is thoughtfully designed to reflect the brand’s global identity while catering to the preferences of the modern Indian consumer. With its sleek, international-standard layout, premium aesthetic, and immersive visual merchandising, the store offers a world-class retail experience under one roof. Shoppers can explore the brand’s complete range of premium and accessible travel gear [RG1] —including its signature polycarbonate and polypropylene luggage, premium backpacks, business bags, and India’s first in category kids’ trolley range.

The brand’s decision to launch its first Exclusive Brand Outlet in India in Surat stems from the city’s strategic importance within Swiss Military’s growth trajectory in the region. Surat has consistently emerged as one of the brand’s top-performing markets, driven by a rising base of aspirational, travel-savvy consumers with a strong preference for premium, high-quality lifestyle products. As a key commercial hub in Gujarat, one of the brand’s most successful territories, the city offers an ideal environment to introduce Swiss Military’s global retail format, while reinforcing its commitment to bringing world-class experiences closer to its most loyal and high-potential markets.

The store welcomed over 1,000 visitors on day one, with exclusive launch promotions and special experiences designed to introduce visitors to Swiss Military’s distinctive approach to modern lifestyle essentials. For more information, visit www.swissmilitaryindia.com.

About Swiss Military

Swiss Military is a global lifestyle brand that has been championing innovation and accessibility for over four decades. Operating across 26 countries, the brand offers more than 1,900 premium products spanning Travel Gear, Electronics and Small Consumer Appliances reflecting utility, reliability, quality, and sustainability.

In India, the brand combines Swiss precision with market-specific innovation to deliver premium products at accessible prices. Led by Chairman Mr. Ashok Sawhney and Managing Director Mr. Anuj Sawhney, the brand has built a strong retail presence with over 4,000 touch points across major metropolitan areas and expanding into tier 2 and 3 cities. The brand’s footprint extends across New Delhi, Maharashtra, Gujarat, Punjab, Himachal Pradesh, Uttar Pradesh, Jharkhand, Madhya Pradesh, Chhattisgarh, Odisha, West Bengal and Southern India.

Through extensive market research and consumer-centric product development, Swiss Military continues to bridge the gap between premium quality and value, making premium lifestyle products accessible to the aspiring Indian consumer.

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Lifestyle

FimaCF’s FLO Collection: Sculptural Faucets with Slim Silhouettes

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FimaCF

New Delhi, July 2025: Fima Carlo Frattini, known for its poetic approach to bathroom and kitchen fittings, unveils the FLO Collection, a striking expression of motion, lightness, and sculptural simplicity in modern faucet design.

FimaCF’s FLO Collection: Sculptural Faucets with Slim Silhouettes

The FLO Collection is inspired by the quiet elegance of flowing water and the organic contours it carves over time. Each piece is meticulously crafted with minimalist lines, softened edges, and an ultra-slim silhouette that captures the grace of a continuous, natural movement. Offered in sophisticated finishes like matte black, brushed copper, and polished chrome, FLO’s beauty lies in its light geometry and balanced proportions, made possible through advanced engineering and FimaCF’s commitment to sustainable innovation.

Ideal for contemporary bathrooms, luxurious powder rooms, or even serene spa-inspired interiors, FLO adds a calm, architectural punctuation to a space. Whether paired with monolithic stone sinks or placed against textured walls, the collection brings in a touch of softness and elevated restraint, resonating with today’s design shift towards quiet luxury and nature-inspired forms.

About the Brand

Established in 1960 by Carlo Frattini in Novara, Italy, Fima Carlo Frattini has evolved into a global leader in luxury bathroom and kitchen fittings. The brand has a decade-old presence in India with a base of satisfied and happy customers. The majority of their business comes from customer referrals. The company’s design philosophy is anchored in three core values: Care, Elegance, and Innovation. This commitment is evident in their innovative products, such as the award-winning SLIDE mixer, which received the iF Design Award GOLD, 2025 for its groundbreaking sliding mechanism and minimalist stainless-steel design.

Fima’s dedication to sustainability is showcased through its eco-conscious manufacturing processes, including the use of trivalent chrome and zero-emission galvanic systems. In India, Fima Carlo Frattini has established a significant presence with 35+ PAN India Channel Partners/ Dealer Stores and a robust logistics network to ensure prompt customer service and support.

Through continuous innovation and a focus on customer satisfaction, Fima Carlo Frattini continues to set benchmarks in the industry, delivering products that embody the essence of Italian luxury and craftsmanship.

Availability

D-192, Block B, Phase 8B, Industrial Area

Sector 74, SAS Nagar, Punjab 160071

Phone no. +91 8283011822

Landline Number: +91-172 – 5098800 

Website: https://fimacf.in/

Instagram:  https://www.instagram.com/fimacf_india/

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Marry or Not? Rethinking Marriage in a Time of Rising Divorces

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Marry Or NOT

In an era where individual freedom, career focus, and emotional independence are prioritized, the question “Should I marry?” has become more relevant than ever. Once considered a life milestone, marriage today is being re-evaluated, especially with increasing divorce rates globally.

The Shift in Modern Relationships

Traditional beliefs surrounding marriage—such as lifelong commitment, family stability, and social acceptance—are gradually being replaced by concepts like emotional compatibility, mental well-being, and personal growth. The younger generation values self-fulfillment and mental well-being more than social constructs.

In 2025, marriages are facing unprecedented challenges:

  • Shorter attention spans in relationships,
  • Higher expectations from partners,
  • Career pressures and financial independence,
  • Emotional unavailability or unresolved traumas,
  • Social media influence and comparison

Why Are So Many Marriages Failing?

The divorce rate has steadily climbed in both urban and semi-urban areas. Factors contributing to this include:

  • Lack of Communication: Many couples struggle to express their needs effectively.
  • Unrealistic Expectations: Influenced by movies and social media, people expect perfection.
  • Financial Stress: Rising living costs and the challenges of dual-income households often lead to conflicts.
  • Loss of Individual Identity: Many lose their sense of self after marriage, leading to resentment.
  • Emotional Disconnect: Love often fades when daily responsibilities take over romantic gestures.

Is Marriage Still Relevant Today?

Despite the rising number of failed marriages, many still believe in the institution of marriage. The key is redefining what marriage means for you. It no longer needs to follow a standard model. Some important considerations before tying the knot include:

  • Are you emotionally ready?
  • Do you and your partner share life goals?
  • Are you marrying out of love or pressure?
  • Is financial and personal independence established?

Alternatives to Traditional Marriage

For some, live-in relationships or long-term companionship without legal marriage offers more flexibility and freedom. These partnerships often come with less social pressure and allow couples to grow together without rigid expectations.

The Bottom Line: Marry If You’re Ready—Not Because Society Expects It

The idea that everyone must marry by a certain age is outdated. Whether to marry or not should be a personal, well-thought-out decision, not influenced by fear, pressure, or societal timelines.

If you’re not ready, it’s okay. Building a life of purpose, stability, and happiness does not require a marriage certificate.

Conclusion:

Marriage isn’t failing—our outdated mindset about it is. Reconsidering its purpose and entering it with awareness and preparation can lead to meaningful, lasting unions. Otherwise, it’s okay to walk your path, alone or with a partner, on your terms.

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Gauri Khan Designs Unveils Delhi Experience Centre: A Luxury Design Destination Redefining Personalised Living

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A Luxury Design Destination Redefining Personalised Living

June 11, 2025, Delhi – Step inside the world of Gauri Khan Designs with the launch of its all-new Delhi Experience Centre, a space in the heart of New Delhi that invites design lovers and luxury aficionados to immerse themselves in Gauri Khan’s signature world of bespoke interiors. Open by appointment only, the Experience Centre offers a personalised and exclusive entry into her design universe.

The Experience Centre has been envisioned as a curated home with a warm, elegant, and intimate aesthetic that brings Gauri Khan’s celebrated design philosophy to life. Every corner, every piece, and every texture in the space reflects her distinctive blend of glamour, sophistication, and comfort. Here, timeless design meets modern living, offering visitors and clients a seamless journey through materials, silhouettes, and moods crafted to inspire.

Other notable features of the Delhi Experience Centre include curated lifestyle zones that allow clients to visualise products in real home settings, and on-site personal design consultations offering one-on-one guidance for bespoke projects. This first-of-its-kind space in Delhi is dedicated exclusively to showcasing Gauri Khan’s complete furniture line, where every product is fully customisable from materials and fabrics to finishes and dimensions ensuring each creation is as individual and unique as its owner.

Adding a distinctive layer to the Experience Centre is a collaboration with Nature Morte, one of India’s leading contemporary art galleries. Their curated selection of artworks by renowned artists elevates the environment, enriching the design narrative with thought-provoking visuals.

Speaking about the launch, celebrated interior designer Gauri Khan shares, “With the Delhi Experience Centre, I wanted to create more than just a retail space. I wanted to create a design journey. Every detail, from the layout to the lighting to the textures, has been curated to make people feel at home, to show them how luxury can be warm, personal, and yet deeply individual. It’s about giving each client the tools to express their own style and voice through pieces we create together.”

At the heart of this immersive destination is Gauri herself, with a complete line of fully customisable products from statement-making sofas to sculptural tables and elegant soft furnishings. Clients are invited to co-create pieces that reflect their own style and vision, bringing a true sense of luxury made personal.

Launch Event Sponsors: The American Pecan Council, NIF Global (Education Partner), Vedica (Hydration Partner)

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