From a garage to the world, founder of Technogym, Nerio Alessandri began creating innovative equipment in his family garage. Today, the brand is the preferred choice for elite athletes, world-class fitness centres, and discerning wellness enthusiasts worldwide, renowned for its exceptional craftsmanship, cutting-edge technology, and unmatched quality.

This Italian brand, has set the global benchmark in fitness and wellness since its inception in 1983. Technogym’s relentless pursuit of innovation and design excellence has earned it prestigious accolades and the trust of almost all professional athletes and fitness enthusiasts. Beyond its award-winning creations, Technogym stands as the trusted partner of leading football and Formula 1 teams, elevating athletic performance through tailored training solutions. As the Official Supplier to 9 Olympic Games, including the Paris Olympics in 2024 & Paralympics 2024, the brand further solidifies its global leadership in fitness and wellness, delivering unparalleled expertise and redefining standards for athletes and fitness enthusiasts worldwide.

Marking a significant milestone, Technogym has made its grand entry into the Indian market, offering cutting-edge fitness solutions to a rapidly growing health-conscious audience. With a core philosophy of “exercise as medicine,” the brand combines artificial intelligence, biomechanics, and ergonomic design to create a comprehensive wellness experience. Technogym’s products go beyond traditional fitness equipment, enhancing training, recovery, and overall well-being. With over forty years of expertise in human movement, the brand designs equipment that optimizes muscle activation while preserving biomechanics, ensuring safety and effectiveness.

Whether for luxury home gyms or commercial fitness centres, Technogym’s solutions cater to all levels, from elite athletes to beginners or those with specific health needs, transforming India’s fitness landscape with innovation and precision. A key highlight product is the Technogym Run, a high-performance, silent treadmill designed for multisurface training, combining running and strength workouts. Also featured is the Technogym Bench, offering a comprehensive library of training content for a versatile fitness experience. Its adaptive running surface enhances comfort and efficiency for users of all levels. The Technogym Ride, designed by cycling champions, features a 22” immersive screen and integrates with top training apps, delivering a professional-grade cycling experience that’s perfect for both home and commercial settings.

Technogym’s state-of-the-art boutiques all over the world offer an immersive experience where visitors can explore the brand’s most advanced training solutions, featuring some of its most iconic products, all manufactured in Italy. With its strategic expansion into India, Technogym is introducing a new paradigm in fitness—one that seamlessly combines excellence in technology, design and a deep understanding of human movement.

Whether you’re a fitness enthusiast, a professional athlete, or an industry expert, Technogym invites you to experience the future of wellness. Through its legacy of innovation and commitment to redefining fitness, Technogym is set to inspire a healthier, more active India—one breakthrough at a time.

Website: https://www.technogym.com/en-IN/

Urbane, cool & timeless:

Archibald does denim.

Fashion and design pair up for the Archibald armchair thanks to a brand-new denim upholstery available exclusively on the Poltrona Frau online store. Meet the new Archibald Denim Edition.

The fields of fashion and design are closely related in terms of creativity, experimentation and style. Very often they overlap and interplay, as in this case where the enduring appeal of denim has inspired a new covering for Archibald – the Poltrona Frau armchair designed by Jean-Marie Massaud, widely considered as a classic in its own right. Urbane meets comfort to create a cool nonchalant vibe which, just like jeans, can be flaunted on any occasion: as a tad of self-indulgence or to impress your guests.

The new Archibald Denim Edition armchair will be available exclusively for online purchase from the 26th of September.

Since its humble beginnings 150 years ago, denim fabric has risen to become a beloved wardrobe staple. The so-named ‘Genoa fabric’ arrived in the USA from Italy, to be crafted into jeans by the tailor Jacob Davis, and then patented by Levi Strauss in 1873. Still today, jeans are one of the most enduring symbols of the American myth. Yves Saint Laurent once confessed “l wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity, all I hope for in my clothes.”

Whilst always rightly claiming to be a stylish fundamental, denim is currently top-trending again, and was featured on all the latest catwalk shows, from ready-to-wear to haute couture, and in even the accessories collections. Poltrona Frau harnesses and reinterprets this trend in the furniture sector, applying the play of the iconic slubbed texture and the contrasting top-stitching to one of its elegant and, in turn, timeless, armchairs.

The folds and generous proportions of Archibald, a modern-day classic, are beautifully dressed with this new denim jacquard fabric in organic cotton where the signature diagonal twill undergoes a special wash to make it even more resilient and suitable for upholstery. This aptly named Ever-Denim fabric, in a deep upscale indigo, has a slub warp that gives it a distinctive visual and tactile three-dimensional appearance, with the lived-in feel of beloved stone-washed jeans. The organic cotton is GOT S certified (Global Organic Textile Standard) and is dry cleanable.

The double rows of top-stitching on the padded contours, and a new ‘antique bronze’ finish for the chair base, inspired by the rivets and metal hardware typical of jeans, all add authenticity. The Archibald armchair is also embellished with a camel-coloured Cuoio Saddle leather label, heat embossed with the ‘Archibald Denim Edition. Unique, like you’ logo attached to the rear. Unique, just like all the superbly exclusive pieces that are handmade by Poltrona Frau artisans.

With exclusivity firmly in mind, the Archibald Denim Edition will be offered solely online through the www.poltronafrau.com website with availability in Italy, Spain, Portugal, France, Switzerland, Austria, Germany, Belgium, Holland, Luxembourg, Denmark, Sweden, Norway and Finland.

NOTES TO THE EDITORS

POLTRONA FRAU

Poltrona Frau has been a leader in the world of Made in Italy furnishings since 1912. As a brand with three business units, Poltrona Frau’s Residential Living division values artistic aptitude and meticulous construction, using only the highest-quality raw materials, like Pelle Frau leather, making it the ideal go-to for high-end furniture for indoor, outdoor, office, and Beautilities (accessories and complements). The search for style has led Poltrona Frau to create classic pieces that express a unique elegance that is as universal as it is intimate and personal, from Chester and Vanity Fair, designed by company founder Renzo Frau, to Dezza by Gio Ponti and Titano, a project by Pierluigi Cerri that won the brand its first Compasso d ‘Oro industrial design award.

Not forgetting the brand’s more recent successes, including the collections expertly designed by Faye Toogood, Jean-Marie Massaud, Ludovica Serafini + Roberto Palomba, Roberto Lazzeroni, GamFratesi and Neri&Hu.

Poltrona Frau also fosters an exquisite blend of tradition and innovation through two additional business units. Firstly, there is Interiors in Motion, which specializes in the furnishing of exclusive interiors for cars, luxury yachts, rail and air transport. This business unit proudly collaborates with some of the most renowned luxury brands, including Ferrari, Porsche and McLaren in the automotive sector, and Ferretti Yachts, Pershing and Riva in the marine and yacht sector, to name but a few.

Secondly, there is the Custom Interiors business unit, which focuses on creating purpose-designed seating for auditoriums, theatres, airports, public spaces, office and store showrooms, hotels and yachts, working very closely with the very best names in the fields of architecture and international design. It has partnered with the likes of Renzo Piano, Foster + Partners, Frank 0. Gehry, Jean Nouvel, Zaha Hadid Studio and David Chipperfield to produce some of its most iconic design projects.

The beating heart of the operation has always been the production site in Tolentino, located in the Marche region of Italy, an expert factory with roots in the local area. The Tolentino site is at the forefront in the area of environmental sustainability certifications, as well as in regard to the health and safety of its employees.

Celebrations are all about joy, tradition, and making lasting memories with your loved ones. As the festive season of Eid approaches, every detail matters – from the warmth of gatherings to the elegance of your attire. The right pair of footwear, not only stylish but also ones that offer comfort, can elevate your look effortlessly, adding a touch of refinement and sophistication. Whether you’re dressing for the occasion, or searching for the perfect gift, these impeccably crafted footwears make a statement, ensuring you embrace the celebrations with confidence and style.

Discover the Eid Collection from LANGUAGE®:

Richard Sandal: Designed for all-day comfort, this sandal features a high-cushioned footbed and foam-padded lining. Available in brown and black, it effortlessly blends style and support.

Jake Sandal: With a plush footbed that adapts to your stride and a premium leather upper, this sandal exudes refinement, perfect for both casual and festive occasions. Available in 3 different colors: navy, white and brown.

Diego Sandal: Available in three versatile colors tan, black, and brown, this sandal is the perfect blend of flexibility and underfoot support, ensuring comfort while maintaining a polished look.

Eric Loafer: Designed for Eid celebrations, the Eric Loafer will make you experience the epitome of comfort and style which brings a touch of luxury with its breathable upper and soft leather lining, ensuring all-day comfort. The intricate braided design adds a unique touch, while the cushioned leather footbed cradles your feet for effortless ease. Whether for family gatherings, or festive evenings, this loafer ensures you step out with elegance and confidence.

Each piece in the collection is thoughtfully designed to complement your look while offering unmatched comfort. Whether attending an Eid feast or selecting a thoughtful gift for a loved one, find the perfect pair from the latest collection at LANGUAGE®

Where to Shop:

LANGUAGE® Eid Collection is available at exclusive brand outlets in Chennai, Hyderabad, Kochi, Ludhiana, Patiala, Bathinda, Sangrur, and over 300 multi-brand stores across India. For international shoppers, visit their store in Dubai or Shop online at languageshoes.com, Tatacliq.com, and Amazon.in  to find the perfect pair this Eid.

For fresh drops, styling inspo, and more, follow us on Instagram and Facebook. It’s time to step up your fashion game with LANGUAGE®.