Lifestyle
Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

National, 3rd June 2025: Swiss Military, the global lifestyle brand known for making premium products accessible across 26 countries, has launched its first-ever Exclusive Brand Outlet (EBO) in India, setting the stage for a bold new chapter in its global growth story. Strategically located in Surat, Gujarat, the launch marks a significant milestone in its vision for the Indian market, where Swiss Military has already established over 4,000 retail touchpoints across metropolitan centers and emerging cities.

Speaking on the launch, Anuj Sawhney, Managing Director, Swiss Military said, “The launch of our first Exclusive Brand Outlet in India is a defining moment in Swiss Military’s global expansion. India stands at the center of our vision for the future – a dynamic economy with consumers who appreciate premium quality while demanding thoughtful innovation and genuine value. We are incredibly excited to bring the signature Swiss Military retail experience to our loyal customers, offering a lifestyle destination that makes design, functionality and innovation accessible.”
The newly launched Swiss Military outlet is thoughtfully designed to reflect the brand’s global identity while catering to the preferences of the modern Indian consumer. With its sleek, international-standard layout, premium aesthetic, and immersive visual merchandising, the store offers a world-class retail experience under one roof. Shoppers can explore the brand’s complete range of premium and accessible travel gear [RG1] —including its signature polycarbonate and polypropylene luggage, premium backpacks, business bags, and India’s first in category kids’ trolley range.
The brand’s decision to launch its first Exclusive Brand Outlet in India in Surat stems from the city’s strategic importance within Swiss Military’s growth trajectory in the region. Surat has consistently emerged as one of the brand’s top-performing markets, driven by a rising base of aspirational, travel-savvy consumers with a strong preference for premium, high-quality lifestyle products. As a key commercial hub in Gujarat, one of the brand’s most successful territories, the city offers an ideal environment to introduce Swiss Military’s global retail format, while reinforcing its commitment to bringing world-class experiences closer to its most loyal and high-potential markets.
The store welcomed over 1,000 visitors on day one, with exclusive launch promotions and special experiences designed to introduce visitors to Swiss Military’s distinctive approach to modern lifestyle essentials. For more information, visit www.swissmilitaryindia.com.
About Swiss Military
Swiss Military is a global lifestyle brand that has been championing innovation and accessibility for over four decades. Operating across 26 countries, the brand offers more than 1,900 premium products spanning Travel Gear, Electronics and Small Consumer Appliances reflecting utility, reliability, quality, and sustainability.
In India, the brand combines Swiss precision with market-specific innovation to deliver premium products at accessible prices. Led by Chairman Mr. Ashok Sawhney and Managing Director Mr. Anuj Sawhney, the brand has built a strong retail presence with over 4,000 touch points across major metropolitan areas and expanding into tier 2 and 3 cities. The brand’s footprint extends across New Delhi, Maharashtra, Gujarat, Punjab, Himachal Pradesh, Uttar Pradesh, Jharkhand, Madhya Pradesh, Chhattisgarh, Odisha, West Bengal and Southern India.
Through extensive market research and consumer-centric product development, Swiss Military continues to bridge the gap between premium quality and value, making premium lifestyle products accessible to the aspiring Indian consumer.
Lifestyle
Mindful New Year: Choosing Intentions Over Resolutions

The arrival of a new year often brings an urge to reset—to promise ourselves change, improvement, and progress. Resolutions quickly fill notebooks and phone reminders, yet many fade before the year finds its rhythm. This isn’t a failure of willpower; it’s a reflection of how change truly works.
Mindfulness invites a different beginning. Rather than demanding transformation, it encourages awareness. Instead of rigid resolutions, setting intentions provides a more compassionate and lasting approach to moving into the year ahead.
The Problem with Traditional Resolutions
Resolutions usually focus on fixing something—habits, routines, or outcomes we believe need correction. They are often framed as rules, leaving little room for flexibility or understanding. When life becomes unpredictable, as it often does, these rules break, and motivation dissolves along with them.
What’s missing is presence. Change driven by pressure rarely sustains itself.
Intentions: A More Conscious Approach
An intention is not a goalpost; it’s a guiding principle. It reflects how you want to show up in your daily life rather than what you want to accomplish by a certain date. Intentions are internal and personal, shaped by values rather than expectations.
For instance, instead of committing to an intense routine, an intention might be to listen more closely—to your body, your thoughts, or the people around you. This shift allows growth to happen organically, without force.
Mindfulness as the Foundation
Mindfulness begins with attention—observing experiences without judgement. As the year turns, this awareness helps us reflect on what the past months revealed about our needs, limits, and aspirations.
Before setting intentions, it helps to pause and ask:
- What did the last year teach me?
- Where did I feel most aligned with myself?
- What do I want to cultivate, not control, moving forward?
These reflections anchor intentions in honesty rather than ambition.
Creating Intentions That Matter
Intentions are most powerful when they are simple and sincere. They don’t require long explanations or strict timelines. Instead, they act as touchstones—something to return to when clarity feels distant.
Strong intentions tend to be:
- Rooted in personal values
- Focused on presence rather than perfection
- Open to growth and adjustment.
Examples include:
- Choosing patience in moments of stress
- Making space for creativity and rest
- Approaching challenges with openness
Each intention becomes a quiet reminder, gently influencing decisions and responses throughout the year.
Practising Intentions in Everyday Life
Living with intention does not mean constant mindfulness. It means returning—again and again—to awareness. Some days will feel aligned; others will feel scattered. Both are part of the process.
Simple ways to stay connected include:
- Revisiting intentions during moments of pause
- Reflecting weekly instead of daily
- Noticing patterns rather than judging outcomes
Mindfulness transforms setbacks into signals rather than failures.
Beginning the Year with Awareness
A mindful New Year doesn’t demand reinvention. It invites presence. By choosing intentions over resolutions, the year becomes less about pressure and more about direction.
Growth unfolds gradually, shaped by awareness, compassion, and consistency. In choosing mindfulness, we allow ourselves to move forward with clarity rather than urgency.
This New Year, let intention lead—not as a rule to follow, but as a way to stay connected to what truly matters.
Lifestyle
Ceilings as Design Statements: VOX Showcases Architectural Systems and Design Innovation at FOAID Mumbai 2025

VOX, aEuropean brandspecialising in ceiling systems, participated inFOAID Mumbai 2025,held on 19–20 Decemberat the Jio World Convention Centre. With over three decades ofexperience in ceiling, wall, flooring, and façade systems, the brand presented a focused displayof architectural solutions alongside a collaborative stall experience shaped bySumesshMenon, reflecting its design-led approach to contemporary interiors and built environments.

Beyond the product display, VOX’s participation was anchored in its continued partnership withFOAID through theArchitecture Ideas initiative. Conceived as a platform to recogniseconceptual clarity and future-focused thinking, the initiative places architects and designers atthe centre of the conversation.

By prioritising design intent and built work over individualendorsements, it supports a design-first approach that engages meaningfully with thearchitecture and interiors community.This year, the initiative introduced a dedicated category titled‘VOX Ceilings as a DesignStatement’, developed in collaboration with FOAID. The category was conceived to highlightceilings as a defining architectural element, often referred to as the fifth surface, that plays acritical role in shaping spatial experience and visual identity, yet remains underrecognized inmainstream design. By spotlighting ceiling design, the category encourages architects anddesigners to explore idea-driven, innovative approaches beyond conventional surfacetreatments.The winning project was awarded aMercedes, underscoring the intent to recognise designexcellence. Spanning multiple architectural and interior segments, including hospitality,healthcare, public and institutional buildings, retail, commercial spaces, and residential projects,the initiative highlights how thoughtful material application anddesign intent intersect acrossdiverse typologies.Through theVOX Architecture Ideas initiativeat FOAID Mumbai 2025, the participationunderscored a continued focus on design-led thinking, supporting dialogue, experimentation,and original ideas that place architectural intent and material intelligence at the centre ofcontemporary spatial design.
Fashion
Celebrates Christmas & New Year with Rangriti’s Effortless Festive Style

Timeless Silhouettes and Colorful Hues for Endless Celebrating
As we enter into the holiday season that includes Christmas and New, Rangriti unveils a
thoughtfully curated festive edit designed for the modern woman. Blending comfort with tradition, the collection reflects the spirit of togetherness, joy, and understated elegance—perfect for intimate gatherings and year-end festivities.

Color of the Celebration
Rangriti’s Coral Polyester Yarn-Dyed Straight Suit Set blends warmth with refined simplicity and comfort. Styled with a matching dupatta or shawl. Perfect for Christmas lunches or welcoming the New Year in style, this set balances comfort with polished elegance.
Fashionably Coordinated
Get Christmas vibes in Rangriti’s yellow polyester yarn-dyed straight suit set. This three-piece ensemble features contemporary digital prints and a comfortable fit. It’s an ideal choice for daytime celebrations, Christmas lunches, and family get-togethers. Without giving a second thought, grace the drama from a wide range of trendsetting outfits that combine traditional and urbane choices!
Available At –All EBO’S and MBO’SFlipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, SnapdealWebsite – www. Rangriti.comFacebook – www.facebook.com/RangritiIndia
Celebrities2 years agoVOGUE EYEWEAR UNVEILS ‘KEEP PLAYING’, AN EFFERVESCENT CAMPAIGN WITH BRAND AMBASSADOR
Events7 years agoVandy Mehra & Dr. Sanjana Jon hosted a fashionable evening
Health & Beauty1 year agoThe Face Shop Unveils the Vitamin Lip Sleeping Mask: A Revolution in Lip Care
Business9 years agoUber and Lyft are finally available in all of New York State
Lifestyle11 months agoAza Fashions Launches Flagship Store in Dhan Mill, New Delhi
Celebrities2 years agoAppu gives meaningful message in country’s first 4K animated
Health & Beauty1 year agoBaby Forest Ayurveda opens new brick and mortar store in Noida
Health & Beauty2 years agoSmooth skin forever? Laser Hair Removal truth




















