Lifestyle
Global lifestyle brand Swiss Military launches its first Exclusive Brand Outlet in India

National, 3rd June 2025: Swiss Military, the global lifestyle brand known for making premium products accessible across 26 countries, has launched its first-ever Exclusive Brand Outlet (EBO) in India, setting the stage for a bold new chapter in its global growth story. Strategically located in Surat, Gujarat, the launch marks a significant milestone in its vision for the Indian market, where Swiss Military has already established over 4,000 retail touchpoints across metropolitan centers and emerging cities.

Speaking on the launch, Anuj Sawhney, Managing Director, Swiss Military said, “The launch of our first Exclusive Brand Outlet in India is a defining moment in Swiss Military’s global expansion. India stands at the center of our vision for the future – a dynamic economy with consumers who appreciate premium quality while demanding thoughtful innovation and genuine value. We are incredibly excited to bring the signature Swiss Military retail experience to our loyal customers, offering a lifestyle destination that makes design, functionality and innovation accessible.”
The newly launched Swiss Military outlet is thoughtfully designed to reflect the brand’s global identity while catering to the preferences of the modern Indian consumer. With its sleek, international-standard layout, premium aesthetic, and immersive visual merchandising, the store offers a world-class retail experience under one roof. Shoppers can explore the brand’s complete range of premium and accessible travel gear [RG1] —including its signature polycarbonate and polypropylene luggage, premium backpacks, business bags, and India’s first in category kids’ trolley range.
The brand’s decision to launch its first Exclusive Brand Outlet in India in Surat stems from the city’s strategic importance within Swiss Military’s growth trajectory in the region. Surat has consistently emerged as one of the brand’s top-performing markets, driven by a rising base of aspirational, travel-savvy consumers with a strong preference for premium, high-quality lifestyle products. As a key commercial hub in Gujarat, one of the brand’s most successful territories, the city offers an ideal environment to introduce Swiss Military’s global retail format, while reinforcing its commitment to bringing world-class experiences closer to its most loyal and high-potential markets.
The store welcomed over 1,000 visitors on day one, with exclusive launch promotions and special experiences designed to introduce visitors to Swiss Military’s distinctive approach to modern lifestyle essentials. For more information, visit www.swissmilitaryindia.com.
About Swiss Military
Swiss Military is a global lifestyle brand that has been championing innovation and accessibility for over four decades. Operating across 26 countries, the brand offers more than 1,900 premium products spanning Travel Gear, Electronics and Small Consumer Appliances reflecting utility, reliability, quality, and sustainability.
In India, the brand combines Swiss precision with market-specific innovation to deliver premium products at accessible prices. Led by Chairman Mr. Ashok Sawhney and Managing Director Mr. Anuj Sawhney, the brand has built a strong retail presence with over 4,000 touch points across major metropolitan areas and expanding into tier 2 and 3 cities. The brand’s footprint extends across New Delhi, Maharashtra, Gujarat, Punjab, Himachal Pradesh, Uttar Pradesh, Jharkhand, Madhya Pradesh, Chhattisgarh, Odisha, West Bengal and Southern India.
Through extensive market research and consumer-centric product development, Swiss Military continues to bridge the gap between premium quality and value, making premium lifestyle products accessible to the aspiring Indian consumer.
Lifestyle
More is More: Bent Chair’s Neo Maximal Collection available at Bent Collective

New Delhi, September 20205: Bent Chair, one of India’s most dynamic and avant-garde design houses, announces the launch of its latest collection the Neo Maximal Collection, now showcased exclusively at Bent Collective. This striking new line brings maximalism to the forefront, challenging minimal design codes with a fresh vocabulary of drama, colour, and eclectic detail.

The Collection is an ode to abundance rich patterns, layered textures, bold silhouettes, and playful design accents converge to create furniture and décor that are as expressive as they are functional. Every piece in the collection is designed to transform a home into a statement, inviting individuals to curate spaces that are unapologetically personal, full of character, and reflective of modern-day confidence.
“Maximalism is not about excess for the sake of excess; it’s about freedom of expression,” says Natasha Jain, CEO and Co-founder of Bent Collective. “With this collection, we wanted to give people the courage to break away from convention, to embrace colour, detail, and a sense of individuality in the way they live.”

The Neo Maximal Collection finds its perfect home at Bent Collective, the brand’s immersive design destination that brings together its most coveted pieces under one roof. Here, the collection is not just displayed, but experienced allowing visitors to visualize how bold, layered luxury can come alive in their own spaces.
With its unapologetic mix of glamour and playfulness, the collection is poised to redefine contemporary interiors, making “more is more” the new mantra for modern luxury living.
About Bent Collective:
Bent Collective, the most ambitious venture by Bent Chair founders Neeraj and Natasha Jain, redefines India’s design landscape as a 22,000 sq. ft. immersive destination on MG Road, New Delhi. Housing Bent Chair, Natelier, Bent Rugs, Bent Art, Bent Mosaics and Plum, it unites furniture, art, surfaces, décor and hospitality under one roof. From luxury craftsmanship at Natelier to Bent Chair’s playful creativity, the Collective spans diverse aesthetics while offering customisable, made-to-order pieces. With in-house manufacturing, expert-led consultations and tech-enabled experiences, Bent Collective stands as India’s largest, all-encompassing design and lifestyle landmark for connoisseurs, architects and lifestyle seekers alike.
Lifestyle
Spykar Launches AW25 Denim Collection Celebrating Exploration and Individuality

Mumbai, 15th September 2025 – Spykar, India’s leading denim and lifestyle brand, is set to launch its Autumn/Winter 2025 collection, AW25, bringing together high-fashion streetwear and the spirit of Indian streets. The new season embraces understated elegance, highlighting luxury through longevity, while celebrating the playful and imaginative spirit of bold aesthetics and fantasy. Rooted in nature, heritage, and human imagination, the AW25 collection reflects a balance between timeless style and youthful irreverence, offering clothing that is as expressive as it is versatile.

Spykar is embracing AI-powered visuals instead of traditional physical photoshoots. This innovative approach reimagines iconic Indian locales through a high-fashion street photography lens, blending realism with digital imagination. The campaign embodies “main character energy,” capturing individuals in authentic, unfiltered moments as they navigate from urban streetscapes to vibrant festivals to serene ghats — turns each backdrop into a canvas for denim as a lifestyle.
On the launch, Sanjay Vakharia, CEO and Co-Founder of Spykar Lifestyle, said, “AW25 is our most daring collection yet. It reflects the dynamic spirit of today’s youth — bold, imaginative, and unapologetically themselves. By combining timeless denim with AI-driven storytelling, we are redefining how fashion speaks to a generation that values authenticity, creativity, and sustainability.”
AW25 is designed not just to be worn, but to claim spaces, tell stories, and resonate with a new generation of explorers, creators, and dreamers who define their own journey. The brand celebrates sustainable creativity, reducing the need for extensive on-location shoots while unlocking limitless storytelling possibilities.
Spykar’s AW25 collection is more than just apparel it’s an invitation to embrace the streets, celebrate individuality, and experience fashion as a lifestyle statement.
Lifestyle
Spykar Launched ‘It’s in Our Jeans/Genes’ Podcast Featuring Suta Sisters’ Journey of Heritage and Innovation

The series brings powerful conversations with Indians who are redefining identity and ambition; the debut fashion entrepreneur episode features Sujata and Taniya of Suta.
Mumbai, September 6th, 2025 – Spykar, India’s homegrown denim brand, has launched its latest marketing initiative, It’s in Our Jeans/Genes, on th September, at xxPM. This podcast series celebrates stories of ambition, identity, and pride through engaging conversations with changemakers shaping India’s narrative on the global stage.
The series, which aligns with Spykar’s vision of youth culture and self-expression, brings together trailblazers from diverse industries to share their journeys of staying rooted in heritage while adapting to a modern, ever-changing world. Each episode highlights themes of resilience, authenticity, and ambition, showcasing individuals who are weaving Indian identity into a fabric of global relevance.
In its first episode, the spotlight shines on Sujata and Taniya, the sisters behind Suta, a brand that has reimagined the saree for today’s generation while empowering over 17,000 artisans across India. Their story is one of blending creativity and strategy, tradition and innovation, personal passion and social impact.
Sharing his view on the launch of this episode, Sanjay Vakharia, Co-founder and CEO of Spykar Lifestyles Pvt. Ltd., said, “At Spykar, fashion is about more than denim—it’s about identity and the stories that connect us. Through this podcast, we’re proud to feature the journey of Sujata and Taniya. They have beautifully represented the balance of heritage and modernity, and reflect the ambition of a new India that thinks global while staying true to its roots.”
Speaking about their appearance in the episode, Sujata and Taniya, Co-founders of Suta, said, “Suta has always been more than a clothing label to us—it’s about making sarees effortless, joyful, and relevant, while supporting the artisans who bring them to life. Being part of Spykar’s podcast feels special because it celebrates the same values we believe in: authenticity, storytelling, and the pride of taking Indian traditions to the world.”
As part of the episode, the Suta sisters also engaged in a playful DIY styling experiment—pairing denim with sarees—symbolizing the essence of the podcast’s theme. The unique blend of traditional drape and contemporary denim reflected both Suta and Spykar’s shared ethos of celebrating heritage while embracing modern expression.
With this initiative, Spykar cements its role not only as India’s finest denim brand but also as a storyteller for the new India—authentic, ambitious, and globally relevant. The upcoming episodes will feature voices from diverse industries – technology, food, music, and start-ups, offering fresh perspectives and sparking meaningful conversations. Aimed at young entrepreneurs, students, creatives, and denim enthusiasts, the podcast is designed to inspire those who are defining their own paths in today’s world.
Link to the podcast:
YouTube : https://youtu.be/lsJ12Nvr–g?si=liSF1V6lXjb46I01
IG : https://www.instagram.com/reel/DOQtFDCiNVd/?igsh=azR4YXJmZWI4dTR0
Stay tuned with Spykar’s Instagram and Youtube for upcoming guest reveals behind-the-scenes snippets, bonus content etc. The podcast has been designed for long-term engagement and is available across popular platforms including Spotify, YouTube, and Apple Podcasts, enabling audiences to tune in anytime and draw inspiration from India’s leading changemakers.
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