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DaMENSCH kicks off offline expansion

Published

2 years ago

November 12, 2022

Admin

DaMENSCH kicks off offline expansion with exclusive experience store in Bengaluru

New retail store sets ball rolling for the company’s pan-India retail expansion

India’s fastest growing D2C men’s apparel brand opens doors to its first ever exclusive store offline. The experience store at Mantri Square Mall, Bengaluru allows customers to touch, feel and learn about the fabric innovations the Made in India brand has created in its innerwear and outerwear collections.

Designed to be modern, minimal and conscious, the store features a unique design identity – called the line of comfort – an orange rectangular block upholding a tree in the middle of the store.

With exclusive experience touch points, customers can understand better the innovative and conscious practices that go into creating fabric from plastic PET bottles, thermoregulation, 4-way stretch and more.

In line with its commitment to expanding omnichannel presence, DaMENSCH’s first in-mall 1200 sq. ft. store is thematically designed with set-ups and fixtures in the brands’ signature colours. The store offers comfortable fitting zones, spacious changing rooms, an uncluttered shopping experience and an extensive range of premium intimate clothing across various categories. The brand also aims to be available at 10,000 points of sale avenues across various formats, in the next 2 years.

DaMENSCH recently raised $16.4MN in Series-B funding and launched its first exclusive brand outlet at Mantri Square Mall, Bangalore. To provide a seamless experience to its new-age customers, DaMENSCH will soon expand to 100 retail stores in metropolitan cities by next year. The company also expects offline business to contribute 500CR by 2027, to the overall revenue.

Elaborating on DaMENSCH’s brand ethos of ‘Fashion that thinks’ and its compelling omni-channel go-to-market strategy, Mr Gaurav Pushkar, Co-founder DaMENSCH, said, “ In a highly dynamic industry like fashion – it’s critical we adapt and redefine strategies from time to time. This foray into offline stores is a part of our omnichannel-channel strategy. We think that our whole phygital approach is strictly consumer-centric and will soon synchronise with more processes to create a unified consumer journey. Our sole aim to go offline is to serve the larger fashion-conscious men in the country. We will continue to offer premium, earth-friendly fashion at affordable prices”

DaMENSCH has comprehensive strategies to leverage its offline presence and serve customers better. In India, the offline fashion market is very significant as over 80% of the products are sold offline. The company aims to cater to this offline market by offering customers comfortable, and sustainable innovative products.

Mr Ashmeer Sayyed, Chief Retail Officer at DaMENSCH, said “We are excited to bring a truly comfortable fashion experience to the intricately diverse and discerning customers of Bangalore. We as a team work collectively in bringing innovation into the innerwear industry for Indian consumers. Our conscious products show how our brand consistently innovates and designs adaptable and comfort-centric products. At the offline stores, we have well-trained staff who will assist customers in facilitating convenient shopping and ensure that our offerings align with our consumers’ needs and wants. ”

DaMENSCH is on a journey to create products for modern men that are distinct in features and most desirable in their feel. Currently, the company’s portfolio has more than 200 SKUs listed across more than 15 categories and has made more than 10 million shipments to over 10,000 pin codes across the country.

About DaMENSCH

DaMENSCH is constantly in pursuit of innovating men essential wear. In the pursuit of a world where everyone’s potential is unlocked to do more every day. Starting in 2018, DaMENSCH is a D2C brand that caters to India’s men’s premium essential wear fashion segment. DaMENSCH envisions becoming a lifestyle brand that will become an integral part of every global Indian’s wardrobe. Every product designed by DaMENSCH Product lab, from innerwear to loungewear is infused with innovation never seen before. A purpose drives the brand to make the world a better place, by doing more every day, for the customers and nature.

Art

Celebrate Self-Care and Peace Month with Transformative Experiences at in:ha Wellness

Published

3 months ago

September 13, 2024

Neha Tyagi

Free from the stresses of daily life. This September, celebrate self-care and peace month with in:ha Wellness in Mumbai. The renowned wellness studio invites you to embark on a transformative journey of self-discovery and holistic well-being. Founded by the visionary Nakshi Satra, in:ha offers a unique blend of ancient wisdom and modern techniques. Step into a world of tranquillity where you can:

Unleash Your Inner Potential: Explore the power of crystal healing and align your energy fields with the healing power of crystals with our Heart Center and Crystal Layout sessions. These workshops focus on emotional healing, using energy practices and crystal therapy to help you open your heart chakra and align your energy fields. It’s like having a personal conversation with your soul, guided by the gentle energy of crystals.

Celebrate Self-Care and Peace Month with Transformative Experiences at in:ha Wellness

Purify Your Aura: Release negative influences, cleanse your karma, and cultivate a more balanced life through our Karma Cleanse workshops. Imagine shedding the weight of past regrets and worries, leaving you feeling lighter and more at peace. This session is designed to help you release negative influences, purify your karma, and cultivate positive energy, leading to a more balanced and peaceful life.

Find Inner Peace: Experience the transformative power of mindfulness through our expertly guided Meditation sessions. Expert instructors will guide you through effective mindfulness techniques that can be seamlessly incorporated into your daily routine. It’s like taking a mental vacation, where you can relax, recharge, and reconnect with your true self.

Heal Your Body and Mind: Feel renewed with innovative somatic bodywork combined with crystal therapy, a unique approach that helps release physical tension and dissolve emotional blockages, leaving you refreshed and balanced. The rejuvenating effects of Somatic Bodywork with Crystal Therapy, are bound to leave you feeling refreshed and revitalized like giving your body and mind a much-needed spa day.

Elevate Your Mood: Let the power of colour to positively influence your emotions and create a harmonious mindset with our Mood Board & Color Therapy workshops. It’s like painting your masterpiece, using colour to express your feelings and create a sense of balance.

With over 11 years of experience, in:ha Wellness is dedicated to helping you achieve your highest potential. This Self-Care and Peace Month, step into your personal retreat and experience the transformative power of mindfulness and holistic practices. Book your session today and embark on a journey of self-discovery!

For more information, check out their Instagram or visit them at Kathiwada City House, Worli, Mumbai Instagram: https://www.instagram.com/in.ha_wellness/

Art

Spend a Cultural Afternoon at the Aguad Port & Jail Complex

Published

5 months ago

July 29, 2024

Neha Tyagi

Spend a Cultural Afternoon at the Aguad Port & Jail Complex

July 2024, Goa: Located in Candolim, Aguad Port & Jail Complex has experienced a spectacular metamorphosis into a vibrant historical and culture centre, emerging as a clear venue winner to spend a day at, especially during the monsoons.

The premises play host to an array of art and culture exhibits, some housed within erstwhile jail cells, that comprehensively capture Goa’s history. Reached through a distinctive shoreline and pier, (weather permitting) Aguad is a fusion of modern and historical elements, such as a state-of-the-art digital museum, the Aguad Interactive Museum (AIM) that comprehensively captures stories of Goa – the land and the people. There are also three curated exhibitions on display at Aguad – ‘Indian Fashion, Timeless Elegance’ – which celebrates intricate craftsmanship, ‘Sahita Chitravali’, where the worlds of literature and art blend, and ‘Kamal’ – which connects visitors with India’s culturally versatile flower, the lotus.

In what was once the kaal kothri of the jail complex now stands a plush documentary screening theatre, the immersive Aguad Cinema, that runs films on the forts of Goa and the freedom struggle daily. For those interested in a deep-dive into history, there are heritage walks conducted daily (weather permitting) through the complex.

There is no shortage of events either, at this versatile venue. From jazz festivals and fetes, to art exhibitions and fashion shows, the picturesque setting of the iconic Port & Jail Complex has been abuzz with a plethora of events, especially in the months leading up to Christmas. Locals and tourists alike get a novel experience each time they visit Aguad. There are also varied workshops, from learning Warli and rock art, to self-development ones, that are hosted at Aguad during the monsoons.

Over and above the museum and exhibits, Aguad has several dining options to choose from, from coffee shops to bistros. All in all, the venue serves as a one-stop shop for all creative expressions, with their gates open daily from 10:00 AM up to 8:00 PM, allowing you to spend the better part of your day there while giving you a cultural experience unlike any other.

ABOUT AGUAD –

Located in Candolim, Goa is Aguad at the base of Sinquerim Hill, a 400-year-old Portuguese Jail Complex with a state-of-the-art museum, the Aguad Interactive Museum (AIM), a unique showcase of Goa’s rich cultural heritage. Aguad, a contemporary hub from time to time hosts historic and cultural exhibits. Aguad is home to a plethora of F&B joints to suit every palate and pocket. Restaurants like Black Sheep Bistro, Motley Brew, Namaste Chai and D-Sailor with expansive views of Mandovi Bay and the Arabian Sea have their doors opened to welcome folks to the refurbished contemporary hub.

Art

Golden Jubilee Celebration of Mahavir International Apex NGO Held in Delhi

Published

6 months ago

July 8, 2024

Neha Tyagi

Recently,Mahavir International “Launch of Golden Jubilee Celebration”took place in Delhi.
“Over the past 49 years, NGO has been dedicated to “प्राणिमात्र की सेवा” with a moto “सबको प्यार, सबकी सेवा. NGO has impacted the lives of millions of individuals, provided services in the field of Health, Education. Skill Development, Environment, Women hygiene and women empowerment and received appreciations from all corners. These successes are a testament to the collective efforts of of their team, partners, and supporters.”

Golden Jubilee Celebration of Mahavir International Apex NGO Held in Delhi

Indeed, it is a great achievement for any democratic NGO to be in the service of humanity for 50 years.
As we look to the future,their vision is even more ambitious. To fulfil the same, we need to reorient this organization towards MISRI i.e. Mindfulness, Innovation, Sustainable, Replicable and Impactful.

The event was graced by the presence of Vir CA Anil Jain
(International President ), Vir Ashok Goyal( International Secretary ), Vir Shanti K Jain( IPP) Vira Sunita Jain(Zone Champion NZ-1)& Vir Sudhir Jain(GeneralInternational Treasurer).

President Anil Jain, Shared “ In future we have organised a discussion about how future of Social Sector will look like, this kind of discussion has never been organised before by any other organisation. “